Under the guidance of Brother Xiao Li, Zhou Fangyuan took a look at all the five major wineries. Of course, except for the Mouton winery, they can't enter the other wineries at all, and they are not open to the public.

However, if you look at it from a distance, you can probably see what the scenery around these major wineries is.

Looking around, if you want to talk about personal love, Zhou Fangyuan admires undoubtedly Mouton Winery, then Obiang Winery, and the other three, he doesn't like it very much, of course, this is just a visual effect, whether people's wine is good or not has already been decided, Zhou Fangyuan is a person who doesn't know much about red wine, so don't ask about wine, you just can't drink it.

However, in addition to the five major estates, Zhou Fangyuan fell in love with another winery.

Château Ligan, also known as Château Lysalus, was the only super-first sweet wine in Bordeaux's 1855 rating, a supreme honor that put Château Lysalus above the five great estates of today, including Lafite, Latour and Margaux.

Located on a small hill in Sauternes, the southernmost point of Bordeaux in France and the smallest of the several wine regions, this historic prime château dates back to the 12th century.

Lysalus is the most prestigious and legendary family in the French wine world, Lysalus is not only one of the oldest aristocratic families in Europe, but also the owner of the world's most precious rot castle, Château Lysalus, for hundreds of years, driving the history of wine. Michel Serre, a member of the Académie Française and a contemporary French philosopher, once praised: "Château Lysalus does not belong only to the Lysalus family, it belongs to France, to Europe and to the whole world." Like Chartres Cathedral, Ravel's Bolero, Monet's Water Lilies, it belongs to you and to me. ”

When Brother Xiao Li was busy researching the five major estates, Zhou Fangyuan came out to play alone, saw this winery, and found someone to learn about the history of the Lysalus winery.

Château Lysalus is definitely one of the oldest wineries in Bordeaux.

In the Middle Ages, the Duchess of Aquitaine of France married into the British royal family and later became Queen of England, and the Château Castle domain belonged to the British royal family. After the Hundred Years' War between France and England, King Charles VII of France reclaimed Aquitaine in 1453, and Château d'Échâteau returned to France.

On 8 December 1593, Jacques de Sauvage acquired the Château de Château, then a royal domain, in exchange for a reservation treaty. Then, in the 16th century, the Château de Lysalus began to be built, and the Savangue family built the simple and magnificent Château de Lysalus, and successively purchased the vineyards around the winery, and initially built the Château de Lysalus, which has a history of more than 400 years. By 1711, King Louis XIV of France was officially canonized as a noble title and became the official owner of the estate.

In 1785, Francoise-Josephine de Sauvage d'Yquem, "Madame d'Ître", married Count Luis Amedee de Lur Saluces, and Château de Lusalus became part of the House of Lusalus. After the tragic death of her husband three years of marriage, Francoise-Josephine took over the management of the family estate and expanded the most splendid part of the history of Château Lusalus. At that time, Château Lysalus's sweet white wine was widely appreciated by the world's most famous wine connoisseurs, and more and more prominent figures such as Thomas Jefferson, the President of the Third Order, and the Russian Tsar, became fans of Château Lysalus, and the market demand for Château Lysalus's wines became more and more popular.

In order to meet this demand, Josephine built a new cellar in 1826, and the Château de Lysalus and the Lysalus family enjoyed a long period of prosperity after this expansion. Francoise-Josephine died in 1851, and four years later came the famous Bordeaux classification of 1855, in which it was the only Château to be classified as a Premier Cru – a supreme honor that put Château Lusalus above the five great estates of today, including Lafite, Latour and Margaux.

After the war, the Marquis Bertrand Lysalus took over the management of the estate.

In the half-century of his stewardship, Château Lysalus has regained its glory. At a time when there were very few Bordeaux châteaux who knew how to tap into the international market, the Marquis Bertrand Lysalus, together with several colleagues, founded the Grand Cru de Gironte (Cru Cru Federation), which focused on wine tasting, and served as president for 40 years. In 1966, Bertrand Lysalus, who had no children, handed over the management of the estate to his younger brother's son, Count Alexandre Lysalus.

In 1968, Château Lysalus passed to the last nobleman, Count Alexandre Lusalus, who managed the estate for 36 years, allowing the old estate to grow. However, the 400-year family succession was ultimately defeated by the final blow of modern commerce. In 1999, members of the Lusalus family began to sell their shares, and LVMH acquired a majority stake in Château Lusalus, becoming the new owner of the estate.

