"Hey, Brother Li?"

When Zhou Fangyuan made a phone call to Brother Li's mobile phone, the two chatted happily.

Although he hasn't had much contact recently, and not long ago Zhou Fangyuan rejected Brother Li's suggestion to invite him to buy a winery together, he couldn't hear any dissatisfaction from Brother Xiao Li from the phone.

But it's normal to think about it, the Li family is very powerful, but it's the Li family, not his little Brother Li, and even if it's the Li family, how many years has it taken to develop? Looking at Zhou Fangyuan again, how many years has it been, an Internet empire has begun to emerge in scale, and its market value is rising, although the current Yuanfang Group is not comparable to the troika of later generations, but in terms of scale alone, it has surpassed any of the troikas, as long as it develops smoothly, it will not take many years to completely surpass the former troika and become the only king in the domestic Internet circle.

With such a potential stock, it is absolutely impossible for Brother Li to abandon it.

The two chatted on the phone, and Zhou Fangyuan brought the topic to the winery without a trace, and Brother Xiao Li really came to his senses immediately and began to introduce Zhou Fangyuan to the benefits of owning a winery.

Wine is delicious and a symbol of high lifestyle. In fact, her charm not only attracts ordinary people, but also fascinates many domestic stars and businessmen.

Although the size of the group of people who buy wine estates is far inferior to that of Chinese people who "go to sea" to buy houses, this does not prevent it from becoming another choice for high-net-worth individuals and businesses in recent years. The investment immigration policies of relevant countries have also given rise to a certain degree of winery investment fever. According to the Immigration Department of Tai O, for wine merchants with relevant experience, the acquisition of wineries is a good proof that investors not only bring overseas capital, but also introduce advanced technology and market networks from overseas, and the government will give such investors priority to apply.

In 2011, Zhao Dayan and his wife invested 5 million euros to buy Château Monroe in Bordeaux Saint-Emilnon, and Hong Kong actor Liu Bier followed suit to buy a château in Bordeaux. The most sensational news is that Da Yao bought a winery in Napa Valley, California, USA, and produces the red wine that bears his name. For these celebrities, on the one hand, the villas attached to the winery can be used as an intimate place for friends to meet and occasionally taste private wines, and from a commercial point of view, if the winery is not large, the celebrity's own circle can absorb the production, and the wine can often get a lot of brand premiums depending on the influence of the star.

The price of the high-end series of "Da Yao" wine is 5,000-10,000 yuan, and the price of the mid-range wine is also 2,000-5,000 yuan, which is higher than the common ordinary brands on the market.

For example, if you want to own a small winery, how much does it cost? 1 hectare equals 10,000 square meters, and 1 hectare can produce around 3,000-12,000 bottles of wine, depending on the grape variety and planting density.

First of all, it must start with Bordeaux, France, the most famous production area: 600,000 to 80 million.

In other words, it is actually much cheaper than you think to have a place in such a famous classic production area. Bordeaux is a large region with more than 40 small appellations and prices that vary widely.

The average price of AOC land in Bordeaux in 2017 was only 16,000 euros/hectare, and 5 hectares of vineyards were equivalent to 600,000 yuan! In Bordeaux, the Pauillac appellation is still the most expensive, at 2 million euros per hectare, although this price has not changed for three years.

Pomerol land prices are a close second, averaging €1.3 million per hectare, up from €1.1 million per hectare in the past few years. However, the highest quality vineyards in Pomerol can cost up to €4 million per hectare.

The price of vineyards in Saint-Julien and Margaux is 1.2 million euros per hectare, compared to only 1 million euros per hectare in 2014. Prices in the vast majority of Bordeaux appellations have remained stable, with a list of Pauillac 2 million, Pomeré 1.3 million, Saint-Julien 1.2 million, Margaux 1.2 million, Saint-Estève 280,000 to more than 800,000, Saint-Emilion 180,000 to 2 million, Lalande-Pomerol 200,000, Canon-Fronsac 100,000, Moulion 80,000, Listrac 75,000, Haute-Médoc 80,000, Médoc 50,000, Cadiac 18,000, Sudine 35,000, Bray 18,000, Boolean 22,000 ......

Like Bordeaux, Tuscany is a huge appellation with a wide range of prices and frugalities.

