Chapter 797: He didn't think about endorsement from the beginning
Davis is having a hard time right now, and he knows he's messed up.
He calculated Kobe's financial wisdom correctly, but he didn't count Kobe's friend's wisdom.
It hurts.
From now on, Coca-Cola will have the upper hand in this negotiation.
The scene is extremely passive.
"We'll need some time. Davis wanted to buy time for the team to reorganize and find a breakthrough and space to negotiate.
Those who know how to negotiate know that at this time, Davis should not be given space.
It is to take advantage of the chaos and let him confess in passivity and grab the greatest benefits.
However, Xu Yuan spoke: "Give him time." ”
"Watts?"
"Can't!"
"Now let's move on. ”
"Kobe!"
The senior management of BodyArmor spoke one after another, Xu Yuan didn't understand, but it was impossible for them not to understand.
How is it possible to give Davis time?
However, Kobe Bryant glanced at Xu Yuan, and after finding that Xu Yuan's attitude was very resolute, he nodded and said: "Rest for ten minutes, everyone is tired, and after ten minutes, I hope to see a sincere Coca-Cola." ”
Bryant, for his part, left this conference room and went to another prepared conference room.
However, before leaving, Davis took the initiative to shake hands with Kobe Bryant and Xu Yuan, and said to Xu Yuan: "We may all need to go to the toilet to calm down, I believe that everything can continue to talk." ”
Xu Yuan frowned.
It's kind of interesting.
Although the conference room where Kobe Bryant was located was not large, it was fully equipped, including a toilet.
"I'll go to the toilet. Xu Yuan walked into the toilet of this conference room.
This is an ordinary private toilet, he opened the water tank, there was a small plastic bag inside, he took it out.
It is an in-ear bluetooth headset.
Xu Yuan put it on.
"Hello. ”
It was Davis's voice.
"Say it. Xu Yuan spoke.
Davis smiled: "Mr. Xu Yuan, the place where you are is absolutely soundproof, you can completely amplify the volume, don't worry." ”
Xu Yuandao: "Mr. Davis, the reason why my volume is so low is because I want you to listen to me carefully, understand? A person who speaks in a low voice never worries about whether others can hear him, because if he doesn't hear it, it will only be the other party who suffers." ”
In just two sentences, it reflects the skills of the two.
Davis wanted to take the initiative at every turn, and he was teaching Xu Yuan what to do at first.
However, Xu Yuan didn't give Davis any face, and he slapped his face.
"Okay, let's get to the point, Mr. Xu Yuan, this acquisition shouldn't have much to do with you, right?" Davis said, "If you're willing to stop obstructing it, then we'll thank you." ”
Xu Yuan's shares in BodyArmor are impossible to check from the outside world, because Kobe Bryant bought them on his behalf and then privately transferred them to Xu Yuan. So everyone only knows that Kobe Bryant holds 85% of BodyArmor's shares, but they don't know that these 85 are divided into two parts, Kobe Bryant 45% and Xu Yuan 40%.
"How can you thank you? We have a saying in the East, which is called Ming people don't say dark words, you can just say anything directly. Xu Yuan said, "Don't worry, even if the conversation between us is unpleasant, I won't take the initiative to release this recording." ”
Xu Yuan's words pointed out the recording problem.
Davis was embarrassed.
In fact, the recording threat was originally in his plan, but he didn't expect Xu Yuan to be so cautious.
If he also has a recording, then if it is published, it will damage the credibility of Delicious even more.
"Okay, let's make a long story short, 50 million meters of gold, how about it?" Davis began to send money, "You don't need to do anything, you can get 50 million meters, rice dollars!"
After a few seconds, Xu Yuan's voice came: "Mr. Davis, your stinginess shocked me. I thought you could get at least 200 million, so I might struggle a bit. ”
Davis's face turned pale, and he almost vomited blood.
Two hundred million?
"Okay! 200 million, you help us take this BodyArmor, I'll give you 200 million!" Davis was ruthless, "But the purchase price must be controlled within 700 million, after all, the statement I gave Kobe Bryant is only a valuation of 550 million." ”
"How?"
"I think about it. Xu Yuan replied.
"I can double the cost of your global endorsement and make you the chief global spokesperson of Cocaly!" Davis said, "and I'm in charge of this project." ”
"Really?" Xu Yuan visibly hesitated.
"Of course it's true. Trust me, Xu, we're a good fit. Davis said.
"I'm going to think again. Xu Yuandao.
"No problem, then...... Happy working together in advance?" Davis laughed.
The call drops off.
Ten minutes later, negotiations resumed.
Davis, with the help of a lot of data, said that the most Copal side will give is 600 million meters, which is their final bottom line.
BodyArmor was quite angry, as it was already below the market price.
BodyArmor is a company with a very good future, and Coke should give at least 800 million.
You know, the ultimate purpose of Coca's acquisition of BodyArmor is to compete with Gatorade, which has a 70% market share in sports drinks.
It's delicious.
But now, their attitude is too arrogant.
"I think we should probably talk to Pepsi. A high-level BodyArmor spoke.
"Pepsi shouldn't need BodyArmor, they just don't have the strength, and once they do, BodyArmor won't last more than two years under Gatorade and will go out of business. They won't give a penny, trust me. "Davis is also threatening.
The scene was deadlocked.
Davis kept glancing at Xu Yuan.
Xu Yuan coughed, attracting everyone's attention, and then said eloquently: "In fact, as you may know, I have successively turned down invitations from Pepsi, Nestle, and many other drink endorsements in our country. ”
"A lot of people think that my ultimate collaborator will be Coca-Cola. So I don't seem to be speaking well now. ”
"It's okay, Xu, I believe you, you can say it. Kobe Bryant resisted the pressure under the eyes of the high-level and asked Xu Yuan to continue, because he knew that Xu Yuan was also one of the big bosses of BodyArmor, and he had the right to speak.
Xu Yuan stood up and motioned for Meng Ceng'er to take out another piece of information and distribute it to everyone: "In fact, Coca-Cola is the world's top group with the main type of drink, but in terms of the competitiveness of individual products, all of them lag behind Pepsi's fist products, which is a very bad signal. ”
"Although Coca-Cola is still the leader of the carbonated beverage industry, if it continues to develop like this, Coca-Coke is likely to become a surpassable person in your profession by others doing casually. ”
"The significance of BodyArmor to Coca-Cola is definitely not just the acquisition of a way into sports drinks, but the acquisition of another fist product that can compete with Pepsi after Coca-Cola. ”
"Sixty million? Mr. Davis, I'm afraid, is insulting our intelligence. ”
"1.5 billion, if it's an acquisition, this is our final offer. ”
"If we want to buy shares, then the valuation of the group will also be at 1.2 billion, and we will continue to talk about the number of shares. ”
"If this requirement is not met, then I think I can help Davis announce that this Coca-Ray acquisition has failed!"
"Xu!" Davis let out an angry roar!
Xu Yuan actually turned back!
200 million, plus Coca-Cola's global total endorsement, and double the endorsement fee, can he not be moved?
Why exactly?
Could it be that he never thought of endorsing Delicious from the beginning?
But does he have any other options?
Obviously no!
Why!