A few days later.

Hangzhou, the headquarters of Youku Video.

At eight o'clock in the morning, in Conference Room 1 of the Marketing Department, many executives of the Marketing Department gathered in the conference room.

Lei Zhengming, director of the marketing department, sat in the main seat, and after seeing that many executives from the marketing department below had arrived, he started today's meeting very simply and directly.

"The content we want to discuss in today's meeting is about the project manager Sun Lu's application for Class A cooperation in the online drama "To Our Simple Little Beauty" a few days ago, and now Sun Lu will give an overview and analysis of this project. ”

Lei Zhengming got straight to the point, without dragging mud and water, and went straight to the point.

For Lei Zhengming's character, everyone is not surprised, the project manager Sun Lu got up from the chair, went directly to the end of the long table, connected her laptop to the projector, and played the PPT she had prepared in advance.

Looking at Sun Lu, who was busy operating the computer, many project managers in the same position as Sun Lu looked at each other, and they were very surprised that Sun Lu applied for Class A cooperation for the online drama "To Our Simple Little Beauty".

Youku Video classifies film and television dramas into four levels, from the highest S level to the lowest C level, for project managers, Class B cooperation and Class C cooperation are their longest contact.

As for Class A cooperation and Class S cooperation, usually this category of cooperation is personally inquired about by the marketing director Lei Zhengming, and the cooperation in this category is usually a big production or a big IP.

However, this does not mean that S cooperation and A cooperation have nothing to do with the project manager, and each project manager has the right to submit an application for Category A cooperation if he is very optimistic about the project he is handling when he is responsible for reviewing the project.

Such a right, each project manager has only one chance per quarter, for people who have ambitions to climb up, such an opportunity is very valuable, if the application for Class A cooperation is approved, then the project of Class A cooperation will be responsible for the project manager who applied for it, and will get a lot of resources from the company, if the final project results are outstanding, the company will give a very generous return, and the promotion and salary increase are close at hand.

The four cooperation categories of Youku video,Class B and Class C are the most common,It is also the most common,Usually this kind of cooperation promotion is carried out on the video platform at most,The intensity of publicity and promotion is not low,But it is extremely limited。

If the project is designated as Class A cooperation, the company will set up a special publicity group, hold a marketing meeting, start a special publicity and marketing plan, and many publicity channels will be opened for this project, and all Class A cooperation is the company's top priority project.

Many project managers do not take advantage of such a valuable opportunity, firstly, because good projects are hard to find, and secondly, it is easy to take risks.

Apply for Class A cooperation, this project successfully passed, if the project has excellent results, it is naturally happy, but if the project smashes the hands, uses a lot of the company's resources but has no benefits, and even makes the company make a loss-making transaction, then the future in the company will be very sad, even if the leader does not give you small shoes, a good face will definitely not have.

Many project managers looked at Sun Lu with different attitudes, some were curious, some were expectant, some were cold-eyed, and some were scoffing, but no one showed it, and there was not the slightest movement in the conference room.

Sun Lu acted quickly and competently, and soon screened the PPT she had prepared in advance.

"Everyone, this is the online drama "To Our Simple Little Beauty" that I applied for Class A cooperation, the theme of this online drama is a youth campus idol drama, with a project investment of nearly three million, and the investor, director, producer, screenwriter, and starring in this online drama are all one person, which is Li Zi'an, who is currently popular, rising rapidly, and ranking first on the list of fifth-tier stars!"

Sun Lu is a woman of about thirty years old, without the slightest timidity in front of everyone, and her speech speed is slightly faster when she is introduced, and she has the characteristics of a very strong working woman, confident and generous.

Sun Lu only made a general introduction, and there was a slight commotion below.

"Li Zi'an, isn't he singing, why did he run away to become a director?"

"I'll go, I wear five hats, and I'm still a pure rookie director, don't want this Li Zi'an to be so crazy!"

"Is Sun Lu crazy? I think this is obviously Li Zi'an's ticket playing, Sun Lu will apply for Class A cooperation for such a project, I think our Lei Gong may have to explode!"

"It's so ruthless, I wear five hats, it's the first time I've seen it in so many years!"

......

There was a commotion in the conference room, but the commotion started quickly and subsided quickly, after all, Lei Zhengming, the marketing director, was still sitting in front, and it was okay to talk about it simply, but it would be easy to be scolded if it was endless.

In the face of the discussions of many executives below, Sun Lu did not have the slightest panic on his face, but seemed to have expected everyone's reaction.

