When he came to the capital for more than ten years, Guo Yongkun ran around, and it was the norm to invite guests to dinner, and he was drunk every time. In the end, he had to admit that even he was powerless to change the established results.

The Sports Committee has obviously made a decision a long time ago, but it has not yet been announced to the public.

Yesterday he received a notice from the Sports Committee asking him to go over today, and he knew what it meant, which was nothing more than the announcement of the "death penalty".

In a small conference room, Guo Yongkun is currently the only one at present, he is closing his eyes and thinking about some things, waiting for the arrival of the leaders of the sports committee.

I don't know how long later, the door was pushed open, and a young man in a black jacket and dressed in a fashionable manner, probably in his early thirties.

This person Guo Yongkun doesn't know, and he doesn't look like the leader of the sports committee.

"You are Guo Yongkun of Jianlibao, right?" the other party accosted first.

"That's right. Are you?"

"My name is Fu Haiping. The other party did not introduce his identity, only a name.

Guo Yongkun let out an "oh", and there was no follow-up, because he felt that the other party's attitude was not very good, especially in his eyes, there was a kind of contempt, which made people very uncomfortable.

"Your Jianlibao ambition is really big enough, 84 years have made you pick up a leak, or the Olympics, now even the Asian Games want to get involved, and there will be the National Games next year, do you also want to get involved?"

Guo Yongkun frowned and said: "Comrade Fu, some words are better to consider, what is the meaning of picking up leaks? In 84, we spent five million to get the sponsorship of the Olympic delegation, have you ever seen such a leak?"

"Also, whether it is this year's Asian Games or next year's National Games, since the Sports Committee is bidding externally, we are qualified to bid, why is it wrong?"

"Qualifications?" Fu Haiping laughed, and after a long time, he restrained his smile, looked at Guo Yongkun coldly, and asked, "Where did you get your qualifications?"

Guo Yongkun lowered his eyelids and simply ignored him. I don't know where a neuropathy came out.

However, he didn't care, but the other party didn't have the intention of resting at all.

"Your family's affiliated unit was originally operating on the sidelines, and you should be grateful to Dade for surviving, and you still want to seize the market of state-owned enterprises. What kind of behavior is this? It's just revenge and rebellion!"

Guo Yongkun opened his eyelids and had some guesses about this guy's identity. There must be the person in charge of a state-owned enterprise, and now that he is here again, he can't think of a second unit other than the Asian beverage factory.

He finally understood why Lu Guanqiu resolutely gave up the domestic market, went to North America after a lot of hardships, and found General Motors to supply parts.

I also understand why Huawei broke out of the circle and took the lead in developing overseas business.

The rise of private enterprises and the repeated sharing of the market have aroused strong dissatisfaction and even resentment among some state-owned enterprises.

"I think your remarks are the real rebellion. Since the state recognizes the existence of the contract system of affiliated units and enterprises, it is clear that we are completely reasonable and legal.

"You!" Fu Haiping was furious.

The simultaneous development of multiple economies and the economic model that conforms to the market are the great plans of the country. As a state-owned enterprise, you have made every effort to compete with others because of the advantages of time and location, and you can not compete with others? Why don't you find your own reasons?"

Guo Yongkun is not Lao Lu and Lao Ren, they couldn't foresee the direction of the policy back then, but he knew it clearly.

The planned economy will inevitably be eliminated, and the market economy will be unstoppable. What is the core of the development of the market economy? That is, healthy competition.

He does not want to have disputes with any state-owned enterprises, but he is not afraid if the other party is aggressive. Although the current policy is not clear, in a few years, everything will be settled.

"What a sharp-toothed son!" Fu Haiping calmed down after taking two deep breaths, "But don't be too complacent." Who we can't compete? It's like you've won the bid. The quality of our products is still above yours, and we will wait for this Asian Games to publicize again. What else is going on with you?"

