Chapter 237 Reform Measures

Yang Liuqing knew that Xu Wangqiu was very powerful, the movie was very good, he could write scripts, and he was deeply trusted by Wang Lanxi, but in his eyes, Xu Wangqiu was a young man in his twenties after all, who had just stepped out of society and did not have much management experience, and he was not particularly optimistic about the company letting Xu Wangqiu carry out reforms.

Hearing Xu Wangqiu's words, Yang Liuqing found that he had underestimated Xu Wangqiu, and the measure he launched was definitely targeted and very clever. However, he couldn't understand that even a leader with many years of work experience would be able to come up with such a measure, Xu Wangqiu was just a recent college graduate, how did he do it?

Xu Wangqiu saw Yang Liuqing looking at him with surprise on his face, and said with a smile: "What's wrong, is there anything wrong?"

Yang Liuqing came back to his senses and thought to himself that it was no wonder that Wang Lanxi trusted him so much, and Hu Jian also praised him endlessly, he was really a powerful person! He smiled and said: "Director Xu's idea is very good, but there are eight directors in eight groups, isn't it too few? And every movie needs to analyze the audience and selling points, is this too difficult?"

Xu Wangqiu said lightly: "These eight creative groups are the core group, making key films, mainly commercial productions, and the resources in all aspects are the best. Other directors belong to the creative studio, they mainly shoot small and medium-cost films, and they will be more flexible in the selection of topics, and they can even engage in art films, after all, art films can be sold for money if they are done well. But regardless of the type, a detailed analysis report is essential. As for whether it is too difficult to make an analysis report, I think it must be done regardless of whether it is difficult or not. We want to make money for the country, and if we don't even know what the audience likes and what the audience likes to watch, then we will definitely make a movie that is popular with the audience, and then we will not be able to explain to the country. ”

Hollywood's green light system is the cornerstone of Hollywood's commercial blockbusters, but it's not that the green light system is perfect. While the green light system ensures the competitiveness of Hollywood blockbusters, it also brings a problem, and Hollywood companies are becoming increasingly rigid and conservative in their creation. After the year 2000, Hollywood's favorite thing to do was to remake classics, make a series of movies, or requel them into the mainstream of Hollywood creation, because making these movies is the safest. Many very good and excellent projects, due to certain risks, cannot pass the green light system and can only be shelved.

The movie "Million Dollar Baby" is an independent film, and producer Rudy Morgan invited Eastwood to direct and star, with Swank as the female lead and Freeman as the supporting actor. The three stars are all Oscar-winning actors, and Eastwood is also an Oscar-winning director, which is quite a weighty project. But Rudy Morgan took this project to a big Hollywood company, and the feedback he got was that the ending of the film was too tragic, and there was no market for such a movie, so he had to change the script and the ending. Rudy Morgan emphasized that the film will be directed and starred by Eastwood, with Swank as the heroine and Freeman as the supporting actor. But it still didn't work, and several big Hollywood companies were reluctant to invest. Rudy Morgan had to go to Europe to raise money, and finally this film was a box office and award winner.

Hollywood's six major studios also know that they are very rigid and conservative, in order to avoid missing out on excellent films like "Million Dollar Baby", and at the same time, in order to give more newcomers opportunities and provide fresh blood for the company. Hollywood's six major film companies have all set up subsidiaries to engage in independent films, such as Fox has a searchlight, Sony has Sony Classics, and Universal has Focus Pictures.

Exporting companies will inevitably encounter the same problem when they engage in the green light system, and they will gradually become rigid in their creation. In order to avoid missing out on good movies, and at the same time, in order to cultivate newcomers, make blood for the company, and make the company full of vitality, in addition to the eight creative groups, Xu Wangqiu will keep the creative studio and give the creative studio more creative freedom.

Yang Liuqing carefully reminded: "But we are a socialist country, and if we blindly cater to the market, will it be too capitalist?"

Xu Wangqiu has long been prepared for this question: "This capitalism has nothing to do with socialism, if we must be politically involved, then we have no problem politically." We all know that the mass line is the lifeline and fundamental work line of our party, and it is also one of the magic weapons for the party to win. Taizu's "Speech at the Yan'an Forum on Literature and Art" has already pointed out that art should serve the people. Now there is a kind of elitist thinking or elitism in the film industry, their idea is that Lao Tzu is an artist, what Lao Tzu says, what Lao Tzu does, has nothing to do with other people. If the movie is made and the audience doesn't buy it, they won't think it's their own problem, but think it's the audience's garbage and the audience's low level.

I think this kind of thinking runs counter to our party's basic line, and it is a crooked butt. It is true that the United States is capitalist, but other people's films are all following the mass line; as a socialist China, what reason is there not to follow the mass line, not to go deep among the masses, and to understand the preferences of the masses?"

Yang Liuqing was speechless by Xu Wangqiu's refutation, and said after a while: "It's not difficult to understand the situation of domestic audiences, but our movies are going to be exported, how can we understand the tone of overseas audiences?"

