"If we want to turn a profit, in addition to providing normal leisure and vacation services, our resort's main services in the future are positioned as wedding photography venues, wedding venues, wedding customization and planning, honeymoon travel and other services. ”

In the conference room of the Brand Center, Li Yang is holding a meeting with everyone to discuss the future operation plan of the Bali Resort.

At present, the hotel is in the follow-up stage of asset transfer, and Li Yang has also returned to China first, and together with the team, he has formed a perfect operation plan with his previous ideas, and is ready to start implementing according to the plan.

"So in the future, all our marketing strategies will focus on our positioning, the hotel is expected to complete all the acquisition work in half a month, and the next two to three months will upgrade the hotel, mainly around the design of the wedding venue, landscape design, and the addition of a suite hotel.

During the construction of all projects, the normal operation of the hotel will not be affected, and we can carry out normal publicity and promotion around the theme and positioning of love, as well as related operational preparations.

For example, the cooperation of various online platforms, vertical media, self-media, and cooperation with major travel agencies, marketing and publicity, etc., I will not repeat these, I believe everyone knows how to do it, how to choose the most appropriate channels and methods.

After the meeting, all departments will also formulate work plans according to our general direction!" Li Yang continued.

"Let me talk about the general direction and some marketing ideas for the future.

First of all, since we are going to focus on overseas weddings and honeymoons, many of our future marketing strategies should focus on this.

When it comes to overseas weddings, everyone will definitely think of cooperating with major wedding companies.

But what I want to know is that this kind of collaboration is only helping us attract customers in the early stage.

In the future, I also want to have my own professional wedding team, specializing in overseas wedding customization services for Chinese, and even make it the feature and core selling point of our hotel.

As for the honeymoon market, I won't go into details......

And the wedding service packages, honeymoon travel packages and other products we want to create will also be designed as quickly as possible.

Finally, I would like to say two more thoughts on our branding.

One of them: the wedding of celebrities or super Internet celebrities, this should be understandable to everyone, if there can be a well-known domestic star to hold a wedding in us, this will have a very good effect on the promotion of our hotel, and may even be more effective than our tens of millions of advertisements.

I want you to use your brains and think about how to do it.

Second: film and television drama investment and advertising cooperation with the theme of the resort hotel, or can play a good role in the promotion of our resort hotel.

I had an idea when I was in Bali, and I was going to invest in a remake of the Korean version of "The Crown Prince's First Love......"

When Li Yang said this, some of the people present had bright eyes, but some people looked confused.

Most of these people here are post-80s and 90s, some post-70s, and the basic ones who have just brightened their eyes are relatively young, obviously they have watched the Korean drama "The Crown Prince's First Love".

"It seems that many people don't know the Korean drama I'm talking about, let me briefly introduce, this is a Korean drama I watched when I was very young, the male protagonist is Cha Tae-hyun who played "Savage Girlfriend", the male protagonist is the son of the CEO of a chain resort hotel group, and the female protagonist is a girl who wants to become a resort, and the plot is an interesting and romantic love story between the two.

This drama almost opened up my knowledge of resorts, and it was because of this TV series that I first heard about Bali and Tahiti, and this TV series has also influenced many girls to dream of becoming resorts

The main thing is that a lot of the plot of this drama takes place in the resort, so I think it's very suitable for the promotion of our resort.

I watched this drama again when I was in Bali, although it is an old routine of Korean drama love, and even some relationship settings are too bloody, but I still think there is value in remakes, as long as it is re-adapted to promote its strengths and avoid its weaknesses, it may be an interesting romantic drama, and even surpass the original work.

And the publicity effect of this kind of film and television drama is far better than us directly spending money on advertising!"

Li Yang knows very well that although he is past the age of watching youth idols or romantic dramas, it does not mean that no one has watched this kind of romantic drama.

"The Crown Prince's First Love" is a type of love idol drama, and the audience is all women aged 16-23, and women in this age group are also at an age when they have a beautiful vision for love and future weddings, and it is the process of forming a view of love and marriage in their hearts.

Women often attach more importance to weddings than men, and film and television dramas have a great impact on young people's hearts.

She once said in her circle of friends that she fell in love with Bali because she watched "The Crown Prince's First Love", and she always dreamed of going there on her honeymoon.