"yes, let's give it a try. Guo Yongkun sneered.

It is a pity to lose the right to sponsor the Asian Games, but it is only a reference to Jin Wei's development model, although he admits that the advertising model of this kind of sports competition is very good. But his own skills haven't been shown yet!

The biggest difference between Jianlibao in the previous life and Jianlibao in this life is that the nature of the enterprise is different. This is a double-edged sword, with pros and cons. The benefit lies in the future corporate reform.

Jianlibao was created by him, almost no one enjoys any convenience and dividends, no one can erase his real money investment and brick by brick contribution, no matter what the direction of reform in the future, he occupies a certain initiative.

The disadvantages are obvious, they cannot be faced, and they are always treated differently.

However, he confessed, for example, the current matter.

Fu Haiping snorted coldly and glanced at him. It seems, "It depends on how you are dying."

At this moment, the door was pushed open again, and a group of four people walked in. The leaders of the sports committee have arrived.

After a few pleasantries, everyone turned to the topic.

"Comrade Guo, I want to tell you this time that you will ...... the sponsorship of this year's Asian Games delegation."

"I know. ”

The reason why Guo Yongkun came here today is completely a social practice. After all, offending the leadership of the sports committee does him no good. Although he failed in this bid, he will still participate in the bidding next time, such as next year's National Games.

"That's good. ”

The next thing is very simple, the sports committee officially announced that the "Guanli" soda of the Asian beverage factory successfully won the sponsorship of the Chinese sports delegation at this year's Seoul Asian Games.

"Guo, thank you for your understanding. ”

After the meeting, the four leaders of the sports committee shook hands with Guo Yongkun one by one.

Guo Yongkun was naturally polite, and when it was over, he said goodbye and left. However, when he walked to the door, he overheard two lines of conversation.

"Fu, say hello to Fu Lao for me. ”

"Definitely, definitely. ”

This made Guo Yongkun subconsciously frown.

......

"Defeated?"

In Jianlibao's capital office, Wu Rong finally had time to spare and learned that Guo Yongkun was there, so he rushed over as soon as possible. After learning about the results of the bidding for the Asian Games, it was incredible, "Isn't it easy to make money these years?"

"It doesn't matter, can a living person still be suffocated to death by urine?" Guo Yongkun waved his hand lightly.

In the competition of shopping malls, there are winners and losers, and no one can guarantee a big win every time. Sighing and complaining after losing, that is a sign of the weak, and the truly strong will quickly change their thinking and find another way to make up for the disadvantage of losing competition.

"You guy's heart is really big!" Wu Rong sighed: "Then what are you going to do next, once the Asian Games starts, Guanli will definitely be on fire, your two drinks are so similar, and the impact on sales will not be at that time." ”

"Well, not necessarily. ”

"Huh?" Wu Rong was surprised, "It's all settled, even if you have the ability, you can't change this result, right?"

The fanaticism of people in this era for sports is beyond the reach of later generations, and there is another point, that is, patriotic feelings, which are also far beyond those of later generations.

And now is a time of peace, and top sporting events like the Olympics and Asian Games are a good time to show our prestige, and no one wants to miss it.

The Chinese daughters have been suppressed and aggrieved for too long, and they crave and need victory.

If there were ratings statistics at the end of the year, the numbers would be absolutely scary.

So to sum up, it is difficult for Guanli not to be popular.

"Bugs. ”

"Huh?"

"There's something I don't know whether to say or not. ”

"If there's a fart, let it go. ”

"You don't know anything about what I'm capable of. ”

“......”

Guo Yongkun did not leave the capital, and recently got acquainted with several CCTV staff members under the guidance of Wu Rong. And I heard extremely favorable news.

Originally, he looked for CCTV to see if there was any possibility of advertising. But I didn't have much hope, because CCTV has an advertising bidding meeting every year, and now it has missed the opportunity.

But now, there's a chance.

