In the global market, the era of smartphones has arrived.

Although the speed of the mobile network is still a bit slow, and the development speed is not fast, in any case, the new mobile phone, which is different from the traditional mobile phone, has now occupied a high position in the market. Looking at those traditional button mobile phones, life is getting more and more difficult. This piece represents the former king of mobile phones, motorcycles, Nokia, Blackberry......

Chinese people like to talk about feelings.

Zhou Fangyuan remembered very well that for a certain period of time in the future, what his eyes saw and his ears heard were all kinds of feelings, as if feelings were like a panacea.

So is the sentiment really a panacea? Zhou Fangyuan once read a news before his rebirth, which was about Nokia, the former king of mobile phones. At that time, Nokia, which had been taken over by HMD, released a mid-range mobile phone in China, Nokia D, and the official did not announce the specific sales of Nokia 7, but many Weibo digital Vs are saying that Nokia 7 was sold out in an instant after it was sold, and it was a thriving situation. If what they say is true, then the Nokia 7 has received an unexpectedly good response is indeed unexpected.

As for Nokia's other mobile phones, such as Nokia 8, Nokia 6, etc., it is said that they have good results. According to the data given by IDC at that time, Nokia sold 4 million mobile phones, and at the end of the year, with the help of the shopping season, it may be able to reach 10 million sales. As a former king of feelings who had just been reborn during that time period, Nokia's situation seems to be quite good. Could it be that the "emotional blessing" has finally taken effect on Nokia?

In addition to Nokia, there are some brands on the market that also have emotional bonuses, such as Motorola acquired by Lenovo, BlackBerry acquired by TCL, and if you have to say it, then Sharp, which was acquired by Foxconn, should also be counted as one. There are so many brands that have something to do with feelings, but they are rarely seen in the market. In the end, these old brands that will be reborn in the future, mobile phone manufacturers with emotional halos, what else do they have to do to rejuvenate themselves?

In fact, whether it is Motorola or Nokia, the biggest value of their acquisition is brand influence. Relying on the brand value accumulated in the era of feature phones or in the early days of mobile phone development, it is their priceless treasure.

Whether it is the current main consumer or the future main consumer, in the two generations before and after, there is almost no one who has not heard of Motorola and Nokia, and their past products constitute the initial understanding of mobile phone products by the current main consumer group. Among the post-60s to post-80s people, the recognition of these two brands is much higher than that of some Internet brands, which is also where Lenovo, HMD and other manufacturers fancy these old brands.

In fact, even for younger people, even if they have little exposure to most models of Nokia and Motorola, they will still have a basic understanding of such a classic brand. For the parent company that acquired them, it is also very effective to use such brand appeal to promote it. Relying on this "golden signboard" that has rusted even if it has been rusted, it can also achieve a certain publicity effect. With such an impact base, companies like Lenovo or HMD have a lot less work to do when it comes to branding. In the same way, BlackBerry is the same for brands that have been brilliant in the past, compared with their product and technology accumulation, brand appeal is the most valuable place, and at the same time, awakening the brand appeal of the past should also be the strategic direction that these mobile phone manufacturers should focus on at present.

However, in the future that Zhou Fangyuan knows, among brands of this generation such as Nokia, Motorola, and Blackberry, Motorola's situation may be a little better, but it is not very optimistic. These brands will lag behind the newcomers by a large margin in the future, and the biggest problem is that the speed of mindset change is too slow. The speed of thinking change cannot keep up with this era of rapid thinking jumps, which is the reason why they are declining from now on, and the reason why they will not be able to compete with their opponents in the future. Since manufacturers like Nokia have been industry leaders in the past, everything they do represents the direction of the industry, but now that their status has set, how can stubborn old men keep up with the younger ones?

