A week later, Kim Polo launched the "Healthy Chinese Taste" campaign.

In this event, Kingpolo launched five latest fast foods that meet the tastes of Chinese people, namely Sanxian Vegetarian Buns, Shrimp Fried Dumplings, Cantonese Wonton, Vegetarian Boxes and Classic Meat Buns.

Since we want to do differentiated management, we must come up with completely different meals from Kentucky chicken, and the above five kinds are all classic styles in the Chinese diet, in line with the taste of the vast majority of people, and it is easy to mass produce, and the taste control and processing technology are also standardized.

The R&D department has never stopped the research and development of new products, and at present, there are a total of 133 kinds of meals that have been developed in the Golden Polo product library, mainly Chinese food, and Western fast food has also developed a lot of flavors.

Of course, this is also because Zhou Fangyuan expected it, so he has been encouraging the R&D department to continue to develop new products since a long time ago. With a new product, it is not necessary to bring it to market immediately. After all, customers need a process of digestion and acceptance, and if a large number of new products are launched quickly, there will inevitably be a lot of consumption. After all, it is still unknown what kind of products the market needs, and it will always take a certain amount of time to verify which products can be left and which products can only be eliminated.

In this regard, Jin Polo actually has an advantage, the so-called ship is good to turn around, if you really want to fight the product category, Jin Polo can launch new products at will, and the unqualified big deal is to stop production directly. The Kentucky Chicken is not good, because it is too large, and every time a new product is launched, it must go through a very rigorous demonstration and a very long trial period. And once the new product is launched, it is the entire market is launched, if a product is not recognized by the market and the sales are worried, once cut in half, the loss is quite huge.

Therefore, the Kende chicken family has a big business, and every step must be taken quite cautiously, in this regard, it is the Golden Pole that is full of advantages. There are only dozens of franchise stores in total, even if a product is not good, it will not be able to lose a few dollars anyway.

And think about it from another angle, in fact, the number of stores in China is not necessarily much more than that of Kimbolo, Kimpolo from the beginning of the road is to join, the expansion speed is very fast, less than a year, now has nearly 100 franchise stores, Beishan Province large and small cities basically have the existence of Kimpol, even Nanlong City, also half a month later, the first local Kamplo, the surrounding provinces and cities, there are also sporadic Kamporo franchise stores, it can be said that in Beishan Province, Kamporo's power is greater than Kentucky chicken。

The advantage of Kende chicken is that they have a thick foundation and large scale, although they have been the head office since entering China, they have been constantly opening their own branches, but now there are dozens of stores, and most of their stores are concentrated in big cities, such as Beijing, Shanghai, Guangzhou and other places, where the consumption power is naturally higher than that of Beishan Province, even the provincial capital Nanlong can not be compared with those real metropolises.

So the problems that Kim Polo is facing now are actually not as serious as imagined. Again, the market in Huaxia is very large, and there will be hundreds of large and small fast food restaurants in Beitong in the future, and it is by no means that these dozen or so fast food restaurants can completely occupy the market. And the whole of China, it is a terrifying big market, so even if Kentucky Chicken and other multinational companies are strong, it is impossible to completely crush Jinbolo.

But since they collided, Zhou Fangyuan certainly wanted to break his wrist with the other party. If you lose, you will not be ashamed, and if you win, you will have a big long face.

Especially after a hundred years of suffering, the Chinese people always have an inexplicable sense of admiration for foreign monks, and in this era, this sense of respect is particularly strong, and there are always people who feel that the moon abroad is rounder than their hometown, which inevitably makes people feel cold.

If Jin Polo can really suppress KFC and other multinational companies in China, will he be able to give the Chinese people a hard boost? Zhou Fangyuan is very willing to try, if it can really be done, then Jin Polo will really be able to stand proudly on the land of China!

Of course, this is a long-term job, and it can't be done overnight.

And the most important thing at the moment is to grab customers back, the distance between the two stores is too close, the distance between the doors is less than 50 meters, since the opening of Kender Chicken, the business of the Kimporo main store has slipped to less than 30% of the original, and this trend continues. Although the Zhou family no longer relies on the turnover of one or two stores to survive, it is not good to listen to and look good when it is suppressed by others like this. The Zhou family has become a new star of Beitong's private enterprises because of Jin Polo, and if they are bullied like this, the Zhou family themselves will not be able to accept it.

Therefore, Zhou Fangyuan launched a new product in a timely manner to please ordinary people, pure Chinese taste, which is to attract all customers back.

And the consequences of this are obviously satisfactory.

On the day of the launch of the new product, there were a large number of customers returning, relying on excellent quality and excellent service this year, Jinpolo has established a good reputation in Beitong City, and the people also recognize Jinbolo's food. In the past, Jin Polo launched a series of Chinese food, such as rice bowls, fried dough sticks, soy milk fresh meat buns and various porridges, etc., which were widely praised at that time.

