At this moment, Xu Dunyang spoke: "I also think that film exports should be mainly aimed at Chinese audiences, but I don't think our films will not be able to enter the Western market." The main genre of Hong Kong films exported to foreign countries is action movies, which are mainly watched by Chinese people in the West. However, in 1972, "The First Punch in the World" starring Luo Lie won $20 million at the box office in the United States, opening up the world film market, and then through the promotion of Bruce Lee's movies, kung fu films sold well all over the world. Some kung fu films shot by Heung Kong Film Company have never been screened in Hong Kong at all, and the target is only the markets in the United States, Africa, Europe, India and the Middle East. ”

Speaking of this, Xu Dunyang paused and said: "We have an advantage in making kung fu movies, we have many excellent martial arts athletes, and they must be better than Xiangjiang actors." It's just that kung fu movies are just fighting and killing in the eyes of many people, pursuing sensory stimulation, and the style is not high, and engaging in kung fu movies will bring a lot of criticism, and even attract a lot of criticism. Now that the country is in a serious shortage of foreign exchange, it is possible to make foreign exchange by making kung fu films, and I think we can consider it. ”

When the people of the Planning Commission heard that they could earn foreign exchange by making kung fu films, they said directly: "Earning foreign exchange is a major event in the current construction of our country. ”

People from the Ministry of Finance raised their hands in agreement: "There is a word in development economics called the maintenance gap, and there are two gaps that restrict our development, one is the funding gap and the second is the foreign exchange gap. To have foreign exchange, we can introduce advanced equipment, in order to catch up with developed countries, many enterprises want to introduce foreign cash technology, but there is no foreign exchange. On the issue of foreign exchange, to earn more points is to make more contributions to the development of the country. Since kung fu movies can earn foreign exchange, what is there to hesitate about?"

Hu Qingming retorted: "There are a large number of violent murder films in the capitalist world, capitalism is decadent and degenerate, they can make it like this, but our films must not become the disseminators of decay and degeneration." We have always opposed violence and pornography in Western films, and if we make this kind of film that pursues sensual stimulation, then we are not following the old path of capitalism?"

"Yes, we are a socialist country, how can we make such a movie!"

"We shouldn't be purveyors of violent pornography, we have something to pursue. ”

There are also many people who support Hu Qingming, mainly people from the Propaganda Department and the Ministry of Culture. They believe that kung fu movies purely pursue sensory stimulation, which will have a very bad impact on teenagers and affect their physical and mental health. They believe that Chinese films cannot follow the old path of the West, and cannot follow the old path of relying on violence and pornography to attract audiences.

Xu Wangqiu remembered the nude painting he saw at the capital airport yesterday, and it was clear that Taizong and many leaders had given affirmation, but he knew that the painting would not be covered for a long time. He remembers adding a gauze curtain first, as if he was dressing a naked woman, and then he would block the painting directly with plywood, and it was not until 1990 that it returned to normal.

Now from the central government to the local level, the conflict between the old and the new ideas is extremely intense!

Seeing that everyone was arguing endlessly on this issue, Wang Lanxi felt that there was no point in continuing to fight, and said: "What and how the film export company shoots is not the focus of our meeting. This can allow them to explore slowly in the future, and our focus now should be on how to do this company. The discussion continued. ”

At this time, Ding Jianming spoke: "We in China Film set up an output and import office in 51 years, which is responsible for the import and export business of films. In the 5,60s, our films performed well in Southeast Asia, and "Tianxian Pei" and "Liu Sanjie" were great successes. After the end of the movement, the film output work was fully restored, "Liu Sanjie" was re-screened, and "Hoe Rape" sold for more than two million US dollars. My idea is this, take out the input and output department, and set up a subsidiary, called China Film Input and Output Company. It not only makes films for export, but also is responsible for the introduction of foreign films. The input and output of the movie are all handled by one company, which can save a lot of trouble. ”

Many people think that Ding Jianming's idea is insightful: "China Film has experience in this area and has enough talents, so it is indeed the best choice for China Film to do it." ”

"Since China Film has experience in this area, let China Film do a good job!"

"Film import and export are linked, if a separate export company is established, it is equivalent to dismantling the import and export, which is not conducive to communication and management, or it is better to put them together. ”

Xu Wangqiu's face changed when he heard this, no wonder Ding Jianming did not panic at all after hearing that he was going to establish a movie export, but he looked confident, it turned out that this was the idea.

Ding Jianming's idea has merit, the film input and output company is listed under the China Film banner, and distributed by China Film, at least China Film and local film companies will not conceal the box office, and the interests of the output company can be guaranteed. However, the export company has become a subsidiary of China Film, and it will definitely be constrained in operation.

Xu Wangqiu suggested the establishment of a film export company, the most important purpose of which was to co-produce films with other film studios in the name of export, give blood to film studios, and take this opportunity to break the unified purchase and sales. If the export company becomes a subsidiary of China Film, China Film will definitely not allow the export company to engage in co-production with other film studios, and it will be a bubble to break the unified purchase and sales.

