Chapter 554: The Second Trailer

Chen Minhao's studio, Kang Hui's CEO's office.

Kang Hui sat on the leather boss's chair and asked Chen Minhao: "Have you watched the "Six Alleys Cafe" I told you a few days ago?"

Chen Minhao nodded and said, "I watched it, this movie is good." Cheng Wenfei's acting skills are indeed worthy of the Golden Horse Award for Best Supporting Actor. ”

Kang Hui smiled and continued to ask: "Then who do you think his acting skills are better than yours?" ”

Chen Minhao thought for a while and said: "I have only watched one of his edited movies, and I have not watched his live performance, in fact, it is quite difficult to judge who has higher acting skills, but from "Six Alleys Cafe", it seems that he handles the tension of some local details in the performance better than me." ”

"But. Chen Minhao changed his words, grinned toothily, and said: "Although his acting skills may be better than mine, he is not as handsome as me." Acting skills are something that can be improved, but being handsome is a lifelong thing!"

"Yours is a win-hungry man, hey. Kang Hui quipped: "Then you should work hard to improve your acting skills." strive to defeat him steadily in terms of appearance and acting skills. ”

Chen Minhao said with confidence: "That's for sure. "Knock knock.

There was a knock at the door.

"Please come in. Kang Hui said.

Wu Xiaoshuang walked in with the computer, looked at the two of them and said, "It's just right, both of you are here, I just happened to tell you about the first trailer of "Love" and the feedback from the market." ”

Chen Minhao and Kang Hui nodded.

"The first trailer of "Love In" was only uploaded on the official Weibo before the dawn of Love. We didn't do any deliberate marketing and promotion, but there were many celebrities and Chen Minhao's fans who retweeted it, so the popularity was not bad. ”

But judging from the publicity effect, except for Chen Minhao's fans, the rest of the passers-by had an average response to this trailer. ”

Chen Minhao nodded and asked, "Is there an analysis of what the reason is?"

Wu Xiaoshuang said: "The first trailer focuses on love, but the concept of love is relatively abstract, and in today's society, it is difficult for the word love alone to resonate with passers-by." ”

"There's a saying in the film promotion industry that says, 'After all, we all love ourselves more than we love movies, and we only go to movies when we see ourselves in movies.'"

"Therefore, if you want to let the audience other than non-fans take the initiative to enter the cinema. We had to find a way to resonate with them on the trailer. ”

Chen Minhao said in surprise: "I feel that Xiaoshuang has made great progress, the last time I ate hot pot, I felt that you were still a novice promoted by the movie, and this time you already have the demeanor of many professionals." ”

Wu Xiaoshuang glanced at Kang Hui, then looked at Chen Minhao, and said resentfully: "Do you know how I've been spending the past few days? Sister Kang will give me homework every day, and I didn't have such a hard time when I was in my third year of high school." ”

Kang stroked his hair back and said, "Then judging from the effect of the final growth, isn't it not bad?" ”

Wu Xiaoshuang said the word "um" in a squirming manner.

The corners of Kang Hui's mouth rose and asked, "Okay, according to the market feedback of the first trailer, the second trailer will be produced as soon as possible." After the production is completed, we will look at the market feedback and then decide on the follow-up promotion strategy. The publicity strategy is constantly adjusted based on market feedback. ”

Wu Xiaoshuang touched her hairline, and then nodded.

There is a specialization in the art industry, and Chen Minhao also has his own things to be busy with, such as improving his acting skills.

Therefore, Chen Minhao said two words to Wu Xiaoshuang: "Come on!"

.........

Three days, seventy-two hours.

Wu Xiaoshuang came to hand in her homework with dark circles under her eyes and a laptop.

Wu Xiaoshuang said with a tired face: "I invited Jessica to come to Huaxia next week, she is in the United States, I am in Huaxia, and I have a time difference of about twelve hours with her." When discussing the trailer, either she stayed up late, or I stayed up late, it was really a bit unbearable. ”

Chen Minhao nodded and said, "Thank you for your hard work." Jessica's expenses for staying in a hotel and eating in Huaxia are all recorded in the studio's account, and the company will reimburse her. ”

Wu Xiaoshuang yawned, waved her hand, and said, "Don't bother so much, I'll talk to her." I found an empty house in Kyoto and lived in her. ”

Chen Minhao smiled and stopped talking.

He thought he could go to Zhihu and answer the questions.

[What kind of experience is it for the company's employees to be particularly wealthy?]

Wu Xiaoshuang turned on his computer, and on the desktop, clicked on a file called ["Love" Trailer 2 - The Ultimate Version .AVI No Modified If You Kill It].

Click Play.

The trailer is about 1 minute long.

The soothing sound of the piano, mixed with the warm and elegant cello, and a female narrator sounded: "How many strangers will you meet in your life that you willingly go with him?"

In the video, the hero and heroine get out of the car together.

Two close-ups of the shots, the train station where she got off is Vienna, and the train ticket in the heroine's hand shows that her terminal is Paris.

The female narrator continued: "Maybe there is one, maybe there are two, but maybe you won't meet one." And she met it, on the train to Paris. ”

The rhythm of the accompaniment of piano and violin suddenly increased.

In the video, clips flashed quickly: "On the bus, they looked at each other, her blonde hair caressed his arm, and in the record store, the male protagonist talked about the guitar, and the female protagonist held her cheeks, looking at her, her eyes did not dare to touch directly......."

The female voice sounded again: "The meaning of travel is not only in the scenery along the way, but more importantly, the people you meet on the road." ”

"You meet me, I meet you, that's the meaning. ”

Finally, the camera goes black, and the content of the video becomes white on black.

["Love Before Dawn" will be released worldwide on May 1. 】

Wu Xiaoshuang explained with a smile: "After the trailer of the pilot was released, many people mentioned the words travel, encounter, and sexual encounter. So for the second trailer, we made a trailer around these words, and let's see how the market reacts. ”

Chen Minhao nodded and said, "It's good." After watching this trailer, I also have an idea, can we stir up a topic for everyone to discuss. This topic is not about the film, but about the people met during the trip. ”

Kang Hui nodded and praised: "This is a good idea, we can hype this topic to a certain amount of heat, and then release this trailer, the effect may be better." ”

Wu Xiaoshuang nodded and said, "Okay, no problem." ”