It stands to reason that after Ogilvy's people saw Zhou Fangyuan, they shouldn't be very happy anyway. 1

After all, in any case, the distant game is tantamount to stealing their biggest job from Ogilvy. Cutting off people's financial means is like killing their parents, at this time, Ogilvy's people can still greet each other with a smile, and it is really not easy to say.

In fact, when it comes to Ogilvy, to be honest, it is definitely a legendary company.

They are legendary enough to rise, and legendary enough to fall.

The time was about 95 years, and an epoch-making domestic game was born in the domestic game market at that time, which was the famous "Legend of Sword and Fairy". This game can be said to have changed the fate of many people, and most of the game practitioners over the age of 30 in the future have been brought into the door of the game industry by this game. And the popularity of "The Legend of Sword and Fairy" on both sides of the strait also made careerists see the potential of the game market contained in Huaxia. In 96 years, Ogilvy Electronics, which had been established on Hong Kong Island for 2 years, found the Wuhan University of Technology Publishing House and established a company together, also known as Ogilvy Electronics.

It's really hard to say whether it's a strong alliance, in short, in 1997, Ogilvy Electronics, which had no experience, decided to introduce a Blizzard game, which was already famous at that time "Warcraft 2", and the glorious prelude of Ogilvy Electronics in the Chinese continent officially kicked off.

For a long time after that, the company, which was mainly in the agency publishing business, grew rapidly, and they imported a total of 53 games from overseas.

Don't say anything else, let's just say that Blizzard and V Society, the two giants in the game industry today, handed over almost all the distribution rights of Huaxia's products to Ogilvy Electronics at that time. This includes "StarCraft", "Diablo", "Diablo 2", "Half-Life: Counter-Strike", "Warcraft 3 Frozen Throne" and other products that can never be bypassed in the history of Chinese games.

According to relevant data, the "Warcraft" series sold a total of 1.6 million copies in China, of which "Warcraft 3 Frozen Throne", a game released simultaneously with the world, sold 40,000 copies on the first day.

This is not a small number, "Warcraft 3" let's not talk about it, let's talk about "Warcraft 1", at that time, how many domestic computer users, how many school-age users? How many of them like games, or are willing to accept games? And then find out how many of these people are willing to spend money? So calculated, 1.6 million sets is really not a small number. From these introduced products, we can fully appreciate the strength of Ogilvy Electronics at that time. From the perspective of the future, Ogilvy's contribution to the domestic game market is indelible, especially to the e-sports industry.

But unfortunately, the future of the game industry, whether it is the market or e-sports, has nothing to do with Ogilvy.

If Zhou Fangyuan is not mistaken, Ogilvy's glory finally lasted until 05, that is, 3 years after this time.

Yes, even without Zhou Fangyuan's intervention, Ogilvy would have lived for three years at most.

Among them, it can be said that the decisive factor is, after all, Ogilvy Electronics has hit a wall in online games.

In the original time and space, about 01 years, Blizzard officially announced the "World of Warcraft" related plans for the first time, due to the good cooperative relationship with Blizzard before, the outside world and even the internal Ogilvy Electronics agreed that this game would be represented by Ogilvy Electronics. However, Blizzard at that time did not directly give the agency to Ogilvy Electronics, but pointed out that Ogilvy had not operated online games, hoping to see Ogilvy's performance in online game operations before making a decision.

So in the original time and space 02 years, Ogilvy opened the agency of online games, and won the agency of the Nanxian online game "Peacock King" at a price of 700,000 US dollars, plus a seventy-three agreement.

This product has already achieved certain results in Nanxian before, with more than 100,000 registered users in the public beta in 2 months, and has been supported by 12,000 Internet cafes in Nanxian. However, this product was abandoned soon after its launch, and it was also the first online game in the history of domestic online games to be publicly declared an operational failure. Later, the people of Ogilvy Electronics said a lot when they reviewed the game, almost all of them blamed Nanxian for problems, such as the difficulty of players logging in due to the sudden large-scale update after the disc was sold, and then the various bugs after the open beta and the non-cooperation of Nanxian.

