"We all know that Yuanfang Group was originally developed from Jinbolo, at that time in your hometown of Beitong City, there should not be any Western-style fast food restaurants, I am curious, how did you come up with the idea of making fast food at that time?"

The reporter took a small notebook, looked at Zhou Fangyuan, and asked with a smile.

"Freshness, mainly, after all, as you said, there was no Western-style fast food in Beitong City at that time, and even if a few people knew Western-style fast food, it was basically known outside of Beitong. No matter how big or small, this is a blank market, at that time, our family actually didn't have much money, the risk of doing business was a bit big, and we didn't know if we could succeed, in fact, we were constantly trying to open a store at the risk of failure. ”

Zhou Fangyuan said.

"I found that after the establishment of Kinbolo, business has been good. At that time, you chose to join the way to choose to expand rapidly, and in a short period of time the number of franchise stores exceeded 100, but now many voices in the society believe that the franchise model is a destruction of the brand, I want to know what you think of this statement. ”

In fact, it can be said that there are drawbacks, and the specific situation should be analyzed on a case-by-case basis. Since you have some understanding of the situation back then, then you should know that in terms of our domestic situation at that time, the biggest and strongest should be a group of foreign companies led by Kende Chicken McDonald's, they have existed for a long time, have a big reputation, and have strong capital, and as soon as they enter the country, they quickly become the leading leaders in the field of fast food. As a rising star, if Kim Polo wants to compete with these big companies, he must change his concept. At that time, a large number of domestic markets were in a blank period, and foreign companies such as Kende Chicken and McDonald were unable to expand to the whole country in a short period of time because of their different business philosophy. At that time, we hoped to take this opportunity to seize the market as soon as possible, so we chose the way of franchisees.

The advantage of this method is that it expands rapidly, and it can return funds faster, while reducing the financial pressure on the company's development. Of course, there are also shortcomings, the franchise store is not easy to manage firstly, and secondly, the internal supervision is also difficult, take the accident that happened in the sea market before, it is the direct store of the gold ball in the sea market, there will still be all kinds of problems, and it is even more inevitable that other franchise stores will be like this. However, we have strengthened our internal management, and at the same time, the supervision department within the group will also carry out reforms, strengthen the internal supervision function, and try to nip all hidden dangers in the bud. ”

Zhou Fangyuan replied with a smile.

......

"Regarding the game, we all know that the first self-developed game produced by Far Away Games is Plants vs. Zombies, which caused a sensation around the world back then, and as far as I know, this game was developed by Mr. Zhou, so can you tell us where the original idea came from when developing this game?"

"The original idea actually came from a bonsai at my parents' house. ”

......

"The movie The Shining has set a record for a small-budget film, and this film has also been rated as one of the scariest movies, may I ask the creative ...... of this movie"

"From ......, of course"

......

The reporter of "Time" asked one question after another, and Zhou Fangyuan answered one by one.

The two cooperated quite tacitly, and Zhou Fangyuan also answered most of the questions that the other party was interested in.

Through these questions, his image becomes plump little by little.

A few days later, the latest issue of "Time" was released, and Zhou Fangyuan appeared in front of everyone around the world as the cover character.

Through this report, he was portrayed as a young genius, starting from selling grilled sausages, and getting involved in catering, entertainment, Internet, agriculture and other fields, starting from scratch to create the behemoth of Yuanfang Group worth tens of billions today. Regarding the specific value of Yuanfang Group, there is no complete estimate at present, mainly because the industry involved in Yuanfang Group is too complex, and the group is not listed, so it cannot rely solely on the stock price for valuation, so the evaluation is very difficult.

But according to what Yuanfang Group currently has in its possession, such as many farms in China, the brand of Jinbolo, a large number of game IPs of Yuanfang Games, so many Internet companies, mobile phones and operating systems of Yuanfang Technology, tempered glass of Beitong Glass Manufacturing Company, Corning's shares, Blizzard's shares, Marvel's shares, Disney's shares, Capcom's shares, and a series of shares, saying that it is worth tens of billions of dollars, it is all too little, and it is no problem to exceed 100 billion.

