Chapter 242: Marketing Layout

Just when Tong Shuya was looking energetic, Li Yang made a phone call: "We may go over a little later, by the way, it's okay to play the bamboo and wood piano, right?"

After the torch dance performance, there is a local dance performance, in fact, Li Yang has already seen these performances in other resort hotels, so there is nothing new.

But Tong Shuya, who watched it for the first time, still felt very novel.

The whole performance only ended in more than 20 minutes, which was much faster than Li Yang expected.

"Let's go, wife, take you to watch the sunset!" Li Yang said with a smile.

"Do you still go to yesterday's rock bar?" Tong Shuya said with some excitement, she especially liked yesterday's rock bar, and liked the feeling of drinking and watching the sunset with Li Yang there.

"Go to a place that is more suitable for watching the sunset than there!" Li Yang said mysteriously.

"What place? is it still mysterious?" Tong Shuya looked at Li Yang curiously, Li Yang didn't explain, pulled him into the housekeeper's car, and returned to the AYANA Park again.

The car stopped near the sea.

"Sir, you need to go down that stairs!" said the butler.

"Okay!" Li Yang led Tong Shuya down the steps, and when he was halfway there, Tong Shuya suddenly pointed to the lower right and said, "Oh, that Internet celebrity Ocean Beach Pool turned out to be here!"

Tong Shuya is referring to another infinity pool that Internet celebrities flock to, located on the seaside under the cliff, the wavy pool does not look very beautiful from above, and it is famous because you can enjoy the beautiful sunset in the pool, and enjoy the feeling of the water and the sky meeting the sky.

There was also a seaside restaurant by the pool, Tong Shuya seemed to have guessed something, and continued: "Are you going to take me to that restaurant for dinner?"

"No!" Li Yang shook his head again, and then continued to lead Tong Shuya down the steps.

"Oh, that's it!" Tong Shuya said again, as she saw the pier in the distance that she had seen in the rock bar yesterday.

"Are you going to take me to the pier to watch the sunset?" asked Tong Shuya.

As he was talking, he heard the service staff at the entrance explain to a few female tourists who wanted to enter the pier, "I'm sorry, ladies, because this is a private pier, you can't just enter and visit!"

"You can't enter casually here!" Tong Shuya looked at Li Yang with some regret.

"That's right, otherwise this trestle bridge would have been trampled on by tourists!" Li Yang said as he pulled Tong Shuya over.

"Didn't you let me in, you still ......" Tong Shuya looked at Li Yang a little strangely, but suddenly thought of something.

"Hello, I'm Li Yang who made an appointment!" Li Yang walked over and said to the service staff.

"Hello, Mr. Li Yang, I've been waiting for you for a long time, please come in!" said the service staff respectfully.

"Let's go!" Li Yang pulled Tong Shuya, and under the envious and curious gaze of the few beautiful tourists next to him, he walked onto the trestle.

"How did you do it, is it because you want to buy shares?" Tong Shuya asked as she looked at Li Yang with surprise on her face.

"No, in fact, as long as you make an appointment in advance, you can come in for some money!" Li Yang said with a smile, but did not explain specifically.

"Oh!" Tong Shuya nodded, and was immediately attracted by the scenery in front of her, which stretched all the way to the sea.

Walking to the end of the pier of the pier, surrounded by the sea, it is beautiful.

The main thing is that you can enjoy a beautiful view of the entire Rock Bar and even the entire AYANA Hotel, and there are no other tourists here, just the two of them.

"Wow—it's so beautiful!" Tong Shuya shouted excitedly into the sea.

"Do you like it here?"

"Mmmm, I like it so much!" Tong Shuya put her arm around Li Yang and nodded happily.

"Would you like to have dinner here?" asked Li Yang again.

Tong Shuya raised her head and looked at Li Yang in surprise: "Can you still have dinner here?"

"Of course!" Li Yang beckoned to the waiter in the distance, and the waiter immediately ran over quickly: "Good evening, sir, will I start preparing dinner for you now?"

"Well, let's get started!" Li Yang nodded.