In addition, this romantic drama set in the resort hotel industry can also be a good way to add its own Youcat Inn, This Youshan B&B Hotel, Bali's Love Nest Resort, and Bora Bora Pandora Resort Hotel to the drama and promote it together.

When the time comes, finding a few traffic male and female celebrities can definitely influence a large group of young boys and girls, and write the strongest strokes about love, honeymoon travel, resorts and other concepts in their blank hearts.

……

In the next few days, the brand center formulated one detailed plan and implementation plan after another around the content proposed at the Li Yang meeting, and began to implement it according to the plan schedule.

With the further expansion of the company's business, the team of the brand center has also been further expanded, and the original office space is also a little insufficient, so Li Yang rented a larger office space.

Another more luxurious office building, located not far from the original office building, directly rented one floor as the future office of his company, and planned to establish a group company.

The new construction company is also on the agenda, and according to the current development, it should definitely involve itself in the development and construction of resorts in the near future.

As for the investment and remake plan of the film and television drama "The Crown Prince's First Love", Li Yang is personally responsible, and the members of the project team have also negotiated with the copyright owner of the original Korean work and obtained the authorization for the remake.

On this day, Li Yang made an appointment with Xu Qinghai, and then visited Xu Qinghai in Mingzhu City.

The success of "Transformed into a Cat" made Xu Qinghai, a new director, famous in one fell swoop, and he is currently preparing to make a new movie.

Li Yang didn't ask him to remake "The Crown Prince's First Love", but hoped that he could give some advice and help, after all, he was a professional in this area and knew more people than Li Yang.

"Don't say it, I've really watched this drama, I was still in junior high school at that time, and I still remember the TV broadcast during the summer vacation, and the one I watched was exciting!" Xu Qinghai said with a smile.

"Does Director Xu have any suitable candidates?" asked Li Yang.

"Let me recommend a screenwriter to you first, she has a lot of experience in this area, I think a good script is half the success, the director and the production company are easy to do!" Xu Qinghai said with a smile.

"Okay!" Li Yang smiled, he knew that it was right to find Xu Qinghai for this matter.

"Oh, by the way, I just remembered, you saw her, Jiang Lai, the first time we went to choose a cat, I took her with me!" Xu Qinghai said.

"Oh, it's the screenwriter of "Transforming into a Cat", right?" Li Yang also remembered.

"That's right, what she is best at is romantic dramas, and she has had many excellent works!" Xu Qinghai introduced some of Jiang Lai's successful film and television works to Li Yang.

After listening to Xu Qinghai's introduction, Li Yang was even more relieved, this Jiang Lai is definitely a talented girl, and she was born in 86, she should have also watched "The Crown Prince's First Love", maybe there will be a better interpretation of this movie.

Xu Qinghai made a phone call to Jiang Lai, but he was not too specific on the phone.

Jiang Lai also lives in Mingzhu City, so it didn't take long for Jiang Lai to come to Xu Qinghai's house.

"I don't need to introduce it!" Xu Qinghai said with a smile.

"Mr. Li is good!"

"Hello, talented girl Jiang!" Li Yang said with a smile.

"Mr. Li is too famous! Just said on the phone that he was looking for me to write a script, right?" Jiang Lai was not verbose and went straight to the point.

"Yes, I want to remake the Korean drama "The Crown Prince's First Love", by the way, have you watched this Korean drama?" Li Yang asked with a smile.

"Of course I did!" Jiang Lai suddenly understood Li Yang's intentions, after all, she still had an impression of what this drama was about, "Li is always ready to enter the island resort?"

"Yes, I just bought a resort in Bali, and my investor also has a resort in Tahiti, so I wanted to make a film and television production to promote our resort!" Li Yang said.

Jiang Lai nodded, she has seen a lot of this situation: "This drama is really suitable, but there are a lot of parts that need to be adapted!"

"Yes, this drama is indeed some years old, and many of the settings and plots in it seem to be too bloody and old-fashioned now, it would be great if a brand new story could be written!" Li Yang said with a smile.

"The overall structure of this drama is not bad, I will do my best to write a story that is more in line with the current market and the aesthetics of young people!" Jiang Lai said with a smile, "But I need to understand Mr. Li's needs and some promotional content that needs to be presented in the play!"

