When Xu Wangqiu walked into the Zhongnanhai screening room, there were already five or six people sitting inside. 35xs Ding Jianming and they sat together, discussing the relevant matters of the film export company, and the atmosphere was very warm.

Ding Jianming saw Xu Wangqiu coming in, and beckoned him over: "Wangqiu, come here, I'll introduce you." ”

Waiting for Xu Wangqiu to pass, Ding Jianming introduced with a smile: "This is Director Chen Bo of our Film Bureau. Comrade Ji Hong, an expert from the Film Bureau. He also introduced to Chen Bo and them: "This is Comrade Xu Wangqiu, the director of hoe rape." ”

Chen Bo looked at Xu Wangqiu, nodded secretly in his heart, knowing that Xu Wangqiu was a student of Nortel, he didn't expect to be younger than he imagined, but he was afraid that he would be less than twenty years old, and said with a smile: "Hoe Rape is a good movie, which makes the factory ashamed." It's a technology that we developed, but we didn't have the effect of hoeing. Originally, I said that when you graduate, I would resolutely transfer you to our factory. I didn't expect you to arrive at the factory, so I was transferred to the Film Bureau first. ”

Xu Wangqiu knew that Chen Bo was the new director of the Film Bureau, and his own movies would pass his level in the future, so he said with a smile on his face: "Director Chen is polite, there are many excellent directors in the factory, and they will definitely make better movies than hoeing." ”

At this moment, Hu Qingming walked in with a smile. When Chen Bo and Ding Jianming saw him come in, they all greeted him one after another. Only Xu Wangqiu walked directly to his place and sat down as if he hadn't seen it, knocking on Erlang's legs, and his fingers tapping on a pleasant tune. Hu Qingming didn't expect to see Xu Wangqiu here, his face was suddenly clouded, and he couldn't help but snort heavily.

Many people present did not know the contradiction between Xu Wangqiu and Hu Qingming, and they were very surprised to see the scene in front of them, and they did not know what was going on, and they thought to themselves that Xu Wangqiu actually used such an attitude towards Minister Hu, what a great boldness! Xu Dunle remembered the rumors created by the Xiangjiang media, and thought to himself, could it be that Xu Wangqiu was really the child of a leader?

As time went on, there were more and more people in the screening room, and the scene became more and more lively. Xu Wangqiu has lived two lives, and it is the first time he has seen such a leader, and many of them are characters that can only be seen in history books.

Several important leaders of the Propaganda Department came, several ministers of the Ministry of Culture also came, and more than a dozen people from the Film Bureau of the Ministry of Culture came. 35xs The State Council, the Planning Commission, and the Ministry of Finance did not have many people, but they were all two. In addition, there are also some people from the Federation of Literary and Art Circles and other units, who are basically influential figures in the film industry.

When the time pointed to 8:30, Wang Lanxi, who presided over the meeting, announced the opening of the meeting. Immediately afterwards, he went straight to the point: "At the studio directors' meeting last summer, when discussing the reform of the film system, Comrade Xu Wangqiu put forward a suggestion, that is, to set up a special film export company to shoot high-quality films and earn foreign exchange for the country. ”

When the people present heard this, they all looked at Xu Wangqiu in unison. The leaders of the various ministries or the authorities on the film were all participating in this meeting, and only Xu Wangqiu was a simple director and was very young. Many people were very curious about this, wondering how he was here, and now they finally understand.

Xu Wangqiu sat down calmly as if nothing happened, without any expression on his face.

Wang Lanxi continued: "There was a lot of controversy at the time, and I was a little skeptical. However, in November, with the popularity of hoe rape in Xiangjiang and the results of overseas copyright sales, I think this suggestion is feasible. You may not know that so far, the income of hoe rape in Xiangjiang plus overseas copyrights has brought 2.47 million US dollars to the country. If the rights in Europe and the United States can be sold, it may reach four or five thousand dollars. One hoe can bring such a high income, and five or six such movies in that year can bring in twenty or thirty thousand dollars. ”

Everyone present was very surprised to hear that hoe rape had earned more than $2 million overseas, but they didn't expect to earn so much foreign exchange. When they heard that a film export company could earn $20 million or $30 million in foreign exchange a year, the audience was even more shocked.

Wang Lanxi continued: "I have written a special report, hoping that the central government will study this issue. The central authorities attach great importance to this and have issued special instructions, which is the fundamental reason why we are meeting here today. Discuss whether the film export company can do it, and if so, how to do it. 35xs”

Speaking of this, he turned to the secretary and said, "Xiao Liu, distribute the materials I wrote." ”

The secretary hurriedly got up and handed out a stack of documents to everyone present, and each of them got a proposal for the establishment of a China Film Export Company. The document is a photocopy of the proposal written by Wang Lanxi, and the content is not particularly long, only six pages. However, the document takes the overseas distribution of hoe rape and Liu Sanjie as an example to discuss the possibility of export. He also detailed the operation of the film export company and proposed measures that are quite operational.

The content of the proposal was not long, only a few pages, and everyone present quickly read it.

