Shen Huan's popularity on the Internet has always been very high.

Even now offline, he is still the king of popularity.

As a prover of Fermat's theorem, as an NBA superstar who led Kobe Bryant and Iverson to win the championship, no matter which new identity it is, it is enough for Shen Huan to maintain enough popularity during this time.

It stands to reason that if it is a star, then he will definitely take advantage of this popularity to hype it up, and then make more money.

But people don't care about these at all, and they don't participate in any advertising endorsements and commercial activities.

Originally, Huaguo's manufacturers were gearing up.

Although Shen Huan has declared that he has quit the NBA and will no longer play basketball, in the land of Huaguo, a genius like Shen Huan will not be cool for another 20 years.

Because Shen Huan is still a great mathematician, a famous movie star, a songwriter, a variety show planner, and a genius who makes it difficult to look at the back of his neck.

As long as there is this gimmick, then the advertising value of Shen Huan will not decrease at all.

In the past, you said that Shen Huan was reluctant to accept advertisements, but now that Shen Huan has accepted Adidas' advertising endorsements, and has accepted advertisements from BMW, Pepsi, McDonald's and VISA, he won't refuse anything else, right?

But for all domestic advertisements, Shen Huan refused.

No matter how much the price is given.

Even if there was a real estate giant among them, he was willing to give a reward of 50 million just to ask Shen Huan to advertise a real estate in a comprehensive business district in Huajing, but Shen Huan refused.

He doesn't like to be constrained by too many ads.

From beginning to end, Shen Huan only had 5 international-level advertising endorsements such as Adidas and BMW.

This made the people of Adidas quite moved.

They are not in a hurry, because Shen Huan has already said that when he goes to Huajing in July and August, he will shoot two commercials and some promotional posters, so that they can be placed in the new school season.

Millions of college students, when they were young, admired Shen Huan very much, and they liked sports even more, so Adidas's product sales already had a basic plate.

In fact, the advertisements that Shen Huan shot for five companies in Mi have already been placed all over the world, including Huaguo.

Now the sales of their five products have increased significantly.

Except for VISA, which has a small layout in China due to its own brand and strategy, the remaining four companies have completely taken the fast train of rapid climbing.

At the door of thousands of McDonald's stores, posters of Shen Huan are posted, and the turnover has generally increased by more than 27% these days.

Pepsi is even more exaggerated, they have already prepared a Coke can with Shen Huan's avatar - Shen Huan wearing an NBA jersey is on one side, and on the other side is a series of symbols and formulas of Fermat's theorem.

This is similar to Adidas's Shen Huan Fermat's theorem limited edition T-shirt, so it was well received as soon as it was launched, and 300 million cans were sold worldwide in just a few days.

Especially in the four countries of China, China, Japan, and Taiji, the total number of cans adds up to more than 30 million cans every day.

If you think about it carefully, the popularity of these young people, as well as their spending power, is really exaggerated.

It is no exaggeration to say that the $4 million a year advertising money spent by Pepsi on Shen Huan has been earned back in just a few days.

Pepsi, which originally felt that the consumption potential had been almost tapped, was dumbfounded, as if it had been beaten with chicken blood, and continued to make several other canned drinks with Shen Huan's avatar.

According to the estimation of Pepsi Cola's senior executives, the sales growth brought by Shen Huan can reach at least 3 billion US dollars.

The money that Pepsi has gained as a result is secondary, and the key is that the brand awareness has greatly increased.

Pepsi only started advertising frantically in the 90s.

Their main focus is the youth series.

Whether it's a movie or TV star, or a sports star, Pepsi likes the kind of young and promising.

In this way, it will bring the young people who drink Pepsi a feeling of the same age and the same kind, so as to promote them to more and more identify Pepsi as the drink that belongs to their young people.

Such recognition is not simple, it directly determines the consumption orientation of young people.

Because of this, Pepsi stood out from so many cola brands and became the second behind Coca-Cola.

But after more than 20 years, Pepsi has still not been able to shake Coca-Cola's entrenched position.

Now it's different.

Pepsi Cola caught Shen Huan, the king bomb.

In the whole world, there is no second genius like Shen Huan.

Whether it is achievements such as mathematics and sports, Shen Huan can be said to be the first in the world, and his influence among young people is particularly great.

Especially now that Fermat's theorem and NBA championships are in the ascendant, this craze is becoming more and more violent.

Seeing Pepsi so ferocious, Coca-Cola couldn't sit still.

Coca-Cola's headquarters in China is located in Shanghai.

Coincidentally, Shen Huan was also in Shanghai in the past two days.

So Ross, the general manager of their Huaguo District, called Shen Huan directly and wanted to visit Shen Huan.

Shen Huan didn't know what happened to Coca-Cola on the phone with him, after all, his advertisement on the drink had already been given to Pepsi, and it was impossible to cooperate with Coca-Cola again.

You want to talk about next year, but next year's popularity should have disappeared, and it has only been less than a month since I signed a contract with Pepsi, so it's too early for them to talk about future cooperation, right?

But Ross insisted on asking for a meeting, as long as Shen Huan gave him an hour of time, even if it was late at night.

For a world-class company like Coca-Cola, the general manager can do such a hard work, and the sincerity is very sufficient.

Shen Huan thought about it for a while, but still agreed to have a tea meeting with him.

The teenager was reluctant to accept domestic advertising endorsements before, but there were actually many considerations.

It's not that Shen Huan looks down on these domestic local manufacturers and brands.

It's because Shen Huan's advertising endorsement fee is too high, if it is added to these merchants, then they will inevitably increase the price of the product.

Besides, Chinese people will not feel jealous and hateful about you earning foreigners' money, no matter how much you earn, but will see it as winning glory for the country.

But if you make tens of millions of dollars in advertising in China, and you are close at hand, they will suddenly feel that you have earned a lot, which is too envious, jealous and hateful.

This will instead cause some damage to Shen Huan's reputation.

Since Shen Huan doesn't care about money, and he is not the kind of person who wants to make money when he sees it, he still doesn't accept these domestic advertising endorsements.

As for foreign ones, there is no taboo.