"Xiaoyuan, how about I open a restaurant?"

When the wine was half-drunk, the third brother suddenly asked.

Zhou Fangyuan was stunned for a moment when asked, and subconsciously nodded, "No problem, this is a ...... You ask me what I'm doing, and you can open it if you want. ”

It's not that he has no money, the third brother is now also a figure with a net worth of more than 100 million, and it's just a matter of opening a restaurant, which is not a problem at all.

"Of course, I have to ask you, because I don't plan to open it in China, I want to open the restaurant abroad, to the United States. ”

The third brother put down the wine glass and said very seriously.

Zhou Fangyuan's brows furrowed.

"Foreign country, rice country, third brother...... How do you want to open a restaurant abroad?"

"Nothing. ”

The third brother smacked his lips, "Didn't I go to the United States some time ago......"

Because the third brother is still the general manager of Yuanfang Technology, because of some business needs, the third brother has been to the United States once before.

It's just that it is far from the same time as Zhou Fang, so the two failed to meet in the United States.

The third brother explained that when he was in the United States, he couldn't get used to eating Western food there, so he took the time to go out for a Chinese meal, but he clearly said that he wanted to eat authentic Chinese food, and the things made by the chef of the restaurant were still the kind of improved Chinese food...... Let him not mention how uncomfortable it is. And it wasn't just him who was uncomfortable, at that time, there were several Chinese people who had just come out of China and were not used to eating Western food. As a result, everyone ate an improved version of Chinese food, and they all ate with tangled faces.

The third brother was very dissatisfied with that meal, and after returning to the place where he lived, he had the idea of opening a restaurant abroad.

A restaurant specializing in authentic Chinese food.

As soon as this idea appeared, he couldn't suppress it, and as it intensified, he couldn't help but want to open the restaurant.

The reason why it has been postponed until now is that there is no movement, as long as I still want to listen to Zhou Fangyuan's suggestions and opinions.

In fact, there are many ways to improve Chinese food around the world, some of which are very successful and some of which are also very unsuccessful, but in any case, the Chinese food that can survive in the local area is basically acceptable to the locals.

Zhou Fangyuan has also flown all over the world in the past two years, and he has eaten much more improved Chinese food than the third brother.

First of all, let's talk about the neighboring Fuso, they call Chinese food Chinese cuisine, and most Fuso people like to eat Chinese food, thinking that its method is unique and has a strong taste. However, many Fuso people can only name a few Chinese foods, such as mapo tofu and dandan noodles. These are just a drop in the bucket of Chinese food, and many Chinese people with local specialties are not expected to eat these dishes too much.

Therefore, there are only a few kinds of Japanese-style Chinese food, and it is an improved version, because most Fuso people can't eat too spicy, so it is impossible for Sichuan-style meals to follow domestic practices, and even become sweet according to Fuso people's preferences. This is why Fuso people say they love Chinese food, but after coming to China, most of them say that they are not used to eating Chinese food, and heavy oil, heavy and spicy food abounds. Only then did the Fuso people understand that the Chinese people did not eat mapo tofu, and they had never heard of Tianjin rice.

Let's talk about more distant countries, if the food culture of Fuso and Chinese people is still somewhat similar, then the food culture of Europeans is another system. Europeans rarely stir-fry vegetables, and basically eat bread, pasta, etc. as the staple food, accompanied by meat or prawns and other seafood, and vegetables are basically salads and eaten raw. Therefore, many Europeans think that the Chinese cooking method is very unique, and it is simply a beautiful technique. But Europeans can't eat spicy, many dishes have been changed to sweet, and especially sweet, Europeans are persistent in sweets, you can taste a piece of their local dessert to know, Chinese people can only describe one word is "greasy".

There is a staple food of Europeans that is missing from the front, and that is potatoes. Potatoes are their magical staple food, which can be eaten before meals, after meals, baked, fried in various shapes, or made into mashed potatoes. Germans love potatoes the most, and even read a book in Germany dedicated to 500 ways to make potatoes.

In Europe, Chinese cuisine is also relatively expensive, most of which are opened by Chinese, but after adjusting according to the taste of Europeans, most of the dishes have been changed beyond recognition and are difficult to identify. For example, a piece of kung pao chicken, is actually 2-3 times the size of the usual chicken, a bit similar to the size of ordinary braised pork, our Chinese people must think that this kind of large piece of meat is not tasteful, and there are no peanuts, green onions, chili peppers in it, but fried with pineapple pieces, poured with a thick sweet and sour sauce, one bite down, can only call the chef to ask if it is wrong on other table dishes.