In Piedmont, Barolo is valued at 1-1.5 million euros per hectare, with the top vineyards worth 2 million. In Barbalesco, the price is 40-500,000 euros per hectare. But in fact, in these two top grape regions, there is not much room for vineyard investment to appreciate for the time being. Barbera vineyards in Piedmont range from €70,000 to €100,000, while the most expensive vineyards rise to €120,000 per hectare in Barbera d'Asti DOCG or Nizza DOCG.

In Tuscany, the price of vineyards in Montecino's Brunello DOCG ranges from about 450,000 to 550,000 euros per hectare. Prices are followed by the Bulgari DOC appellation, with an estimate of between €350,000 and €450,000 per hectare. In the Classico DOCG appellation, vineyards are priced between €130,000 and €200,000 per hectare. In the Montebuchano region, in the Vino Nobile Montepulciano DOCG appellation, vineyard prices range from 140,000 to 160,000 euros per hectare.

It can be said that the price of red wine estates in these areas is far from as high as imagined, of course, the difference between high and low prices is relatively large, but if you don't have to pursue classics and fame, in fact, the difference between wineries is really not that big.

On the contrary, in Napa, the price of 3 million to 30 million is simply the best wine in the New World.

Land prices in Napa have always been high and are continuing to rise. Napa does not have very cheap land, and the price variance between land is smaller than in other regions. The average price of a good plot of land is as high as 30 million for 5 hectares, and the average price is 3 million for even a poor level of land. Among them, the price of the plots suitable for growing Cabernet Sauvignon is higher than the others.

The reason for the high price of napa is also simple.

First of all, there is high demand. The people of the United States themselves love to buy wineries. Foreigners also love to buy wineries in the United States, because of the good quality of the wine, coupled with the relaxed investment environment, the attractive country, and the fact that English is an international language. At the same time, the Napa region is located in the richest state in the United States, and making wine in Napa has become the first choice for Hollywood, Silicon Valley and other wealthy people to retire and use their spare time. As a result, the demand for land in Napa is greater than the supply. Secondly, the people of the United States generally regard wine as a high-end consumer product or even a luxury product. Therefore, the average price of wine in the United States has always been high. In addition, the people of the United States are quite popular with their own wine, whether it is wine or wine grapes, it can be sold, and it can be sold at a high price. So Napa doesn't have a very cheap land.

However, as one of the most exciting New World regions, the price is still highly demanding.

For enterprises, the acquisition of overseas wineries can not only obtain production areas, brands and product resources, but also take the long brewing tradition and brewing culture of foreign high-quality production areas, and enhance the image of local red wines. After acquiring a Chilean winery, Great Wall Wine, a subsidiary of COFCO Wine Co., Ltd., once again acquired Château Revor in Bordeaux, France, to build a production pattern spanning the Old World, the New World and the Eastern World.

In short, whether it is foreign or domestic, winery investment has become a new trend in the development of winery tourism. No matter how innovative and changing the form is, its essence is to give wine lovers the opportunity to get close to and understand wine, so that the winery culture can be more widely disseminated. This has a positive effect on the entire consumer market, and to some extent, it is also a win-win situation for wineries and consumers.

And it's not just those people above, in the original time and space, even Brother Ma also bought a winery.

The "Château de Sals" bought by Da Maco is located on a limestone plateau in the southwest of the Libeauennais and Pomerol appellations on the right bank of Bordeaux, opposite the Saint-Emilon appellation. The origins of the winery date back to the 14th century, when it was just a small hotel on the way to Santiago de Compostela in France. The existing house was built in 1792 by the Earl of Richmond. Currently, Château Sals has 80 hectares of land and a winery with an annual production capacity of 650,000 bottles. Each year, a smaller production of red, white and pink wines, as well as rosé wines from the "Reserve of Château Sars", there are almost ten different wines.

And to be honest, a winery bought by Brother Ma is not a big deal in the wine industry at all.

The real powerhouse in the wine circle can't be bought.

For example, the winery of Igan is known as the liquid gold of the nobility.

