Matthews and Wilson are tasty for a reason.

The three in front of them are all big sponsors.

It's not that their brand is bigger than BMW and VISA, but that people have signed contracts for a long time and give large contracts, so if it is a promotional event, Shen Huan must give priority to them.

In such a month, BMW and VISA can get 3-5 separate publicity opportunities, which is already thankful.

Although the endorsement fees of 3 million and 8 million US dollars given by BMW and VISA are not low, Shen Huan can make three or five appearances for them alone, which is enough to save face.

They shouldn't have been sour.

But seeing the smiling expressions of the three companies, I still couldn't help but be jealous.

No way.

The head office still can't make up its mind.

In fact, after signing Shen Huan for about 4 months, the advertising effect of BMW and VISA is good.

Shen Huan's endorsement for BMW is the X3 off-road vehicle.

With a price of 3 million US dollars, of course, it is impossible for Shen Huan to be the general image endorsement of the world, it can only be a single product.

Compared with the high-end and stable X5 and X6, the X3 has a more youthful flamboyance, and it is loved by young people.

And as long as young people like off-road vehicles, there is basically no one who doesn't like sports.

Even if they are not die-hard basketball fans, they will like to watch Shen Huan's domineering game and worship Shen Huan as a genius.

Therefore, the sales of X3 have become very good in recent months, with global sales soaring by 200%, and sales in China have tripled.

As of early October so far, the sales of BMW X3 have successfully exceeded 200,000 units in the past few months!

You know, the total global sales of X3 last year was only 230,000 units!

In less than 5 months, it almost tied the sales record of last year, do you think BMW can not be happy?

If they weren't worried that Shen Huan's influence would decline and he would no longer be attractive to young people, they would have locked Shen Huan with a big contract a long time ago.

Now that Shen Huan is back to play in the NBA again, BMW is of course happy, and they also sent people over to negotiate new contracts and new cooperation as soon as possible.

But because Shen Huan said at the beginning that this time he would only play one season and only play the playoffs, so BMW once again had entanglements and disputes.

On the one hand, some people feel that since this is the case, then give Shen Huan another year of contract, and the price will be increased a little, and everyone will be happy to cooperate.

On the other hand, some people think that looking at the benefits that Adidas of the same country has received from Shen Huan, BMW is simply too far behind.

If he doesn't play basketball anymore, Shen Huan's international influence may decline, but his influence in China is very long-lasting.

The Huaguo market is definitely one of the most important markets for BMW, basically second only to the rice market.

So even if it is for the Chinese market, BMW should give Shen Huan a big contract, not to mention Adidas' lifetime contract, not to mention McDonald's and Pepsi's 10-year contract, but a three- or five-year contract is not too much at all.

Until today, when Matthews arrived in China and contacted the company, the opinions of the two sides were still arguing and arguing.

Matthews is a neutral, he doesn't care about it, but in the next year, he is ready to take advantage of Shen Huan's popularity to contribute to BMW.

However, seeing the unhurried and confident appearance of those companies, Matthews was still a little envious of them.

It is precisely because Adidas, McDonald's and Pepsi have long-term contracts that they must give priority to any publicity, and there is no need to rush to squeeze Shen Huan's influence and value.

BMW is different, if the contract is not given for a long time, within the contract period, try to squeeze Shen Huan's value, which is what they have to do.

At that time, the negotiation of contracts, prices, and various publicity activities will be very tense.

What Shen Huan's mood will be, it is conceivable, whether the publicity is strong enough and whether the effect is good enough at that time, it all depends on his own performance.

BMW can't imagine that Shen Huan can treat their activities like Adidas, McDonald's and Pepsi.

No way.

This is the treatment of second-class sponsors, and no one can change it.

If Shen Huan really tries his best for BMW, it will be the turn of the three companies above to be dissatisfied.

Why?

You have a big face?!

Compared with Matthews's entanglement, Wilson, the global vice president of VISA, is a little calmer.

Because they are giving a global sponsorship contract of $8 million a year, the sponsorship cost in a single year is the highest in a single year.

So what Shen Huan did for them was a global brand endorsement.

In the past four months, VISA has launched a total of 27 Shen Huan's co-branded credit cards in 33 countries around the world.

Most of the target issuers are young people aged 18-25.

The results were very encouraging, with VISA getting more than 7 million sign-up users, most of whom had never used a credit card before.

They started with VISA, and basically never left the VISA camp again in their lives.

The endorsement fee of only $8 million can bring so many users in such a short period of time, which VISA did not expect at all.

It's only been 4 months, although it is the most influential 4 months, but after a year's endorsement time, it must be at least about 12 million, right?

The endorsement fee of $8 million is calculated on average, and a user can spread the publicity fee of less than $0.7.

That's a really high conversion rate!

None of VISA's previous spokespersons have done this.

They are sighing there, if only Shen Huan could play for a few more years, VISA can at least add 30 million new users in Shen Huan's hands!

For a credit card company, there is nothing more important than an increase in users!

They rely on users to swipe their cards to eat!

As a result, Shen Huan suddenly told them that he would play in the NBA playoffs for another year, and VISA suddenly became excited.

It doesn't matter if it's a year or three years.

Eat it first!

According to Shen Huan's fame and influence now, the space that can be used is really big!

For this reason, VISA held a six-hour meeting during Wilson's flight, and already planned to give Shen Huan a better contract for more years.

Although it is not as good as McDonald's and Pepsi, and even less than Adidas, it is definitely a very good contract in the history of VISA's advertising endorsements!

I don't blame them, and these people have their own joys and sorrows.

Once Shen Huan returned to the NBA, he was the most popular superstar.

No sports star or entertainment star can compare to his influence and deterrence.

Such a superstar, for advertisers, is Tang monk meat!!

n.