On the sixteenth day of his arrival in Paris, Li Yang flew with Adrian to visit several high-end travel agencies there, which is Adrian's annual routine.

In order to be able to get more high-end customers and better understand the market demand, Adrian has to establish very close relationships with those high-end travel agencies.

On the one hand, they have a large number of high-end customers in their hands, and on the other hand, they understand the market better and understand the preferences and needs of those high-end people.

Therefore, Adrian will take some time out every year to visit the door, in addition to talking about cooperation, but also to learn about the market and needs from them.

Nearly 50% of the current customers of the George V Hotel are from the United States, so several high-end travel agencies here are important for him.

Li Yang is also very interested in this, and he is also very clear about the mode of cooperation with travel agencies, and their group has even set up a high-end travel club, just to operate high-end customers, attract customers, and understand demand.

But to be honest, there are very few high-end travel agencies in China, and they are not mature, at least not comparable to some high-end travel agencies in developed countries, so this trip is also a learning trip for Li Yang.

The first thing they visit is a travel agency called Fisher, a father-daughter partnership that specializes in customizing private luxury travel products for the super-rich.

"You should also know that for many wealthy people, the destination is sometimes less important, and most of the countries in the world have been to them.

So for them, the content and experience of the trip becomes even more important. On the plane, Adrian introduced Li Yang to some of the operation modes of those high-end travel agencies.

"If you can experience a completely different feeling from the same travel destination, then you will be successful.

Therefore, the role of these high-end travel agencies is to create a unique travel experience for these super-rich, and sometimes they will customize an exclusive extraordinary experience for the rich for a certain theme and a certain purpose.

For example, there is a rich man's wife, in order to make her husband love fishing, Fisher Travel Agency customized a special trip for them, they took the rich man on a trip to an island in Africa, and then set up a fishing spot in it, hired professional divers, and hung the fish underwater on the rich man's hook to give him a sense of accomplishment and pleasure. ”

Hearing Adrian's words, Li Yang was indifferent on the surface, but he kept nodding his head in his heart, and those words just now woke up Li Yang again.

To tell the truth, although China's economy has developed rapidly in recent years, the operation and development of the tourism market is still very far behind that of developed countries.

At present, many high-end travel agencies and clubs in China still focus on the development of travel destinations, racking their brains to find some special and new travel destinations.

The main reason for this is that China's economic development has only been a few decades, and the rising rich have not yet become so sophisticated in their taste for travel, relying on the combination of travel destinations to meet their needs.

However, this kind of product has gradually become tired and bottlenecked, and this is felt in the operation of Li Yang Group's high-end private club.

So how to make a breakthrough, it is natural to weaken the destination of the trip, but to focus on different travel experiences, and the design of travel content that varies from person to person can definitely impress more high-end customers.

Adrian told Li Yang a lot about the products of these high-end travel agencies, he has a close relationship with these travel agencies over the years, and often communicates together, so he is also very familiar with the operation mode and products of these high-end travel agencies.

"For example, you can't find information about Fisher's travel agency on the Internet, and if you want to contact them, you have to pay a hundred thousand dollars for a membership fee and join their club to get their phone number. Then there is an annual fee of $25,000 per year. ”

Li Yang nodded, at this point, he can also learn and learn in the future, go back to run a really high-end private travel club, and also set up a membership fee model.

After all, the real high-end consumer group, they can fully afford the 100,000 US dollar membership fee.

In fact, the setting of membership fee itself is a good screening mechanism, helping operators to filter out those customers who are not very accurate, so as not to waste too much energy on unnecessary people, and better serve those really accurate customer groups.

And the real rich are more willing to pay this due, after all, the threshold mechanism of the dues is a symbol of status and spending power, after all, at their level, money is a string of numbers, and all the consumption that can increase their own sense of honor is worth it to them.

"Of course, joining the club is only the first step, and we, as a hotel, have to pay more to establish cooperation with these high-end travel agencies!" said Adrian.

"We are currently spending nearly a million dollars a year on our hotel to ensure that we have a close relationship with them, and of course, the revenue they bring us is far greater than the cost we pay!"

"Well, yes, this is normal, this is completely a normal operating cost, after all, if it is us, if we want to develop those high-end customers, we may need to pay a higher cost!" Li Yang said with a smile.

Win-win cooperation is an eternal principle, which is applicable in any era.

Li Yang is very willing to chat with Adrian, because he can learn a lot from him, Adrian is a person who likes to share and does not hesitate to share, in the mouth of the hotel staff, he is a very friendly person, he is most of the time with everyone, cares about everyone, and is willing to help every employee in need.

Although in terms of identity, Li Yang is the boss and Adrian is his employee, but at this stage of getting along, Li Yang has already regarded this big brother who is nearly seventeen years older than him as his teacher, and Li Yang admires Adrian from the bottom of his heart.

First of all, he really knows a lot, and he is a real elite in this industry, but he himself never thinks so, he is very modest, as always.

Li Yang's mentality is also very good, although he has achieved a lot of success, he also has his own unique insights and creativity in the operation of hotels and resorts, and has achieved good results.

But he always knew that in this industry, he was still a newcomer, and without the help of the system, he would not have been able to go abroad so quickly and start competing with the real seniors in this industry, and he would never have the opportunity to have a long talk with an industry leader like Adrian.

Adrian is definitely the elite of this industry, he is a top graduate of the world's top hotel management universities, he loves the hotel industry, and he also has a wealth of work experience and admirable results.

He was not French, having come to France from Germany to work and joined the George V Hotel to fulfill his dream, which he had stayed with his parents since he was fifteen.

It was that experience that made him fall in love with the hotel industry, and it was a turning point in his life, and he vowed to work at the George V Hotel one day when he was in college.

He has achieved this goal by now, but this is not the ultimate goal of his life, according to his words, what he wants to do is to help this beautiful hotel go further and become a more dazzling existence.

And for more than ten years, he has been working hard for this.

When the Saudi prince once introduced Adrian to Li Yang, he gave him a very high evaluation, and told Li Yang that no one can do it in the hotel, but it must not be without Adrian, and he hopes that Li Yang and Adrian can collide with new sparks and make the George V Hotel run better.

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