After determining the sales plan of the Internet café management system, Zhou Fangyuan left the company, called a taxi, and continued on the road.

This time, he didn't go straight home, but went to the main store of Kimbolo.

From afar, he saw countless people gathered at the door of a store on the west side of the first floor of the Dongxing Building, and he didn't need to look at it to know what kind of store it was - Kentucky Chicken, one of the multinational chain restaurants in the United States, and the world's second largest fast food and largest fried chicken chain. After opening its first store in Beijing in 1987, it began to continuously spread its tentacles throughout China.

Of course, now Kentucky Chicken has not opened the franchise authorization, so now all the Kentucky Chicken branches in the land of China are opened step by step by the head office. And Beitong's house, because of its proximity to the capital, was once a very important energy city in China, and it was a transportation destination, so it was fortunate to become one of the first cities to be moved in by Kende chicken.

It may be a very face-saving thing for the city to be settled by such a Fortune 500 company. But for the Zhou family, this is definitely not good news.

Because Kende Chicken is too powerful, it has thousands of branches around the world, and there is Yum Group, the world's top restaurant group, behind it, and such a towering giant wood is tough, the Zhou family really does not have such confidence. Fortunately, the other party's family has a big business and a high vision, so it is unlikely that he will directly attack the young Jin Polo. And more importantly, the market in Huaxia is too big, far from being occupied by one or two fast food brands, so the Zhou family's Jin Polo is still safe at present.

But safety is safe, the market in Beitong is so big, before Tian Ruyun's tattered pure cottage fast food restaurant can steal a lot of business from the Zhou family, and now it is replaced by more authentic Kende chicken?

Before Zhou Fangyuan went south to Shenzhen, this store had already begun to be renovated, and he expected that he would come back because the other party had already opened, in fact, as he expected, it is not difficult to see the current grand occasion at the door of Kende Chicken, and it is not difficult to see that this branch of Kende Chicken in Beitong has seriously impacted the business of the Zhou family.

Speaking of which, Liu Jianri, the owner of the Dongxing Building, is also quite inauthentic, knowing that the entry of Kentucky Chicken is equivalent to demolishing the Zhou family's platform, he also agreed to the other party's entry request, although the rent given by Kentucky Chicken is two million a year, which is really not a small amount of money. But Jin Polo is a local company, and the people of Beitong don't help the people of Beitong, so it's a little too much to say.

But there is no way, the other party is just a businessman, and you can't expect the other party to consciously help you.

After all, iron still has to rely on its own hardness.

Zhou Fangyuan glanced at it a few times and then turned to leave, he didn't even go to his own store, there was no need to go, he knew that there must not be many customers in his store now, and it would be useless to go in.

When he got home, he took a simple shower, sat down on the bed and began to churn through the things he had brought back.

He thought of all the relatives and friends he could think of, the largest suitcase, which was empty when he went, and was already full of all kinds of small gifts when he came back.

At six o'clock in the afternoon, Zhou's father and Zhou's mother went home. When they saw Zhou Fangyuan, both of them smiled happily, and they carefully asked Zhou Fangyuan how he was doing outside, whether he ate well, and whether he had finished the matter.

Zhou Fangyuan took out the two shareholder capital contribution certificates in his hand and handed them to his parents, and when they saw that Zhou Fangyuan spent 10 million yuan casually, both of them were a little silent. However, Zhou Fangyuan explained that he praised the big and small pony companies to the sky, which finally relieved them a little.

Then the family of three began to divide the gifts, buying scarves, bags and cosmetics for the mother, which cost more than 20,000 yuan, which is already a very luxurious thing in this era. I bought cigarettes, alcohol and lighters for my father, Zhou's father loves to smoke and drink, a good lighter, a cigarette that cannot be seen on the market, and a bottle of good wine that I have never drunk are the best gifts for him.

Everything else was assigned to its owner, and the job was not completed until the suitcase was completely emptied.

Then the family of three didn't fire and went directly to the small restaurant downstairs to eat, and when eating, Zhou Fangyuan also explained in detail all his experiences of going south this time, of course, he didn't say anything about Liu Yiling. The parents listened attentively and nodded from time to time.

Soon, after a meal, the three of them walked towards home while eating, and on the way home, Zhou's father finally mentioned Kentucky chicken.

"I went to the Dongxing Mansion to ask, they only said that only Liu Jianri was responsible for this matter, but this bastard is not here, hum, this shit, he is still that rotten after decades, he will suffer sooner or later, you wait and see." ”

Dad Zhou's resentment towards Liu Jianri is obviously very heavy.

Also, it is clear that Jin Polo has already opened a store in the bottom of the East Star Building, and Liu Jianri also accepts the entry of Kentucky Chicken, if Jin Polo finally closes down, he will definitely have a "credit" in it.

