After Wu Xiaoshuang returned to her office, she assigned her Yu Yabin a task.

[Find an entry point and brush out a hot search #The meaning of travel#]

After Yu Yabin received the task, he first contacted a Weibo big V called "Weibo Answer Ranking".

This Weibo big V, every night at 10 o'clock, will post a question on Weibo, and then netizens will answer.

This Weibo account is very popular on Weibo, and it may be regarded as one of the most influential big Vs on Weibo.

After Yu Yabin contacted the studio behind this Weibo, the content and amount of cooperation between the two sides were quickly negotiated.

At 10 p.m. on Friday, the "Weibo Answer Leaderboard" posted a Weibo.

[#旅行的意义#你认为旅行的意义是什么_____________________]

That night, there were 48,000 replies and 583,000 words under this Weibo.

The next day, in the morning, Yu Yabin contacted several emotional accounts and travel account big Vs, asking them to post a Weibo with #The meaning of travel#.

[Dream Butterfly: #旅行的意义#和亲爱的一起吃吃喝喝玩玩, look at all the scenery as far as the eye can see. 】

[Condé Nast Traveler China: #旅行的意义#我们穿梭于不同的城市间, see the scenery of mountains and rivers, customs and customs. The meaning of travel is in the line and also in the stop. May your trip always be meaningful, no matter where you are. 】

[Happy and happy: #旅行的意义#旅行的意义在于期待下次旅行. 】

[Wang Xiaomi: #旅行的意义#让你一次次发现美好的风景都带不走, and compromised all the regrets encountered in life. 】

[Xuexue: #旅行的意义#不在逃避, it's not about hiding, when we're hungry, let's see the world beyond our imagination, and then we're no longer trapped in the joys, sorrows, and sorrows in front of us. 】

.........

At four o'clock in the afternoon on Saturday, at the end of the Weibo hot search list, a message called #Meaning of Travel# appeared.

More and more netizens have also begun to pay attention to this topic, and many netizens have also begun to post Weibo with the entry #Meaning of Travel# to publish their own profiles.

Yu Yabin continued to buy traffic diversion for this Weibo, increasing the popularity of the entry #The meaning of travel#, and by 6 pm on Saturday, the entry #The meaning of travel# rose to the thirteenth place on the Weibo hot search list.

Generally speaking, it is not necessary to brush a warm-up topic with a high ranking on the Weibo hot search list.

Because once you enter the top ten of the hot search list, every time you are promoted, you have to smash a lot of real money.

The marginal effect is too low for the popularity of the entry #Meaning of Travel#.

The focus of this studio marketing campaign is naturally the second promotional video of "Love Before Dawn". The ultimate goal is to get more people to spend money, buy a movie ticket, and spend money to walk into "Love Before Dawn".

At 6:15 p.m. on Saturday, the official Weibo of Love Before Dawn posted a video ["Love Before Dawn" Official Promotional Video] with the text [#旅行的意义#旅行的意义, not only in the scenery along the way, but more importantly, the people met on the road. You meet me, I meet you, that's the meaning. 】

After the second trailer was released, Chen Minhao also immediately opened his Weibo, reposted this Weibo, and left a message: [About travel, about meeting, on May 1, I am waiting for you in the cinema. 】

Chen Minhao's friends in the entertainment industry have forwarded the second promotional video.

Wan Anqi forwarded and left a message: "#旅行的意义#我想要休假! I want to travel! But work and time do not allow, May 1, watching other people's travels is also an experience." "E-book bar

Takashima forwarded and left a message: "#旅行的意义#有些历史景点会一直在那里, but some people, once they miss it, they don't anymore. ”

Lin Xiuzi forwarded and left a message: "#旅行的意义#五月一日, charter support." ”

.........

In addition to Chen Minhao's friends in the circle, Kang Hui also contacted the agents of several other celebrities and asked them to forward the official promotional video of "Love Before Dawn" to help Chen Minhao promote this movie.

This is actually a common exchange of resources, and when they have a new movie to be released in the future, Chen Minhao will also forward the trailer of their movie in return.

The style of most celebrity Weibo is very normal, generally speaking, there is a set of fixed templates and words to help others promote movies, and most of these Weibo posts are even edited and sent by agents. If it's a close friend, it may inject some emotions into yourself.

But the normal style of painting ended when Zhang Xinyi and Su Xiao arrived.

Zhang Xinyi went to Chen Minhao's Weibo and @Su Xiao "#旅行的意义#@苏晓, Xiaoxiao, let's go on a trip too, I want to meet you again, and I also want you to meet me again. ”

Su Xiao reposted Zhang Xinyi's Weibo, and replied with three expressions (shy) (shy) (shy) and the text "Okay, where to go~"

Zhang Xinyi's Weibo, the style of painting commented by his netizens is also very strange.

"@张鑫毅, please consider how your single fan feels, and don't continue to kill dogs. ”

"Only violence can end violence, come on. @陈敏昊@徐静姝"

"We will definitely go to the movie to support Chen Minhao's new movie, but please don't show your affection in the name of promoting the movie to Chen Minhao!"

Zhang Xinyi immediately replied to this netizen: "You misunderstood, I mainly want to show affection and help Chen Minhao promote the movie, which is actually a incidental thing." ”

There are also a few netizens @陈敏昊, asking

"@陈敏昊. There is one thing, I am very curious, the female protagonist and the second male protagonist in "The Best Youth" are together, how does the male protagonist feel?"

"@陈敏昊@张鑫毅@苏晓. Zhang Xinyi and Su Xiao were together at the start of filming in "The Best Youth", or together during the filming, or together after the filming. ”

Chen Minhao looked at the comments of netizens, thought about it and replied to him with two words: "You guess?"

After replying, he exited the interface of Zhang Xinyi's Weibo, clicked on the trailer Weibo, and checked the comments of netizens.

[Ahhh I was a little sleepy, but after seeing Chen Minhao's face, I was not sleepy in an instant. 】

This is the Labor Day I have been looking forward to the most since I was a child. 】

[Looking forward to Chen Minhao's wonderful performance in the play~]

..........

Compared with the first promotional video, due to the warm-up and diversion of the topic #TravelMeaning#, many passers-by also participated in the discussion about the trailer.

[Judging from the trailer, the texture of this movie is not bad. I want to go to the cinema with my girlfriend. I hope I can find a girlfriend before May Day. 】

[After watching this trailer, I have a hunch that either this movie is very awesome, or it is very poorly made. 】

[I found out the reason why I'm single, I go to work every day, and then go home to watch dramas, and I don't have the opportunity to meet new people at all. But the trip is not too time-limited, do you have any single friends in Zhengzhou? Let's go to the movie on May 1 to meet by chance?]