"Everyone feels incredible, don't they? I think Li Zi'an, as a genius singer, suddenly became a director, not to mention, he also holds five positions, it's a bit unbelievable, isn't it?"

Sun Lu smiled slightly, and guessed everyone's psychology with great accuracy.

"Actually, when I first saw this project, my thoughts and hearts were not much different from everyone's, but you might as well think about it the other way, the genius singer turned to the film and television industry, and he wears five positions, is this a topic extremely gimmicky?

And the protagonist of this gimmick is still the currently popular Li Zi'an, if you see such news and publicity, will you be interested in this web drama written, directed and acted by Li Zi'an? Will you want to watch it?"

Hearing Sun Lu's words, the executives below who were responsible for publicity all nodded subconsciously.

This propaganda point is very explosive, in Sun Lu's short sentences just now, they found several keywords that the public is most interested in, if this is used as a propaganda point, it will be easy to attract the public's attention and attention in the early publicity.

It doesn't matter if you want to see the excitement or the jokes, anyway, the popularity is definitely not low.

Therefore, regarding the online drama "To Our Simple Little Beauty", it will have a great advantage in the early publicity, but we all know that if a film and television work wants to become popular, it must either have stars with enough traffic to support the scene, or the quality itself is extremely good. ”

"Obviously, although Li Zi'an is now popular, he is not a star who can stand up to the scene, so if this film and television work wants to become popular, it must rely on excellent quality, and the quality of this "To Our Simple Little Beauty", I can say that it is the best youth campus idol drama I have seen in the past few years, it is a very mature commercial web drama, after watching the sample film, it is difficult for me to imagine that this is a work made by pure newcomer director Li Zi'an. ”

Sun Lu gently tapped the space bar of the laptop in front of her, and the PPT projected on the big screen suddenly turned the page, on which were four stills of Li Zi'an and Zhao Yuqian.

"As we all know, if idol dramas want to become popular now, there are three keys to success, the first point is appearance, in this era when appearance is justice, as the male protagonist Li Zi'an and the heroine Zhao Yuqian, both of them have extremely good looks, I won't say much about Li Zi'an's appearance, I think I want to find a male star in the circle who is higher than Li Zi'an's appearance, it should not exist for the time being, right?"

For Sun Lu's words, many executives in the audience had no objections, and they acquiesced.

"And I want to talk about the role of the heroine Zhao Yuqian, she and Li Zi'an are classmates, 18 years old this year, the role she plays in the play is a quirky, dare to love and hate, simple and cute girl, and the image of this girl can be said to be a perfect match for this setting, in the play she and Li Zi'an have the most popular and cutest height difference at the moment, and the character she shows is the favorite type of many boys at the moment. ”

"So in the first point, in terms of appearance, this web drama is extremely qualified. ”

When Sun Lu said this, she looked at the audience, especially when she stayed on the main seat Lei Zhengming for a moment, and saw that Lei Zhengming didn't react, she was slightly relieved.

"The second point is sweet pets, the third point is interesting, these two points of this drama are also perfectly up to standard, although the routine is the traditional routine of women chasing men, but the male and female protagonists have their own unique personalities and shining points, and even several important supporting roles in the play have their own characteristics, although I only watched eight episodes of the whole play, but it gives people a very comfortable feeling, the breath of youth is coming, and the plot is compact and interesting, which makes people feel like they can't stop. ”

"Of course, this is just my side of the story, there are colleagues from the evaluation team on quality issues, and I will let them evaluate in detail later, so I won't repeat this point......"

Sun Lu's explanation lasted for nearly half an hour, interpreting the all-round aspects of the drama in and out of the play, and then she invited her colleagues from the evaluation team to come forward to make a quality report, and also spoke highly of the quality evaluation team of this play.

"The publicity gimmick is big, the production is excellent, the quality is excellent, and I think there is the potential for a big hit, so I would like to formally apply to Director Lei for Class A cooperation for the project "To Our Simple Little Beauty"!"

In the end, Sun Lu looked at Lei Zhengming with burning eyes and officially made a request to apply in person.

Everyone's eyes looked at Lei Zhengming, and Lei Zhengming, who was the focus of his gaze, showed a slight groan.

Looking at Lei Zhengming, who was silent, Sun Lu's palms were slightly sweaty.

After a long time, Lei Zhengming raised his head.

Sun Lu's application was approved, and the online drama "To Our Simple Little Beauty" was upgraded to A, and Sun Lu was fully responsible for this project. ”

"Adjournment!"