Chapter 281: Paris Fashion Week

Li Yang and Adrian stayed in New York for three days and visited several local high-end travel agencies, on the one hand, trying to attract tourists as much as possible, hoping that the travel agencies could output more high-end customers for the hotel.

On the other hand, Li Yang had an in-depth discussion on hotel products, and also talked a lot about the forefront of the market, as well as the current tourism consumption tendency of high-end consumer groups.

However, as the owners of travel agencies say, most people still prefer to experience the newly opened hotels, so every year there are so many new hotels that become famous, and guests flock to them, and even find a bed hard.

This is incomparable to the old hotel of George V, even if the hotel is completely renovated and unattainable, so the old hotel can fight for stable service quality and reputation, and on the basis of maintaining good old customers, slowly increase new customers and their secondary consumption.

If you want to absorb new customers quickly, it is actually unrealistic, after all, this is far less than those new hotels, and new hotels are born every year, and the competitiveness is always there.

Not only that, but at the moment, George V Hotel is facing much the same problems as many established hotels, with weak performance in Europe and the United States, and it is becoming more and more difficult to make a breakthrough.

There are not many people like George V who can maintain a very good business situation, and this is because of the heritage of the hotel itself, as well as the support of the landmark location and brand.

Therefore, in Li Yang's view, the hotel's breakthrough method is actually in the Chinese market, and how to attract more high-end customers in China is the top priority of the hotel, but this is also what Adrian is not good at.

"We have also analyzed, the current potential of the Chinese market is unlimited, but unfortunately we have tried many methods, with little success, I even once felt that what I have learned seems to be not working in the Chinese market!" Adrian said with a wry smile on the plane.

"Actually, it's just that it's just that the water and soil are not adapted!" Li Yang said with a smile, Adrian is indeed very good, but just like the hotel that the Saudi prince invested in Huaxia, it also ended miserably because of the operation team's unsuitability, and finally had to be sold.

The main reason for this is precisely because they do not have a thorough understanding of Huaxia, and they do not understand the preferences, ways of thinking and consumption concepts of Chinese people.

However, their innate sense of superiority makes them reluctant to hand over real power to Huaxia people, so even if some companies hire Huaxia executives, they never listen carefully to their opinions, and still go their own way.

This leads to the reason why they feel that they have tried their best, but they still have not been able to change the status quo.

Now that the situation has changed, Li Yang, a Chinese man, has directly become the boss of George V, so his own decisions can definitely be implemented, which is definitely of great help to the reform of the hotel and the opening of the Chinese market.

"The Chinese market, which is what we are good at, is one of the reasons why Prince Alwaleed sold the hotel to us, and he wanted our team to bring new breakthroughs to the George V Hotel, and of course the current service of the hotel is impeccable, and the quality and reputation of the hotel are not to be criticized.

It's just that in order to really open up the Huaxia market, our hotel still needs to make some changes!" Li Yang said in a deep voice.

"I want to hear about it!" Adrian looked at Li Yang very seriously, with an expression of seeking advice, in fact, he also wanted to seek a breakthrough.

"I'm just a preliminary idea, and I still need to do market research before I can decide, first of all, I think we need to make appropriate adjustments to the decoration style of some rooms!" Li Yang said.

Adrian frowned slightly, he really didn't think much of this answer, for hotel rooms, he thought that George V was definitely at the forefront of the world, once leading the trend of the industry.

Li Yang can actually understand Adrian's doubts, but this is what he doesn't know about Huaxia.

Europeans and Americans and Chinese people have gradually different understandings of luxury, if it was a few decades ago, Chinese people may still be very obsessed with European and American luxury decoration styles.

After all, it was a backward era, and now after decades of development in China, the concept of Chinese people has changed a lot, and it is not that they blindly regard foreign things as good things.

In the pursuit of aesthetics and quality, they also have their own thoughts and habits, so the layout and decoration style of those luxury rooms in the George V Hotel have actually deviated from many aesthetics of Chinese people, and the same is true for room structure and furnishings.

If some of the rooms can be adjusted, it can definitely have a good effect on receiving Chinese people.

"The second is to adjust the menu in the restaurant, we need to design a menu that is specifically tailored to the tastes of Chinese people!" Li Yang continued.

He knew very well that the Michelin-starred restaurant in the George V Hotel was indeed excellent and very authentic, but the so-called authenticity was also a double-edged sword.

Take desserts as an example, the taste of Westerners is much heavier than that of Chinese people, and the sweetness they are accustomed to, or the authentic desserts, are simply sweet and tired to Chinese people.