Then this step of "countermeasures" must be taken down.

That's right, countermeasures.

Fu Haiping thought that if he won the sponsorship of the Asian Games, his Guanli soda would be able to follow suit, and even step on Jianlibao to take the position.

In this regard, Guo Yongkun has reservations.

In the evening, at the Beijing Hotel, Guo Yongkun asked for a private room, and the wine and food had been prepared and were waiting for the guests.

At a quarter past seven, the waiter knocked on the door and walked in, followed by an elegant middle-aged man in a blue tunic, carrying a brown briefcase.

"Director Qiu, if you don't come again, the dishes will be cold. Guo Yongkun got up to greet him and joked.

"I'm really sorry Director Guo, there is something in Taili temporarily, and it has been delayed. ”

"It's okay, it's okay, anyway, it's a big night, and I'm fine. ”

The two sat next to each other at the large round table. Guo Yongkun picked up a bottle of Moutai and asked with a smile, "Drink some?"

Director Qiu looked a little hesitant, and it was estimated that he was too strong to drink.

"It's okay, you don't have to go to work at night, drink less. ”

"Okay, then. ”

Guo Yongkun could see that he was not mainly because of this sentence, but to apologize for his tardiness. Quite an honest person.

The two chatted while eating, and after walking for a few cups, they gradually turned to the topic.

"Director Qiu, I heard that there is a project in your station that is looking for sponsorship?"

"Hmm. be

c, oh, it's the British Broadcasting Corporation, they made a documentary, and it's very good. We plan to bring it in, but there is a gap in funding. ”

"So you found Coca-Cola?"

"There is no way, the conditions we can come up with are nothing more than advertising, so there are limitations, and the government agencies and units do not need it, so they can only find companies engaged in the production of goods. And at present, there are really few companies that can easily come up with a small amount of foreign exchange. After all, they are joint ventures, and they have the ability. ”

Guo Yongkun could see a little helplessness through his expression. It is estimated that it was really forced, perhaps before finding Coca-Cola, I didn't know how many domestic companies I had contacted, but they were unsuccessful.

And for Coca-Cola, this is a good opportunity.

Many people don't know that Coca-Cola's journey into our country was still quite bumpy.

It returned to China in 1978 and established a joint venture with COFCO. At that time, although everyone was no stranger to this brand, it always went out of the country in movies to aid North Korea and appeared in pairs with American soldiers.

What this means is self-evident, it is a symbol of the extravagant life of capitalism.

At first, Coca-Cola wanted to choose a site to build a factory in Shenhai, the reason is very simple, they built a factory in Shenhai during the Republic of China, and invited the big star Ruan Lingyu to make an endorsement. However, under the pressure of public opinion, it finally gave up, and after several twists and turns, it finally settled in the old factory of the Capital Roast Duck Factory under COFCO.

After the factory was built, the development did not go well. It was 1981, and there was an orange pop in the capital with a polar bear logo called the "Arctic Ocean", which sold for a dime and a half.

And what about Coca-Cola?

The price is four cents and five cents. That's exactly three times the size of the Arctic Ocean!

At that time, the average monthly salary of citizens was about forty or fifty yuan, and they could only buy 100 bottles of Coca-Cola. This is equivalent to spending 100,000 yuan a month to drink a bottle of Coke after many years. Doesn't it hurt to be heartbroken?

What's more, people weren't used to the smell at that time.

In order to open the market as soon as possible, Coca-Cola can be said to have exhausted its means, and even thought of holding promotions in parks or large shopping malls, where citizens can get a balloon or a pair of fast seeds for every bottle of Coca-Cola they buy.

Coca-Cola, which started the era of hegemony many years later, recalls this incident, I'm afraid it will be a little bitter, right?

Because they don't have the means to do bigger publicity, TV commercials don't have to be counted on at all.

And this time, they had their chance.

It's a pity that someone intercepted a good hand.

There is no mistake