Chapter Fifty-Eight: I Can Make a Million

"Hahaha, Carslan's big eyes. ”

"Wow, this close-up is great! Are Sika's eyes made of gemstones?"

"It's pretty, it's pretty, it's pretty. ”

"It's the best eye I've ever seen!"

"I think of the stars and the sea, these big blue eyes are so deep and beautiful. ”

"Hahaha, the facial features are together, and the cuteness explodes in an instant, and it directly knocks me to the ground!"

"Nonsense, this cat's nose and mouth and ears are very good-looking. ”

"There's an honest guy upstairs, let's bully him!"

......

With an updated video on the Shichili Xiangxiang, Sika's favor value began to rise rapidly again.

Li Wanqi's level of editing videos by herself is already very good, coupled with the accompaniment music of a confession balloon, and finally when Sika shows his big eyes, the style of the video changes instantly, like the feeling of suddenly hanging stars in the dark night.

What stands out in the video is a sense of amazement, as well as the fun of the plot reversal.

The video was released in the afternoon, and by the evening, there had been more than 400,000 likes, and Li Wanqi's original voice was also used by many people to match the video, setting off a wave of 'one pair of eyes to save the whole face'.

After dinner, Li Wanqi sat on the sofa and played with her mobile phone, occasionally replying to fans' private messages, and Sika got into her arms to see how hot she was.

"Eight out of ten are female fans. ”

Sika thought to herself, like this 'girly jam' or something, such a cute id can't be a boy!

Like this 'AD don't come over to breastfeed' classmate, although the gender is female, Sika thinks she must be a big man who picks her feet!

"You bad cat, you're getting heavier, you're overwhelming me. ”

Li Wanqi is very angry, this guy Sika always likes to get into her arms and watch her play with her mobile phone, or the kind that looks at her openly, and her big head is about to block the mobile phone screen.

She took Sika aside, but Sika took advantage of her attention and came to see her playing with her phone.

It's okay in winter, I can hold it as a hand warmer, but now the weather is hot.

Li Wanqi didn't let it get any more inches, pressed its big face, and didn't let it come over again.

There was no way to lie down and look at her phone, so Sika had to sit obediently next to her, tilting her head, her little tail wagging and wagging to herself, looking at her phone like a little mouse.

At this time, Li Yumin spoke.

"Hey Qiqi, I received a negotiation today, the other party is a more famous yogurt company in southern Jiangsu, Leyou Company, you should know them, what do they think, they want you to make a long video with Sika, the video prop is Leyou yogurt, mainly for publicity. ”

Sika pricked up her ears when she heard this.

"Oh, Leyou, I know, I've drunk their yogurt before, and it's pretty good, but it's too expensive. ”

Li Wanqi was curious: "How are you going to shoot it?"

"Soft advertising. ”

“?”

So Li Yumin explained to Qiqi what hard advertising is and what soft advertising is.

Li Yumin continued: "Their requirements are not high, they need to appear on the front of the packaging of Leyou yogurt in the video, there are no less than three yogurt-related shots, the video content can be played freely, and their bidding is also more flexible, with a reserve price of 30,000 yuan, after the video likes exceed 100,000, every additional 10,000 yuan will be increased by 3,000 yuan, and the VIP customer account will be given away, and the official website consumption will be 7.5% off, and half a year's free drink will be given." ”

Li Yumin himself has preliminarily calculated, according to the current market price, the price of pet Douyin experts is a little lower, the number of four million fans, and the price of long videos is usually between 50,000 and 80,000.

Advertisers usually look at three indicators when bidding on influencers, one is the number of followers, one is the degree of involvement (which can be understood as likes), and the other is the reach rate (the ratio of the number of fans to the number of views).

The other party must have studied the video playback and like data of Qili Xiangxiang, and the current Li Wanqi has sent several Sika-related videos, with tens of millions of views, and the average number of likes is about two million, which belongs to Douyin experts with very high fan quality.

But Nanali Xiangxiang has not received advertisements before, and there is no data to see how receptive her fans are to advertisements.

Judging from the effect of advertising videos sent by similar pet experts, the number of likes for videos containing advertising will plummet, and it is already very good to reach one-tenth of the usual videos.

After comprehensive consideration, the other party gave this cooperation method, with a reserve price of 30,000 yuan, plus a floating price.

Assuming that this advertising video can reach 200,000 likes, then you can get a total of 60,000 yuan, counting some other small benefits, it is also decent.

Of course, this is the idea of the merchant, after all, it is the first time for them to cooperate with Douyin Internet celebrities, and the bidding is more cautious, and this low price plus floating price is the most acceptable way for them.

In Li Yumin's opinion, this algorithm is acceptable, if it is a one-time offer, it is estimated that it will be about sixty or seventy thousand, but he is more confident in the fans on his daughter's account, as long as the video is not too boring, there is no problem with more than 200,000 likes.

The more likes, the greater the benefits to both parties, since the business has proposed this way of cooperation, I wish you liked as much as possible, they are not short of money, as long as there is an effect, they are willing to give money.

"30,000 yuan! All-you-can-drink for half a year! VIP account!"

Li Wanqi captured the point of interest, as a girl in the first year of high school, 30,000 yuan is already a lot for her, even if she knows that she can quote 50,000 or 60,000 yuan if she knows that her number is receiving a long video, but when someone really takes 30,000 yuan to cooperate with her, she still can't help but be a little excited.

And these 30,000 yuan is the reserve price, after more than 100,000 likes, add 3,000 for every additional 10,000......

Li Wanqi counted with his fingers, and said excitedly: "Dad, is this business too much money? According to the previous two million likes on each of my videos, wouldn't he want to give me one million advertising fees?!"

Li Yumin: "......"

Sika: "......"

Li Yumin didn't know how to calculate the 1 million of 77, he laughed and said: "Silly girl, you shoot an advertising video and give you 2 million likes? Most people don't like it when they see it, and if there are 200,000 likes, we won't lose." ”

"200,000 likes, it's not simple......" Li Wanqi thought very inflatedly, she posted a random wallpaper with tens of thousands of likes.

Since Li Yumin mentioned this matter to her, it shows that this cooperation is feasible in Li Yumin's opinion, compared with many merchants such as cat food and pet kennels who come to negotiate, Leyou's bid is low, but the nature of advertising is relatively easy to be accepted by fans.

In case of any cat food advertisement, the merchant's bid is high, but the fan's cat is eaten badly, this kind of consequence is very serious, Li Yumin feels that there is no need to take this risk.

"When the time comes, you can design a plot to interact with Sika, and try to make the advertisement as soft as possible, and it is not a big problem to think of 200,000 likes. Li Yumin thought about it and said, he actually doesn't have much research on advertising, and maybe he doesn't have as many good ideas as his daughter.

Leyou also said that he would provide some copywriting references, and Qiqi can play freely if he shoots it.

"Peace of mind, Yueyue has the most ideas, when the time comes, I will ask her, and it will be a super large red envelope for her, hahahaha. Li Wanqi said excitedly.

"Okay, then I'll communicate with that Manager Liu again tomorrow, and I'll accompany you to their company to see the situation first. ”

"Uh-huh!"

Sika has been listening to the conversation between the two, and shooting an advertisement is actually just a gesture for it, the most important thing is to make money, it can also make money for the family, and it is the easiest way to make money.

When Qiqi has money, you can change it to better cat food, a bigger cat litter, and maybe find a beautiful little female cat for it......

What was I thinking!!

Sika quickly put aside the messy thoughts, and got into Qiqi's arms again to watch her play with her phone.