It was half past twelve o'clock, and lunch was early, and Li Youyou's stomach was rumbling with hunger, but he couldn't see the other two sitting on the sofa in the living room studying business.

I was about to pick an apple from the dining table and pad my head first, when I suddenly found a small brain melon poking out of the window, and my face was suddenly happy, and when I saw that the other party was about to speak, I quickly made a "shhhhhh

"Why haven't you come to dinner yet?" asks Fluttershy in a whisper as he creeps to the window.

"The two of them are at work, and they have lost track of time, and I can't rush them. Li Youyou lowered his voice and replied. A baby face is full of sweetness.

For him, the biggest benefit of this trip to Thailand is that he has gained a love.

"Are you hungry, or shall I bring you something to eat first?"

Li Youxin said that where you can not be hungry, you are hungry. But he still shook his head and said: "No, it's not good to affect their work, I have fruit here, it's okay." ”

Fluttershy lets out an "oh" and then stops.

She didn't have anything to do in the afternoon, and she wanted to ask Li Youyou to come out, but she knew that Li Youyou's job was to protect Mr. Guo, and when she was out, it could be said that she was working at any time, and it was not easy to disturb.

Li Youyou didn't want to go out to accompany her, but it was really true, the same reason.

Let's talk about the living room, Guo Yongkun and Xia Ying.

What the two of them are looking through now is the information about Austrian Red Bull and Matschz that Feng Jiawei on the American side obtained through special channels.

Red Bull International, a joint venture between Xu Shubiao and Matschz, is headquartered in Matschz's country, Austria, so many people will colloquially call it "Austrian Red Bull" in the future.

Guo Yongkun knows these things, but what he doesn't know is that the famous Austrian Red Bull - it will be much more famous than Thai Red Bull in the future, especially in Europe and the United States. It is located in a small town called Foch am Lake in Austria.

The total population of the town is just over 1,000.

Can you believe it?

And he found that he had a preconceived misconception about the current size of Red Bull.

After all, in the future, Red Bull Austria will be so famous that it can be seen in almost all of the world's top extreme races.

So he thought that Matt Schitz and Xu Shubiao have been working together for six years, and they should have developed Red Bull well in Europe.

But that's not the case.

In the past six years, Red Bull has not even left the country.

In other words, apart from Austria, Austrian Red Bull has not been exported to any other country.

The current scale is small.

Matschz's journey to run Red Bull did not go well, and at first he brought Red Bull back to Austria, but the locals didn't buy it at all, because objectively speaking, Red Bull didn't taste good, at least not to the taste of Europeans.

Therefore, after many consultations with Xu Shubiao, he began to transform Red Bull, reducing the spicy taste for Southeast Asian customers, adding carbonic acid to cover up the unpleasant smell caused by the drug, and becoming more suitable for the taste of Europeans.

This alone took about two or three years.

It wasn't until 1987 that the new, more drink-like Red Bull began to be sold in Austria.

But at this time, a new problem arises, because Red Bull is different from ordinary carbonated drinks, that is, some cheap ingredients such as caramel color, glucose, white sugar, etc., which contain taurine, caffeine and other more expensive materials, and the content is not low, and the cost is very high.

So when Red Bull hit the market in Austria, it sold for two dollars, surpassing all the drinks on the supermarket shelves in one fell swoop.

It's expensive, I haven't heard of it, how can consumers buy it easily?

Although the information was not disclosed, Guo Yongkun knew after analyzing it that after taking out 500,000 US dollars to cooperate with Xu Shubiao to establish a company, Matschz had little money, and he was even likely to owe a lot of debt.

He came from a very ordinary background, and his parents were just elementary school teachers.

When he was young, he was still a little uneducated, he studied in college for ten years, graduated at the age of 28, and then worked as an international sales manager in a toothpaste company, until he resigned in 1984, how much money could he save in just a dozen years?

$500,000 is not a small amount in this year.

So it's hard for him to do big marketing planning.

He does have a bit of a marketing knack for targeting Red Bull customers to young people, then advertising it with the slogan "Sports", hiring college students to drive cars with giant cans on top to cruise around college campuses, including stadiums, beaches and other places where young people gather.

This is also known as "ground pushing".

Since the first can of Red Bull was sold in April 1987, up to now, it has mainly adopted this marketing model that is not very expensive, and it is also a small achievement.

Well, some money must be earned, but if you say a lot, it's also fake.

Red Bull is currently in Austria and is still a long way from entering the European and even North American markets.

After reading this part of the information, Guo Yongkun was a little surprised, no wonder it was not until 1997 that Red Bull entered the US market in his previous life.

If it really has the strength, the hot market in the United States, the discerning businessmen will definitely aim at it a long time ago, and it will not be so late.

"After a long time, it turns out that this Matt Stiz is just an empty shelf!" Xia Ying sighed.

said that the empty shelf was mainly compared with Mr. Guo.

She really thought that this person was the same level as Mr. Guo and Xu Shubiao, and they were all billionaires.

