(change first, then change)

Kang Hui looked at the two who fell silent, and said, "I will check who is behind the ghost in the next two days, and after I find out the confirmed information, I will synchronize you." ”

Wu Xiaoshuang patted her head and said, "We haven't seen each other for too long, and I'm so happy today." I almost forgot about the retaliation. Sister Kang, this person is too much, make trouble while you are away, after you find out, you must clean him up fiercely. ”

Kang looked back out the window, squinted his eyes, and said three words: "Don't worry." ”

Chen Minhao and Wu Xiaoshuang glanced at each other, and the two found resonance: Obviously three ordinary words, why is Sister Kang so domineering when she says it?

Chen Minhao opened his mouth and said, "The three of us haven't been together for a long time, why don't we have dinner together tonight?"

Wu Xiaoshuang asked, "Okay." But don't you two have to get jet lag?"

Chen Minhao smiled and said, "When we finish eating, we'll go back to sleep." What do you want to eat, today you are a great hero, you decide. ”

Wu Xiaoshuang thought for a while and said, "Why don't we go eat hot pot?"

Chen Minhao's eyes lit up, and he said happily: "This can be had, in recent months, every day has been Western food, and I am about to vomit." ”

Kang Hui also smiled and said, "Just eat hot pot, I almost forgot what hot pot tastes like." ”

Wu Xiaoshuang took out her mobile phone and booked a private room in an old hot pot in Chongqing with her VIP status.

The three of them didn't see each other for a long time, and they chatted and went to the hot pot restaurant.

As soon as I entered the hot pot restaurant, a waiter took three people into the innermost private room.

Wu Xiaoshuang ordered food with her mobile phone, and suddenly looked up and asked, "Do you want to drink a little?"

Chen Minhao said: "I drank a little too much at the finale banquet yesterday, so I drank a little less. ”

Wu Xiaoshuang said: "Okay, then I'll order three cups of Hi Stick." ”

This hot pot restaurant is very fast to serve. After a while, the bottom of the pot and the hi stick came up.

Wu Xiaoshuang raised her glass and said, "Congratulations on the completion of "Love Before Dawn", I wish the movie a big hit!"

"Cheers!"

Chen Minhao and Kang Hui raised their glasses.

Wu Xiaoshuang asked, "When will the movie be released, is it confirmed?"

Chen Minhao said: "The movie is tentatively scheduled to be released on May 1 Labor Day. ”

Wu Xiaoshuang frowned and said: "This year's May Day, the competition in the domestic film market will be very fierce. Marvel's "Hulk", "Asura" with a domestic investment of 500 million, and "Small Times 2", which received a good response from the previous work. ”

Kang Hui said: "The market competition is fierce, so the propaganda means must keep up. The aroma of wine is also afraid of deep alleys, even if it is a good movie, if the publicity can't keep up, no one will care, and the film schedule may also be reduced, falling into a vicious circle. But sometimes, a well-publicized bad movie can have a box office of over 100 million in just two or three days after fooling everyone into the cinema in the early stage. ”

Wu Xiaoshuang said: "But I feel that the film market should not be like this. ”

Kang Hui smiled and said, "Yes, such a market is unhealthy, and it can even be said that it is incorrect. But our current strength can't change this incorrect market. Therefore, we have to adapt, and even take advantage of, this incorrect market. ”

Wu Xiaoshuang nodded.

Chen Minhao opened his mouth and asked: "How is the current warm-up of "Love Before Dawn Breaks"?"

Wu Xiaoshuang said: "On the whole, the situation in China is better than that overseas. Judging from the news of the announcement of the completion of the movie, only relying on fans in China, the news of the completion of "Love In" can be on the hot search. But abroad, netizens pay average attention to "Love". ”

Kang Hui stroked his hair and said to Wu Xiaoshuang: "Then the domestic propaganda will be given to you." Chen Minhao has a good fan base in China, and these fans don't need to be used as propaganda objects. Your next propaganda focus is, on the one hand, to infiltrate the passer-by group. On the other hand, you'll have to find a way to make the most of your fans' enthusiasm and make them a helper to reach out to the rest of the population. ”

Wu Xiaoshuang listened attentively, and almost took a note to write it down.

Kang Hui paused for a moment and continued: "I'll leave you with a task, within a week, you will conduct market research and conduct an in-depth interview with director Jessica to preliminarily determine the positioning of the core audience of "Love Before Dawn" and the emotional basis of the publicity strategy. ”

Wu Xiaoshuang no longer hesitated, took out a notebook and pen in her handbag, and asked, "What do you mean to determine the emotional basis of the core movie-going crowd and publicity strategy?"

Kang Hui smiled and asked, "Have you ever seen a movie called "To Youth"?"

Wu Xiaoshuang nodded and said, "Look, I'm still watching it with my roommates!"

Kang Hui said: "It's good that you've seen it, the determination of the target audience mainly depends on the content of the movie." Take "To Youth" as an example, the content of the movie is about the beautiful, but eventually passing college years. Therefore, there are two types of most suitable viewers for movies, one is to regret the dying youth, these people are labeled as the post-90s and post-00s, and the other is to have sentimentality about the youth that has long since passed, these people are labeled as the post-80s. ”

Kang Hui paused and explained, "Once we have identified the target group, we know who our propaganda is aimed at. ”

Wu Xiaoshuang took notes seriously.

Kang Hui looked at Chen Minhao and Wu Xiaoshuang and asked, "What problems do you think the emotional basis of the propaganda strategy is to solve?"

The two said in unison: "Propaganda content." ”

Kang Hui nodded with satisfaction and said, "Yes, propaganda content." The target audience for the promotion of the film is easy to determine, even before the film starts. But it's often hard to determine what to promote. ”

Kang Hui tapped his finger on the table and explained: "A movie contains a lot of content and elements, but it is impossible to promote all these factors when promoting a movie. Because they can go out to promote, there is no need for everyone to go to the cinema to watch this movie. ”

Kang continued: "So, we had to decide on a focus of the campaign, something like a webbook with a title and a synopsis. And Xiaoshuang's job is to find the best title and synopsis for this movie. ”

Wu Xiaoshuang frantically took notes with her right hand, and rubbed her temples with her left hand.

She felt like she was back in the old days, and the teacher on the podium spoke so fast that her head hurt a little.

Kang replied: "Xiaoshuang, you have watched "To Youth", you should have an impression of their publicity." Let's talk about the emotional basis of the promotional strategy of the film "To Youth". ”

Belch......

Wu Xiaoshuang scratched the back of her head and said, "Sister Kang, why don't we eat first?"

Kang Hui said: "It's okay, let's talk while eating, don't worry about making mistakes, you can talk freely." ”

Wu Xiaoshuang had a sad expression and said, "Sister Kang, why don't you tell me the answer directly." ”

Kang Hui smiled and said, "I'll tell you myself, where you have your own research, and you have a deep memory." Well, add one more task to the one you just left. In addition to preliminarily determining the target group and the emotional basis of the publicity strategy of "Love Before Dawn", you can understand the emotional basis of the publicity strategy of "To Youth". ”

Wu Xiaoshuang said pitifully: "Okay. ”

I fought hard all day during the day, and I was left with homework at night.

It's miserable!

This morning, I couldn't contact Sister Kang, and I missed her very much.

Tonight, Sister Kang sat in front of me, but I wanted to cry.