In May 2004, Count Alexandre Lysalus retired, and the Lysalus family, who had owned the Château de Lusalus for 235 years, officially handed over management to LVMH. For the first time in 400 years, Pierre Luch, director of Chateau Cheval de Laureus, has been transferred from family ownership to joint ownership by a large group of families. Many wine lovers lamented the merger, believing that the strong commercial flavor would ruin the artistic wines of Château Lusalus, but others believe that the merger of Château Lusalus with LVMH strengthens Château Lysarus' position as one of the world's luxury brands.

In short, everything is said, but it has nothing to do with Zhou Fangyuan, he is interested in the scenery around Lysalus, and the brand that it produces and is famous for.

Château Lysalus has a total of 113 hectares of vineyards, of which 100 hectares are mainly used for grape cultivation and have a small yield.

The vineyard has a complex and diverse soil, with a thin layer of gravel and sand on the top, a layer of clay and deeper limestone underneath, and is mainly planted with Sauvignon Blanc and Sauvignon Blanc in 80% and 20% proportions. Once the vines are 45 years old, they are cut down and left fallow for 3 years, before being planted when the soil is restored. Currently, the average age of the vines is 25 years. For centuries, every grape in the vineyard has been picked by hand, with only moldy grapes being picked, and so on many times. In the event of a year in which noble rot does not appear, Château Lysalus will announce that it will not produce a genuine wine in order to ensure its quality.

The use of noble rot grapes is a pioneering feat of Château Igan.

In 1847, the owner of the farm, Count Lysalus, returned late from hunting, and it is also said that he returned late from a visit to Russia, because he missed the grape harvest season and the grapes were already moldy. The owner of the house reported to try the psychological wine, and found that the taste of this wine was even sweeter. Since then, Château Lysalus has deliberately picked late to allow for the erosion of noble rot before making wine. Château Lysalus has two famous deals in history: the bulk order of Jefferson, the second president of the United States, who was well versed in French wine, and the exorbitant price of the Tsarist brothers' 1847 noble rot wine.

Château Lysalus' noble rot liqueurs are endured and sweetened over the centuries. Due to the long fermentation time of sweet grapes, Château Lysalus's d'Yquem is not available until six years later, for example, Château Lysalus launched its 1996 wine at the end of 2001.

Château Lysalus wines are expensive and often surpass the five most famous Bordeaux wines. The auction price is even more impressive. In the 90s, a bottle of 1784 Jefferson was auctioned for about 500,000 soft girls.

Of course, it's still the same sentence, Zhou Fang is far from caring about this, if he really wants to rely on the winery to make money, then he is too miserable, for a reborn, he has countless ways to make money. Buying a winery was originally just hooked up by Brother Li, and he had no idea whether to buy it or which one to buy. But now, he has an idea, that is, he wants to buy Lysalus, and not with Brother Li, but by himself.

Well, the cooperation with Brother Xiao Li also has to be carried out, after all, I promised others before. And the money in his hand is not rich at the moment, and Zhou Fangyuan is not qualified to buy Lysarus completely at once, he still needs to wait for a while. Moreover, the LVMH group, which bought Lusalus, was not an easy one. Speaking of LVMH alone, many people may not understand, so in other words, Louis Vuitton, donkey bag, so you should be able to understand.

As the world's top luxury brand, LVMH can be described as a big financial trend.

Founded in 1987 by Bernard Arnault's merger of Louis Vuitton and Moët Hennessy, the company employs around 56,000 people and owns more than 50 brands, making it the largest boutique group in the world today.

The Group's main businesses include the following five areas: Wine & Spirits, Fashion & Leather Products, Perfumes & Cosmetics, Watches & Jewellery, and Boutique Retail.

Not to mention, it is the category of wines and spirits, which has a number of sub-brands.

Moët & Chandon Champagne, founded in 1743, specializes in champagne. Champagne King, founded in the 18th century, specializes in champagne. Veuve Clicquot Champagne, founded in 1772, specializes in champagne. Champagne from Cook, Dom Pérignon, Messier Champagne, Schernard Champagne and many more, these are all champagne brands.

Igenburg, founded in 1593, specializes in fine wines. Hennessy, founded in 1765, specializes in cognac. Glenmore Range, founded in 1893, specializes in Scotch whisky. Domaine Chandon, founded in 1973, specializes in champagne and California wines. Bodegas Chandon, founded in 1959, specializes in champagne and Argentinian wines. Domaine Chandon, founded in 1986, specializes in champagne and Australian wines. Cloud Bay, founded in 1985, specializes in New Zealand wines. Mandav Point, founded in 1976, specializes in Australian wines. Newton, founded in 1984, specializes in California wines. The Andes Steps, founded in 1999, specializes in wine.