Wang Lanxi looked at everyone and said with a smile: "Everyone has read the document, now let's talk about my own opinions." ”

It wasn't the people of the film system who spoke first, but the Ministry of Finance. The speaker's expression was very solemn: "Our country has a very large foreign exchange gap now, and you may not know how serious this problem is. Our current foreign exchange reserves are not small, and they are negative, and our foreign exchange reserves are negative $129.6 billion. This problem is very serious! Without foreign exchange, we cannot import advanced technology and equipment from abroad, and without foreign exchange, we cannot do a good job in economic construction. I don't understand movies, I don't understand film export, if the film export company can earn 20 million or 30 million US dollars in foreign exchange for the country every year, then it is definitely possible!"

Xu Wangqiu knew that the country was short of foreign exchange, but he never expected that it would be so short that it would be more than one billion. He thought in his heart, since the country is short of foreign exchange to such an extent, there is no doubt about the establishment of a film export company, I should take this opportunity to strive for more favorable conditions for the export company!

The establishment of an export company was Xu Wangqiu's idea, and it was a report written by Wang Lanxi to the central government, and Hu Qingming must be in the opposite tone: "It is normal for a director's film to be popular, but no one cares about the next one." Liu Sanjie has also performed very well overseas, but do we still have such a successful movie as Liu Sanjie? The hoe has succeeded, but who can guarantee that we can make equally successful films? If we make a bunch of movies and they can't sell overseas, what should we do? I think it's pure nonsense to set up a film export company!

Wang Lanxi said lightly: "Movies have particularities, and no one can guarantee whether a movie will be successful. Film studios produce a lot of movies every year, and there are definitely some that don't perform well, but it is possible to ensure that most of the films can make money. The same goes for film export companies, there are definitely films that fail, there are definitely films that don't perform well. But it's entirely possible that five or six out of twenty films will be successful. As long as five or six films are successful, it won't be a problem to make tens of millions of dollars. ”

Everyone present nodded one after another, but Hu Qingming was speechless and could only speak hatefully.

People from the Propaganda Department are very optimistic about the establishment of a film export company: "In the fifties and sixties, we have been working hard to export films, and there has been a good response in Southeast Asia. The establishment of a film export company is able to promote our culture and earn foreign exchange, which is a good thing to kill two birds with one stone. I raise my hands in support!"

Everyone present expressed their opinions, almost overwhelmingly supportively. Now the gap in the country's foreign exchange is very large, and the establishment of a film export company can earn a lot of foreign exchange, and there is no reason to oppose it at all. Moreover, it is not risky to be a film export company, even if the film performs poorly overseas, it will not lose too much if it has the mainland market to cover it.

The meeting lasted less than an hour, and the establishment of a film export company was basically decided. Next, everyone began to discuss the question of how to do a film export company and how to do it well.

Hu Jian has been in the overseas offices of China Film Company, and he has also stayed in Xiangjiang, so he has a good understanding of the overseas export of Chinese films: "Let me say a few words, after the end of the movement, we China Film are resuming overseas institutions, but many countries and regions are very hostile to us, and many places do not let us go. For example, in Africa, only Algeria agreed to let us pass, and other places did not let us pass, for fear that we would export revolution. It is very difficult for our films to open overseas markets, and it is even more difficult to open up Western markets, and it is almost an impossible task.

I had an exchange with the famous director Hu Jinquan in Hong Kong, and at the request of Liao Gong, I invited him to return to the mainland to make films. I talked to him about this, and he said that it is relatively easy for a film to win an award at an international film festival, but it is very difficult to open up the Western market. The world's largest film markets are the United States and Canada, where you don't look at the level of your work. No matter how good your work is, people won't stop reading it. It has nothing to do with the quality of the work. Not only Chinese films, but also Japanese films, and even French and Italian films are not popular with Americans. ”

Xu Wangqiu nodded slightly, this is indeed the case. The North American market is the easiest market to enter, and it can only be shown if the distributor buys it, but at the same time, the North American market is the most difficult market to enter, because North American audiences don't like to watch foreign language films, and they don't like to watch foreign movies. Since the audience doesn't like to watch it, the distribution company is reluctant to buy it. Without companies to buy, it will be difficult for foreign films to enter the North American market.

The French are so proud that they don't even pay attention to English, but Luc Besson not only invited Hollywood stars to star in his company's films in order to successfully enter the international market, but also spoke English in all the films. It is by virtue of the international route that Europa Film and Television has quickly become the largest film company in France. However, before Xu Wangqiu's crossing, Europa Pictures was already in trouble due to poor management.

Hu Qingming was overjoyed when he heard this: "Then you are against the establishment of a film export company?"

Hu Jian shook his head and said, "I didn't mean that. I mean, you can't have too many illusions about the Western market. The focus of our export should be on the Chinese audience. Up to now, there are millions of overseas Chinese in North America. In addition to this, there are Chinatowns in Paris, London, Melbourne and other cities, and there are movie theaters. These Chinese audiences like to watch Chinese films, and Hong Kong movies are mainly shown in Chinatown in the West. It is quite unrealistic for our films to be exported to the West and for Western audiences to watch, but it is entirely possible to attract Chinese audiences. Coupled with the huge Chinese community in Hong Kong, Singapore, Malaysia, Indonesia, Thailand and other countries and regions, it is possible for our films to earn one or two million dollars a year!"

When Xu Wangqiu went to Xiangjiang to promote hoe rape, he felt that Hu Jian was very powerful, and now after listening to these words, he feels that this person has extraordinary knowledge and has in-depth thinking and research on the overseas film market.