And among all this wealth, Zhou Fangyuan himself accounts for at least more than sixty percent of the shares, and there are still many parts of the rest that belong to the Zhou family, and there are very few shares that are really outflowing.

From an ordinary family to hundreds of billions of dollars, Zhou Fangyuan has turned around gorgeously, and through the report of "Time", he has become one of the idols of young people around the world. Of course, it has also become the dream lover of countless girls.

If it was just that, it would have been, but with Zhou Fangyuan appearing on the cover of "Time", it suddenly became the object of attention of the global mainstream media.

Magazines such as People and Forbes have also come to the market.

Among them, Forbes can be said to be the most influential, of course, not as big as "Time", but you have to see how you understand this problem.

Time is more serious and focuses more on the interviewees themselves, while Forbes is more specialized, focusing only on wealth.

At the beginning of the 20th century, Scottish journalist Forbes came to New York with dreams and pursuits to try to carve out his own in this vibrant city. With his extraordinary shrewdness and wisdom, he soon became the nation's premier financial journalist. In 1917, at the age of 37, Forbes independently founded the country's first magazine that reported purely business news, but he used a very different way of reporting than it did in those days. He opposed the boring business numbers that were prevalent at the time, and insisted on focusing on the people who controlled the business.

For 90 years, Forbes magazine has been advocating entrepreneurship and innovation under the slogan "Focus on the Practitioner and the Doer". It is precisely because of its clear positioning and unique in-depth reporting that Forbes is the only publication among the major business magazines in the United States to maintain 10 consecutive years of continuous growth, and its audience is the largest among business magazines, reaching 5 million in 2003.

Over the years, Forbes has gradually established its own unique style in the business field, and gradually developed into a well-known international mainstream financial media group, which created the "rich list" to attract global attention every year, Forbes Group's total assets exceed one billion US dollars, and the Forbes family has created a miracle of winning the world with a magazine for three generations. And celebrities from all walks of life are also proud of the Forbes list, and the list of heroes changes every year.

Especially with the increasing importance of Huaxia in the global economy, Forbes's attention to Huaxia has also been strengthened. Forbes came to China with its mission and positioning. The Chinese edition adheres to the consistent purpose of advocating entrepreneurship in the parent journal, and creates a wealth creation tool for high-level corporate decision-makers in China who pursue entrepreneurial values and free enterprise spirit. Along with Fortune, BusinessWeek and The Economist, Forbes is one of the four major financial magazines with a global reach, and the magazine's rankings have become indicators of economic trends.

The figure of Yuanfang Group's assets of more than 100 billion US dollars is actually given by Forbes.

They also made a special list, in the table, is the value of all the industries under Zhou Fangyuan's name, the most valuable of which is undoubtedly the Android system, smart phones must lead the trend, which is seen by many people, and the current mobile phone market, in addition to Apple has advertised, they are developing the iOS system, although there are other companies that claim to develop their own systems, but the discerning people can see that this, perhaps Apple is the most likely to come up with a new system, not to mention, there are professionals who have conducted investigations, and the final results show that in the Android system, there are a large number of patents that Apple can't bypass, that isOnce Apple successfully develops the iOS system and manufactures their own mobile phones, then each mobile phone will also have to pay a lot of patent fees to Yuanfang Technology, that is to say, today's Android system, for now, has mastered the future.

Considering the market prospects of smart phones, at least, the Android system alone may already be worth hundreds of billions.

But this thing is virtual.,Because no one knows whether the Android system can really lead the way.,When will a new system appear.,Android can be replaced.,So the system is the most valuable.,But it's also the least valuable.。

In addition to the system, the massive IP mastered by Yuanfang Group, such as games, film and television, animation, and literature, all of which have considerable development prospects, and their potential value is very, very huge.

