Yang Fei's passionate voice kept echoing in the conference room.

"Each theater should work out corresponding promotional offers according to the actual local conditions, and all the preferential measures should be greater than our opponents!

"Promoters are going to go to various retail terminals to promote our products, and in order to match this industry war, we will hold a number of events. First, China Toothpaste planned, in cooperation with the WHO, to carry out oral knowledge tours throughout the country, this activity, we have held last year, achieved good results, this year will continue, and increase efforts to provide free treatment opportunities for dental patients in difficulty. ”

"In addition, we will also carry out a 'clean natural soap powder, clean blue sky action', we will invite a number of famous singers to join, tour in more than 30 major cities across the country, promote the concept of environmental protection, but also for our white laundry detergent promotion. ”

"The second film prepared by Huayi Company will be auditioned for national roles. The title of this audition competition is our beauty anti-dandruff shampoo, and the theme slogan is: Youth is flying, I am so confident!"

“......”

In order to cope with the battle, Yang Fei racked his brains and thought of one strategy after another.

Just now it was just shouting slogans, but now it is talking about actual combat.

Yang Fei's words let everyone see the smoke of gunpowder in the future, and also let them see the hope of victory.

"If it's just these promotions and activities, then we can only be regarded as passive!" Yang Fei said slowly, "We can't always be beaten passively, we have to take the initiative!"

When Wei Xinyuan and the others heard this, they knew that the boss was going to make a big move.

Yang Fei looked around at everyone and said, "How to fight, you will soon feel it." I believe that everyone here is my most loyal partner of Yang Fei, and I also believe that everyone is willing to advance and retreat together with me, so I will tell you my plan without reservation. ”

The crowd pricked up their ears and listened.

Yang Fei said: "The last time I fought the dioxane war, I also mentioned a word, I don't know if you still have an impression?"

Everyone didn't speak, because they couldn't guess what Yang Fei was going to say next.

Yang Fei said: "As a giant of mass marketing, Procter & Gamble has a strong influence in influencing media opinion, and good communication with the mainstream media can guide the public. However, although Procter & Gamble seems to have won the battle of dioxane, the whole war has developed in a direction that is not in its favor. Because, consumers are starting to doubt the credibility of this brand!"

Zhu Zhongnan said: "Yes, many people around me used to be loyal users of P&G products, but recently they have also begun to waver. In the past, it was because there was no better choice, but now, they have three brands to choose from: Meisi, Meifang, and Feiyang. ”

Yang Fei said with a smile: "Mr. Zhu, you are sparing no effort to promote our company's products, which is very good." ”

Zhu Zhongnan said: "This is how it should be. We must first influence the people around us before we can influence more people. ”

Yang Fei said in a deep voice: "In the shampoo formula, in addition to the hidden culprit of dioxane, there is also a healthy killer called silicone oil!"

Everyone's expressions perked.

Yang Fei said: "The scientific name of the silicone oil we usually call is polydimethylsiloxane, which is viscous and does not tolerate water. This chemical, which originated in World War II, was used to provide shock resistance and stability to precision instruments. It was not until the seventies that silicone oil was widely used in the daily chemical industry. ”

Silicone oil did not enter China until the nineties, and was quickly accepted by the daily chemical industry, and has been widely used and disseminated.

So, why do we use silicone oil in our daily chemical products?

Our hair actually has a lot of switches, which are cuticles.

When heated, the cuticle opens, and the cuticle is damaged, and the hair becomes dry and knotted.

Silicone oil is viscous and will enter the open cuticle to fill up, so that it will feel smooth to the touch and look shiny hair.

As a result, everyone feels as if their hair has changed for the better.

"Silky smooth!" is an advertising slogan that many people are familiar with.

The reason why it is silky smooth is because the silicone oil works.

Silicone oil was used as a prosthetic product for women's breast enhancement for a period of time, and after being used for more than 40 years, in the early 90s, it was found that it may cause a decline in human immune function or carcinogenic and was banned in Europe and the United States.

Since then, the remarks about the harm of silicone oil to the human body have quietly emerged.

So, in shampoo, do you want silicone oil?

Due to different habits, consumers in Europe and the United States generally use shampoo first and then conditioner when shampooing, spending two portions.

While most East Asian consumers are accustomed to using a 2-in-1 shampoo, the conditioner market is far from mature.

Based on the above reasons, in order to maximize profits, some merchants make up lies about the harm of silicone oil, and recommend consumers to use silicone-free shampoos. Why does conditioner make hair smooth? That's a secret that merchants don't tell consumers: because conditioners contain silicone oil.

Silicone oil is currently the most ideal and safest shampoo additive due to its safety, smoothness and breathability, which has the effect of protecting, lubricating and brightening hair.

But this statement is not absolute.

Silicone oil is safe and harmless to humans only at a certain concentration.

If the concentration of silicone oil exceeds the standard, long-term use will have an irritating effect on the scalp.

The rumors that the use of a certain brand of shampoo will cause hair loss are not groundless.

Yang Fei is now using the keyword silicone oil to fight an information war in advance!

"Our shampoo contains silicone oil, some of which are included, some of which are not, but we will indicate it in the ingredient list so that consumers can choose for themselves. And some brands of shampoo will not be labeled, only emphasizing the softening effect of the shampoo, which is actually a disguised non-inform!" Yang Fei said, "Let's seize this point and make a big fuss!"

"Remember, we're not against silicone oil, we're against the right not to inform! Consumers need to be clear about their consumption, they have the right to know what potentially harmful ingredients are in the shampoo they use every day, and if they go bald one day, they don't know who the culprit is.

"Our products, the silicone oil content they contain, are labeled, and that's our chance!"

Zhu Zhongnan and others thought to themselves, the boss is really good at fighting business wars!

Moreover, this deployment began to be laid out as early as last year!

A small product ingredient list can also be used to make a big article!