"It's the same foreign company, and another lawsuit is entangled, and sales have plummeted. Procter & Gamble survived the crisis painlessly" Su Tong sat opposite Yang Fei, a little resentful and a little helpless.

Yang Fei said with a smile: "If Procter & Gamble was so easy to be defeated, it wouldn't have developed as big as it is today." ”

Even after more than 20 years, Procter & Gamble's market share has declined, but in the daily chemical industry, it is still a bigwig-level existence.

The emergence of Yang Fei may change the pattern of the daily chemical industry, but it is not an overnight achievement to completely shake the status of a company like Procter & Gamble.

In fact, he didn't want to defeat Procter & Gamble by this battle, it was impossible.

Yang Fei said: "We didn't suffer either. It not only diverted the attention of Procter & Gamble, but also took the opportunity to win the sales market of shampoo. ”

Su Tong smiled: "That's right." Many sales channels, who were originally reluctant to cooperate with us, have recently taken the initiative to call and ask our shampoo to enter their stores. ”

Yang Fei snorted: "This is a good start!"

Su Tong said: "The main thing is the effect of the advertisement, many people see the advertisement, when they go to the supermarket, they will ask about this shampoo, if they find that a certain shopping mall is not selling, they will feel that this shopping mall is too low-end, and even the standard king products have not been sold!"

Yang Fei laughed and said: "This is the effect of the standard king! Every day I drive into a CCTV Santana, this money must be worth it." ”

Su Tong said: "Procter & Gamble is really powerful, almost monopolizing the dandruff shampoo market! If we want to succeed, I'm afraid it's not so simple." ”

Yang Fei said: "The monopolist seems to be strong, but even if the market share is close to 100%, it can be defeated by others. The premise is that we must identify their weaknesses. ”

Su Tong said: "Just like the iron cloth shirt and golden bell jar in martial arts, even if the whole body is invulnerable, there will always be a life gate that can break through his defense." ”

Yang Fei said: "Hey, senior sister, I can't see it, you still watch martial arts"

"You boys are not allowed to read it, we girls are not allowed to read it," Su Tong pursed his lips and smiled.

Yang Fei said: "Then you should know that in martial arts, there are generally two types of moves, one is offensive and the other is defensive. ”

"Hmm. And then what?"

"Do you know the Wall Street Journal?"

"I've heard, what's wrong"

"The Wall Street Journal, with a circulation of more than 2 million copies, is the largest newspaper in the United States, and its advertising volume also exceeds that of all print media, and the advertising revenue alone can reach two or three hundred million a year, and I am talking about dollars. A page of advertising costs $70,000 or $80,000. ”

"Oh my God, isn't there anyone competing with such a profitable newspaper?"

"Yes. There was once a newspaper that invested $100 million to publish a Business Times, and their content, similar to that of the Wall Street Journal, was positioned in the two big sections of the Business Times and the Business News Daily. Attacking across the board, trying to grab the advertising market. ”

"Then he certainly didn't succeed. Otherwise, you wouldn't have told me this story. ”

"Hehe, you're so smart. The Wall Street Journal spent more money, perhaps hundreds of millions of dollars, to kick the newspaper out. ”

"Deep-pocketed. ”

"In this business war, the Wall Street Journal can only strangle its opponents if it wants to hold the existing market. And in order to survive, the opponent can only launch a snatching battle. ”

Su Tong pondered: "You want to say, Procter & Gamble is the Wall Street Journal, and we are the newly issued business newspaper."

Yang Fei said: "That's pretty much the truth!"

Su Tong said nervously: "Then how will Procter & Gamble deal with us, will they spare no effort to drive us to the end, just like the Wall Street Journal treats the enemy?"

Yang Fei nodded solemnly: "Definitely." ”

Su Tong said: "Yang Fei, the water in this mall is too deep. Through this dioxane battle, I can see it. ”

Yang Fei said: "We have no way out, we can only move forward." ”

Su Tong snorted: "Have you figured out how to deal with it, you said, shouldn't we compete with Procter & Gamble in the dandruff shampoo market, this is their strongest territory." ”

Yang Fei said: "What we are attacking is already their flank. If you think about it, the anti-dandruff shampoo we launched is mainly aimed at young people, with stylish packaging and beautiful design, and young people like it at first sight. This is not the same as the positioning of Head & Shoulders. ”

Su Tong said: "However, our main recommendation is still anti-dandruff shampoo, which is just positive with Procter & Gamble!"

Yang Fei said: "If a company has five products, three of which are very popular, and two are unsalable, you are the company's senior management, which product will you spend time and energy on?"

Su Tong said: "Of course it's a unsalable product! We should try to find a way to increase its sales." ”

Yang Fei shook his head lightly: "No, the right thing to do, it's the opposite of what you said." We should get rid of the unsalable products and put all the resources into the best-selling products. ”

Su Tong was stunned, thought about it, and felt that Yang Fei made sense.

Yang Fei said: "This is the same as the principle of gold panning in the stock market, we must have the courage to break the wrist of a strong man, give up loss-making stocks, and add profitable stocks." ”

Su Tong smiled and said: "This is the secret of your wealth"

Yang Fei said: "The reason why dandruff shampoo can become the pillar of Procter & Gamble shampoo is because this market is very large, which also means that the dandruff market is very profitable. Of course, we have to put all our resources into this best stock. ”

Su Tong said: "In real life, many companies look at problems from an emotional point of view, rather than from an economic point of view, and most of them will ignore future development and use all corporate resources to redeem the strategic mistakes they have made. ”

Yang Fei said with emotion: "This is exactly what we should avoid!"

Su Yingying walked in and said, "Boss, Procter & Gamble has sent a representative to meet with you individually." ”

Yang Fei smiled: "Please let them in." ”

Su Tong got up and said, "I'll leave first." ”

Yang Fei waved his hand: "It's okay, they said that I would have a separate interview, so I will have a separate interview with him."

Su Tong smiled prettyly and sat down again.

Su Yingying went out for a while, and invited two young people, a man and a woman, in.

As soon as Yang Fei looked at the person, he smiled faintly: "Luo Hongcai, why did Procter & Gamble send you here if there is no one?"

Luo Hongcai's face changed, he pushed his glasses, and frowned inadvertently.

Yang Fei sat still and pointed to the sofa: "Sit down!"

Luo Hongcai sat down, and suddenly thought, why did he tell me to sit, I have to sit I'm not his little brother!

Yang Fei asked: "You come to me, if there is anything you want to buy the brand of Meisi, then you don't have to open your mouth, you can leave now." ”