Almost overnight, all the media were discussing a chemical term: dioxane!

With the improvement of people's living standards, people are paying more and more attention to physical health.

Many people suddenly found that there were more people with cancer around them, and many relatives and friends, at a young age, died of this cancer.

In the past, in our memory, grandparents would live to be seventy or eighty, and parents could still do things healthily when they were fifty or sixty years old.

However, many people are horrified to find that why so many middle-aged people get cancer?

The implementation of weekends has also allowed more people to take time out of heavy work and housework, pay attention to their own health, and be shocked when they don't check it.

Many people don't smoke, don't drink, and have a regular lifestyle, but they just get sick!

At this moment, the domestic media blew a gust of wind, that is, "dioxane".

Which newspaper and magazine was first reported?

It doesn't matter anymore.

Importantly, the whole society is talking about dioxane causing cancer!

To ordinary people, what dioxane is and how it is produced? They don't know anything about it.

But when someone told them that dioxane was contained in the toiletries and cosmetics they used daily, all the citizens were shocked!

Toiletries and cosmetics, just like our food, are in contact with every day, and some people are very diligent, and they have to take three showers in the morning, noon and evening!

If even these products contain dioxane, which can cause cancer, what is it?

This is the equivalent of the food we usually eat, if the food contains toxins, what is the situation?

Human life is inseparable from daily chemical products.

Everyone knows that daily chemical products are chemical products, and chemical products, more or less, are somewhat harmful to the human body.

Those harmful ingredients, as long as they are controlled within a certain range, will not have an impact on daily life.

It's like a plastic water bottle, it's okay to drink it with room temperature water, but if it is used to hold hot water to drink, or even to hold hot oil, it will be extremely toxic.

At the beginning, Procter & Gamble and other daily chemical companies did not realize the importance of this national discussion, let alone that this discussion was an arrow shot at them!

The discussion is getting deeper and deeper, and more and more people are beginning to pay attention to the choice of daily chemical products.

In most people's minds, the more expensive the better, and the safer it is. Just like the decoration thing, when decorating, I want to pretend to be as luxurious as possible, but I forget that most of these decoration materials are not natural products and contain toxins.

Meisi shampoo stood up at the right time, and they took the initiative to ask the authority to test the dioxane content of our products.

It turns out that the shampoo really does not contain dioxane!

Yang Fei did this to first gain a firm foothold and then attack others.

After the self-test report of the Maxim shampoo was released, all the brands of shampoos and shower gels that could be bought on the market were sent for testing.

The results of the inspection were soon made public and published in a national daily newspaper with a large circulation.

The title of the article is: "The carcinogenic devil in daily chemical products - dioxane appearance!"

In this article, starting from the molecular structure of dioxane, the causes and hazards of dioxane are introduced in detail.

At the end of the article, the indicators and data of this test are attached.

Several famous brands of foreign companies are on the list!

For a while, the wind was loud, and the grass and trees were all soldiers.

When Procter & Gamble's senior management heard the news, they were shocked inexplicably!

Which person is so idle that he provoked this test?

Isn't it normal for daily chemical products to contain a little dioxane?

There are so many countries and regions around the world that have not issued regulations to prohibit use, what are you beeping here?

Procter & Gamble is an international large enterprise, and it has its own measures to deal with such a trendy problem, that is, cold treatment!

Whether it's rumors or slander, no matter how hot the heat is, it will naturally disappear in a few days.

When the time comes, consumers will have to buy it.

However, things developed beyond the expectations of P&G executives.

Far from subsiding, the heat is intensifying!

None of the companies named in the newspaper responded positively.

The collective silence of the companies immediately increased the speculation of consumers, who became more and more convinced that the products of these companies must contain dioxane.

A wave has not settled, and another wave has risen.

After using a certain brand of toiletry products for a long time, several consumers were found to have cancer during a physical examination held by the company!

Originally, if you get cancer, you will have cancer, this is fate, you have to recognize.

But the heated discussions in newspapers and magazines have alerted them, is it the fault of these cleaning products?

So, they submitted a lawsuit to the court and sued this famous foreign company!

One stone stirs up a thousand waves!

Consumers are more cautious about buying care products.

At the same time, the first day of January 96 came as scheduled, and the advertisement of Meisi shampoo was officially broadcast on CCTV!

Dioxane-free beauty shampoo, coupled with the effect of advertising, immediately became a hot seller!

Procter & Gamble has long made a price reduction promotion, the purpose of which is to target the beauty shampoo.

However, they found that the price of the Maxim shampoo was not reduced or promoted, but the price was stable!

Something even more startling happened.

Several shampoos under the name of Procter & Gamble, during the period of big promotions, the sales volume actually plummeted!

Feedback from dealers around the world was also handed over to the desks of P&G's senior management.

They were shocked to find that the initiator was dioxane!

Where does dioxane come from?

Who exactly provoked this topic?

Procter & Gamble's senior management had no time to think and immediately launched emergency public relations.

They also invited the most authoritative official institutions in China to test their products.

Regardless of the process, the final published result is that the dioxane content of the products under Procter & Gamble's name is within the allowable range, which does not affect the use and will not cause pathogenic effects to consumers.

Procter & Gamble immediately issued a statement and published the results of the tests by the official agency.

At the same time, Procter & Gamble actively made a positive announcement to eliminate the adverse effects of the dioxane incident.

The situation gradually subsided, but it took a lot of time to come and go. Procter & Gamble's market share has been taken away a lot by Mesil.

When Yang Fei saw this news, he had to praise the integration of social resources to influence public opinion, guide the news media to report positively, and Procter & Gamble performed well.

The good drama of dioxane is, of course, directed by Yang Fei.

And what he learned was also the tricks of Procter & Gamble's overlord shampoo in later generations.

It's just that he deduced it in advance.

At the beginning, the overlord was overwhelmed and quickly collapsed.

And Procter & Gamble has a thrilling and safe pass!

The comparison between the two proves that Procter & Gamble is extremely strong and the national brand is extremely fragile.

Yang Fei fell into deep thought, and he couldn't win a battle, so he had to find another countermeasure.