Li Yang smiled, Jiang Lai was really professional and knew his intentions very well, Li Yang simply told Jiang Lai some of his thoughts.

In fact, he didn't want the movie to be too commercial, so he didn't ask for the transition to show his resort hotel in the TV series, just to the point, otherwise it might backfire.

The psychology of the audience is actually amazing, and if they find out about your business intentions, they will feel like they are being forced, which is why businesses are becoming more and more fond of soft advertising nowadays.

"That's basically it, you can just play the rest!" Li Yang could also see that Jiang Lai was a smart person, and he also understood his intentions, so he could handle this well.

"Well, I have a general understanding of Mr. Li's thoughts, and I am confident that I will give you a satisfactory script!" Jiang Lai said confidently, romantic dramas themselves are what she is good at, and when she chatted with Li Yang just now, she recalled how she felt when she watched "The Crown Prince's First Love" when she was young, and her heart suddenly burst with inspiration.

Although this drama is very old, it is rare to see a romantic drama set in a resort hotel in China, with beautiful scenery, beautiful islands, beautiful love, these beautiful things put together, they are all a beautiful story that people yearn for.

Li Yang quickly signed a contract with Jiang Lai's company, Jiang Lai expects to publish the outline and mission biography in a month, as well as the synopsis of the episode, etc., after which he needs to have relevant discussions with Li Yang, and then start the creation of the detailed script of the episode, which will take two or three months at the earliest.

If you add the follow-up filming and production, this TV series will not be released until a year later at the earliest.

However, Li Yang also knows that the publicity method of film and television dramas is a relatively slow method, and this publicity method is also used as a long-term strategic plan.

……

While Li Yang was busy with the remake of "The Crown Prince's First Love", all the employees of the overseas business department gradually started their respective work according to the plan.

Although the hotel has not yet completed the transfer of all assets, there is still a lot of work to be done in the early stage, such as Jiang Weiyi, who is in charge of the wedding business, and is also a well-known wedding planner that Li Yang has dug up with a lot of money before.

Using his network resources, he contacted a well-known architect on Hong Kong Island and cooperated with her to design the wedding venue of the Love Nest Resort.

Jiang Weiyi's previous company was affiliated with a well-known wedding planning company on Hong Kong Island, and she specializes in providing customized services for overseas weddings in Huaxia, with rich experience and resources in the circle.

It is also very aware of the domestic market demand and user preferences, and also accurately grasps the world's most advanced wedding trends.

As for the design and construction of the new suite hotel at the Love Nest Resort, Li Yang is in charge of it, and he plans to hand over all this part of the work to the system.

On this day, Li Yang went to visit the four star cats who had just returned from the crew, and these four cats currently have their own offices, and there are special agents and assistants responsible for their business activities.

After seeing Li Yang, the four cats immediately meowed over, rubbing all kinds of rubbing.

But when Li Yang saw the orange that seemed to have lost a lot of weight, he suddenly found that all the hair around its buttocks was gone, revealing the pink and tender buttocks, although the picture was very magical, but Li Yang asked with some concern: "Why did the hair on this orange butt shave off?"

"When I was in the crew before, the food was too good, and the oranges gained a lot of weight, and I couldn't even lick and clean up the hair around my buttocks, which caused some problems with the skin near my buttocks.

The veterinarian recommends shaving all the hair around his buttocks so that we can get him on and clean up!

At present, we are giving it a reasonable weight loss, and we will continue to do this until it completely regains its healthy weight, so as not to have its skin disease recur!" explained the assistant Xiaolin.

"Oh!" Li Yang knows, and it is true, the cat will clean up all parts of its own hygiene every day, but the orange is too fat to reach its buttocks, so shaving the hair there is the best and most reasonable way.

Li Yang touched the orange, and the guy immediately fell sideways to the ground, and the two hind legs were crossed and stacked together, and the pink buttocks immediately showed a magical curve, just like a baby in open crotch pants, which made Li Yang laugh.

Fortunately, there was no way to see the appearance of his buttocks before Tangerine, otherwise he would definitely be depressed: "I don't want to lose face!"

……

[Thank you Taiyuan Lao Zhang for rewarding 20,000 book coins and becoming the hall master of this book, thank you brothers for your rewards and monthly passes!]