Municipal Gymnasium.

On the large playground in the middle of the stands, a high platform is being built in the east position.

Ah Zhu looked at the young man who was standing under the stage to take a closer look and direct the construction of the workers, and subconsciously stretched out his hand and scratched his head.

It's been a few times, and she still hasn't understood what medicine is sold in the other party's gourd.

If this matter is left to her, she will definitely run around to find those retail units to seek cooperation. Normal people should do this.

After all, there are so many goods, and if you want to sell them, retail units with a regular customer source are definitely the best choice.

However, the other party does not look like a normal person at all.

Under the instructions of the leader, she has been staying with each other. The other party did not contact any sales channels, but rented the gymnasium and set up a "stage" here, which is very incomprehensible.

Do you want to attract customers by singing or showing movies?

This may work, but not only is your stuff not easy to use, but it is also more expensive than others, will the people really buy it?

Ah Zhu was deeply skeptical.

"What do you think?"

A voice came from his side, and Ah Zhu turned his head and smiled, "It's nothing."

"It's almost here, can you help contact a few liberation cars and an advertising agency?"

"You want to do propaganda?"

"That's right. ”

"Propaganda for what?"

"Lottery. ”

"What?" asked Azhu with a glare. She naturally knew the meaning of the word lottery, but she couldn't figure it out at all, what it had to do with their purpose.

What to draw, what to prize?

Guo Yongkun smiled and asked, "Have you ever heard of the prize sales of fools' melon seeds?"

Ah Zhu's eyes lit up and he nodded vigorously.

At the beginning of the new year, the fool seized the sales season at the end of the year, and engaged in a prize sale for its ten Australian prizes, rewarding a Shanghai brand car.

"So you also want to use this method to stuff the product package with a lottery ticket to attract people to buy the product, so that even if the price is a little higher, people will be willing to pay. ”

"It's not. ”

“...... What about you?" Azhu rolled his eyes. And objectively speaking, she thinks this method is worth trying.

"To make it easy for you to understand. My approach is more advanced than theirs, and it is more in line with our current situation. The main purpose of the sale of fools and seeds and the reward of a car is not to make a profit, but to increase popularity and create sustainable profit value, which is very different from our situation. We are a one-time sale. ”

"So, what the hell is going on?" Azhu heard in a fog. She felt that the trick of prize sales was already very novel and attractive, and the other party's method was more advanced than this trick, to be honest, she didn't believe it.

"We don't sell merchandise, we sell raffle tickets. ”

"Huh?" Ah Zhu was completely stunned at this time, what is the lottery ticket, a piece of paper, why don't you sell a lot of goods, you want to sell a piece of paper?

"That's pretty much it, if you haven't figured it out yet, then watch it then. ”

Guo Yongkun knew that no matter how he explained, if Ah Zhu's mind hadn't turned a corner, he would still not understand it for a while.

This is cognitive limitation.

In the 80s, if you needed to sell a product, everyone would sell it seriously, no matter how hard it was to sell, but only with more time and effort, few people knew how to think about the problem in a different way.

Because there is no experience to use as a reference.

It's like a lottery, this era has not yet been born. However, this model will be a few years later in the 90s, popular across the country, Guo Yongkun knew that in the previous life in the happy area, there was a person who became a 10,000 yuan household, at that time with a liberation car, Pei Da Honghua sent home, the city was full of wind and rain, envy of others.

"Okay. Ah Zhu nodded, she wanted to see how capable this young man who was a few years older than her was.

After that, a word quickly spread throughout the city. Several liberation cars paraded through the streets to publicize, beat gongs and drums, and it was not lively. It's even in the newspapers, and it's hard for citizens to figure it out.

And this news has its own propagation effect. It's hot.

"Listen, next week at the gymnasium, there is a lottery, you can buy a lottery ticket for a few cents, and if you are lucky, you can win the lottery. ”

"What's the award?"

"There are many awards, but the bad ones seem to be soap, shampoo or something. And the first few prizes are not impressive. ”

"Oh, what's that?"

"Bicycle, sewing machine, refrigerator, color TV...... It seems that there is something else. Guess what the grand prize is?"

"More expensive than a color TV?"

"A must. ”

"A kick?"

"Ten thousand yuan in cash!"

"What?!bragging, huh?"

"That's how people's advertisements advertise anyway. ”

"Spend a few cents to have a chance to become a 10,000 yuan household?

"Who knows. I'm going to see if it's going to take a week anyway. ”

"Yes. Take a look first. ”

Similar conversations are all over the streets and alleys of Jinling. In the era of lack of entertainment, this kind of interesting thing will always be gossiped about by everyone. And the organizer's gimmick is really attractive enough.

In the blink of an eye, a week passed.

Early in the morning, Guo Yongkun left the hotel early and came to the city gymnasium. At this time, it was bright, but Ah Zhu was already waiting on the high platform, and with her were seven or eight employees of the Chemical Research Institute. They were all brought in to help.

"Come on, heart. ”

I saw three big men competing with a Happiness 250 and pushing it up the high platform along the passage built with wooden planks. Guo Yongkun ran forward and took over the errand.

"Where's the key?"

"Will you drive?" Ah Zhu was slightly surprised, but threw the key over anyway.

Guo Yongkun's heart, buddy is someone who has touched a helicopter, okay. Motorcycles aren't toys yet.

"Boom!"

This year's motorcycles do not have the high-end configuration of electronic lighter, so the title of "one kick" is very vivid, Guo Yongkun hung up the footgear, easily moved the great happiness on the high platform, and stopped in the left corner.

