The conference room of the art center of the export company is very lively, and all the people in the art center are there except for those who are filming movies in other places. They sat or stood in small groups, whispering to each other.

After the transfer of the original director of the art center in April, the position of director has been vacant. In May, everyone in the art center knew that Wang Lanxi ordered Xu Wangqiu's general, and Xu Wangqiu served as the director of the art center. The people in the art center are familiar with Xu Wangqiu, know his relationship with Wang Lanxi, and have heard of his glorious deeds, but most of them have never been in contact with Xu Wangqiu, and they don't know what kind of person he is.

After Xu Wangqiu went to Xiangjiang to announce the export company's policy, there was a sense of tension throughout the art center, especially the director and screenwriter. Directors and screenwriters are different from others, if the movie can be filmed, the director can get 500 yuan for the storyboard, and the screenwriter can get 1500 yuan for the manuscript. For them, it's a lot of income. If Xu Wangqiu didn't use them and reused Director Xiangjiang, then their income would be a big loss.

Shen Yaoting is the director of the movie "405 Murder", originally the Mesozoic director of the Magic Studio, but due to the success of his "405 Murder", he was transferred to an export company at the end of last year. When Xu Wangqiu was filming "Hoe Rape" in the magic capital, he often met with him and had a lot of contact, so he naturally became the object of everyone's inquiry.

A young screenwriter in his thirties asked, "Old Shen, what kind of person is Xu Wangqiu, is he as powerful as others say?"

Shen Yaoting said helplessly: "Actually, I don't know Xu Wangqiu well, but I've only met a few times. His "Hoe Rape" was filmed well in the magic capital, but he and the crew did not live in the guest house of the Demon Shadow Factory, but in the barracks. But he is indeed a very powerful person, not only does the movie shoot well, but also has excellent insight and vision. Director Xu of the Shadow Factory was full of praise for him. ”

Another middle-aged screenwriter asked: "I heard that he has a very big temper, when Hu Qingming was ready to let "Hoe Rape" get off the horse, Xu Wangqiu scolded directly at the meeting, saying that Hu Qingming was a bastard and didn't give birth to a son." ”

Shen Yaoting said speechlessly: "Xu Wangqiu refuted Hu Qingming, and his words were sharp, but he didn't scold. He just said, if we make the enemy a fool and an idiot, then what is the sacrifice of our predecessors? Were you beaten to death by a fool? Do you dare to touch your conscience and say this to the martyrs in heaven?"

On the other side of the conference room, Huang Jianzhong and several others transferred from Beijing Film Studio were surrounding Fang Zhenwu, the director of production, to ask similar questions. Huang Jianzhong is the director of "Little Flower", who was transferred from Beijing Film Studio to an export company last year and filmed the movie "Ruyi", and the film industry responded well after the release of the movie, but the audience did not buy it at all, and the box office was extremely bleak. A new broom sweeps clean. Huang Jianzhong didn't know if this fire would burn on himself after Xu Wangqiu took office.

Fang Zhenwu is the production director of the Chinese side of "A Game of Chess That Never Ends", and will cooperate with Xu Wangqiu, it is impossible to say bad things about Xu Wangqiu later, seeing Huang Jianzhong's face full of sadness, comforted: "Xu Wangqiu is sometimes more stubborn when it comes to movies, and he will insist on what he believes." But his vision and judgment are absolutely first-class. Which director is at what level can't be hidden from his eyes. Although "As Wished" didn't work out, your ability is fine, don't worry. ”

Huang Jianzhong was just about to speak, when he suddenly heard someone whispering, "It's coming, it's coming." Huang Jianzhong raised his eyes and saw Hu Jian, the deputy general manager of the company, walking in with a young man in his twenties. That young man was none other than Xu Wangqiu. He wears a white shirt, black pants, and a pair of black plastic sandals with forks on his feet. The clothes and trousers were ironed, flat and neat, and the folds were barely visible. With a shallow smile on his bright face, he gave a sunny feeling.

Yang Liuqing, deputy director of the art center, hurriedly stepped forward and put a smile all over his face: "Mr. Hu, comrades have been waiting here early in the morning, waiting for you to come over to guide the work!"

Hu Jian smiled and nodded, and introduced Xu Wangqiu to Yang Liuqing.

Yang Liuqing stretched out his hand to Xu Wangqiu and said enthusiastically: "Director Xu, we have been looking forward to the stars and the moon, and looking forward to your arrival. Finally, I have come to look forward to you, and our art center will have the backbone in the future. ”

Xu Wangqiu said very politely: "What Director Yang said, I am not familiar with the work of the center, and many places still rely on Director Yang. If we do not carry out the work of film export, we can only do a good job by working together. ”

After a few words of greeting, Hu Jian announced the appointment of the company, and then said a few words in a short answer. In his speech, he pointed out that several films shot by the company last year did not do well at the domestic box office, and could not be sold abroad at all, which made the company very passive; Xu Wangqiu is an expert in this field, and the art center must unite and cooperate under the leadership of Xu Wangqiu to promote the export of films.

