Getting along with Yang Fei is like this, he can always use a few words to resolve your embarrassment.

In the afternoon, Yang Fei held a meeting to discuss the 2001 advertising plan.

Yang Fei presided over the meeting.

The meeting determined the tone of publicity, and in the first half of the year, the publicity offensive of the Little Nurse brand and the promotion of the beautiful online mall should be launched.

In terms of skin care products, Beauty Group takes the cardamom brand as the high-end main brand, and the little nurse focuses on the low-end market.

Yang Fei emphasized at the meeting that the low-end market is mainly in third-tier and fourth-tier cities, as well as township markets.

"The smaller the place, the more people believe in CCTV advertisements, especially the advertising periods before and after the news broadcast, which are the most watched by the most people. To this end, we must win the bid this year and launch the brand of Little Nurse!"

"Now the Internet is becoming more and more developed, and with the popularity of Internet cafes, China's Internet users are growing rapidly. Therefore, in addition to focusing on the advertising competition of traditional media, we should also strengthen the advertising of online media. ”

"The advertising of the zero year is carried out independently by each sub-group, and here, I have formulated a major advertising plan, and each sub-group has won the advertising resources of each media under the guidance of this plan. ”

"Which advertisements are we going to take, this is the company's trade secret, classified as a first-class secret, please don't spread it at will. ”

On advertising matters, Yang Fei spoke for more than an hour.

This meeting can be regarded as a meeting that has been held for a long time.

After talking about the advertising matters, Yang Fei propped his hands on the edge of the desk and said: "Everyone has seen the group's sales report for the third quarter, right?

He raised his voice to draw everyone's attention and continued:

"I took a look at the statistical table and found that the problem is very serious, our growth is in the cities, which is also the overall domestic consumption is growing, so it brings us benefits. However, our sales in townships have declined. ”

The bosses below whispered for a while.

Yang Fei said: "Don't forget the fundamentals! Where is our place of origin, where is our place of longxing? In the countryside! We are taking the road of encircling the city from the countryside. Even now, the proportion of sales in townships is still very large!"

Wei Xinyuan raised his hand to speak.

"Boss, the decline in sales in the township is a fact, and I have long been aware of this problem. ”

Yang Fei nodded and said, "So, have you found the reason?

Wei Xinyuan said: "Now the development of towns and villages is very fast, and small supermarkets are gradually rising. People in the towns and villages used to buy daily necessities at the commissary, but now they are starting to buy them at the supermarket. ”

Yang Fei said: "You mean, the emergence of township supermarkets has dispersed the purchase flow?"

Wei Xinyuan said: "That's right. In the past, our products occupied the main shelves of almost all commissaries, and coupled with the high quality and low price, they were very popular with fellow villagers. Now that supermarkets have joined, the goods on the shelves have become more abundant. Supermarkets will not promote our products, but treat them equally, and put all daily chemical products on the shelves for consumers to choose. ”

Yang Fei said: "Then our products, as long as we stay in their supermarket, I believe the sales will not be too bad, right?"

Wei Xinyuan said: "It's not too bad, but it's not much better." When villagers buy daily chemical products, one is to look at the price, the other is to look at the price, and the third is to look at the price. They have no loyalty to the brand. ”

Yang Fei groaned: "Mr. Wei, is there any countermeasure?"

Wei Xinyuan said: "The towns are all small supermarkets, and the space is limited, even if we want to build display cabinets or do promotions, it is difficult. The only thing we can do is to have some more advantages in price, and the previous products sold well, thanks to the blessing of the halo of Biaowang advertising for several consecutive years. Now that this aura is gone, rural consumers will also like the new and hate the old. ”

Yang Fei said: "Mr. Wei's analysis is in place, which is an important difficulty we are currently facing. Ladies and gentlemen, use your brains and think of a way!"

Lao Yan said: "You can talk about cooperation with various supermarkets, and we can return a certain amount of profits to them how many products are sold every month." ”

Yang Fei said: "Rebate! This is a cliché method, but I have to say that this is an extremely useful method. Is there any other way? Jiang Wen, tell me about it. ”

Jiang Wendao: "It's still a matter of popularity. We should attach importance to and increase the placement of township advertisements. ”

Wei Xinyuan said: "Most of the township consumers don't recognize the brand. Whether it's white, beautiful silk, head and shoulders, or tide, it's all the same for them. ”

Jiang Wendao: "I really don't know much about the situation in the township, since the township consumers pay the most attention to the price, then we will launch a more cost-effective product." ”

Yang Fei said: "Well, this is also an idea. Is there a quicker way to increase awareness and sales? Do the most with the least amount of money is the golden idea we need. ”

The CEOs were talking.

Yang Fei said: "I have an idea. ”

As soon as everyone heard this, they stopped the discussion and listened to the boss.

In the name of the beautiful group, we cooperate with major supermarkets across the country, not only in the township, but also in the city, whether it is a chain or an individual, we can negotiate with them and negotiate a cooperation model." ”

"Advertising signs?" everyone said, "How do you do this?"

Yang Fei said: "Any store, you need a signboard, right? If you are a self-employed person, then we will help them make signboards for free." Signboard store names, use theirs, but we'll print our ads on the signboards!"

"Huh!"

"Wow!"

"Great idea!"

"Boss's trick is really amazing!"

“......”

Yang Fei said: "A light box signboard, the production cost ranges from 200 to 1,000 yuan, for individual supermarkets, they can save a lot of money, I think this cooperation model, they must be willing." And a signboard, as long as the store does not fall, can be used for several years, spend a few hundred dollars, and advertise for a few years, I think it is very cost-effective. ”

Wei Xinyuan asked: "What if it's a Lian Zuo supermarket? They have their own unified signboards, but I'm afraid they won't agree with our approach." ”

Yang Fei said: "This is also simple, we can talk about cooperation with them, that is, use their signboards as advertising carriers, we will advertise on their signboards, and the cost can be negotiated." If you really don't agree, then forget it, you can't force it!"

Jiang Wendao: "Supermarkets usually have freezers, right? We can advertise on their freezers, which is also a publicity strategy." In addition, advertisements can also be placed on the card strips of supermarkets. Also, even if we can't launch a large-scale promotion, it's still okay to add some promotional POP ads next to our products, right?"

Yang Fei said: "Yes, everyone continue to brainstorm! We can't lose this base land in the township!"