In fact, if you take a closer look, you can find that mobile phone manufacturers such as Blackberry and Motorola are really too stubborn in their products. In the future where popular elements such as full screen, narrow bezel, and dual camera are prevalent, their products are still their own way, and they don't care about how to use these selling points that can attract consumers to mobile phones, not to mention now, although smart phones have begun to devour the market like crazy, but they have not completely squeezed out the old-fashioned mobile phones, and the two sides are basically in a five-five situation, so they can't be careful enough.

Another point is the perception of their own brand, although they were, and still are, high-end brands, standing at the top of the industry pyramid, expensive products, and considerable profits, but these will soon be a thing of the past.

In the near future, old brands such as Motorola and Blackberry will overestimate their brand appeal because they can't adjust their price strategy, so they will basically forget about the cost performance. In fact, anyone with a discerning eye can see that a few times is today, and a few times it is a Nokia brand is no longer very good, if the configuration of the mobile phone is far from matching the price of the product, consumers will not buy it at all. And now, with the advent of smartphones, there are so many competing mobile phones that there are at least ten or eight products to choose from at the same price point, not to mention the only smartphone in the world where it shines like a shining sun. Whether it is the pursuit of the ultimate cost performance, or the pursuit of innovative design, there are always satisfactory products. But on the other hand, the mobile phones launched by brands like Motorola, not to mention the low cost performance, the product shortcomings are obvious, and the shape has not kept up with the times, who will patronize such a product?

This era is the era of young people, the era of the Internet, and the same is true for making mobile phones. The fundamental reason for the poor market performance of these "emotional" mobile phone manufacturers is still in the product. Any big-selling product is inseparable from the comprehensive formula of "appeal + basic experience + innovative function + price". Of course, except for the apples of the original plane, the apples of the original time and space are completely unconstrained by common sense, but only apples have this kind of appeal that is almost "faith".

Nowadays, there is one more faraway place, as the earliest smart phone, and suddenly the smart phone has been developed to a certain extreme, unless the material science goes further and enters the next era, it is basically impossible to surpass the distant smart phone in product design.

For brands such as Nokia, Motorola, and Blackberry, although the current brand appeal has weakened a lot, it is not impossible to reshape. Just like before Zhou Fangyuan's rebirth, the sales of Nokia 7 can be seen that the appeal of Nokia may even be underestimated by HMD. Then the mobile phone does not sell well, and the problem can only lie in the product. Why is there good news about the Nokia 7? Compared to the Nokia 6, the price is more suitable is a very important reason. Nokia 6 such a configuration coupled with such a price,The cost performance is very unbearable,In the market environment surrounded by domestic Xiaomi、Meizu and other cost-effective models,Nokia 6The cost performance is really a big difference。

And like the selling point that mobile phone manufacturers will definitely follow up like full screen, there are not a few "feelings" manufacturers who follow up. Nokia 8 does not, Motoz 2018 does not, and BlackBerry does not either. In this way, Nokia and Motorola have suffered a lot in publicity, and when their brand recognition is already inferior to that of famous brands such as Huawei, you don't have the selling points that others have, so what do you use to compete? Even if they have selling points, the selling points of these manufacturers are not selling points that can attract the vast majority of consumers. Just like Motorola's main modularity, most consumers are not cold, they will not pay for your modular design, and the module itself, the mobile phone itself is also expensive. The appeal of such a selling point is simply too poor.

If Nokia and Motorola can seriously launch some products that meet the needs of the public, make use of popular elements such as full screen and dual camera, and then make the design look better, with a price close to the people, not to mention big sales, at least it will not be a problem to stand firm. If product thinking can't keep up with the times, I'm afraid the road ahead is still full of thorns.

In addition, there are marketing methods, but that's all for later. Without a good product as a foundation, even the best marketing will not work.

Things in the market are ever-changing, and no one can come up with a standard answer to success. At least look at how others do it, and then see how you do it, as long as you compare it, you can make a judgment. At least from the perspective of sales, there are still many things that these old brand manufacturers in the past need to think about and improve. The mobile phone market is also because there are so many manufacturers in the competition to show a thriving scene, if Zhou Fangyuan stands in the perspective of consumers, of course, I also hope that these "old man" manufacturers can also join in the new era, under the pressure of competition to bring us more interesting products. But it seems that it is estimated that it is difficult, anyway, until he is reborn, these old grandfathers still haven't come to their senses quickly.