Therefore, the real authentic French food may actually have a certain discomfort for most Chinese people, as an experience, it is barely okay to try it, not to mention impressive, with endless aftertaste.

Just like McDonald's and KFC have made taste adjustments when they enter the Chinese market, this is not to say that he is not authentic, but to adapt to the market.

Of course, not all of them are like this, and there are cases of everything.

Food is definitely one of the most important parts of travel, and one of the reasons why hotels retain and keep customers coming back.

Therefore, if you want to attract Chinese consumers well, you must first adjust your diet.

"I will hire a chef in China when I go back, he is also very good at cooking French food, and even participated in many Michelin events, he knows the taste of Chinese people very well, so he has made adjustments to many French dishes, and even developed a lot of fusion cuisine, we have adjusted the restaurant at Pandora Resort Hotel, the former Four Seasons Resort Bora Bora, and the effect is very good, and the restaurant is currently very highly rated among Chinese tourists, and the business is surprisingly good!" Through the rectification of Pandora Resort Hotel, Li Yang has accumulated a lot of experience and contacts.

For example, in terms of chefs, he has mastered some French dishes that can perfectly integrate French food with Chinese food, and can make French dishes that are more suitable for the taste of Chinese people.

For the top rich people in China, they have already eaten pure French food, so their requirements for food are no longer the demand stage for taking pictures and pretending.

It is the habit of whether you can eat and eat comfortably, so the rectification of hotel cuisine is one of the key arts to absorb the top rich people in China.

After all, the people live on food!

Li Yang talked a lot with Adrian, and also put forward a lot of small details of rectification, although some of them Adrian didn't understand very well, but Li Yang is the boss after all, plus he really needs to seek a breakthrough now, so as long as there is hope, he is willing to give it a try.

In the next few days, Li Yang and Adrian went to Singapore and Ridao and other places one after another, visiting high-end travel agencies there.

When they returned to Paris, this year's Paris Fashion Week was about to begin, the hotel was about to see a peak of traffic, and they had already received news of the arrival of the princesses of the Saudi royal family.

This is the second time that the princesses of the Saudi royal family have come to Paris Fashion Week after a two-year absence, and they have chartered the rooms on the first floor of the eighth floor, just like the last time.

And because of the special status of these princesses and royals, the guest room on the eighth floor has to undergo a big change and decoration, which is even more exaggerated than that of the Thai princess.

"As requested, two of the suites will be converted into cloakrooms to store their clothes and purchased clothing, and one of the suites will be converted into a kitchen, and as last time, they brought their own royal chef.

Two of the suites have been converted into restaurants! In addition, all the service staff, including security personnel, will be women, and all men will not be allowed to enter.

All the window glass in all rooms, any transparent places, should be covered with window paper to prevent anyone from looking inside!" the room manager is in a meeting talking about the requirements of the Saudi royal family's stay.

"All the drinks in the room must be removed, and all things and articles that are contrary to their religious beliefs must be cleaned up, and nothing should be missed!

The Saudi royal family is no stranger to hotel staff, and generally the men of the royal family are better when they check in, and the women are more demanding when they check in.

This group of female royals was both familiar and strange to all the male staff at the hotel, and they had set up their rooms more than once, but had never seen them in person.

"The royals will check in a week, and at ten o'clock in the morning, the security personnel will first go to the hotel for a security check, and the princesses are expected to arrive at twelve o'clock!

In the days that followed, the hotel staff got busier, with celebrities and other royalty staying at the hotel during Paris Fashion Week, in addition to Saudi princesses.

Some of them have more or less individual requirements for the room, and even if there is no request, the hotel will make appropriate adjustments to the layout and display of the room according to their previous check-in files and habits.

In order to meet this peak of passenger flow, the learning staff of Dream Catching Group brought by Li Yang also joined in the work to assist the hotel staff in their work and better understand all the services of the hotel.

"Are these clothes and shoes?" He Xiaoxiao followed two hotel employees to the storeroom, sorting out the customer's stored things.

"Yes, these clothes are kept with us by Mr. Johnny, who comes to Paris once a month on average, so he keeps some clothes and shoes and other items directly with us so that he can wear them and take pictures every time he comes here.

We need to re-iron and put them in his room before he arrives, and in fact we keep them for him all the time!" said the waiter.

He Xiaoxiao nodded, it's really a long time to see, sure enough, the service is endless, no wonder there are so many customers who stay here repeatedly, like this Mr. Johnny, who simply regards this place as his second home.

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