Guo Yongkun handed over the advertising matter to Lu Ping'an, which was nothing more than docking and communicating with CCTV, and in terms of planning, he would have done it himself, and he had already explained it to Lu Ping'an in detail.

After all, there is no superb advertising shooting technology in these years, and asking a celebrity to endorse is the first thing to eat crabs, and the other party may not be able to do it, so simply design two kung fu pandas, jump a few times, and shout out the advertising words and it's over.

It's also a great idea to put it in this year. If you look at other advertisements on TV, you can see that many other people, who don't even have a humanoid creature, put advertising words, and put advertising words on the screen.

The matter here came to an end for the time being, Guo Yongkun was about to return to Hedong, and the day before leaving, the prince wanted to go out and buy some gifts to bring back, but he stopped him.

"What's wrong Brother Kun, it's not easy to come to the capital, you have to bring something back, otherwise what a pity?" Wang Ziqiang was very puzzled by this.

Don't him, this is a person who comes to the capital, and he can't go back empty-handed. No matter how worthless a souvenir is, it is also a souvenir, a witness to a visit to the capital. Take it back and brag about it for a month, it's no problem at all, and maybe you can mess around with a few drinks to drink.

"You can't go back. ”

"......" Wang Ziqiang felt a little panicked, what do you mean by this.

Fortunately, Guo Yongkun didn't give him a circle, and immediately solved his confusion, "I'm going to send you to the south." ”

"Huh, what?"

"Inquire about something. ”

"Am I alone?"

"That's right, it's not good, I herded sheep for you. After Guo Yongkun glanced at him, he changed his words and asked, "Have you ever seen the sea?"

"No!" Wang Ziqiang was really excited.

"Then you can see it this time. ”

Guo Yongkun planned to send Wang Ziqiang to Qiong Province to inquire about the current situation of the Haikou cannery. He had some ideas.

After Christine's visit a few times ago, he suddenly had a sense of crisis, since Coca-Cola has begun to integrate the industry, then he can't lag behind.

Any beverage company, if it wants to develop in the long run, cannot rely on only one brand. Because the food industry is uniquely competitive, not all consumers have the same tastes.

For example, Jianlibao is definitely hated by some people.

And if the company does not make great progress and cannot stand out in the industry, how can it protect its brand?

This is like advertising and marketing in the future, the same type of product, some people can make it, and some people are doomed to failure. Why?

The biggest problem is capital.

As long as there is enough capital, and on the premise that there is no major problem with the product, it can be smashed with money.

On the contrary, although your product is good, but you don't have money to do promotion, it is probably useless.

Therefore, it is not easy to build a national brand, the company must have strong capital to deal with any crisis, Guo Yongkun has seen a news before, a dead mouse was found in the Coca-Cola can, this matter should be tried on the beverage company, but is there anything wrong with Coca-Cola?

Even if there were, it was well managed.

That's the magic of capital.

And once a company has strong capital, it will have the right to speak in all aspects, which can make the national brand evergreen.

So how can you have a strong capital?

Relying on a single brand, there is a huge risk, what if a mouse is also found in the bottle of a Jianlibao, so that the sales plummet?

This is just one example.

Therefore, it is necessary to consolidate the industry or diversify its development.

It's just that there are drawbacks to diversified development, and it is true that you can make more money, but it is difficult to guide the industry to speak. It's not the direction Guo Yongkun wants.

Then only consolidation can be carried out.

When he had nothing to do, Guo Yongkun carefully looked at it in his mind, as far as he remembered, the beverage brands with more potential development in my country.

Honestly, not much. To be ashamed, most of the brands I know are from foreign countries, such as Red Bull or something.

Fortunately, there are a few.

His first thought was, of course, wahaha. What AD calcium milk, purified water, etc.

The second thing that comes to mind is the rising sun. Many people may not know much about this brand, this is definitely a strong and violent brand, it is the first tea brand in China, after its launch, in just a few years, the annual sales have reached the scale of billions.

Guo Yongkun, who later declined, is not very clear. But he knows what Wahaha Iced Tea in later generations, Master Kong Iced Tea, Unified Iced Tea and so on. The rising sun of all imitations.

It's just that these two brands are not yet available. Wahaha will have to wait until next year, and the rising sun will be in the 90s.

Then he thought of the third brand, an incomparably strong brand, so let's say, it is almost in a monopoly position in our country, and no one can compare with it.

And history has proven that it is so strong that it simply cannot be shaken.

It's coconut palm brand coconut water.

That's right, it's the freshly squeezed coconut water drink that likes to use ORD for packaging and typesetting, and has been frantically complained by countless netizens in later generations that "it looks more like a cottage".

If Guo Yongkun is not mistaken, it should have been founded in the same year as Wahaha. But instead of wahaha, Guo Yongkun wants to integrate it more. Because the products of Hahua are not irreplaceable, and the coconut tree brand coconut water is really irreplaceable.

In later generations, almost all of the sources of coconut trees were supplied to the entire southern coast and where coconut trees could be widely cultivated. Who can compete with him in the country?

Other beverage manufacturers either take the huge risk of the fruit's short shelf life and import fresh coconuts from abroad at high prices, or they can only import finished coconut flakes and then process them.

It's an iron egg. After integrating it, it was thrown there regardless of the school

Moreover, the way of integration, Guo Yongkun has thought about the joint venture. Of course, it is definitely not Jianlibao who comes forward, and it is not called a joint venture, he has another way.