Finally, there is Wenjun liquor, which began in the Wanli period of the Ming Dynasty and is mainly engaged in strong aroma liquor.

It can be seen from this series of texts that LVMH Group is quite experienced in the management of wine culture, and their brand library is very rich, and they have specialized operations in several major international wines.

Today, LVMH owns more than 50 Maisons and more than 1,700 stores, 68% of which are located outside France, employing nearly 60,000 people. In 2005, it generated sales of 13.9 billion euros and a net profit of 1.668 billion euros, about four times that of the Gucci Group. With total assets of 28.053 billion euros and a market capitalization of 36.8 billion euros, the company is a component of the CAC 40 index in Paris. LVMH is committed to protecting the environment through its philanthropic organizations such as the LVMH House, the LVMH-ESSEC Chair and the LVMH Asian Research Fellowship. The Group adheres to its mission of public welfare, and is committed to inheriting Everbright cultural traditions, advocating humanitarianism, promoting education, and nurturing and supporting young art and design talents.

And their acquisition power is also extremely strong.

For example, the most famous sentence - "Don't give me Dior perfume? ”

From 1987, when LVMH CEO Bernard Arnault integrated Dior Perfumes under his name, the emperor of LVMH embarked on a spree of acquisitions in the luxury segment.

From Givenchy and Sephora in France, to Loewe in Spain and TAG Heuer in Switzerland, to Donna Karan, Marc Jacobs and BeneFit in the United States, to Fendi and Emilio Pucci in Italy, all of them are under the umbrella of LVMH. From 1987 to now, LVMH has made 62 acquisitions, in addition to holding 74 companies, according to consulting firm Alacrastore.

On October 23, 2010, LVMH, the world's largest luxury group, announced that it had acquired 14.2% of Hermès' shares, plus convertible derivatives on hand, with a total shareholding of 17.1%.

The news came as a shock to almost everyone – although LVMH Chairman Bernard Arnault's coveting of Hermès is almost universally known, and he has hinted at his intention to buy Hermès several times in the past two years, the family-owned company, which has been around for more than 170 years, has repeatedly stated that it wants to maintain the independence of the family business. What's more, even in the midst of the economic crisis, Hermès is one of the few luxury brands that has maintained strong performance growth, and there is no reason to change hands or sell shares.

The people of Hermès, who have always been detached from the outside world and love poetry and painting, finally realized the coming crisis and decided to join hands to sing the family defense. As a result, in January 2011, the Hermès family shareholders pooled more than 50% of the shares to form an independent holding company and applied for a takeover waiver from the French Securities and Futures Commission in order to maintain the independence of the brand.

As soon as this news came out, LVMH was silent. However, it was rumored that Bernard sold two of its most famous wine brands, Moët Chandon Champagne and Hennessy, to the British Diageo Group, cashing out 11 billion euros to increase its stake in Hermès. Do not hesitate to break the blood and seek a victory or defeat. It is said that barefoot is not afraid to wear shoes, this time LVMH sacrificed his life to accompany the gentleman, the stage of this play has already been set up, the strings have been played, and only the protagonist is missing. Of course, LVMH eventually abandoned the acquisition of Hermès, and after a series of federal investigations, lawsuits and counterclaims, the two parties finally reached a settlement agreement, that is, LVMH compensated Hermès 8 million euros and could not buy any shares of the latter for the next five years, and the court ordered LVMH to reduce its 23% stake in Hermès to 8%.

This may involve hostile takeovers, or there may be other reasons, but it can be seen that LVMH is indeed a group that is quite greedy and at the same time has enough power.

LVMH's only "Waterloo" may be Gucci.

Gucci has been a fierce rival of LVMH for many years, and in order to kill two birds with one stone: to curb Gucci's competition and at the same time to make significant profits, CEO Bernard decided to take a stake in the Gucci Group.

Gucci presidents Desol and Tom Ford found out the secret and sold 42% of their shares to PPR, diluting Bernard's stake. Gucci continued its multi-brand strategy, acquiring Yves Saint Laurent, Alexander McQueen, and Balenciaga with the financial backing of PPR.

And to be honest, maybe many people will be afraid of LVMH, which has a big family and a lot of money, but he is not afraid, not to mention that the projects operated by the other party have almost no overlap with him, even if there is overlap, with the current strength of the Yuanfang Group, I dare not say that I will push LVMH, and there is no problem at all with the other party face-to-face, and in a few years, it is estimated that it will not be difficult to directly push the other party, so he is not afraid of the other party, but now the money is not in his hands, and when he changes this strength, the castle of Lusalus must still be his own.