Chinese food in the United States is different from that in Europe, because there are more people from all over the world, so the taste requirements are very high. Chinese restaurants are not only for Chinese people to eat, but also for many foreigners to love it, and there is no problem with offal and heavy spicy. I even once saw a set where the fried rice chef in the restaurant was a black brother. Skilled, no less than the chef from a well-known blue school in our country.

Therefore, you can basically eat a variety of Chinese food in the United States, and the taste is more authentic. It's just that the consumption of Chinese food in the United States is not low, about 9 US dollars for a plate of fried rice, which is equivalent to nearly 60 yuan, which is definitely a restaurant in China that cannot survive the first three episodes. Of course, there are more inauthentic Chinese foods in the United States, such as the Chinese food that often appears in "The Big Bang Theory", which basically belongs to the kind of Chinese food that is not authentic.

In addition to inheriting traditional dishes, Chinese food in China is also constantly developing creative dishes, such as the cooking techniques of some ingredients and even integrating Western methods, so even in China, if you want to find some authentic restaurants, you have to ask locals or search online. For example, if you want to have an authentic morning tea in Yangcheng, in addition to going to some famous chain stores, many small restaurants are also very good, but in order to avoid eating inauthentic, outsiders often choose some famous restaurants that are famous but the locals are "white-eyed".

So Zhou Fangyuan has seen a lot, but he thinks there is nothing peculiar. But the third brother has not been abroad many times, and it is normal to be late at first glance and the improved version of Chinese food is unacceptable, and it is understandable what he wants to do.

It's just that it's not easy to open a Chinese restaurant abroad.

Zhou Fangyuan and Mike had talked about this when they were chatting before.

Of course, it was purely small talk, because one of Mike's people lived in New Zealand, and when he was chatting with a friend, he heard from a friend about the situation of Chinese restaurants in New Zealand.

Mike's person is also a Chinese, but this person prefers to eat Chinese food, but after living in New Zealand, it is not easy to eat delicious Chinese food, of course, it is not easy to eat in the United States.

The reason is simple, because it is not easy to open a Chinese restaurant abroad.

Take New Zealand, where his friend is located, for example, there are more than 100,000 Chinese, and there are naturally many Chinese restaurants, not to mention the bustling metropolis, even in very remote towns, you can see Chinese restaurants. Auckland, the largest city, is also a Chinese gathering area, with medium, high, and mid-range, north-south restaurants all over the place. In Dominiroad, known as New Zealand's Chinatown, Chinese restaurants are lined up.

Some people say that as long as there are people in the world, there are Chinese people. This is not an exaggeration. Someone else added that where there are Chinese people, there are Chinese restaurants. It also seems to be true, how many Chinese restaurants there are in the world, I'm afraid no one can really count it.

In New Zealand, Chinese restaurants can be divided into two categories according to their customers: one is a Chinese restaurant with a large number of foreigners and few Chinese customers, and the other is the opposite, which is dominated by Chinese customers and rarely frequented by foreigners.

Let's start with a Chinese restaurant with many foreigners.

People take food as the sky, whether they are black, white, or yellow, whether you have a lot of money or are poor or white, people always have to eat. There are many business opportunities in eating, and the threshold is not high, you can open a restaurant if you can cook, rent a small storefront, and open a fried scoop. Because of this, many Chinese who go overseas regard opening restaurants as their first choice of business.

After the early Chinese immigrants came to New Zealand, they were not good at the language, they did not have enough funds, and after a period of hard labor, they could open a restaurant after saving some silver. At that time, there were not so many Chinese in New Zealand, and the restaurants were mainly oriented to foreigners, and the real Chinese taste was not acceptable to foreigners at all, and restaurants could only bow to the market in order to survive. This kind of change is an improvement for foreigners, and a change for Chinese. The signs of these Chinese restaurants are in Chinese, the dishes are also Chinese, and the waiters can occasionally speak Chinese. It's just a taste, and Chinese people generally stay away.

The most common Chinese restaurants in this category are Chinese takeaways.