The predecessor of the coconut palm brand coconut water was the Haikou canning factory, which should be in a very difficult situation at the moment, and it is about to go out of business. But in this year, the government must not easily shut it down, so it found a capable person to take over, and then there was coconut palm brand coconut water.

However, at this time, even that capable person is estimated to have a terrible headache, facing a factory that is heavily in debt and has a group of workers waiting to be fed.

Therefore, Guo Yongkun felt that there was an opportunity, and planned to send Wang Ziqiang to spy on the military situation first.

......

After returning to Hedong, the happy event at home is approaching.

Cai Yuxia's due date is approaching, and the family is discussing a good day to be admitted to the hospital, and it doesn't matter if it's a little early.

Guo Yongnian completely gave himself a vacation because of this incident, and every time he was by his wife's side, the stunned young man back then has now become a good husband and father.

Li Xiumei is undoubtedly the busiest, from morning to night, not a moment idle, except for taking care of food, all the other time is spent sewing and mending, preparing clothes, shoes and diapers for her eldest grandson.

The old man stubbornly thought that the purchase was not as comfortable as his own hand-sewing, but fortunately, his spirit had been very good, and the excitement relieved the physical fatigue, and the family went with her.

Guo Mei didn't mention it when she wanted to go to school, so Guo Yongkun became the most idle one. Every time I go to the factory, I have nothing to do with Miss Ye and the two of them, and I am idle for a long time.

So he plans to arrange the work that should be arranged before his eldest nephew is born, so that he can have fun with his family for a while.

He has already drawn up a plan to deal with Guanli soda, and CCTV's advertising is only the first step, and there is another crucial step.

Brother Ghost's canning factory, he only came once when it opened, and this is the second time.

The canning factory is also in Deyi Village, but Deyi Village is very large, it is just in the opposite direction of Jianlibao Factory, and there are about two kilometers between them.

The scale is not very large.

Of course, this is only relative to Jianlibao. In fact, there are two large factories, plus a three-story administrative building, as well as canteens and warehouses, which are much larger than the same type of glass bottle manufacturing factories in the city.

In the past two years, with the increasing sales of Jianlibao, the ghost brother has also made a lot of money, and he chatted with Guo Yongkun some time ago, and after the policy is a little clearer, he intends to buy a tiger head Ben.

"My owner's eldest young master, I heard that the sponsorship of the Asian Games was floating, so is there still a play for my tiger head run?"

On the third floor of the administration, in the general manager's office, which is full of antique furniture, the ghost brother took out the tea tube and put it on the red sandalwood coffee table, but he was too lazy to move, looking worried.

Lao Wang brought a boiling water bottle and made a cup of new tea for each of them.

"Brother Ghost, don't pretend with me, you can buy a Tiger Head Ben now. Guo Yongkun said angrily: "I came to you today for this matter." The sponsorship of the Asian Games has indeed failed, but we can't admit it. ”

"Oh?" the ghost brother looked happy and hurriedly asked, "What tricks do you have to deal with?"

"I'm going to work on the jar and change the packaging. ”

"Huh, that's it?" the ghost brother smiled bitterly, he knew the whole thing about Jianlibao Factory. I thought that even if you change the packaging to make a flower, you can't change the fact that you are trampled on your head.

"That's right, that's it. Guo Yongkun stretched out his hand to the side, and Lao Wang handed over a document that had been prepared a long time ago. "Let's see, let's change it according to this. ”

Brother Ghost took a look, it was a complete set of packaging design schemes, but the change was not much, frowning and looking down until he turned to the last page, he exclaimed and read the words on it out loud.

From now on, anyone who buys Jianlibao will have the opportunity to win a cash prize of 10,000 yuan. Open the pull ring, when the reverse side of the pull ring is printed with the words win 10,000 yuan, it means that you have successfully won the lottery, and you can contact the factory for exchange. Mobile phone \ terminal one second remember 『' for you \ for \ wonderful \ reading

"A total of 100 winners in this event, until the end of the award, the whole process will be supervised by the Hedong Notary Office, and the final interpretation right belongs to Jianlibao Sakura"

After the ghost brother finished reading, he gasped.

Can you still play like this?

Isn't this a public dissemination of wealth, and if 100,000 yuan in cash is sent out, wouldn't it directly create 10,000,000 yuan households?

"What's the matter, is this enough?" asked Guo Yongkun.

"It's a big deal!" Brother Ghost said sincerely, and gave a thumbs up, "It is worthy of being the eldest and youngest of the owner, bold enough, and throwing out a million without blinking an eye." If you change the advertisement on the jar like this, it's no wonder that the market doesn't blow it up!"

In this era of advocating that some people get rich first, but if they want to issue a pennant, the wealth itself is not mentioned, and honor alone can make the people rush to it.

Brother Ghost's right, such unprecedented new tricks, as well as batch wealth creation activities, once faced to the market, will inevitably explode. Guo Yongkun had already estimated it in his heart.

It's not a big deal, he just returned the money he originally planned to sponsor the Asian Games to consumers, and for him, it's actually the same.

CCTV invested 200,000 US dollars, and if it is converted into RMB according to the official proportion, it will be more than 600,000 yuan. With this million, it is not much more than 1.5 million.

Then he wants to see who wins and who loses with these two moves and the Guanli Soda Factory.

If he wins, he doesn't, and if he loses, he has a third ultimate killer move.

"When are you going to do it?" Brother Ghost looked excited and eager to try.

"Don't worry, you and Lao Wang get ready first. The Asian Games will open in late September, and we will start doing it in early September, and we must make good use of the opportunity and freshness. ”

"Good!"

There is no mistake