Then there are those Internet companies, after experiencing the Internet winter at the beginning of the new century, the Internet has recovered rapidly, and the Internet ecological closed-loop model of Yuanfang Group has gradually become more well-known by more people. At a time when others are still thinking about how to develop, Yuanfang Group has been ahead of everyone, and the value of such a huge ecological closed loop is undoubtedly quite huge.

In short, taking all of this into account, Forbes finally gave a figure of 100 billion US dollars, but in fact, including themselves, they all know that this figure is estimated to be directly increased tenfold in a short time.

Therefore, they positioned Zhou Fangyuan as the richest man in China.

A richest man in China in his twenties, and he is still self-made, he can really scare people to death when he says it.

After Forbes, People is certainly not to be outdone. Founded in 1974, People Magazine is a magazine owned by Time Warner Media Group, focusing on celebrities and pop culture in the United States. Every week, People reports the stories of celebrities and ordinary people in an illustrated way. People magazine was originally founded to tell the extraordinary stories of ordinary people, but in addition to reporting on ordinary people and celebrities, the cover of each issue of the magazine is the person the reader wants to know more.

"People" is also one of the most accurate and effective magazines in the world, focusing on mainstream people, not only a large number of exclusive celebrity news pictures, but also in-depth celebrity interviews, gossip without kitsch, emphasizing short articles to cater to the reading habits of the times, because of its precise editorial direction, it has been named the most suitable mainstream magazine to read in the toilet, which shows the wide adaptability of "People" reading.

And now, it can be said that it is to gain popularity, this magazine, which originally focused on reporting the events of people in the United States, found Zhou Fangyuan for the first time, after all, Zhou Fangyuan's fame is too big now, in just a few months, the fame has spread all over the world, even if "People" no matter how much they advertise their status in the global media street, in the final analysis, they also want to eat and make money, such a big hot spot, if they don't get involved, wouldn't it be in vain to give the market to other magazines?

Of course, neither Forbes nor People, they are as good as Time. If you want to evaluate the list of the most famous magazines in the world, Time is undoubtedly the first place.

So who is the second place?

It's simple, Fortune!

Fortune is a magazine founded in 1930 by Henry Ruth, a native of the United States, and mainly publishes research articles on economic issues. It is now part of Time Warner Inc. Since 1954, when Fortune magazine launched the list of the world's top 500 companies, it has always become the focus of attention in the economic circles and has had a huge impact. Fortune magazine has held a series of high-profile financial forums, such as the famous Fortune Global Forum, the annual meeting of the world's top 500 companies.

In 1954, Fortune magazine began to publish a list of the world's 500 largest companies with rigorous evaluation, that is, the "Fortune 500 list", which has had a huge impact since then, so much so that it has become a standard of the global economy beyond countries, nationalities, and cultures. To date, no media outlet has been able to match the "rankings" in terms of impact. This ranking has become an important indicator used by world-renowned enterprises to judge their own strength, scale and international competitiveness, and it is also an authoritative barometer of the world economic situation. Being included in the world's top 500 is not only a great honor for the company, but also means that the intangible assets of the company have increased by hundreds of millions overnight.

Domestically, Huaxia Bank entered the wealth ranking for the first time in 1992.

Fortune magazine has used its influence to hold a series of financial forums, such as the "Fortune 500 Forum" and the "Fortune CFO Forum". In 1995, Fortune magazine began to host the annual meeting of the world's top 500 companies, namely the "Fortune Global Forum", which is held once a year in an attractive "hot" location in the world, inviting the chairmen, presidents, and CEOs of global multinational corporations, as well as world-renowned politicians and scholars, to discuss major issues related to the overall development of the world economy. In particular, the two well-known magazine operating brands "Fortune Forum" and "Fortune 500" still continue to maintain their hegemony in the financial field.

Now, because of the recent rapid growth of Zhou Fangyuan's fame and Forbes' analysis of the Yuanfang Group, "Fortune" has finally set its sights on the Yuanfang Group.

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