And Liu Jianri, who is still well-known in Beitong, used to be a rotten gangster, not even a big gangster, just a rotten green. But later, it is said that he became a nobleman and became the legal representative of a northern investment company, and it is said that his assets are several million. But those who know him know very well that this investment company is an empty shell, and he has a fart of money.

But he can't stand this name, with a name, he can use the company's name to find the government to grant land. It is said that the money for land grant was paid from countless ordinary people. Basically, he and his friends talked, and his friends talked to their respective friends, and then friends passed on to friends, relatives to relatives, and snowballed, and a sum of money ranging from 35,000 to his hands was delivered.

Of course, what he said at the time was very good, saying that he would definitely repay the money, and he would give an interest money when he repaid the money. And everyone who lent money thought that their friends had also borrowed it, and there should be no problem. So at that time, they didn't even make an IOU, and basically relied on verbal guarantees.

But as a result, the land of the Dongxing Building was approved, and the project began to be constructed, which Liu Jianri did not appear often, and some people wondered if this guy was going to be bad, but everyone had no evidence, and no one wanted this kind of thing to happen, so everyone who heard this statement subconsciously chose not to believe it, they didn't believe that their luck would be so bad.

But what happened to the result? It wasn't until the Dongxing Building was built that the stalls began to be rented out, and Liu Jianri finally disappeared completely.

Now people panicked, they couldn't find it everywhere, and there was no evidence to sue them, because there was no IOU, and the law couldn't guarantee anything. Not only these ordinary people, but in fact, even Liu Jianri's own sister was deceived by his own brother and took away millions.

At that time, this woman even let out a message to find someone to kill Liu Jianri.

But how about it? Not only did the other party live well, but later built a high-end community called "Oriental Paris" in the southwest corner of Beitongcheng.

In the last life, it was not until 10 years ago that Dongxing Plaza was forcibly demolished by the government, and Liu Jianri was also sentenced to three years and a two-year suspended sentence for arrears of construction payments and illegal occupation of land.

As for what happened to this person in the future, Zhou Fangyuan didn't know.

But for now, many people still know the whereabouts of Liu Jianri. Just on the top of the East Star Building, the 8th and 9th floors are his ultra-luxury apartments, it is said that there is a team of 200 bodyguards to protect him day and night, he hardly goes out, even if he goes out occasionally, he will directly take his exclusive elevator to leave directly from the basement, and there is no regularity at all in the time, so it is indeed more difficult to find him than to ascend to the sky.

However, there is generally no need for Liu Jianri to make a decision for this kind of thing, what does Song Nan, the general manager of Dongxing Building, do, and doesn't he manage this kind of thing?

Zhou Fangyuan had already figured this out, and he also knew that it was useless to rely on others, so he never thought that the Dongxing Mansion would be on his side. The conflict with Kende Chicken, to put it bluntly, still has to be resolved by formal commercial means. And this kind of solution is not to directly crush the other party, it is impossible, if Jin Polo wants to continue to develop, then he must develop his own characteristics, and he must use what the other party does not have, and forcibly take off a piece of meat from the insides of the other party...... Well, this statement may not be accurate, so let's put it another way.

Kim Polo wants to use what Kender Chicken does not have to keep the market he has already grabbed.

So where is this differentiation? Zhou Fangyuan thought of two points, one is the taste problem, and the other is the health problem.

Because of the great difference between Chinese and Western tastes, Kentucky Chicken began to please Chinese customers even after entering China, constantly adjusting their tastes, but no matter how they adjusted, Western-style fast food is still different from the daily life habits of Chinese people. Of course, the last generation of Kentucky chicken did very well, but that was a few years later, and in this era, the taste of Kentucky chicken is actually not very acceptable to most Chinese people.

Health issues may not seem very important now, but they will undoubtedly become the most important issue for all consumers in the future. Even if it is not delicious, it is necessary to eat healthy, even if it costs more, it must also eat healthy, which has become the consensus reached by the vast majority of people in the future.

Jin Polo should start from this point and constantly improve their own brand building, especially the health card, and must play firmly and well enough, only in this way can they compete with Kende Chicken in Beitong City. If they can compete with Kende Chicken in Beitong, they will have the ability to fight each other in the province and even the whole country.

With the continuous improvement of China's international status and more and more foreigners falling in love with Chinese culture and Chinese food, Jinpolo still has the opportunity to go abroad and wrestle with these powerful multinational groups in the world.

Of course, this is all an afterthought, and at this stage, it is most important to find a way to bring back the customers who have been lost.

In this regard, Zhou Fangyuan already has a plan in his heart.