"Coca-Cola's Acquisition of BodyArmor Failed!"

The news made headlines this week.

That night, Davis, a senior executive of Coca-Cola, said: "Xu Yuan has never been the target of Coca-Cola's spokesperson, he is completely inconsistent with Coca-la's temperament, and such a spokesperson will have a negative impact on Coca-La's brand image!"

Davis's anger is puzzling.

But after that, Kobe Bryant immediately spoke up for Xu Yuan: "After I retired, the most fortunate thing was to listen to Xu's advice three times. The first time, he told me that he could consider making an animated film, and he and I won an Oscar. ”

"The second time, he told me that I should buy more shares in BodyArmor, a promising company, and then my investment increased thirtyfold in three years!"

"The third time, during the acquisition negotiations with Coca-Cola, Xu told me that Coca-Cola's valuation of BodyArmor was 750 million, but Davis told me that it was 550 million. ”

"If Xu Yuan loses a world-class endorsement because of this, then I, Kobe, can accompany him. Even though BodyArmor isn't the top company in the industry, we're willing to pay a higher endorsement fee than Cocaly!"

Kobe Bryant is worthy of being a character whose investment has increased thirty times, and he speaks hard.

Look at this line, how domineering.

The Flowerton Post: "If the palatable offer is really 550 million, then the failure of this acquisition is not a pity." Coca-Chances should consider changing the project leader. You must know that under the pressure of Gatorade, in the past five years, only BodyArmor has broken through with Kobe. It's the only chance to get in on the sports drink!"

Chicken Daily: "It's a pity that Coca-Cola performed so badly in this acquisition that it even lost the most suitable spokesperson for them because of it. This may be a lose-lose result, Xu and Coke, both ushered in Waterloo. ”

Mosaic News Channel: "Coke is so stingy, it's no wonder that it has never been able to surpass Pepsi in a single commodity." If it weren't for the power of Sprite and other products, Coca-Cola alone would have lost to Pepsi in terms of profitability. ”

Falling Chicken Entertainment News: "Ke Yu played a stinky chess game, but Xu Yuan also blew up his king." Judging from Nestle's attitude, they will never restart negotiations with Xu Yuan on endorsements, and they have only one explanation for this, that is, Xu Yuan does not respect Nestle enough. I'm afraid that Pepsi is the same, because Pepsi has made more concessions than Nestle in endorsement negotiations!"

A few days ago, Xu Yuan was so beautiful.

So in the past few days, how dark the public opinion he has encountered has been.

It seems that overnight, he has changed from a darling in drink endorsement to an outcast.

If it was an ordinary young idol, I am afraid that I would have panicked long ago when I encountered this kind of thing.

However, Xu Yuan, who is the center of public opinion, is in the hotel suite, eating hot pot with Kobe, Meng Xiaoxuan, Meng Cenger, Jessica, and a crooked nut.

And this crooked nut is Joe Cole, an executive at PepsiCo.

"Xu, thank you for inviting me to such delicious food. ”

Full of wine and food, Joe Cole and Xu Yuan chatted.

"In fact, we can help you out of your current predicament, Xu. Joe Cole stated the real purpose of his invitation.

"Do you think I need help?" Xu Yuan looked at Joe Cole.

To be honest, judging from Xu Yuan's state today, Joe Cole didn't see any panic at all.

It seems that whether it was messing up Kobe's acquisition or making his own endorsement yellow, Xu Yuan didn't take it to heart.

You know, that's not a small amount of money.

This is almost one of the most high-profile business practices so far this year.

"It's you who need help, haven't you seen it all along, dear Joe Cole!" Xu Yuan took a document from Meng Ceng'er and handed it to Joe Cole, "This is the player BodyArmor has signed in the NBA, NFL and MLS in the past three years, what can you find?"

"Combined with the regular season that has been going on for a few months, can you see a few familiar names in it?"

"James Harden!" Joe Cole noticed a few names almost instantly.

These players have excellent statistics this season.

If nothing goes wrong, then this season's regular season MVP player is likely to be Harden.

"Even if PepsiCo and Nike can block it, how many years can they block it? Within three years, Harden will definitely be able to get an MVP. Xu Yuan continued, "There are also rugby and football ......."

Xu Yuan talked eloquently.

And Joe Cole was stunned.

Seriously, is BodyArmor really just a beverage company, not a scouting company?

Almost all of the players they signed are very talented, and within three to five years, there is a good chance that more than a dozen stars will emerge, including many superstars!

A curry can make Under Armour jump from the world's second-rate sports brand to the world's third.

And what about a bunch of supergiants?

The future of BodyArmor is bright.

And this means that Gatorade, a subsidiary of PepsiCo, will usher in the strongest opponent.

This is definitely not good news.

In addition, according to some paparazzi, Davis had certain financial problems during his tenure at Coca. If it is revealed, then there is a high probability that he will temporarily lose his authority in a short period of time. And his successor, I don't think he will let go of the breakthrough point of BodyArmor, whether it is to make up for Davis's mistakes or compete with Pepsi. ”

"When the time comes, any price will be possible. ”

"Do you think you're helping me? ”

Joe Cole didn't speak.

In fact, the reason why he is back today is because BodyArmor is like a thorn in the flesh for Pepsi.

The only good news is that Coca-Cola hasn't mastered the thorn yet, giving Pepsi a chance to pull it out on its own.

After talking to Xu Yuan, Joe Cole realized that he might have underestimated the threat of BodyArmor.

Pepsi can't afford to let BodyArmor continue to grow.

Either buy, buy, or crush.

There is no other option.

There is no time to defeat, Xu Yuan can obviously control the dynamics of Cocaly's side, as long as Davis has a problem, Coca-Cola will even take BodyArmor at a high price.

"Acquisition!" Joe Cole began.

"1.5 billion!" Xu Yuan said.

"No, BodyArmor is valued at between $700 million and $800 million, and there's no reason for us to pay twice as much for a duplicate product. Joe Cole shook his head, Pepsi already has Gatorade, and at this price, it is possible to be delicious.

"This is your Pepsi business, and you don't need to discuss it with me. Xu Yuan prepared to get up.

"Shares, billion valuation, fifty percent of the shares, how about it!" Joe Cole spoke again, he could now see that Kobe Bryant next to him had been eating hot pot all the time, and he didn't care about them.

The matter of BodyArmor is obviously Xu Yuan's final say.

"You can talk about the number of shares, after all, if you buy shares with the aim of bringing down the company, then we will lose a lot. Xu Yuan smiled, "But these are all details, we can hand them over to professionals, aren't they." ”

"However, I have one small request, and if Pepsi agrees, then I think we can meet in the conference room tomorrow. ”

"What request, is this the unspeakable reason why you refused our endorsement invitation before?" Joe Cole remembered something.

"That's right. I want Pepsi's domestic sales channels to be used!" Xu Yuantu was exhausted, and finally said his true purpose.