Of course, if you look at it from the perspective of a businessman, it is best if they do not wake up in time, and with one less competitor, Yuanfang Technology can stand more firmly. Although healthy competition is also good for Yuanfang Technology, after all, born in sorrow and dying in peace, if there is no competition at all, Yuanfang Technology is estimated to not be much better. But at present, it is certain that there will be Apple and Samsung, and small domestic and foreign manufacturers will also emerge piece by piece, and it will not be because of an extra distant technology, those companies and cattle in the previous life will change their views. It is more likely that they will continue to move forward on the top of the country that Yuanfang Technology has already laid down, so how to ensure the competitiveness of Yuanfang Technology is particularly critical.

Nowadays, the advantages that Yuanfang Technology can guarantee have two mobile phone screens and mobile phone systems, but the mobile phone screen, first of all, there are alternatives, and the sales rights in North America have also been returned to Corning, of course, Zhou Fangyuan is not without receipt, at least he got more Corning shares. In terms of system, Apple is sure to develop independently, Samsung, it is said that it is also independently developed, Zhou Fangyuan's Android, which has added some of the ideas of Apple's system, and applied for the protection of intellectual property rights, so it is basically certain that whether it is Samsung or Apple, if they want to develop their own systems, it is impossible to completely bypass these patents under Zhou Fangyuan.

But even so, it is impossible to restrain them, and the best outcome is for both sides to cooperate.

In addition, in terms of batteries, Yuanfang Technology uses BYD's batteries, in this regard, Zhou Fangyuan is not ready to spend effort on research, and it is impossible to get any results, BYD has been researching for so many years, and the accumulation of technology is far from being comparable to them. The same is true for chips, Qualcomm's chips are very powerful, Huawei's chips are not weak, and Yuanfang Technology has no reason to develop chips by itself.

So don't look at the fact that Yuanfang Technology is very prosperous now, but in fact, they don't really have anything they can really get their hands on.

Therefore, Zhou Fangyuan wanted to make Yuanfang Technology go further, and his eyes involuntarily focused on a broader field of telecommunications equipment manufacturing.

In this regard, the domestic Huawei is actually quite powerful, Zhou Fangyuan now wants to get involved in this field, but it is impossible to acquire Huawei, and Huawei will not let him buy it, Huawei is a very special enterprise, and it is by no means a simple acquisition. Even at the national level, they don't want him to buy Huawei.

Therefore, Zhou Fangyuan's eyes involuntarily looked abroad.

A name came into his sight.

Lucent Technologies!

When it comes to Lucent, we have to say Bell Labs.

Bell Labs, as it famous, was the birthplace of transistors, lasers, solar cells, light-emitting diodes, digital switches, communications satellites, electronic digital computers, cellular mobile communication devices, long-distance television transmission, analog languages, sound films, stereo recordings, and communication networks. Since 1925, Bell Labs has been granted more than 25,000 patents and now receives more than three patents per working day. Bell Labs' mission is to create, produce and deliver innovative technologies to customers that have enabled Lucent Technologies to be a global leader in communications systems, products, components and networking software. What is more scary is that Bell Labs has won a total of 8 Nobel Prizes, of which 7 are in physics and 1 in chemistry.

Lucent, on the other hand, was founded in 1996 after Bell Labs and AT&T's equipment manufacturing division was separated from AT&T, and AT&T retained a small number of researchers to become its research organization, AT&T Labs. Today, Bell Labs is the research and development arm of Lucent Technologies, tasked with providing the technology to create the world's most advanced telecommunications systems. This company is a leader in the global telecommunications manufacturing field, and Zhou Fangyuan has set his sights on Lucent Technology.