After eating the hot pot, the three of them said goodbye. Chen Minhao and Kang went home jet lag, while Wu Xiaoshuang went home to make up for homework.

Chen Minhao returned to his house in the Poly Hyde community.

The home is very tidy and the floor is so clean that you can reflect the human figure.

When I opened the fridge, I found that there was quite a lot of fresh fruit in it.

Chen Minhao took a shower, emptied his mind, and lay on the bed.

Comfortable~

In the air, there is a faint fragrance of flowers.

Chen Minhao turned his head to look, only to notice that there was a vase on the bedside table, with a few lilies in it.

Although I haven't been back for a long time, there have been professional housekeeping staff who have been cleaning and maintaining it regularly. It seems that this housekeeping aunt is very attentive~

Close your eyes and sleep with the quilt tightened.

In a daze, Chen Minhao thought of a joke he had watched before.

After a man and a woman got married, in order to live a high-quality life, the couple worked hard to earn money and finally took out a loan to buy a villa with a sea view, raised a noble dog, and hired a nanny at home. In order to repay the high loan, the couple worked harder than before, leaving early and returning late every day. The nanny holds the dog at home every day to watch the sea together.

.........

The next day, in the morning.

Wearing a mask, Mr. Chen walked to his studio.

It's rush hour to work, and there is a long queue on the first floor of the office building, and everyone is waiting for the elevator.

Wu Xiaoshuang stood in the middle of the line and yawned.

Chen Minhao greeted with a smile: "Morning." ”

Wu Xiaoshuang said weakly: "Morning, I feel that my body was hollowed out last night. ”

Passers-by looked sideways at Wu Xiaoshuang.

Wu Xiaoshuang shivered all over, and pretended to be calm and said: "Working overtime is really too hurtful. ”

A few passers-by involuntarily nodded in agreement.

After waiting for about ten minutes, Wu Xiaoshuang and Chen Minhao finally got on the elevator.

When the two arrived at the studio, they saw Kang Hui picking up coffee by the coffee machine.

Kang Hui held the coffee cup, looked at Wu Xiaoshuang, and asked, "Have you studied the emotional basis of the propaganda strategy of "To Youth"?"

Wu Xiaoshuang nodded and said, "Okay, I combed through all the publicity processes of "To Youth" last night, sorted them into an Xmind (Note 1), and then analyzed the emotional basis of their publicity strategy. ”

Kang Hui nodded and said, "Okay, then you can send me their publicity process first." Let's go to my office. ”

Kang Hui sat on the sofa and used his iPad to check Wu Xiaoshuang's "homework".

Wu Xiaoshuang sat next to her with a worried face.

Kang Hui praised: "It's not bad. The logic of carding is very clear, and the key points are also marked. What do you think is the emotional basis of the promotional strategy for "To Youth" now?"

Wu Xiaoshuang said: "I think it is nostalgia for the past, and the purity of youth and love is used to satirize the numbness and boredom of the current society and the supremacy of money. So as to use the memories of beautiful youth to awaken people's nostalgia for the past. ”

Kang Hui nodded and said, "Then what kind of publicity strategy do you think "Love Before Dawn" should be used?"

Wu Xiaoshuang said with a wry smile: "I still have to study this quickly and give you feedback as soon as possible." ”

Kang Hui said: "Okay, come to a conclusion as soon as possible." Then we'll have a teaser trailer next week. ”

Wu Xiaoshuang nodded, touched her hair distressedly, and said, "I'll try my best." ”

Chen Minhao raised his right arm and gave Wu Xiaoshuang a cheering gesture.

Wu Xiaoshuang rolled her eyes without concealment.

.........

Busy time always flies by.

A week later, Wu Xiaoshuang made an appointment to meet Chen Minhao and Kang Hui in the office.

Wu Xiaoshuang said haggardly: "Director Jessica and I have finished the pilot trailer, you can take a look." ”

Wu Xiaoshuang opened her laptop and clicked play.

The teaser trailer is very short, probably only 30 seconds.

The soothing piano sounds, and a male voice narrates: What is love? It may be as sincere as a long room, but it may be a sudden encounter.

In the video, the train travels through a long tunnel and over a green field and over a blue river. As soon as the camera turned, the picture switched to the interior of the carriage, and a pair of men and women inadvertently glanced at each other and smiled.

Then the camera goes black, and the screen turns into white on a black background.

["Love Before Dawn" will be released worldwide on May 1.

It's about love. 】

Wu Xiaoshuang explained with a smile: "I discussed it with director Jessica, and finally decided that the film promotion would focus on the theme of "love". But what is the focus of specific love will be further determined according to the response of the market after the pilot trailer is released. ”

Chen Minhao nodded and said, "Okay." I don't think there's anything wrong with that. Where's Sister Kang?"

Kang Hui said: "I also think it's good. Send it. ”

At twelve o'clock at noon on March 1, Wu Xiaoshuang posted a video ["Love Before Dawn" pilot trailer with love before dawn on her official Weibo, with a text about love.

Chen Minhao also immediately unlocked his mobile phone, opened Weibo, reposted this Weibo, and left a message: "On May 1, I will wait for you in the cinema." ”

Like dominoes, many celebrities have also begun to repost this 30-second video.

Wan Anqi forwarded and left a message: "May 1st, see you or leave." ”

Takashima forwarded and left a message: ". (。?ˇ??。 )… Am I the one who lacks this amount of traffic, am I the one who lacks this amount of traffic???"

Lin Xiuzi directly forwarded it twice on the basis of Takashima's Weibo message: "If you want to see more, go to the cinema on May 1st!"

Su Xiao also reposted Chen Minhao's Weibo and left a message: "About love??。 ”

In less than a minute, Zhang Xinyi reposted Su Xiao's Weibo and also left a message: "About love??"

Chen Minhao commented on Zhang Xinyi's Weibo with a smile: "If I am guilty, the law will punish me, instead of you showing affection to torture me." ”

After seeing Chen Minhao's comments, many netizens replied to Chen Minhao's messages.

[At first, I thought it was a high imitation number, but after clicking in, I found that it was true.] Scoop it up. 】

[I'm not the only one who has been sprinkled with dog food!]

[Don't coward, please hit them back directly, I'll help you @徐静姝.] 】

[Scatter back!@徐静姝, don't care if we live or die, we can resist!]

........

After Chen Minhao saw these comments, he felt a little dull pain in his head.

He switched the page back to see what netizens had to say about the pilot trailer.

[That's it, that's it, it's too short, isn't it?] 】

[May 1st, see you or disperse!]

[May 1st, hurry up!]

[Wow, Chen Minhao is too handsome. Well, the screen has been licked clean by me!]

[Ahhh 】

[Love (?), Erotic Encounter (?)]

[The love that I met suddenly only happens between good-looking people. If it's an ordinary person with a mediocre appearance, the plot may become: What am I doing?

.........

Note 1: Wu Xiaoshuang copied the "homework". I will comment on the flow chart of the publicity strategy of "To Youth" in this chapter. [Need to open with starting point reading]

The source of the picture is Wang Yizhi, a partner of Beijing Fanying Technology Co., Ltd., in Zhihu's article.