At half past five in the afternoon, the shipment reports of each region were submitted. Liang Feng took a general look, and the work results were not bad, basically meeting Song Pengfei's requirements.

He came to Song Pengfei's office with the report, handed him the report, and took the initiative to report: "Minister, the work of each region has reached the standard, and according to what you said, the current market price has slowed down, but the price has also reached the highest level in the past." ”

While Song Pengfei looked at the report, he nodded slowly: "How is the shipment situation in the market?"

"Those trading companies have always had small shipments, and large shipments have not been found for the time being. Those competitors started shipping in the morning, but the number of shipments was unknown. ”

Putting down the report, Song Pengfei asked again: "What about those local enterprises?

Song Pengfei refers to the local pork processing enterprises in various provinces, although these enterprises have not gone to the whole country, but they also maintain a very high market share in their respective provinces, and some places even stand out, such as the Tang people in Nanhu.

Liang Feng's face was stunned, and the business personnel responsible for collecting information focused their energy on the main competitors and those trading companies, but ignored these local enterprises.

Seeing that he hesitated, Song Pengfei knew the answer, sighed lightly, and did not complain, but smiled: "You are the director of our frozen products department, and also my assistant, don't focus on a certain work, you must have a view of the overall situation." ”

"Your main job is not to carry out a certain task, but to fill in the gaps and assist me in doing my work meticulously. ”

Liang Feng hurriedly nodded and said, "I'll arrange for the people below to collect information......

Before he finished speaking, he was interrupted by Song Pengfei waving his hand.

"Isn't it too late to go now?"

After Song Pengfei shook his head, he added: "Fortunately, our shipment plan has been completed, no matter how much they ship, it will not affect us." Remember what I told you last time?"

Liang Feng nodded, Song Pengfei had simply told him the general plan before, and now there is no pressure on inventory, which means that it is time to enter the next stage.

"Imported frozen products will only arrive in Hong Kong tomorrow, and it will take some time to distribute them to various regions. Minister, what are we going to do next?"

Song Pengfei seemed to be prepared, and the old god said comfortably: "Tell the fresh food department that you can plan the promotional activities of the direct store in advance, and the large supermarkets that cooperate with us are also included." ”

"The first batch of imports are mainly meat and bone products, and the promotional activities will be carried out around these two categories, and the by-products will not be touched for the time being, I only have one request, and the meat price will be pressed to within 30, the lower the better. ”

"Remember, yes. The next work involves the image of the group company, and we must be cautious, and we must not make the slightest mistake. Tell the person in charge of each region, don't be a master in the office all day long, all sink to the terminal market for me, remember to take more pictures of the promotion site, and provide it to the publicity department. ”

"In addition, select a few more representative markets, let's go down in person. ”

Go to the market in person?

Liang Feng was slightly stunned, then looked at Song Pengfei happily and nodded quickly.

"You go and arrange the work. ”

While speaking, Song Pengfei also got up and walked out, all the way to the president's office upstairs, and knocked on the door.

"Enter. ”

Gently pushed open the door, and saw Mr. Ma leaning over the desk at a glance, and when Song Pengfei walked to the desk, Mr. Ma looked up, saw Song Pengfei, and smiled and motioned for him to sit down.

After reading the documents in his hand and signing them, he put them aside, and then said: "There are still a few documents to be processed, concise and to the point, long story short." ”

Song Pengfei's face was solemn, and after thinking about it, he spoke: "The inventory of each region has been cleared, and ten percent of the inventory has been reserved for emergencies. I have just asked the fresh food department to start planning promotional activities for chain stores and supermarkets, and the expected goal is to keep the price point within 30. I will personally take people down to visit the market, and when the time comes, I will let the Propaganda Department work together. But that's not enough!"

Mr. Ma looked at Song Pengfei calmly, and asked casually: "What is the price now?"

"The terminal retail price in most markets is 33-35 pounds, and a small number of markets exceed 40. ”

Song Pengfei hesitated slightly, but finally insisted: "I am confident that the price of imported products will be suppressed at about 26 yuan when imported products are put into the ordinary market for promotional activities." There are also several key markets, we need to put a large number of cold and fresh meat to control the market price, I have contacted the director of the factory before, the cost price of white pork is about 25, if the division and processing, the cost will definitely increase. ”

In the end, Song Pengfei had a frenzy in his eyes.

"I need Mr. Ma's special approval to put a large number of cold and fresh segmented products in key markets, and directly suppress the price of more than 40 at about 30. ”

Mr. Ma smiled playfully and asked, "What do you mean, losing money to make money?"