To be precise, most of the Chinese restaurants that are blooming everywhere in New Zealand are this kind of Chinese takeaway with Chinese signboards, and the taste is no longer Chinese or Western. The common dishes in it include sweet and sour meat, sweet and sour fish, black pepper beef, roast meat, Yangzhou fried rice, and of course, most restaurants also have French fries and fried fish that foreigners love to eat, plus drinks. Many foreigners think that this is authentic Chinese food, and some New Zealanders who travel to China say that they have not eaten Chinese food in China for more than a month, and Chinese takeaway in New Zealand is delicious.

This kind of "improved" Chinese restaurant also has a high grade, and the customers are basically all foreigners.

When I first arrived in New Zealand, I didn't understand the national situation, many Chinese people would be full of joy to find a Chinese restaurant to make a tooth sacrifice, see the menu is expensive and scary, gritted my teeth and ordered a few dishes, the dishes came up and tasted, it was difficult to swallow, and I was afraid that people would say that they would not save, so they had to pretend to make a bag and throw it out of the hotel into the garbage can.

Let's talk about authentic Chinese restaurants that make you feel appetizing. The target audience of these restaurants is Chinese, and in recent years, there have been more and more new Chinese immigrants, and the market has become bigger and bigger. Immigrants come from all over the world, and restaurants are clearly subdivided. Whether it is Sichuan cuisine, Beijing cuisine, Shanghai cuisine, Cantonese cuisine, whether it is Northeast flavor or Northwest flavor, it is all striving to be authentic. New Zealand's agriculture and animal husbandry are developed, raw materials such as chicken, fish, meat and eggs are of good quality and cheap, and the Chinese supermarket has all kinds of seasoning ingredients, as long as there are a few specialty dishes, the price is moderate, and the hotel survival is still no problem.

Now a recognized market law is that no matter what the Chinese people buy, the price will soar immediately, and as long as the Chinese people sell it, the price will immediately fall. The same applies to the Chinese restaurant industry in New Zealand. The more people do it, the stronger the competition. The price war started, and the diners were the happiest, but it hurt the owners of these restaurants.

The Chinese restaurant industry, especially in relatively concentrated areas such as the Dominican, is even more competitive, and those who make money really make money, and those who lose money really lose money, there will always be restaurants closing down, and there will always be new stores opening. On the contrary, the takeaway business that specializes in foreigners is relatively stable, and it has been open for decades, and if you don't want to do it, you can still sell it to others.

This situation also exists in the United States, and to be honest, the people of the United States are not very tolerant, but they are actually very picky when they are really picky.

So if you want to open a good Chinese restaurant abroad, and it is still an authentic Chinese restaurant, it is not ordinarily difficult.

Foreigners must be unaccustomed to eating, can eat, and can appreciate, very few, only a very good understanding of China, and have lived in China for a long time, can initially accept Chinese food. Like a certain Jerry, it's an exception. If you go out, it also depends on the situation, if you are just a simple tourist, then basically eat Western food, if you go out to settle down, you will cook more at home. Only those international students may never forget Chinese food.

After all, they don't have the conditions and environment to cook, and if they want to eat an authentic Chinese meal, they can only go to the restaurant.

But the question is, how many international students are there, and how many of them are willing to spend a lot of time and travel long distances to eat an authentic Chinese meal?

Yes, but not much.

Basically, Chinese restaurants have definitely not been successful abroad in recent years, and if it is ten years later, it may be better.

In fact, to put it bluntly, there is also a national background in this.

The country is strong and has a great influence on a global scale, and all aspects of the country will arouse more people's curiosity.

In fact, foreigners have always been very curious about Chinese culture, but this curiosity is just simple curiosity, and they are too lazy to understand it in depth, let alone learn and contact. Especially the people of the United States, that pride can be smelled from ten kilometers away. But in another ten years, it will be different, Huaxia is getting stronger and stronger, which will eventually arouse greater curiosity among the people of the United States. At this time, the contact between all sides will increase dramatically. Culture, Technology, Food, Media...... The contact in all aspects will increase, and authentic Chinese food will begin to attract these Chinese people.

Of course, some people still can't accept it, but the number of people who can accept it will gradually increase.

The status of Chinese food and restaurants in the world will gradually improve.

But that was ten years later, not now, but if the third brother wants to do it, it's not impossible......

"Are you ready to lose money and make money?"

Zhou Fangyuan asked.