Located in the Sauternes region at the southernmost tip of Bordeaux, France, this historic top château dates back to the 12th century. At the 1855 Universal Exposition, Château d'Igan was designated as the only super-Cru winery, surpassing the five major châteaux today, including Lafite, Latour and Margaux. Michel Serre, a member of the French Academy and a contemporary French philosopher, once praised: "Château Egan does not belong only to the Lysalus family, it belongs to France, to Europe and to the whole world." Like Chartres Cathedral, Ravel's Bolero, Monet's Water Lilies, it belongs to you and to me. ”

Another example is the famous Lafite, which was already the first first-class château at the 1855 World Exposition. Lafite holds the record for the world's most expensive wine, with a bottle of Lafite in 1787 selling for a whopping £105,000. Approximately 30,000 cases of sake are produced each year. The best years were 1953, 1959, 1982, 1986, 1996, 2000, 2003 and 2005. Mature raffi is characterized by balance and suppleness. With classic aromas of blackcurrant, pencil lead, cedar whnt and minerals, it is rich in layers and elegant, with delicate and powerful tannins and very long aging potential.

Château Latour was admired by the British royal family and aristocracy as early as the 18th century, when Latour was already about 20 times more expensive than other Bordeaux wines. In 1787, Thomas Jefferson, who was obsessed with French wine, also praised Latour. The best years were 1945, 1949, 1961, 1970, 1982, 2000 and 2003. Latour's style is strong, rich and mellow. Latour takes 10~15 years or even longer to mature, and the mature Latour has a very rich sense of layering. As one wine connoisseur described, Latour was a patch of silver as moonlight shining through the layers of night.

Aubio Winery, also known as Rouge Winery, was founded in 1525. In 1660, the King of France came to entertain guests. The annual output is about 20,000 boxes. The best vintage was 1989, with a perfect score of 100 from the famous wine critic Robert Parker.

Obicon is a typical light beauty wine that is best drunk with a red face. has witnessed one touching love story after another as a rich dowry. Elegant, romantic, beautiful, and what better words to describe this unique wine?

As early as the 17th century, Margaux was classified as a prestigious Premier, two centuries before the official classification of 1855. Margaux is the official wine for French state dinners. When the President visited France, he tasted the Margaux in 1982. The best years were 1900, 1928, 1982, 1983, 1990, 1996 and 2000. Margaux is a unique combination of elegance and charm with full-bodied, delicate and feminine intensity.

Of the eight major wineries, only Patrick does not bear the name Chateau, and Patrick is the least produced, but the most expensive. The success of Patri is based on quality, and in poor weather years, grapes are selected intensively, or even discontinued. The annual production capacity is about 5,000 cases. Park Tree is made from more than 95% Merlot grapes. The geology of Park Tree Village is particularly superior, and it contains a large number of minerals, so Park Green has the characteristics of early drinking and storage resistance.

Wudang was upgraded to Tier 1 in 1973 and is the only winery to have received this accolade so far. What makes Wudang unique is the art label, which is created by a world-renowned artist every year, most notably Picasso's 1973 Dionysian carnival. The best years were 1945, 1982 and 1986. Wudang has the aroma of ripe blackcurrant, coffee, and roasted wood, and the aroma is ripe and rich. On the palate it is intense, complex and tannin-rich. The new wine is ripe and strong, and it is still young, plump and mellow after aging.

Château Cheval, the mysterious name of the winery, the incomparable Cabernet Franc, and the simple yet amazing wines produced, make Cheval Cheval an irresistible temptation in the hearts of many. The 1947 Blanc is considered to be the best in Bordeaux for almost 100 years. Hakuba is both young and long-standing. At an early age, the white horse has a hint of grassy greenery, but when it matures, it develops a unique floral aroma with a balanced and elegant quality, exuding a strong, multi-layered, soft and dense personality.

All in all, a really powerful winery is not something that can be bought with money, and its owners are all rich people, and once a winery of this grade is to be traded, the French authorities will also intervene, and foreigners want to invest? Fortunately, what Brother Xiao Li wants to sell is not this kind of top winery, what he likes is just an ordinary winery. It's not famous, but it has some characteristics, mainly because the surrounding scenery is very good, and Brother Li likes it more.

The two agreed on the phone when and where they would meet, and then hung up.

Zhou Fangyuan packed his bags here and soon got on the plane to France.