Therefore, in April 04, when Ogilvy Electronics announced its cooperation with VANSOFT, a manufacturer of Nanxian, and acted as an agent for the online game "Open Heaven", Quan Long, the game planning director of VANSOFT, promised that Nanxian's technical staff would be stationed at Ogilvy "until the end of game operation". For the future update and upgrade of "Open Sky", the developer will also negotiate the development direction of the game with Ogilvy Electronics, but there will be no situation where the operator modifies the game.

It is also worth mentioning that at that time, Blizzard had already announced that Old City would represent World of Warcraft, because Old City operated very well on the previous "Miracle MU".

Ogilvy's choice of "Open Heaven" is more of a dissatisfaction with Blizzard's decision, which has a faint implication of confrontation. But at the same time, Ogilvy Electronics still has a glimmer of expectation, that is, Blizzard will hand over "World of Warcraft" to two companies, Nine Cities and Ogilvy, with Nine Cities responsible for game operations, and Ogilvy Responsible for marketing and channels.

As a result, the 04 version of Warcraft 3 also has a sticker on the box to draw a playtest account.

But the final result is known to everyone, the old city won all the rights, and Ogilvy Electronics got nothing.

The failure of "Peacock King" caused Ogilvy Electronics to lose nearly 10 million yuan, and more importantly, it lost the agency of "World of Warcraft". In fact, even if "World of Warcraft" is handed over to Ogilvy Electronics to operate the agency, it is difficult to say what the future situation will be. Interestingly, before acting as an agent for "Peacock King", Ogilvy Electronics was interested in "Miracle MU". At that time, Ogilvy Electronics had signed a memorandum of cooperation with Lee so-young, the female president of WEBZEN, but just before signing the formal agreement, WEBZEN authorized the agency to come to the old city.

To be honest, Zhou Fangyuan has never figured out where this old city came from, snatched two games that will perform well in the future from Ogilvy in a row, Warcraft is needless to say, it is completely a dominant-level existence for a period of time, and the miracle is not bad, for a while, the Internet café was full of players with opportunities, similar mechanics to legends, but more gorgeous than the legends. Of course, some people don't like gorgeous pictures, and this is beyond the scope of today's discussion.

In short, Ogilvy's continuous encounters in online games have greatly hurt Ogilvy's morale, and at the same time, Ogilvy's own management problems have gradually paid to the surface.

The muddle between Shenzhou Ogilvy and Ogilvy Electronics is not a topic that should be discussed today, so I won't say much, in short, Ogilvy has been hit very seriously because of management problems. It's basically a double whammy from profit to fame.

Moreover, in addition to this series of crackdowns, piracy is also a very serious problem.

For online games, there is no such thing as piracy or piracy, as long as the source code is not leaked, and private servers are not so easy to get, so online game companies should worry about the problem of plug-ins. And for a company like Ogilvy & Mather, piracy is the biggest headache for them. Although Ogilvy's single-player games are selling well, the number is probably less than one-tenth of the pirated ones. This is the reality, the cheaper the pirated version is, the more it can be sold. The original time and space Ogilvy has also specifically sued the Haofang platform,Why,Because the pirated game does not have the function of online battle,It is a castrated version,But the existence of Haofang provides these players with the possibility of connecting to the network,All of a sudden,Pirated games have the same function as genuine games,As a result, piracy is more rampant。

It's a pity,In the original time and space,Ogilvy's accusation against Hao Fang did not win,This situation is almost impossible in later generations,Clear-eyed people know that Hao Fang did have a problem at that time,Because at that point in time,The existence of Hao Fang is equivalent to raising a breeding ground for piracy。 However, at that time, on the one hand, the state did not have strong control over the game market, and secondly, the state did not have a special law to protect the rights and interests of most game companies. Haofang is not a manufacturer of piracy after all, he is just a platform provider, and there is no other unknown thing behind this, then there is no way to know.

In short, in the end, Ogilvy lost the case.

The successive encounters of online games, internal management chaos, and rampant piracy in the market eventually led to the collapse of the company, which once earned tens of millions of dollars a year, in just two years.

Zhou Fangyuan looked at the smile on the face of the representative of Ogilvy and Mather, and felt a little embarrassed in his heart.