After Hu Jian finished speaking, it was Xu Wangqiu's turn to speak. Xu Wangqiu said very directly: "Everyone knows why the country wants to set up an export company, just to export to earn foreign exchange, but the export of films is much more difficult than ordinary commodities, and several films made by our company last year could not be sold overseas." You are all elites drawn from various film studios, and there is absolutely no problem with your ability, but you are used to the creative method of unified purchase and sales, and you don't know about overseas markets. I believe that as long as you find the right way, you will be able to make a movie that is very popular at home and abroad, and this is what we will do next. ”

After the process was over, Hu Jian didn't stay long and went back to his office. The staff of the art center are busy with their own thoughts. Xu Wangqiu chatted with Yang Liuqing while walking and walked into the director's office.

The construction of the base and house of the export company only started at the beginning of this year, and now it is borrowed from the house of the Institute of Foreign Trade and Economic Cooperation, and due to the limited space, the director and deputy director of the art center share an office.

Xu Wangqiu's desk is the original director's desk, and there are not too many office supplies on the dark red desk, only a bottle of red rock ink and a list of members of the art center, which was specially prepared by Yang Liuqing to facilitate Xu Wangqiu to understand the situation of the employees.

In fact, before taking up his post at the art center, Xu Wangqiu had carefully studied the personnel structure and organizational structure of the art center. The art center is divided into five parts, including the director's room, the drama studio, the photography room, the art room, and the production room, of which there are 6 directors in the studio, 15 in the drama room, 7 in the photography room, 8 in the art room, and 7 in the production room. It sounds like a lot of people, but the creative power is actually very weak, not to mention compared with the Magic Shadow Studio, the North Film Studio, and even the Xiu Film Studio and the West Film Studio.

The directors in the director's room, except for Huang Jianzhong, the director of "Little Flower", and Shen Yaoting, the director of "405 Murder", are good, and the others are very mediocre and have no experience in making genre films. However, when Liu Lin and them graduate next year, the problem of lack of genre film directors can be alleviated to a certain extent.

The screenwriting problem is the biggest problem, there are 15 people in the play room, which sounds like a lot of people, but in fact there are only 5 screenwriters, and the rest are literary editors. These 5 screenwriters have no experience in writing genre films, and their level is very average, so it is impossible to expect them to write excellent genre film scripts. Other film studios also don't have the excellent genre screenwriters that export companies need, and there is nowhere to dig people if they want to. The only way is to find the seedlings of editors who can write stories and make up stories.

Xu Wangqiu has several targets in his heart that must be dug up, Lu Wei, the screenwriter of "Farewell My Concubine" and "Alive", Liu Heng, the screenwriter of "Qiu Ju's Lawsuit" and "Assembly Number", and Yan Geling, the screenwriter of "Jinling Thirteen Hairpins" and "Fanghua". However, even if Lu Wei and them are poached, they will not be able to write genre film scripts with their current ability, and it will take at least a year or two to cultivate.

This matter will not be completed for a while, and there will be no hurry. The most important thing now is to establish a more scientific project review mechanism for the company to prevent a bunch of films that are completely unpopular with the market like last year. Xu Wangqiu plans to learn from Hollywood, establish a project risk assessment mechanism, and establish a green light system for export companies.

In Hollywood, there is a set of risk assessment mechanisms that have been running for many years and are very mature. When a Hollywood studio launches a project, it must be evaluated, like some large production companies, which have an internal "green light system", and small production companies also have to hire external companies to evaluate, in short, this is an essential link.

These evaluations are based on data, like the green light system has a "script competition element" analysis link, just like the production budget breakdown, the production company will carefully study the script, pick out the interesting scenes, use these scenes to produce a 30-second concept trailer, the core elements of the film will be passed on to the audience through the trailer, to 30 seconds to explain the theme of the film clearly, will more clearly understand what the competitive elements of a film are.

In addition to the competitive elements of the script, there is also a rigorous analysis of the competitive creative construction, competitive beats, competitive logos, collection and analysis of similar films, global revenue, local American publicity methods and promotional costs.

In Hollywood, the competition between production companies is actually the competition of their own green light systems, that is, the competition of management capabilities. Because the success of a film does not shape a century-old film enterprise, and the success of a management mechanism can keep a company like Disney competitive.

Xu Wangqiu simply flipped through the roster, looked up at Yang Liuqing, and said directly: "There are many problems in our center, but the biggest problem is that there is a problem with the project evaluation mechanism. We have to put in place a new risk assessment mechanism to ensure that our films are well received by the market. ”

Yang Liuqing knew that Xu Wangqiu would make drastic reforms when he came over, and with Wang Lanxi's support, he would definitely not play against Xu Wangqiu, so he said: "Export companies are different from other film studios, and they must consider the issue of export. It will not work according to the original method, and it is natural to carry out reform. Director Xu is an expert in this area, and since he has the idea of establishing a new evaluation mechanism, he can just say how to do it. ”

Xu Wangqiu stared at Yang Liuqing and said slowly, "That's what I think. In the future, our center will set up eight creative groups, each of which will have a production director, a core director, and an artistic director, and a number of literary editors below. The creative team can buy and change the script, or ask the screenwriter of our art center to write it.

When the creative team thinks that the script is similar, the creative team will come up with a detailed analysis report, including the analysis of the target audience and selling points of the film, the budget and expenses, etc., and then the creative team will submit the analysis report to the art center, and we will organize an evaluation.

If it passes the evaluation, then the project is started and the film can be filmed, if it can't be passed, then I'm sorry, either take it back and change it, or take a new project to evaluate. In short, only after passing the evaluation can the creative team's project officially start shooting. ”