674 Borrowing channels, the kind that borrows but does not return
The businesses that came out of Sanhui nodded with a wry smile, they had long been accustomed to Song Pengfei's style of doing things. Whether you know it or not, you have to do what I say. It's your business how to do it, and I have the final say on whether the outcome is up to me or not.
Wang Fugui and Liu Yangbai Shao Feng reacted differently, looking at Song Pengfei with anxiety, with doubts in their eyes, these people didn't even go through the formal entry procedures, so they went on a business trip?
"Is there anyone who doesn't understand?"
Song Pengfei asked without a trace of emotion, seeing that no one spoke, the expression on his face softened slightly, and he relaxed his tone, "Since there is no objection, let's go back and prepare." ”
Liang Feng glanced at them and slowly got up to leave. Song Pengfei turned his head to look at the few people sitting still beside Lin Dong, Cheng Haiyang quickly got up and walked outside, and the other three people hurriedly followed.
After everyone went out, Lin Dong was worried: "Just spread it all out?"
"Or let them stay at home and get paid?"
Song Pengfei asked rhetorically, and then said with a smile: "Didn't I say just now, these people have been out of grassroots business for too long, and they must be allowed to return to the state of hard work in the past." Besides, if you really want to do something, you can't do it without knowing the real situation in the market. ”
Lin Dong was silent.
"By the way, are you okay later? If it's okay, let's go to the slaughterhouse in Pingxi and have a look." ”
There was basically nothing to do in the slaughterhouse in the morning, and when he learned that Lin Dong had brought Song Pengfei over, Wang Quan was a little surprised, didn't he say that he was discussing things in the company in the morning? Why did it end so quickly.
At half past ten, Song Pengfei and Lin Dong came to the slaughterhouse. Under the leadership of Wang Quan, we carefully visited the slaughterhouse.
"In other words, this farm can only produce white pork, and it doesn't have the ability to divide and deep process, right?"
Wang Quan himself is ignorant of all kinds of machinery and equipment, and specially called Gu Yilong, who was in charge of production, over, after his introduction, Song Pengfei couldn't help but ask rhetorically.
Gu Yilong knew Song Pengfei, but he didn't know why Song Pengfei appeared here, he turned his head to look at Wang Quan when he asked this, and saw Wang Quan nodding, so he nodded calmly and replied: "Yes." If you want to install a segmentation and deep processing production line, the current factory area is simply not enough. ”
Song Pengfei nodded noncommittally, came out of the workshop and returned to the office, and after sitting down, Song Pengfei asked again: "How is the sales of white strips now?"
"It's okay, we opened a direct supply outlet in Jinling, and Wang Fuqiang is in charge of distribution. The daily sales volume is about fifteen tons, and the rest is digested by other channels. For the time being, there is no unsalable situation in the white strip pork. ”
Wang Fuqiang?
Song Pengfei's eyes jumped when he heard this name, he had just met a Wang Fugui, and now there was another Wang Fuqiang, he subconsciously glanced at Wang Quan, and saw that Wang Quan's expression did not fluctuate much, so he said: "Now the slaughter volume is not high, if the slaughter volume is increased, the result will not be certain." ”
Wang Quan and Lin Dong nodded silently and did not refute Song Pengfei's statement.
Song Pengfei groaned, glanced up at Lin Dong and Wang Quan, and said, "I have an idea, it's a little risky, you can see what's going on." ”
Wang Quan and Lin Dong glanced at each other and nodded at the same time.
"Before I say this, I have a question for you. Song Pengfei didn't rush to say what he thought, but looked at Wang Quan curiously and asked, "Why did you choose to cooperate with trading companies in other provinces before?"
Wang Quan thought that Song Pengfei was going to ask a sensitive question, but when he said this, he secretly breathed a sigh of relief, and took over the topic with a smile, "This matter has something to do with you." ”
Song Pengfei looked at Wang Quan suspiciously.
