Shen Huan is undoubtedly the biggest focus of Huaguo these days.

From the time he walked out of Youzuo Hutong, to the underground parking lot across the street, to the restaurant where the banquet was held, at least hundreds of reporters chased him to take photos and videos.

Not to mention any other ordinary people.

There was a crazy fan who rushed directly into the parking space of the restaurant, wanting to pounce on Shen Huan.

Fortunately, he was stopped by the fast-eyed security guard, otherwise Shen Huan, who was reversing the car, might have caught him.

Shen Huan was also prepared, the banquet time was 7 o'clock in the evening, and he went out at half past five.

After a period of tossing, Shen Huan entered the box of this Cantonese restaurant.

The first time a foreigner comes to eat Chinese food, it must be a little lighter.

For example, Cantonese cuisine, Hangzhou cuisine and so on.

For example, hot pot or something, in fact, at most half of foreigners can accept it, and it is not the first time.

There were a total of six people sitting in the box chatting, and when they saw Shen Huan come in, everyone got up with a smile and greeted Shen Huan.

Of course, Shen Huan has seen all these people, five of them are the global vice presidents of the five major sponsors, and the remaining one is Feng Yushou, president of Adidas' Huaguo Department, who is also a person who often deals with Shen Huan.

"Hearing this good news, I really can't wait to fly to China as soon as possible, and I want to plan the future of all of us in detail with Mr. Shen!" Kroos, vice president of Adidas, held Shen Huan's hand tightly and said: "Your return to the NBA this time is a great help to us Adidas and the friends here, which is really good!"

As he said this, the rest of the group nodded.

Signing a celebrity to advertise is usually a one-shot deal.

Let's take a look at the advertisement for a year, and even have a "product taster" position to be observed, and see that you are qualified, and then give a formal contract.

Only those superstars who have been tested for a long time, have a strong popularity base, wide appeal, and excellent character can get long-term contracts.

Otherwise, the young stars who are popular are basically two or three years of contracts, and when you are not popular, it will not be a fart.

So it's no wonder that those traffic stars make money regardless of their appearance as soon as they come up, they also know that they are popular for so long, and if they don't make money when they are popular, will they cry when they are not popular?

Among the five large international companies here, except for Adidas, which really wants to cooperate with Shen Huan for a long time, even Pepsi and McDonald's, which have given 10-year contracts, are also forced by competitors to add contracts.

VISA and BMW, they have long been ready to use Shen Huan's popularity for a year to give some help to their products and brand image.

If Shen Huan was still playing in the NBA, then the time and amount of their advertising endorsements would definitely be different from now.

But who told Shen Huan to play a playoff game and leave?

If the advertisement is cast on someone who has no advertising value, even if he is the best director at the Oscar, even if he is a Nobel Prize winner, it is useless!

But now it's different.

Shen Huan almost never stopped, and joined the NBA again, so the continuity of everyone's advertising and publicity was guaranteed.

The continuous improvement of Shen Huan's image and the use of his brand awareness can also be fully implemented.

Therefore, these vice presidents rushed to Huaguo in person as soon as possible, wanting to discuss with Shen Huan the specific way of cooperation next.

Even if Shen Huan told them that he only played in the playoffs for one season, it didn't matter.

Fans who live in anticipation will not be able to forget Shen Huan this year.

The Lakers have good results, and they will think about whether they will have better results if they have Shen Huan.

The Lakers' results are not good, and they will think that with Shen Huan here, the achievements will definitely not be what they are now.

James behaves well, and people will compare him with Shen Huan.

Durant doesn't perform well, and people will compare him with Shen Huan.

Whether Curry's three-point shooting rate increases or decreases, there is a mountain of Shen Huan erected there, waiting for him to compare.

……

All of the above is a fact that is going to happen.

As the most dominant and powerful superstar in NBA history, Shen Huan is not in the rivers and lakes, but the rivers and lakes can ignore him for a moment.

Especially when people really want to play the playoffs, it is even more worthy of discussion and anticipation.

The topic is so high, and there is no second person.

And with such a high degree of topic and popularity, isn't it the best advertising for a brand?

Countless basketball fans, even those who are not very iron, will see the advertising of these international brands in the coming season with Shen Huan's news.

This is the best sales pitch opportunity for a company!

Shen Huan also understands this truth.

To be honest, he sometimes feels that the contracts offered by Adidas, McDonald's and Pepsi are too big, and he is a little embarrassed.

Now that they have the opportunity, they can make more money, and they can get their endorsement fees more comfortably.

"I don't play in the regular season, but advertising and publicity can still be done. After sitting down, Shen Huan said to them: "You can make a good plan, and in the next year, I will fully cooperate, I hope everyone can be satisfied!"

Middleton, vice president of global affairs at McDonald's, smiled and narrowed his eyes: "We have been waiting for this opportunity for a long time! McDonald's has a lot of activities, and it may be necessary for you to make a few more trips abroad...... Especially after winning the championship in June, Mr. Shen, you must set aside about 10 days for us to go to Europe and South America, and your fans there are really very devout and fanatical!"

"Yes!"

Followed by Robin Brown, vice president of global marketing at PepsiCo, agreed: "Pepsi will have such an event at that time...... It's better for all of us to plan together, and don't let Mr. Shen run around and toss around.

After unifying our opinions in this way, we may be able to complete all of our projects in a month!"

Shen Huan smiled and nodded when he heard this, "What you said is very reasonable, it will be more efficient to concentrate on the use of time and space!

I am always grateful for the trust and support you have given me, and I hope you can fully understand this!"

One month!?

Cross smiled.

It's a good offer, I love it!

I also like Shen Huan's attitude, he is responsible and cooperative.

Excluding the time on the way, Shen Huan has at least 20 days to use for publicity.

In this 20-day period, at least 20 large cities will be involved.

If such a trip of publicity is done, then the entire image of our Adidas will greatly overwhelm the sworn enemy Nike!

Sales are secondary, and as long as we become more and more famous, then naturally more children will join the Adidas camp.

Middleton next to him was also smiling.

McDonald's also has tens of thousands of stores around the world, and the young people who like McDonald's happen to coincide with the age group of Shen Huan's fans.

This has been proven before.

Otherwise, do you think McDonald's 10-year contract is so easy to give?

Capitalists are very selfish, and I will only pay you so much if you can bring me more benefits.

Otherwise, you won't be willing to pay a penny!

A few of them were pleased.

The rest of BMW's vice president Matthews and VISA's vice president Wilson were happy and slightly surprised.

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