This side is already full of prizes, and the most natural ones are soap and shampoo, all piled up. In addition, there are two Meiling refrigerators and two 18-inch Venus brand color TVs. There are five bicycles, lined up, all big phoenixes. There are also five Lotus brand sewing machines.

The people who keep this era can no longer take their eyes off when they move their eyes here.

"Are the lottery tickets ready?" asked Guo Yongkun.

"Everything else is fine, it's just ......" Ah Zhu pulled Guo Yongkun aside and asked, "You were going to put a big reward yesterday today, what are you going to put on?"

"Put a second prize. ”

"The first place is the second prize?" Ah Zhu was surprised, because there are only two second prizes, which are 18-inch Venus brand color TVs.

This is a really valuable thing, if it weren't for the fact that they are research institutes, the upper-class units of the city's chemical industry, and their special status, they really can't get tickets easily.

It's good to have a rush to buy color TVs in Shenhai a few months ago.

At that time, after the government announced that it would sell color TVs, citizens lined up in front of the store for three or three nights, and there were crowds. It's simply not enough to sell.

Later, the government was forced to be helpless,I thought of a trick,Issue reservation coupons for color TVs,Send them down through the bureau-level system of the district party committee,When you get the coupon to buy a color TV,There are hard rules,There must be an official seal on the back,You have to write your name in the front,You have to bring your work permit to be eligible to buy,That's how it is in short supply。

It is rumored that in the black market, scalpers speculated a color TV coupon to about 1,000 yuan.

At that time, it was also a Venus brand color TV produced by the No. 1 TV Factory.

"It's okay, let's put one first. Guo Yongkun nodded.

Any such activity is a trick, and the key awards must be reasonably distributed, otherwise, it is very likely that the first grand prize will be drawn. That would undoubtedly make it much less attractive.

Conversely, if nothing is drawn at the first level of the raffle, it will also be troublesome. Ordinary people will question the authenticity of the event, which will also have a huge impact on the subsequent operation.

"Okay, then. ”

"Don't be reluctant. Guo Yongkun said with a smile: "We are regular activities, don't play false, these awards will be drawn sooner or later, it's a matter of time." I'm sure there are more people coming to see the excitement than they are spending money, and many citizens will wait and see in advance, and they won't pay if they don't have enough attraction factors. ”

"Well, yours has a point. Ah Zhu looked at him deeply.

She really couldn't imagine that at the other party's age, where she had learned so many twists and turns.

In the morning, the gymnasium officially opened.

A tidal stream of people poured in, filling the huge playground in half in an instant.

This shows how good the various propaganda effects of the week-long campaign are.

Some people can't wait to come to the high platform to buy lottery tickets, while more people are staring at the prizes on the high platform, looking in a trance.

A few cents a lottery ticket, can you really draw these rare things?

As Guo Yongkun expected, most people chose to wait and see for the time being.

The lottery is similar to playing a game, somewhat tempting, and as time goes on, many people have won soap and shampoo, which are always prizes, right?

And so the first gambler appeared.

"Give me a hundred!"

When the long lottery ticket was handed to the buyer, it instantly attracted the attention of most of the audience. A lot of people talk about it, he is really a rich man.

The buyer is a young man with a flat head, who is tall and big, and after the lottery ticket arrives, he does not leave, and scrapes it vigorously under the high platform.

The first one, thank you for your patronage.

The second one, thank you for your patronage.

The third one, thank you for your patronage

...

The flat-headed young man scraped ten sheets in one go, all thanks for his patronage, don't his heart was half cold in an instant, and the onlookers pinched sweat for him.

"One hundred, worth two months' salary, this is still nothing juice..."

"I think it's a pit, and I scraped ten sheets of soap without even a piece of soap."

Just then, Rao's voice fell

"Huh, hit!"

The flat-headed young man's hand shook, and sure enough, he was hit, but when he fixed his eyes, he rolled over another piece of soap.

"I don't believe it yet!" he scolded. He bought 100 pieces in one go, because he just noticed that someone bought 5 tickets and won 3 bars of soap, and the winning rate did not seem to be low.

But when he came to him, he was a little abnormal, and it took eleven sheets of shaved to get a piece of soap.

Keep scraping vigorously. Thank you for your patronage, thank you for your patronage...... A bottle of shampoo, thank you for your patronage, thank you for your patronage...... A piece of soap.

After a long time, all the hundred sheets were scraped.

A total of 12 bars of soap and 3 bottles of shampoo were hit.

"What a fart!" the flat-headed young man suddenly became angry.

The onlookers also shook their heads, it seems that there is no grand prize at all!

"Wei, shall we still buy it?" Behind the encirclement, a seventeen or eighteen-year-old man pouted and looked at the girl beside him.

The girl's eyebrows frowned slightly, and after thinking about it, "I heard my dad say that the event must be real, and it was organized by the government unit, but this prize is really not very good, and it is soap and shampoo to get around." ”

"That's right, it's obviously a cheat. Let's go back. ”

However, the girl who was called Wei by him seemed a little hesitant, and after looking forward to it for a while, she rushed over early in the morning to join in the fun, and walked away like this, which was a little unpleasant.

"Why don't we buy one each. Just one, if you don't hit, you'll leave?"

"You're obviously giving money to someone. Someone buys a hundred pieces of soap and only gets a dozen bars of soap, do you want to get one?"

"If you don't sell it, forget it, I'll buy one, and I'll give it away, anyway, it's just a few cents." Wei insisted on her thoughts, bypassed the crowd, and walked towards the high platform.

There is no mistake