"After Nanhu that time you Sanhui took over, our situation on the Nanhu side was not particularly good, the battle line was too long, and we lacked manpower to take care of it at all, to be honest, I felt a little tired of coping. At that time, Dou Yuanyang took the initiative to talk to me about cooperation, and he wanted to expand his territory, so Nanhu Lake was regarded as a new target. ”
"After detailed discussions, the basic cooperation intention was reached, by the ocean trade and Tianlin trade two joint development of Nanhu, we Jiuding trade is responsible for providing the supply of goods, the two sides become strategic partners, if necessary, Jiuding trade will support them to fight the price war. ”
Wang Quan said very casually, glanced at Song Pengfei, and then said: "With this start, I wondered if other places with a weak business foundation can also do this, after all, the current slaughter volume is not ideal, as long as we supply a large enough volume, we are not afraid that those trading companies will not cooperate with us, after all, if we really want to do it, they may not be able to stop us from going to their territory to develop customers." ”
"The next thing you should know is that a number of slaughterhouses have been developed in Beihu, and with the production capacity of Tongluo, it is easy to find a few trading companies that are willing to cooperate. ”
"If you really want to say why you do this, it's still what I just said, we don't have enough manpower, and we want to save trouble, even if it's to make less money. Then there is the mentality that one more friend is stronger than one more enemy, Jiuding business and trade is developing too fast, and if you want to precipitate for two years, you must have enough powerful partners to support it in order to maintain stability. ”
Song Pengfei listened very carefully when Wang Quan spoke, and when Wang Quan finished speaking, Song Pengfei showed a relaxed smile, nodded and said, "In this case, I have the bottom in my heart." ”
Seeing that the two of them were staring at themselves, Song Pengfei no longer sold Guanzi, and said directly: "We have met in business this morning, and the main discussion is the operation of new business projects in the future." I had a brief communication with Mr. Lin, what if the number of slaughters is not enough?"
"My idea is, borrow!"
Borrow?
Lin Dong looked at Song Pengfei in amazement, while Wang Quan looked at Song Pengfei in surprise, and muttered secretly in his heart, where to borrow?
Song Pengfei's face was full of confident smiles, and his eyes looked at Lin Dong with bright eyes, "Mr. Lin also worked in Sanhui, do you know how much Sanhui's sales performance accounts for in the whole industry's sales in one year?"
Wang Quan didn't know why Song Pengfei asked this, but he knew that Song Pengfei would not be untargeted, especially when he was discussing serious matters. His eyes couldn't help but turn to Lin Dong, but Lin Dong frowned and shook his head, he was just an ordinary salesman in Sanhui, where did he know this kind of data information.
Seeing Lin Dong's reaction, Song Pengfei took the initiative to stretch out a finger and said in a fixed voice: "More than ten percent, but not fifteen percent." ”
Hearing him say this, Wang Quan and Lin Dong both showed expressions of disbelief. Is the proportion of sales in the industry leader in the industry only so small?
"Don't doubt it, it's the real thing!"
Song Pengfei nodded very firmly, and then continued: "The sales proportion of similar large enterprises is not as good as Sanhui, the proportion of gongs is close to 10%, and the proportion of rain leap is about 5%, and other local group companies are similar to rain leap, and may even be inferior." According to the information I have obtained, the sales share of large and medium-sized domestic enterprises has not even reached half of the sales volume of the whole industry. ”
"So, the question is, who contributes the other half of the sales?"
Song Pengfei looked at Wang Quan and Lin Dong with an inexplicable smile on the corner of his mouth.
Wang Quan and Lin Dong are not stupid people, they understood Song Pengfei's words, and they each had an answer in their hearts at this time. It's just that Lin Dong was a little skeptical and asked, "Do those small enterprises have such a large market sales?"
Song Pengfei nodded lightly, "Their individual sales are definitely not large, and they can't even get into the eyes of you and me." Not to mention the whole country, as far as our Central Plains is concerned, do you know how many slaughtering enterprises there are in the province?"
Lin Dong shook his head frankly, Wang Quan was also quite curious about this number, and subconsciously asked, "You know?"
"The statistical data of 17 years is that there are 197 slaughtering and processing enterprises registered for the record, and there must be some related to the closure of the business, but there are also newly opened. Generally speaking, the number of slaughtering and processing enterprises in operation should not be lower than this number. Song Pengfei smiled faintly, his eyes slid over Wang Quan's face, and he said: "Although Jiuding Commerce and Trade has won a lot of contracting rights, the remaining fields with slightly lower slaughter volumes are still delivering a large number of products to the market. ”
"This is only a provincial data, there are more provinces with a relatively large number of pigs, imagine for yourself. What's more, there is no Jiuding trade in other provinces, and a large number of fields are scattered to deliver products to the market, and the data I just said is not fabricated out of thin air. ”
Wang Quan and Lin Dong looked at each other, in their hearts, the scale of Jiuding Commerce was already very large, and they thought that they would have a place in the market, but now when they heard Song Pengfei say this, their confidence was cut in half in an instant.
