In fact, there is no need for any complex theory. Facts show that in history, mail-order companies have never succeeded, and so many amazing characters have not been able to take this road, can they succeed by relying on Jing Jian? Obviously, this is absolutely impossible, and even Jing Jian himself understands this very well.

Some people may have questions, turning mailing advertising into Internet advertising, mailing into express delivery, aren't there a few giant Internet e-commerce companies that are very successful now?

That's true, it's not true. In fact, the mode of making money for these companies is not simply the purchase and sale of goods. For example, without Alipay and its monopoly in the market, that prestigious company could immediately go out of business. Relying on one of its online supermarkets to make a profit? That's a joke, absolutely not, don't vomit blood at a loss, it's already Amitabha.

By the way, the e-commerce model is a very complete and complex business model, and its core is that it is a monopoly! There is nothing to brag about, and people with a little common sense of economics all understand that if you don't talk about e-commerce, even if you have a monopoly on selling straw paper, you can still become extremely rich. But on the other hand, you have the ability to go from scratch to monopoly, and that's where the real amazing comes in!

Therefore, even if a reborn person who was an ordinary person in his previous life has a complete memory of the e-commerce model and gives him tenfold support, he will still be ruined by that Mr. Ma in the end. This is a gap in ability, and it cannot be solved by gold fingers or anything.

Getting back to the point, at least for now, the White Lotus is quite successful. But its success was largely fortuitous. First of all, hype about Microsoft, this timing is too good, and there are several divine assists, which will have such an impact. It is no exaggeration to say that to achieve the same effect, it is necessary to invest at least hundreds of millions or billions of dollars in advertising.

Secondly, the special period has caused Chinese goods to be too cheap. I won't go into detail about that. But such an overly cheap period will never be too long, and commodity prices have their own economic laws. However, at this stage, it has transformed the White Lotus into a "cash cow".

In the end, the market size is still very small, and Wal-Mart and other sales giants are not disdainful at all. Imagine, even if it grows explosively, White Lotus's annual sales in North America will be hundreds of millions of dollars, which is simply a drop in the bucket and will not attract much attention. However, once it grows again, it will definitely face extremely fierce competition. In other words, is it difficult for sales giants such as Walmart to purchase directly from China?

All in all, the success of the White Lotus is almost impossible to replicate. And its profit period is three or five years at most, and then it will enter a long-term loss period. If you don't switch to an e-commerce model, you're going to go out of business sooner or later. In addition, even if it is transformed into an e-commerce model, it will take a long, long period to burn money!

……

The cellular phone rang, Jing Jian pulled over, answered the phone, listened to a few words, and said simply: "Kent, don't panic, come sooner or later." Just go ahead with the plan!"

When the car started again, Cao Haiyan was a little worried: "Xiaojian......? Is there something wrong?"

"Well, it's the White Lotus. Jing Jian didn't hide it, and kept smiling, "If you can't pass this hurdle, White Lotus will be in big trouble." ”

"So serious?" Cao Haiyan exclaimed, "Hasn't it always been fine?"

"Huh. Jing Jian explained with a smile, "The latest report that our White Lotus is a vicious hype, but in fact, we are selling inferior goods from China. Maybe it's a competitor, Europe, the United States and the West still have pink eye. However, such a report has a great impact on White Lotus, after all, it is a mailing company, and it relies on credibility to eat. ”

"What then?" Cao Haiyan was a little worried. However, seeing that Jing Jian was calm and relaxed, he immediately smiled, "You must have a way, you have already thought of a way, right?"

"Of course. Jing Jian said a stinky fart and smiled at Cao Haiyan, "Bankrupt." Anyway, there was a beautiful woman who was willing to support me for $10,000. Hahaha. ”

In fact, when the three major newspapers published one after another, Jing Jian had already expected such a result. Everything is exposed under a magnifying glass, and there will certainly be quite a few negative effects. Besides, that report actually ...... It's not rumor-mongering. It was already a vicious hype, and those Chinese goods that "can't be used by dogs" would sell so well, which in itself was an accident.

Seeing that Jing Jian was playing haha, Cao Haiyan used another "killing move" and said coquettishly: "Ignore you." Just say it, say it!"

"Huh. Jing Jian explained with a smile, "In fact, this is very common in shopping malls, that is, the opponent smears, and you need crisis public relations." Rest assured, Kent already has a plan. ”

"I'll just say, if you have bad water, you must be suffocating. Cao Haiyan smiled skillfully and immediately relieved her heart.

Jing Jian smiled and shook his head: "Crisis PR is not a panacea. We can be as thoughtful as possible, and we can only try to be the best we can be, but the herd mentality of consumers is difficult to figure out and predict. Psychology, especially group psychology, has always been a big problem. For example, if a bully takes a dog leg to the village to rob the flower girl, it is possible that the villagers kneel on the ground and beg for mercy, and the bully is arrogant; Can you predict the outcome in advance? Is there a theorem? It's impossible. The randomness is particularly strong. I explain it that way, do you understand?"

"Understood. Cao Haiyan was amused by this example, "You are the bully who snatched the flower girl, and sooner or later you will hold your head and run away." ”

"Huh. Jing Jian smiled, thinking, this girl is healed again, the scar has forgotten the pain. But my hunch seems to be right, just after the New Year, there is a "wonderful show".

Jing Jian had long been on guard against such open guns and hidden arrows, and in his previous life, he was even more accustomed to it. However, there is a saying that is not wrong, the effect of crisis public relations is indeed difficult to guarantee.

It's nothing, though. The worst result is nothing more than the White Lotus beating back to its original form. But for Jing Jian, tens of millions of dollars have been arbitraged in the stock market, Microsoft's restricted shares have also been obtained, and the reputation of White Lotus has been launched. And the subsequent battlefield will be the White Lotus branch in Hamburg, Europe.

As for the White Lotus North American Corporation, no matter how far it goes, the result will not be bad, it will not be painful at all. Of course, being able to get through this hurdle is undoubtedly the icing on the cake. But...... It's up to Kent to pretend to be forced.