The waiter immediately said a few words on the walkie-talkie, and soon more waiters brought tables, chairs, carpets, and umbrellas, straw banners, various flowers, etc., which symbolize Indonesia's royal family and nobility, to decorate the entire pier.

The waiters work together, some lay carpets, some set up tables, chairs, tableware, candles, etc., and in a blink of an eye, the pier has been transformed into a romantic restaurant full of Indonesian characteristics.

"My distinguished guest, please take a seat!" The table and chairs were set up, and the waiter respectfully invited Li Yang and Tong Shuya to sit down on the seats.

At this time, some service staff brought bamboo and xylophones and other Indonesian musical instruments and placed them on the trestle not far from the dining table, and the three musicians began to play beautiful music.

Tong Shuya looked at Li Yang in surprise, she never expected Li Yang to prepare such a big surprise for her, in the morning she felt that the sound of the bamboo xylophone playing was very good, but she didn't expect a musician to play live at night.

"Why are you so good!" Tong Shuya reached out and grabbed Li Yang's hand on the table, with a happy smile on her face.

Girls love surprises and romance, and obviously tonight's surprise is definitely enough.

Li Yang smiled, seeing that Tong Shuya was happy, he was also very satisfied, gently kneaded Tong Shuya's hand and said, "I just want you to be happy!"

Although Li Yang is not very good at saying any greasy sweet words, in Tong Shuya's heart, this sentence is more real and moving than any sweet words.

"I'm really super happy today, thank you husband, thank you for the surprise you prepared for me, I'm really happy, it's really beautiful here!" Tong Shuya's cheeks blushed with excitement.

The sun in the distance has begun to set on the sea, and the cheerful and melodious melody of the bamboo xylophone and the sound of the waves of the sea play a moving music together.

The service staff pushed the dining cart and brought Li Yang and them tonight's "lobster dinner", which was a set meal composed of five top-notch seafood dishes, each of which was extremely exquisite and full of appearance.

Of course, the price is really expensive, but for Li Yang now, it is nothing at all, and it is worth spending money to experience it once.

After all, eating here is really emotional!

The waiter helped Li Yang pour the decanted red wine into the goblet.

"Distinguished guests, if you need to call me at any time, I wish you a hasten dinner!" said the waiter who specially served Li Yang and them, and immediately walked to the musician's side, standing quietly, and no longer disturbed Li Yang's dinner.

Li Yang and Tong Shuya are left in the small world of the wharf, the sun has slowly set into the sea, the junction of the sea and the sky is golden, and the beautiful sunset is presented in front of Li Yang and Tong Shuya again.

Take a sip of red wine, eat a bite of delicious dishes, quietly enjoy the beautiful sunset, and enjoy the beauty of this beautiful marina harbor alone.

The candles on the table swayed slightly in the windproof lampshade, and the pier was lit up with beautiful night lights, which dotted this sea pier, making it more dreamy and romantic.

In the rock bar, where Li Yang and Tong Shuya sat yesterday, a young couple was drinking juice, admiring the last afterglow of the sunset, and as the lights on the trestle turned on, the wife's eyes were immediately attracted.

looked carefully at the pier, and couldn't help but say in surprise: "Husband, husband, there are people eating dinner on that pier!"

The husband also looked at it fixedly, and said, "Dinner for the rich!"

"I really want to have a meal there, it must be super romantic!" said his wife with a wistful expression.

"I'm trying, when we're on our fifth wedding anniversary, we'll go there for dinner too!" said the husband.

……

After Tong Shuya left, Li Yang stayed alone in AYANA for another night, and learned in detail about the hotel's service standards and procedures for weddings on the grounds that he wanted to hold a wedding here.

They also visited all the wedding venues throughout the hotel, including the wedding venue where Liu Shishi and Wu Qilong held their wedding.

AYANA has a total of 15 wedding venues, whether it is a beach wedding, a seaside lawn wedding, or a church wedding, it can be said that it can meet almost all types of wedding needs, and also meet the needs of users of different consumption levels.

The hotel's wedding services are also very complete, with a dedicated wedding planning and execution department to help guests create the wedding they want.

