At the Beijing Hotel, in the evening, Guo Yongkun and Wang Ziqiang were dining in the big restaurant.

Even if it is a large restaurant, it is also very stylish, after all, it is the No. 1 hotel in our country, and it is built by the state itself. There are foreigners everywhere around, but there is really no need for two people to open a box.

The food is Chinese, four dishes and one soup, accompanied by two bottles of Yanjing beer, which is also delicious.

"Brother Kun, how do I feel that foreign girl, always looking at you. ”

"Which one?"

Guo Yongkun looked in the direction of Prince Qiangnu's mouth, and his expression immediately became a little strange.

The other party lifted the goblet containing red wine and gestured, and he also picked up half a glass of beer and saluted back.

"Brother Kun, do you know?"

Guo Yongkun didn't reply, thinking about the purpose of Christine's appearance here at the moment. She is alone, wearing a V-neck skirt that is definitely sexy in this year, and her beautiful figure is undoubtedly revealed.

"Ah, what did you just have?"

"Do you know me?"

"Met once. ”

"Then, why don't I withdraw first?" Wang Ziqiang smiled evilly, foreign girl, it's rare to think about it, but it can't ruin Brother Kun's good deeds.

Guo Yongkun thought about it and nodded. He wanted to see what this female Randi wanted to do, with her identity, she shouldn't be able to do that, right?

After Wang Ziqiang solved the rice in the bowl with three strokes and five divisions, he patted his ass and flashed.

At the same time, Christine stood up, stepped gracefully, and came to the side with a wine glass.

"Director Guo, what a coincidence. ”

"Really, what a coincidence. Guo Yongkun smiled, "I didn't expect to meet Sister Christine here." ”

"You won't want me to sit down?"

"Of course, feel free. ”

After Christine sat down, she looked at a few dishes on the table and smiled, "I have been in China for so many years, and I am still not used to Sichuan cuisine." ”

"It's too spicy and oily, right?"

"Hmm. Christine nodded, "It's like this plate of spicy chicken, half a plate of chili, my American friends can be scared to death when they see it." ”

After she finished talking about Sichuan food, she talked about beer, and Chinese beer is so light that she doesn't feel good when she drinks it.

"Have you ever drunk Erguotou?"

"Well, forget it, that's not what people drink. Christine smiled and waved her hand, probably having drunk it, and had palpitations.

Guo Yongkun didn't urge her, to see how much she could talk nonsense. It just so happens that the wine hasn't finished yet, and it's good to have a beautiful woman to accompany you, and you don't need money.

I don't know how long it took, Guo Yongkun started to eat, and Christine finally turned to the topic, "Director Guo, do you have any plans for the future of Jianlibao?"

This sentence made Guo Yongkun stunned, he thought that the other party was still here for CCTV advertising, but it didn't seem to be the case.

"What do you mean?"

"Future developments. ”

Guo Yongkun put down the fast son, looked at her deeply, and finally understood the purpose of this woman's sudden appearance today. Ambition is really not.

"Of course, make it bigger and stronger. ”

"And then?"

Christine curled the corners of her mouth and smiled, and said: "Director Guo, you are a very capable person, young and promising, in just two years, you have managed Jianlibao to such a scale, which is admirable." But with all due respect, even if you make Jianlibao bigger and stronger, what's the use, it's not yours after all. ”

Guo Yongkun also smiled, held up his cheeks, and asked with interest, "Then Sister Christine, how do I develop Jianlibao?"

"Bring us Coca-Cola, and you'll get what you deserve. ”

The other party's words made Guo Yongkun think of an idiom for no reason, called luring a wolf into the room.

"How does it work?"

When he asked like this, Christine really thought he was interested, and patiently explained.

"I have clearly understood the nature of your factory, although the ownership of the factory does not belong to you, but you have the actual control of the factory, except for the principle of change of ownership, your superiors will not interfere with any way you operate the factory. That's a very good point.

"So you can completely according to your own development needs, the introduction of Coca-Cola, we will set up a joint venture company, a joint-stock company, as long as you can solve the government, the Jianlibao brand use rights transition, we can use the joint venture company professional manager Rao advantage, in stages to return the equity you deserve, this matter is operated by our side, you can sign a confidentiality agreement, you can rest assured.

In this way, Jianlibao can be regarded as your Jianlibao that really belongs to you. ”

"It's yours too. Guo Yongkun smiled playfully.

"Of course, it's better to work together for a win-win situation than never get it. ”

Christine's words made Guo Yongkun think of another brand, which has not yet been established at this time, called Wahaha.

As a 100% state-owned enterprise, Wahaha finally successfully completed privatization, and the process is a mystery in the eyes of many people.

It just so happened that Guo Yongkun knew something.

It is this trick that is used to shed the shell of the golden cicada.

Of course, Jianlibao is different from Wahaha, Jianlibao is not a state-owned enterprise in this life, so even if he uses this trick, Guo Yongkun will not have any psychological burden.

To tell the truth, he has long considered this trick, if he uses it now, he really needs to introduce a foreign capital, but in a few years, he will be able to play it himself.

However, he was too lazy to use it.

Without him, it's too troublesome, and it's not efficient. That's why Christine returned his equity in stages, which is not something that can be done in a year or two. He has a better way to complete the privatization of Jianlibao, and has been waiting for the right time.