Seeing their expressions, Song Pengfei guessed their thoughts, and continued with a smile: "I don't want to break your confidence by telling you this, I just want to tell you that what you see with your eyes is not necessarily true. As we said in our morning meeting, are there really not enough channels?"
"If the channel is really insufficient, can there still be such a large market sales?"
Combined with what Song Pengfei said before, Lin Dong had a faint idea in his heart, but it was only a vague idea. Wang Quan looked at Song Pengfei thoughtfully, and after a long while, he suddenly asked, "What you just said about borrowing channels, could it be that you want to find them from these invisible channels?"
"No, not an invisible channel!"
Song Pengfei directly denied Wang Quan's inappropriate words, and then said: "The channels are all visible, it's just whether we can find out." ”
As he spoke, the smile on his face became stronger, and he winked at Wang Quan and said, "Think about it, Jiuding Commerce's previous practice has touched what I said, but you didn't put more energy into it." ”
Already touched?
Wang Quan and Lin Dong glanced at each other, a flash of light suddenly flashed in Lin Dong's mind, and the vague thoughts just now became clear in an instant, and he said excitedly: "I understand, Mr. Song means to let us borrow channels from other trading companies." ”
Every trading company that has experienced the storm and can still stand has its own stable and reliable sales channels, and the by-products can cooperate with other trading companies.
To put it bluntly, as long as the price is right, there is no business that cannot be negotiated.
Song Pengfei nodded vigorously, and then Lin Dong's words continued: "Mr. Lin is right, large group companies have their own strategic layout, especially the division of deep-processed products, each group company regards its own sales channels as a taboo, and will not allow others to intervene at all. ”
"As I said earlier, in addition to large conglomerates, more than half of the market share is in the hands of small businesses. If we go looking for it one by one, it will undoubtedly be a waste of time and energy, and we may not be able to get good results. But trading companies are different, they are doing a livelihood by consolidating resources and selling resources. Personally, I think that the resources at the disposal of trading companies should account for a significant proportion of the remaining half of the market sales. ”
"If we can cooperate with other trading companies, it means that we can directly use their sales channels to sell goods for us. Of course, the profits will definitely be relatively small in the early stage of cooperation. ”
Speaking of this, a trace of ruthlessness flashed in Song Pengfei's eyes, and the corners of his mouth rose and said, "Do you know the allusion of Liu Bei borrowing Jingzhou?"
Liu Bei borrowed Jingzhou, did he borrow it or not?!
Wang Quan and Lin Dong were startled at first, and their casual expressions became complicated. The brothers are both businessmen, and the concept of doing business has always been to work together with conscience, and Song Pengfei's behavior of borrowing and repaying is almost a scoundrel makes the two hesitate.
Song Pengfei looked at the expressions of the two, couldn't help laughing, got up and took a glass of water from the water dispenser, and after drinking it in one gulp, he took half a cup and put it on the coffee table in front of him. took out a cigarette from his pocket, threw one to Wang Quan and Lin Dong, and after lighting it on his own, he said with emotion: "If you think about it carefully, after so many years of development, is the domestic pork market considered mature?"
Wang Quan and Lin Dong each lit cigarettes and watched Song Pengfei continue to speak.
"How many companies have tried to catch up with Sanhui, but after so many years, has Sanhui's leading position been shaken? Even after a food safety incident, Sanhui, as a leader in the industry, has resisted most of the sins for others, and other companies have still not been able to surpass Sanhui. ”
"It's not just Sanhui, it's not all other large companies, and when they are trying to catch up with others, they are just as strict as they are guarding their own turf. We want to build a new whole industry chain enterprise, which is indispensable to take food from other people's mouths. If the target is on a large group company, I am afraid that I will not be able to snatch out the meat, but will be eaten by someone in one bite. Instead of taking such a risk, why not take a different path?"
Song Pengfei looked at Wang Quan, "Businessmen have no real conscience, as long as they don't look too ugly, even if they do something that violates basic morality, no one will say anything about you, because they also get the benefits they want." Isn't that what is the case with a by-product trading company? People like Dou Yuanyang are willing to cooperate with you, what is he trying to do? Trading companies in other provinces can't see the ambition of Jiuding Trading? Why are they still willing to cooperate?"
"If we can't fight against the big group companies, can't we do those trading companies? Both sides of the cooperation have profits, and if they don't cooperate, they will be hard to fight for a while, just to see who can survive to the end. I believe that anyone who is not a person with a problem with his brain knows how to choose. ”
In the end, Song Pengfei said with a firm expression: "This is the most effective method I can think of at present." ”