Xu Wangqiu knew that it would be impossible not to speak out, so he said loudly: "I am resolutely against it." Film export companies cannot be classified under China Film. Comrade Hu Jian said just now that many countries are hostile to us, and it is very difficult to export films to foreign countries. If we go out in the name of a Chinese film company, it will be difficult to sell. "The Rape" encountered this problem when it was distributed overseas, and Southeast Asian studios demanded that Southern Pictures cut off the workers, peasants and soldiers logos at the beginning of the film, and it could not be distributed in the name of Southern Pictures, and finally Southern Pictures had to register a new company. ”

Speaking of this, Xu Wangqiu looked at Xu Dunyu and asked, "Mr. Xu, is this the case?"

Xu Dunyang nodded and said, "It's true, Southeast Asian countries are very hostile to us. It is very difficult to distribute domestic films or Changfengxin's films. During the electrical inspection, it is often subject to various difficulties. I think it's best not to call it China Film Export Corporation. It is best not to have the word "Chinese" in the name of the company, otherwise it will touch the sensitive nerves of some people. ”

Ding Jianming immediately said: "This company can not be called China Import and Export Company, just call it something else." ”

Xu Wangqiu retorted: "If the export company is classified under China Film, then China Film Company will have the right to produce it." The export company may have to make more than a dozen films a year, and the opinions of the film studio are very large. The film studio was originally dissatisfied with the account sharing method, and now China Film is still going to make movies, so won't the film studio make a fuss?"

Chen Bo turned out to be the director of Bayi Factory, and knew the seriousness of this problem, so he immediately said: "Xu Wangqiu is reasonable, the film export company cannot be assigned to China Film Company, and China Film should still concentrate on distribution, not production." ”

Other people in the film bureau also felt that this was particularly reasonable, and said: "The film studio is quite dissatisfied with the current screening and distribution mechanism, and feels that it is unfair to them." If China Film Company starts making movies, the studio's opinion will be very large. ”

"That's right, you can't do that, the export company can't be classified as China Film Company, it should be a separate company. ”

"We can't do this, if we do, we won't be able to manage it at the studio. ”

Ding Jianming still wanted to argue, Wang Lanxi looked at the time and said, "It's almost twelve o'clock now, that's all for the morning discussion, let's continue in the afternoon." Saying that, he looked at his old friend Zhou Jianbang and said with a smile: "Old Zhou, you are a landlord, we came to you for a meeting, you have to take care of the food!"

Zhou Jianbang smiled and waved his hand and said, "It's still the old rule of four dishes and one soup, come with me." ”

Under the leadership of Zhou Jianbang, Xu Wangqiu and the others came to the canteen of the agency. It is a spacious dining room. There are no single rooms, no private seats, and the 16 large garden tables with white plastic cloth tops are lined up in four or four. Xu Wangqiu and the others were arranged to sit in the southeast corner, with six people at a table. Soon after taking a seat, it was served, the standard four dishes and one soup, respectively, radish slices back to the pot meat, potato roast diced meat, cauliflower fried pork slices and fried pork liver, the soup is chicken soup, with a basin, a large pot.

Xu Wangqiu felt that the dishes were okay, but it was not enough to say how delicious they were, but he was still very beautiful in his heart, and he enjoyed the treatment of a national leader.

After the afternoon meeting began, Jiang Yiwei, deputy director of the Institute of Industrial Economics of the Chinese Academy of Social Sciences and economist, began to speak first. He talked about economic theories, and then proposed that the production and marketing of films should be one-stop, and that a separate film input and output department should be set up to set up a company, and suggested that the input and output companies should distribute films in China. He believes that it is necessary to break the situation of China Film dominating the world and form a healthy competition.

Ding Jianming's face turned green after listening to Jiang Yiwei's words, and he thought that according to Jiang Yiwei's idea, he would not only take away the film import business, but also set up his own distribution team, so China Film Company would simply not be able to live, and immediately said: "China Film has to bear the renovation of movie theaters, and according to the requirements of the country for the development of rural film industry, in the next three years, we will take 120 million yuan and build more than 10,000 movie theaters in market towns, all of which will cost money." Coupled with the fact that the state will soon introduce a copy-based settlement method, our revenue will be further reduced. We are already short of money, and if we take away foreign films, how will we carry out our work?"

Jiang Yiwei was speechless, and the others were also silent, unable to answer Ding Jianming's question.

Xu Wangqiu said: "Ding is always right, it is better for export companies to simply engage in exports, and not to meddle in the import and domestic distribution of films." I've been thinking that if our films want to go out and do well overseas, it's very important to establish overseas sales and distribution channels. We know that kung fu movies sell well overseas, but what about other movies? We don't know. Without knowing it, we only bet. If we have overseas publicity channels, we can do research. With full grasp of market information, targeted shooting, and effective marketing. ”

Everyone present nodded slightly, feeling that Xu Wangqiu's words were reasonable, knowing oneself and knowing one's opponent could make it impossible to survive a hundred battles.

Xu Wangqiu continued: "If the export company builds its own overseas channels, it may take five or even ten years, and the whole process will be very long. Rather than this, it is better to integrate our resources at home and abroad, and integrate the input and output of China Film, the Southern Film Industry in Xiangjiang, the Great Wall, Phoenix, Xinlian, Clear Water Bay Studio, and other overseas film and television institutions into a large film export group. ”

Hearing this, everyone's eyes couldn't help but light up, Xu Wangqiu not only saw the problem accurately, but also had an extremely broad vision. Integrating foreign and foreign film resources and turning a film export company into a large group is simply considering the issue of film export from a strategic perspective.