"Never get it?" Guo Yongkun touched his chin, "Sister Christine can't help but look down on me too much." ”

He admits that this woman is very smart, very ambitious, and not bad at courage. But after all, she doesn't have the ability to see the future, and she doesn't know where the world will go in the future. And he, it is clear.

If he wants to complete the privatization of Jianlibao, he has at least three ways, and the most important thing is that any of them do not need to cooperate with others.

"Director Guo, don't get me wrong, I never doubt your ability, just based on your country's policy...... Forget it, I can't talk too much. Christine straightened her clothes and stood up, "Director Guo, don't be busy refusing first, you might as well think about it, my proposal has always been valid, you can contact me at any time." ”

She took out a beautiful business card holder from her orange handbag, took out a business card with the smell of perfume, handed it to Guo Yongkun, and then said goodbye and left.

Looking at her soft back, Guo Yongkun squinted slightly, feeling quite emotional.

It is worthy of Coca-Cola, with excellent foresight and fierce vision, and it even started to integrate the Chinese market in this era.

He felt that he and this woman would meet again sooner or later, because it was also one of his plans.

Ben wasn't so strong, but right now, the heart was restless.

If you want to build Jianlibao into a real national brand, then first of all, in China, it must have the industry's first background and strength. It's like the joke mentioned earlier that there are three things in America that only God can do, and one of them is to defeat Coca-Cola.

He wants to replace the United States with China.

After three years, Guo Yongkun came to the CCTV building.

Director Qiu and a deputy director surnamed Pan were responsible for receiving him. Guo Yongkun paid $200,000 on the spot, and the other party was also happy, and signed the contract immediately after the incident.

The advertising time will depend on the time when the documentary will be broadcast, and it is currently expected that it should be in mid-September. It happened to be on the eve of the opening of the Asian Games in Seoul.

"Director Guo, what are you going to do about this advertisement, do you want to find someone to make it yourself, or do you ......?"

"Of course it's up to you, who else in the industry is more professional than you?"

Deputy Director Pan has left, and only Director Qiu and Guo Yongkun are left in the office. CCTV's advertisements are standardized, the review is strict, and advertisers can make them at will, but they will not run them casually. Therefore, Director Qiu must explain this matter to Guo Yongkun in advance.

Of course, it's also a business.

"That's good. Director Qiu was overjoyed, and won an income for the station, "In this way, Director Guo, I will tell you some important matters in advance, and then you go back and arrange someone to plan the plan, and then send someone to come over to our side to negotiate the production, which can not only avoid unnecessary violations, but also save time." ”

"It's still Director Qiu who thinks thoughtfully, you. Guo Yongkun took out a notepad from his pocket.

"TV advertising can be broken down into two structures: video and audio. Videos are images, and the following 67 violations must not occur......" Director Qiu told eloquently, and Guo Yongkun's hands were almost not wasted.

"And then there's the audio, which is what we commonly call the advertising slogan, which is also very important, you remember, there are 57 ...... in total."

"Wait, Director Qiu. Guo Yongkun waved his hand to interrupt him, "Actually, I have already thought of the advertising words." ”

"Oh?" Director Qiu was surprised, put down the workbook in his hand, and raised his head, "That's it, then you can listen to it." ”

"It's simple, just one sentence. Guo Yongkun stretched out a food marker, then cleared his throat, and imitated in the tone of a male announcer: "Jianlibao, cheer for the Asian Games athletes!"

"Isn't that too simple? The ad time we agreed on is quite long, fifteen seconds. ”

"It's okay, repeat it three times to get to school"

Director Qiu was stunned, he really had never seen this kind of operation, but he was clear about the audio regulations, and there was no provision that could not be like this.

"If you ask for it, you can do it. After reading the advertising words silently a few times, Director Qiu frowned slightly, "It's just that although this sentence is simple, it is still slightly inappropriate." ”

"What's wrong?" asked Guo Yongkun.

Director Qiu glanced at him and hesitated for a moment before saying, "As far as I know, Jianlibao is not a sponsor of the Asian Games, right? ”

Guo Yongkun thought to himself, I just want to dig the corner of Guanli soda without leaving a trace, but you can see it.

"Then, or remove the word Asian Games. Guo Yongkun pondered, "Change it to, Jianlibao, cheer for the athletes! This is not an infringement, anyway, we have sponsored the Olympic Games." Although we didn't get the sponsorship right this time, we have always had the heart to support the construction of national sports, and it is not too much to applaud the athletes in the air, right?"

Director Qiu nodded subconsciously, "Hmm...... This can be Sakura."

That's right! Guo Yongkun thought to himself. This was his first move against Guanli Soda.

It's okay, let you show your faces at the Asian Games, and we'll shout twice on TV. I didn't expect to achieve a similar effect, but this is a good opportunity, and the ad is broadcast behind the news network, which is really not good.

As we all know, the TV in these years is comparative, the signal is not good, the snowflakes are flying, the Asian Games broadcast will not be broadcast for advertisers, maybe some people think that the athletes drink Jianlibao, it is possible.

You must know that Guanli soda is not only very similar in function and taste to Jianlibao, following Jianlibao's sports development route, but also the packaging is very similar, and the cans are also used, and even the painting and color are almost the same.

There is no mistake