Xu Wangqiu said disapprerovingly: "Our company is responsible for exporting films and earning foreign exchange for the country, but our income mainly depends on the domestic market, and meeting the needs of domestic audiences is our first priority, of course, overseas should also be taken into account." The overseas market is mainly to meet the needs of the Chinese, mainly for Xiangjiang, Singapore and other places, which is also to meet the needs of the national united front. I thought so, first let our company's directors and screenwriters go to domestic cinemas to do a month's market research, and then send them to a cinema in Xiangjiang to do a market research, and after coming back, let them go to Nortel to pull Hollywood's top 10 movies at the box office every year, and pull four months' films. When this work is done, we will talk about the creation. ”

Yang Liuqing knew that many people were worried before Xu Wangqiu took office, and that life would be very difficult after Xu Wangqiu came, but now it seems that everything is becoming a reality, and it is impossible for people in the art center to live as easily and comfortably as in the past. ”

Xu Wangqiu knew that the reform would definitely affect the interests of some people and would be hated by others, after Wu Tianming carried out reforms in the West Film Studio in the previous life, the complaint letter flew to the competent department like snowflakes, and some people called Wu Tianming in the middle of the night, and they would grass your mother as soon as they came up. Some people from within the province complained throughout his reign. At the height of the record, the province sent three teams a year to investigate his economic problems.

With Wang Lanxi's influence and Xu Wangqiu's ability, Xu Wangqiu can graduate from Nortel with just a hello, why do you have to go through the process and let Xu Wangqiu graduate after passing the thesis defense, just to avoid others talking about this when he is engaged in reform after taking office.

Xu Wangqiu had been prepared for this for a long time, and said lightly: "There is a saying in the Buddhist family, if I don't go to hell, who is like hell." If they can get Chinese films up and do a good job of Chinese films, this scolding is nothing! Moreover, it is not in vain that they go to the cinema to investigate, and there is a subsidy, one yuan a day in the hinterland and 10 yuan a day in Xiangjiang, which is a lot of money. If anyone is unwilling to go, or is passive and slacking off, then he will not have the opportunity to create in the future, so he can only serve tea and pour water in the company. ”

Yang Liuqing saw Xu Wangqiu say this, and knew that he had made up his mind, so he said: "Then when will they be arranged to do the investigation, and when will the creative team start to do it?"

Xu Wangqiu directed: "The sooner the faster, the faster they stay, it's a waste of time to let them stay in the company." The problem of the creative team, now we don't have a director who can make genre films at all, and the creative team can't do it at all. Wait for a few directors from Nortel's department who can make genre films to our company next year, and then set up a creative team. ”

Yang Liuqing nodded and said: "There is another problem, in April, President Hu ordered that the company's scripts should be stopped for review, and they will be dealt with after the new director takes office." Due to the success of "Falcon", many domestic film studios handed over their scripts, and many scripts were also handed over in Xiangjiang, and now the company has nearly 200 scripts in hand. What do you think about this problem?"

Hu Jian told Xu Wangqiu that the art center had stopped reviewing new projects since April, and that it would be dealt with when he took office. Xu Wangqiu has long been prepared for this: "The first is to choose the type of movie, and pick out the scripts of kung fu and war, these two types of movies have a market overseas and can be sold." The purpose of the state to set up an export company is to earn foreign exchange, and we will definitely sell it overseas. At this stage, we mainly do these two types, and then do other ones when we have a certain amount of accumulation. Second, after the selected kung fu movies and war films, the number of scenes of dramatic events is not used, and those with less than 50 scenes are not used. ”

In some of the biggest Hollywood studios, script analysis is more nuanced, such as Warner Bros. Pictures, where analysts have a very detailed division of labor and evaluate scripts using a range of quantitative criteria. Someone is responsible for calculating the dramatic events in the script, and only scripts that reach 45-60 scenes are expected to pass, so as not to make the film too dull and lengthy. Analysts also determine the genre to which the script belongs, analyze the box office trend of the genre over the past three years, and predict the market outlook.

Yang Liuqing is from a film background, and knows that there are only 2 or 30 dramatic events in many domestic films, and 50 is too high, if Xu Wangqiu is not a director, then he will definitely think that Xu Wangqiu doesn't understand movies at all, but Xu Wangqiu is not only a director but also a screenwriter, it is impossible not to understand this, reminding: "50 dramatic events, is this requirement too high?"

Xu Wangqiu smiled: "The requirements are a bit high, but you can make a lot of money by cooperating with us, and you must have high standards and strict requirements." I think that a really good commercial film should be a small high/tide in five and a big high/tide in ten, so that the audience can quickly enter the play and immerse themselves in the movie during the viewing process. Too few dramatic events will make the movie seem long-paced, and it will make the audience play. ”

After Xu Wangqiu's reform measures were announced, it caused an uproar at the art center. The director's room and the playhouse blew up, and the directors and screenwriters felt greatly insulted and cursed. Some people say that Xu Wangqiu doesn't understand anything and is doing it blindly; some people say that Xu Wangqiu only cares about his own showmanship and doesn't care about the life or death of the common people; some people say that Xu Wangqiu is just a dog fighting for people's power; and some people even clamore that he will be transferred back to the original factory and stop working in the export company.

Xu Wangqiu's reform measures have nothing to do with the studio, art room and production studio, but the people in the studio, art room and production room did not feel relaxed, and they were also in a state of tension, and no one knew whether Xu Wangqiu's next fire would burn on his head.

Just when the art center was talking about Xu Wangqiu's reforms, the whole of Xiangjiang was talking about Xu Wangqiu and his "Falcon", because "Falcon" broke the record of "Modern Bodyguard".

This is the first time that a mainland film has broken the box office record in Xiangjiang, and the whole Xiangjiang has become a sensation.