In addition, although there are no surprises in the taste, the quality is absolutely stable, and there will be no ups and downs.

In particular, the fried dough sticks with less oil and the boiled porridge are praised by many people, and the reputation of "healthy eating" has begun to spread. This time, Jin Polo's "Healthy Chinese Flavor" not only included all the previous Chinese food series, but also greatly enriched the content of this series with several new dishes.

Compared with the combination of hamburgers, fried chicken, French fries and cola, there is no doubt that the combination of soy milk fritters and steamed noodles is more in line with the breakfast habits of Chinese people, so once the new product is launched, in terms of breakfast, Kim Polo beats Kender chicken, and even Kim Polo's own burgers and fried chicken are squeezed out of sale.

In terms of lunch, Kim Polo is at a disadvantage, and the noon period is generally the time when everyone's appetite is stronger, and as a meal that connects the previous and the next, it is still important to eat something high in calories at noon. The taste of hamburgers, Kim Polo is indeed a little bit different from Kentucky chicken, after all, people have been professionally cooking Western-style fast food for many years, and Kim Polo, as a latecomer, wants to catch up directly, which is tantamount to a fool's dream.

Fortunately, the existence of the rice bowl finally saved some face for Jin Polo, there are always people who want to eat Chinese food for lunch, except for the small shops on the street, Jin Polo is undoubtedly the best choice.

As for dinner, business on both sides will begin to decline, and there was originally only one store on Daxi Street, but of course business is still very good. But now the same number of customers have been divided by Kentucky Chicken, and the result is known without saying.

Fortunately, the other branches were not affected, only the main store was pressed and beaten by the other party because it was too close, and the business was as hot as ever, and the overall income of Jinbolo was maintained at a considerable level.

With the exception of fast-food restaurants, meat processing plants and farms have not been directly impacted. In fact, the two are unrelated, meat processing plants and farms are all suppliers of raw materials, and the presence of Kentucky chicken will not affect the sales of raw meat and vegetables.

In recent times, more and more fresh vegetables have been on the market on the farm, all of which are packaged and have the Kimpolo logo. It can't be said that the vegetables of the Zhou family are necessarily better than those of ordinary vegetable farmers, but each of the packaging bags is printed with the national standards for agricultural residues and the detection data of Jinpolo vegetables, making a small cousin, which is similar to the nutritional content list on other packaged foods.

You can see the test results of each vegetable at a glance to see if it is healthy and see if the numbers above meet the national regulations.

Kim Polo does not take the initiative to say that other people are unqualified, only that he is qualified, but everyone is not stupid, and Kim Polo dares to print these things out with such fanfare, doesn't it just show that he has no problem? Although the vast majority of people do not pay much attention to these things now, there are always people who pay attention to them, and there are always people who would rather spend more money to eat healthily.

Therefore, the sales of all the Zhou family's agricultural products, including those raw meat, have been maintained at a fairly good level, not to mention that fast food restaurants are big meat eaters, and they are not worried that their own things will be backlogged.

The cooperation with several classmates is also very smooth, especially in terms of seafood, Ma Zhengwei's family does provide very fresh and fair seafood, which is of great help to Jin Polo. Of course, this kind of thing is mutually beneficial.

If Kimpolo doesn't help them eat the seafood, with the high price of seafood, most of them will go from fresh to non-fresh, and then sell at a reduced price, and a small amount of seafood will even be put directly to stink, and finally thrown away in vain. Now Jin Polo, a big family, has to eat hundreds of catties of seafood from Ma Zhengwei's family every day, and it is too late for them to be happy, so they will directly sign a ten-year supply agreement with the Zhou family.

Of course Zhou Fangyuan and they are also willing, after all, they don't have the energy to engage in aquaculture anymore, and Beitong itself has no water resources, so it is too troublesome to purchase goods by themselves, so it is better to go directly from Ma Zhengwei's house. Of course, the supply agreement was not signed for ten years, but only for five years, after all, if Jin Polo further develops in the future, whether Ma Zhengwei will be used in the end is another matter, at least at this stage, the cooperation between the two sides is still very pleasant.

At the end of August, there was good news from Little Ma. The funds invested by Zhou Fangyuan were used by him to purchase servers and broadband, and the number of users rose again, and the number of registered users exceeded 50,000 for the first time. At the same time, the name of the software has officially changed from OICQ to QQ, and QQ has launched QQ membership business, and earned 30,000 yuan on the first day, which makes the entire Tencent company cheer.

When the call reached Zhou Fangyuan's mobile phone, he could even feel Xiao Ma's excitement. He is also quite excited, but he is even more excited that Tencent has entered the era of profitability in advance, and the future prospects will be brighter. And he, who owns the most shares of Tencent, has already expected the glorious scene when he is worth tens of billions of dollars more than ten years later.

Even the competition with Kender Chicken was temporarily left behind by him.

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