But now after reading the information, she found that this person's net worth is very limited, and it should not exceed $10 million at present.

Guo Yongkun sighed, and suddenly felt a lack of interest.

That's right, it was he who overestimated Matschz, who thought he would meet a difficult opponent, only to find out that the opponent is not even qualified to be his opponent at the moment.

In short, he has not yet "grown up".

But when I think about it, I am relieved.

It's not easy to start from scratch, and the other party is not like him who opened a plug-in, nor like Xu Shubiao, who has been in business for most of his life. How much money can be accumulated in just a few years?

In the business field, he is still a junior for the time being.

Guo Yongkun didn't bother to care about him anymore.

"Xia Ying, you contact this guy through Red Bull Austria, I want to meet him in the afternoon. ”

"Okay. Xia Ying probably guessed what he wanted to do.

This is also a tacit understanding that arises after working together for a long time.

......

A quiet café in downtown Bangkok.

On the red shirt, the fine Scottish coffee was bubbling with a rich aroma, but Matt Schöz did not taste it, he reclined in the leather soft chair, and looked at the young man opposite with interest.

He didn't plan to go to the appointment, and the caller should be the beautiful Chinese girl sitting next to him now, but she has a good speech and a likable attitude.

And she mentions that "this meeting was definitely an opportunity for Mr. Mattschitz, and it would be a shame to miss it".

Based on these factors, he nodded in agreement.

He has always been a man who is good at seizing opportunities.

At this moment, he is curious, what exactly is this so-called opportunity?

A fortune, public relations yourself, so that you can say a few good words in front of Mr. Xu, in order to achieve the cooperation between Tencel Pharmaceutical and Jianlibao in China?

If this is the case, it can only be said that this person surnamed Guo thinks too highly of himself and looks down on others too much.

Matschz does not deny that he is a person who loves money, but he is also a smart person, once this kind of thing is exposed, the friendship and trust between him and Mr. Xu will have an irreparable impact, and the gains outweigh the losses.

He's definitely not going to do it.

Hopefully it's better not to be like that, otherwise it's too disappointing.

"Mr. Mattschz, you are a straightforward person, so I will not go around the bush, and before I get down to business, I would like to ask you a question. ”

Guo Yongkun had a warm smile on his face and spoke lightly, as if chatting with an old friend.

People who don't know will never be able to see that he was very unhappy to see the person opposite yesterday because of the other party's obstruction.

Xia Ying now knows that this is called the castle.

The necessary cultivation and connotation of a successful person.

"You say. Matterstz gestured with his hand.

"I have also roughly understood the joint venture between you and Xu Shubiao and Xu Lao, although your agreement and vision is to promote Red Bull to the world, but the West is the main battlefield, and in Asia, where Red Bull is headquartered, there is only a verbal agreement between you.

"You should understand that there is almost no possibility for you to enter the Chinese market. In that case, why do you want to stop Elder Xu from cooperating with me? ”

"But I don't think so. ”

Matt Schitz shook his head with a light smile, "Red Bull now has Thai Red Bull, Austrian Red Bull, if there is another Chinese Red Bull...... China is the world's most populous country, with nearly one-fifth of the world's population, and a supermarket with a promising future.

"If Mr. Xu wants to enter in the future...... Of course, he will definitely get in. Then I would advise him to adopt the model of import distribution, anyway, Thailand is not far from China. But in this way, there will not be one more Chinese Red Bull in the world.

"And this is the opposite of what Mr. Guo said about Red Bull's global strategic goals and brand unity, and it is not harmful to us. ”

I see...... Guo Yongkun finally understood what this guy really thought.

It can be summed up in four words: complex and chaotic.

He didn't want the world to be full of different Red Bulls, which would inevitably be chaotic and risky.

As a simple example, if there is a food safety problem with Red Bull in one country, everyone is called Red Bull, and consumers do not understand the doorway, then Red Bull in other regions will inevitably be affected.

However, his idea is good, but it can't be realized after all, and at the same time, he can't be the master.

In my previous life, wasn't the world full of all kinds of Red Bulls? What Thai Red Bull, Chinese Red Bull, Austrian Red Bull, British Red Bull, American Red Bull...... Wait a minute.

How Red Bull should develop in the end, or Xu Shubiao has the final say. Even in Red Bull International, he and his son Xu Shuen's combined equity has reached a relative controlling stake of 51%.

Moreover, there is nothing wrong with the development route of multiple countries and categories.

There are two sides to everything.

How short is a few decades in a person's life, and how easy is it to make a business affect the whole world?

But if you take a multi-country and multi-category development route, it will be much easier, and then you will be equivalent to a dozen more helpers.

By the time Xu Shubiao passed away in 2012, Red Bull had sold well in more than 100 countries and was well known to the world.

Therefore, there is no right or wrong between these two development routes and business models, but they vary from person to person.

And Matschz is undoubtedly a typical European businessman.