Song Pengfei shook his head firmly, and replied with the same smile: "No, it's to spend money to establish an image." ”

After speaking, the two laughed at the same time, and after a while, Mr. Ma put away his smile and asked again, "How much are you going to spend?"

"This requires the factory to give an accurate costing price, and my idea is to let the processing plants near the key markets calculate the cost price and include the freight. What is the final price, we will do promotional activities according to the number of prices. ”

"Because the chain store is relatively single, we will compensate the boss for two yuan per kilogram. In the case of supermarkets, not a penny is made up, and the low-priced pork itself is a hot spot for publicity, which can gather more popularity for them. ”

"My goal is 10,000 tons, according to the 6:4 ratio of chain stores and supermarkets, that is, we need to subsidize 12 million. ”

Song Pengfei looked at Mr. Ma worriedly, he should be the first marketing minister to instigate the leader to take the initiative to lose money, right?

Mr. Ma thought for a moment, and suddenly shook his head, Song Pengfei's heart tightened, and the hope in his eyes began to dissipate.

"This ratio is not good, you must know that our market foundation has always been chain stores, since we want to lose money, then we will lose money to the customers who support us. Supermarkets are just our strategic partners, what they need is not quantity, just gimmicks, as long as there are gimmicks, they can attract a large number of buyers. ”

Mr. Ma's words made Song Pengfei stunned, didn't he object to losing money? There was a fire in his eyes again, and he quickly nodded and asked, "What kind of ratio do you think is appropriate?"

“8:2。 ”

Mr. Ma's voice was very decisive, and he looked at Song Pengfei with a smile and said, "Pengfei, let me ask you, how much money did you earn from the inventory released in the past two days?"

Song Pengfei thought about it quickly, he really hadn't deliberately inquired about this kind of small data, and said with an embarrassed smile: "I really haven't paid attention to this kind of data, it should be several hundred million." ”

Mr. Ma stretched out his hand and touched him twice, and smiled heartily: "You are also the head of the marketing department, but you don't even know this." As he spoke, he took out a report from a folder next to him and handed it to Song Pengfei.

Song Pengfei took it with both hands, took a look, and the words 'last week's financial statements' were written on it, and when he saw these words, he suddenly thought that today was November 4th, Monday.

After carefully reading the above data, Song Pengfei's face gradually became relaxed, the shipments were mainly concentrated on the weekend and two days, the report was written very clearly, and the delivery status and revenue data of each processing plant were also carefully divided.

Mr. Ma smiled faintly, and instructed again: "Pengfei, look farther, don't always stare at those who are petty fighters." The brand value of the two words Sanhui is tens of billions, and what kind of image can 12 million be set up for the group company?

Song Pengfei smiled awkwardly again and didn't dare to answer.

"You read the data on this, you will spend it on me according to the money on it, as for how much you can do, it depends on your ability, I guarantee that no one will dare to talk nonsense. ”

Mr. Ma's words made Song Pengfei excited, and it was clearly written in the financial statements that the profit brought by clearing the inventory alone was as high as more than 300 million.

According to his idea, a kilogram subsidy of two yuan, more than 300 million, how much cold fresh meat does this have to be spent to spend?

After a while, Song Pengfei smiled bitterly, and when he looked at Mr. Ma again, he was even more embarrassed, with a request for help in his eyes, he wouldn't spend it!

When Mr. Ma saw it, he smiled even more happily, and said that Song Pengfei was ruthless, and he was not liked by anyone, whether it was external or internal. is such a person, who was stumped by 300 million.

"Usually you have a lot of ideas, why are they gone for a while? Don't imprison your thinking in one direction, according to your ideas, only two yuan per kilogram is subsidized, how many products do you have to invest in to spend the money? Besides, if there are really so many products, do we still need to lose money to suppress the price?"

The smile on Mr. Ma's face gradually converged, and he looked at Song Pengfei seriously and said: "Think about the problem in a different direction, maybe you can get a better way, for example, you suppressed the price of live pigs a few days ago." ”

"We are planning to lose money, but we must lose value, the market is so big, with our alone, we may be able to suppress the price in a short period of time, and in the long run? Not to mention that there is still a large group of people waiting to get wool from us, this money, we are willing to lose, but we must also pull them into the water, whether they are happy or not. ”

"Remember, within this industry, one thing has to be guaranteed. I eat meat, you drink soup, I produce grain, you produce chaff. ”

Song Pengfei's eyes lit up, this sentence is really good, I lost money and got out of the grain, if you don't show it at all, how can you do it?

It's really a little distressing to lose money by yourself, if you pull them to lose money together, then there will be no psychological pressure, after all, I have already earned money in advance!