Not only that, in the next few days, Li Yang also visited well-known local wedding companies, most of which are operated by Huaxia here, and also have headquarters in China, mainly to plan overseas weddings for the wealthy in China, including wedding photo shooting, wedding celebrations and honeymoon trips, etc.

Through many days of visits and understanding, Li Yang has a new understanding of Bali wedding services, and has also found more support for his original ideas, and further improved his own plan.

Li Yang feels that he is learning and imitating those mature hotels, but also to make his own characteristics, in fact, with the area of the Aisenel Hotel, as well as the long and beautiful enough coastline, it is easy to achieve several distinctive wedding venues in the hotel.

In addition to beachside lawn weddings like AYANA, beach weddings, church weddings, etc., you can also incorporate some of your own features here, such as the Bird's Nest wedding venue on the edge of the cliff, the wedding venue that imitates the Lover's Cliff landscape, and even the wedding venue that can be customized according to your needs at any time.

"In addition to the wedding venue, the hotel should also add a suite-style hotel!" Li Yang thought.

After visiting AYANA this time, he also concluded that another reason why it will be popular in China is that it covers a wide range of people, covering low, medium and high levels.

Although Li Yang does not necessarily want to be as full as AYANA, he also has to consider the economic concept of Chinese people, they have money but also pursue cost-effectiveness, and spend money on the blade, and the target group of the hotel is not only the rich in China, but also the middle class.

And the most important thing is that once you put the positioning of the hotel on the wedding and honeymoon, you need to adjust the room structure.

"In the past, Aisenel was mainly positioned as a vacation, aimed at the kind of big families in Europe and the United States, or rich services, so the room types were all large villa rooms designed around vacations.

But I can't let the newlyweds have a wedding and their guests spend a lot of money on a villa, it's not practical!"

AYANA has a number of budget suites, ranging from more than 1,000 to 2,000 rooms, especially on RIMBA's side, which allows guests to come to the wedding with the least amount of money to stay, even if the wedding partners bear the cost, which can also greatly reduce the cost of the wedding, which is one of the reasons why YANA weddings are so popular.

"Just reduce some villa hotels and build a five-story suite hotel like RIMBA!" Li Yang immediately perfected the plan.

"At the wedding, we should also design multiple price packages, and provide different degrees of customized wedding services according to different price points......" Li Yang frowned, thinking seriously about this plan.

He knows that he has a lot to do, this is a very grand plan, every link can not be negligent, and it is necessary to set up a special project team to improve the plan, according to market research, reasonable design, and make their own characteristics.

You must know that the competition in Bali's wedding market is also fierce, if it is only a change in positioning, there is no proper marketing means, there is no unique service, and there is no ingenious creativity, it is still impossible to turn losses into profits, so Li Yang's plan of "carrying out love to the end" involves far more than this little content......

After full research and review of relevant data and data, the team negotiated with the hotel, and finally Li Yang pocketed the hotel at a price of less than 500 million yuan, and the acquisition also entered the subsequent asset transfer stage.

Li Yang did not rush back to China, but continued to stay in Bali, on the one hand to conduct market research, on the other hand, he also began to contact several hotel companies such as Four Seasons, AYANA, and Sky Garden, and further discussed the matter of shareholding.

After previous travel investigations, as well as research and analysis of many travel itineraries on the Internet, Li Yang completely abandoned the accommodation on Lembongan Island in the design of his honeymoon itinerary.

It is only used as a day trip, and the accommodation is still arranged in Bali......

Of course, Li Yang is not in a hurry to buy shares immediately, and he still needs some industry insiders to participate in the design and planning of overseas weddings and honeymoon trips.

So after staying in Bali for more than 20 days, Li Yang also returned to China, and immediately recruited professionals from well-known domestic wedding planning companies and travel agencies.

A new project team has been established in the brand center, which is fully responsible for the R&D and design of service products such as weddings and honeymoons at Nest Bali Resort.

The Overseas Business Department was set up to be responsible for all operations and marketing of the Essenel Resort.

On this day, Li Yang held a high-level meeting in the brand center, and the theme of the meeting was around the operation and marketing of the Eisenel Resort Hotel, and the plan of "carrying out love to the end" written by himself was officially brought to the meeting.

……