Chapter 649: Sky-high renewal

Li Bi had already been discharged from the hospital at this time.

She is a native of Huhai, and has studied in Huhai since she was a child, and has studied all the way to the Huhai Conservatory of Music.

This is so typical that it can no longer be a typical Huhai person.

But Li Bi's personality is not like a delicate Huhai person, she and Kong Xiyu in the meteor girl are two completely different looks.

Kong Xiyu is the template of Huhai people in people's hearts.

However, Li Bi, who is so enthusiastic and generous, and always full of vitality, is even more liked by young people.

Young people are full of energy, and of course they like stars who are more energetic than themselves.

Li Bi's home is in the old city, and after she became famous, she bought her parents a big villa in the new area, but her parents didn't live there at all.

Because there are old neighbors who have lived all their lives here, all of whom are old friends, Li's father and mother are reluctant to leave the environment where they have lived all their lives.

With no choice, Li Bi can only squeeze into a 60-square-meter old house with her parents on weekdays - just like when she was a child.

It can also be seen from this that Li Bi looks very modern and trendy on the outside, but she is very traditional on the inside.

She doesn't care what people say about her, and she doesn't feel embarrassed by reporters reporting that she lives in a "civilian area."

When Li Bi went home, she quietly sent Shen Huan the address of her home, saying that she wanted Shen Huan to go to live in her house, and by the way, she could take a look at the efficacy of Yingyue ointment nearby, and deal with it if there was any problem.

Shen Huan thought to himself that if I enter your house with the front foot, the back foot will be able to set the school where our two children go to school.

So the young man politely refused, but he still stayed in a hotel near Li Bi's house, and was ready to wait for two more days to see that her body scars had healed and returned to normal, so he could leave with confidence.

That's when Ross called.

So Shen Huan made an appointment with him in the café of the hotel.

Shen Huan naturally lives in a five-star hotel, which is more convenient for doing this, and it will also prevent many paparazzi reporters from watching.

For example, in a five-star hotel, it is impossible to sell his whereabouts to the paparazzi, but the average hotel can properly leak the news.

When I met Rose, he was a man in his fifties, with a bit of Germanic coldness, but he also spoke with a smile on his face.

"Shen, it's really nice to meet you!" He shook hands with Shen Huan and sat down, and sighed when he came up: "If it weren't for the sluggish response at the United States headquarters, we should have had coffee together at the Coca-Cola headquarters at this time." ”

The young man smiled when he heard this, "Every company has its own plans, and this is nothing." ”

At the beginning, Coca-Cola also contacted Shen Huan and made a tentative offer, but without waiting for them to continue contact, Pepsi directly signed Shen Huan at a price of $4 million a year.

This is also the difference in mobility.

Over the years, Coca-Cola has been a little bloated in terms of execution and action, and it just relies on strong inertia to move forward, unlike Pepsi and Cola.

"But now we have a chance to fix the mistake. Rose smiled and said, "I wonder if you have the will to cooperate with us, Shen?"

Shen Huan was stunned, "What do you mean?"

"Your contract with PepsiCo is only one year, the endorsement fee is $4 million, and the contract break fee is $10 million. Ross said in a good time: "Coca-Cola will help you pay the 10 million and compensate you 10 million." And then we sign a five-year contract, and Coca-Cola gives you $8 million a year in endorsement fees, what do you think?"

Shen Huan blinked his eyes and said bluntly, "No." ”

"Why?" Rose asked, surprised.

He knew the difficulty of his negotiation, but he didn't expect Shen Huan to be so decisive.

The five-year contract is $40 million, plus $10 million in compensation, which is equivalent to 10 million a year.

And Pepsi gave Shen Huan only 4 million a year, and the gap is not generalized.

It takes a lot of courage to turn down a $50 million contract without even thinking about it.

"Because I have signed a contract with Pepsi now, how can I regret it because of money?" Shen Huan said, "Mr. Ross, you have been thinking about it in China for a while, I don't know if you have heard of the saying 'a gentleman loves money and takes it in the right way'?

Rose nodded, "But this is business, according to the contract, you pay the money, then there is nothing wrong...... Don't worry, if there is any news smear here, we at Coca-Cola will help and will not let you be slandered. ”

Shen Huan shook his head and said: "This may be the case for the people of the United States, or it may be the same for many Chinese people." But I can't do it! Thank you for your attention...... If, after a year, you are still willing to come to me, I promise that I will listen to your offer before deciding which beverage company to sign with. ”

Rose's mouth moved, but he still couldn't blurt out the words in his heart.

In everyone's eyes, Shen Huan's most valuable moment for advertising is this year.

After this year's popularity, Shen Huan will be replaced by the continuous pouring of newcomers, and the forgetful people will gradually forget the amazing and brilliant Shen Huan, and turn to like other stars or sports superstars.

Coca-Cola signed a contract for 5 years and will definitely not suffer a loss.

Because you can earn at least hundreds of millions of dollars in the first year, and in the next four years, it is absolutely impossible to lose money if you use half of waste.

But if the first year is removed, and the remaining years are left, it will be very difficult to sign Shen Huan at a high price.

It's not that it's a loss, but Shen Huan's fame is far from being able to support a big brand like Coca-Cola, and it is impossible to become their global spokesperson.

This is almost the end of this business negotiation.

Until Ross left, Shen Huan didn't have the slightest idea of changing his mind.

Ross is also going to go back and discuss with the people in the head office to see if there is any follow-up method.

But!

There are no impermeable walls in the world.

Every business giant company must have its own news channels, and it will definitely arrange its own people in the rival company.

Not to mention oligarchic companies like Coca-Cola and Pepsi.

Not long after Ross returned, the detailed relevant information and the conditions offered by Coca-Cola were all placed in the office of the president of Pepsi headquarters.

Coleman, the president of PepsiCo, was naturally furious.

We finally signed a good spokesperson, you are so despicable to dig into the wall, are you still human?

At the same time, Coleman was a little panicked.

At present, they have adjusted the focus of the next year on a large scale, that is, to focus on the card of Shen Huan.

Billions of dollars in production, marketing, and so on have been involved.

If Shen Huan is poached, he will not only lose all kinds of preparations and plans in the early stage, but also as much as hundreds of millions of dollars in net profits!

More importantly, what do people on the outside think of Pepsi?

You can't keep a spokesperson, so you were poached by someone else's Coca-Cola, it seems that you Pepsi is not good, the grade is too low!!

You say that as an international giant determined to surpass Coca-Cola and become the world's No. 1 beverage group, how can such an evaluation be accepted?

This kind of intangible loss will directly make Pepsi lose a lot!

That's not a loss of one or two hundred million dollars, but a loss of the overall image decline, at least in billions of dollars.

So Coleman immediately called a meeting.

After a group of high-level executives discussed for a long time, they finally made a bold decision.

A day later.

Pepsi officially announced to the world through its own channels that it has successfully renewed the contract of superstar Shen Huan.

The renewal condition is a 10-year global endorsement contract, and the annual endorsement fee is up to 8 million US dollars!!