But there was no way, Zhou Fangyuan himself also needed a chance to rise at that time, he couldn't care so much, and besides, he himself was a fan of Blizzard, and he could incorporate his favorite games into his command, which was something he had ever dreamed of, so since he had the opportunity, of course he would not be soft. As for depriving Ogilvy of its agency in China...... After all, it is already its own company, so shouldn't it serve its own people but also serve outsiders? There is no such reason. Besides, Ogilvy is certainly pitiful, but Ogilvy itself has done something wrong, and Ogilvy itself has many other game companies' agency rights in its hands, not to say that Zhou Fangyuan will not be able to live if he takes back Blizzard's agency.

But in fact, Blizzard's games are only a part of all the games represented by Ogilvy and Mather, and even if they lose the agency rights of these games, Ogilvy will at most make less money and will not be hit hard.

So for snatching "Blizzard", Zhou Fangyuan himself has nothing to be ashamed of. Besides, while he snatched away "Blizzard", he actually snatched part of the burden, just like the problem of game platforms such as Haofang, and distant games also have to face it. Fortunately, here in Zhou Fangyuan, he first strengthened the interaction between users of genuine games, strengthened the community function of Battle.net, and enhanced user stickiness, of course, this measure is not enough to knock other game platforms to death directly, after all, not everyone likes Battle.net.

But Zhou Fangyuan still has a backhand.

For example, in the name of Blizzard, it issued a rule to domestic battle platforms, requiring them to remove Blizzard's games from their respective platforms, after all, Battle.net is the officially designated platform, and all other similar platforms except Battle.net are illegal. Ogilvy as an agency, naturally no one listens to what he says, but as the bitter Blizzard, the effect is definitely different. In the previous life, Blizzard did not speak, because the agency rights had been fully delegated to Ogilvy and Mather, and the boss of Blizzard at that time was Vidiwang, and Vidiwang's attitude towards domestic game agents was very arrogant and annoying. Blizzard itself had no say in this kind of thing at that time, and it was all Vidi Wan who spoke.

But this life is different, the boss of Blizzard in this life is Zhou Fangyuan, Zhou Fangyuan let Blizzard speak out, and Blizzard can continue to pretend to be deaf and dumb? Besides, selling games is definitely a huge benefit to Blizzard, and of course they don't want to see piracy run rampant and affect the sales of genuine copies.

With Blizzard's voice, it's a different story.

The last step is to file a lawsuit, to put it bluntly, the behavior of these battle platforms themselves is still illegal, after all, they have not been authorized by the game company, and the game company is unwilling to license the battle platform to them, and they are illegal to do so.

Zhou Fangyuan's Yuanfang Group has developed to this day, and it is already one of the largest Internet groups in China, and there is Professor Tian behind it, although Professor Tian is not an all-encompassing existence, there are many people who can ignore Professor Tian's connections, but it definitely does not include these battle platforms. So when a lawsuit was sent to several battle platforms, almost all of them chose to back down, not to back down, the distant group is wealthy, and it can always fight the lawsuit, and it is these battle platforms that suffer in the end.

So now in this life, these battle platforms have removed Blizzard's games from their own platforms, except for a very small number of third-rate platforms on the market that can't even find the company's address, the main battle platforms no longer provide Blizzard game battle services, at present, the only Blizzard battle platform in China is Battle.net, although there will still be piracy, but in a certain way, the situation has been much better than the original time and space.

And distant games do not discriminate against those pirated players,Pirated players,You can enter the battle.net platform by buying CDkey,It's just that the price of buying CDkey and buying genuine games is about the same,Let's put it this way,Unless you only play standalone or LAN,Basically, you can't avoid the genuine money,Although there are some noisy objections on the Internet,But this voice is too small,Most people can still accept genuine games,After all, the genuine game itself is not expensive,Plus the quality of the game is good enough,So in this life,Far games are far better than Ogilvy,Those things on Ogilvy, it is unlikely that the land will happen to the distant game again.

Unconsciously talked a lot, the book returned to the topic, and after all the representatives of the invited companies were done, Zhou Fangyuan finally started today's meeting.

。 m.