"Well, that's a good idea! But...... I'm afraid that my personality charm is not enough, it will backfire, the spokesperson can be changed, but the boss can't be changed!" Li Yang quipped.

In fact, what Hou Zhengyu said is very reasonable, if he wins the audience's love through the show, it is definitely better to enhance the influence of the company's brand than any celebrity endorsement.

And if you can record the show with Tong Shuya, it can also be used as a good memory image for the two of them.

But the problem is that if he and Tong Shuya fail to win the public's like, it is better not to do it, and when the time comes, they will be criticized for spending money to make shows for themselves, and the commercial intention will be too obvious.

And it is not a good thing to become a public figure, this Li Yang knew very well before, not to mention that he still has to be on the show with Tong Shuya this time, even if he and Tong Shuya are liked by the audience, it also means that he and Tong Shuya will live in the public eye in the future, and there will be no privacy at all.

Even for the sake of the character, I have to live with a mask every day, and one day the character accidentally collapses, I am afraid that the impact is far less than the positive impact that was produced at the beginning.

The spokesperson can be changed at any time, but his identity as the founder of the company cannot be changed, so Li Yang naturally can't do this when weighing the pros and cons.

"Well, what you said is that this is indeed what we lack to consider!" Hou Zhengyu is also a smart person, and immediately guessed the deep meaning contained in Li Yang's words, and also felt that they were too idealistic before, only seeing the benefits and ignoring the potential crisis.

"Okay, Mr. Li, the amateur group can be selected through the activity, or it can be used as a marketing gimmick!" Hou Zhengyu paused and continued.

"Well, this is good, by the way, we can add some additional activities, such as free honeymoon trips, free wedding photography and other prizes, to increase the influence of our show!" Li Yang said with a smile.

"Okay! This kind of activity is also designed in our later marketing execution plan!" Hou Zhengyu said with a smile, and then continued to tell Li Yang about the follow-up content of the plan.

For example, the specific implementation plan and time node, etc., can be described as very detailed, and even the detailed plan for pre-marketing has been made, and various budgets and effect estimates are available.

"Very good, Zhengyu will implement it according to your plan!" After reading the whole plan, Li Yang nodded with satisfaction, although it only took less than two days, the whole plan was very perfect, and they also thought of everything Li Yang thought of, so he didn't have anything to add, everything just waited for the results to speak.

……

In the next few days, the project team began to contact the TV station as planned to discuss cooperation in the creation of the program "Let's Get Married".

Hou Zhengyu even went into battle in person, led the team to contact the three TV stations planned many times, to discuss the specific matters of cooperation, after more than ten days of negotiations, Zhijiang Satellite TV showed a strong desire for cooperation, not only promised to give the prime time, but also the price is also very beautiful, and the program schedule of Zhijiang Satellite TV is also suitable, just can be broadcast in three months.

Therefore, it was finally decided to cooperate with Zhejiang Satellite TV, and the entire production team was handled by the TV station, with Li Yang Company as a partner and investor.

After signing the relevant contracts, Zhejiang Satellite TV and Li Yang Company launched the project at the same time and began the stage of inviting celebrity guests.

According to the requirements of the initial cooperation, the program team successively contacted the star guests identified in the program plan, and successfully invited those target guests.

After all, although the name of the show is "Let's Get Married", it uses celebrity love and marriage as a gimmick, but it does not force celebrities to get married in the show.

According to the plan drawn up by the show, if the star is unwilling to really get married, then the effect of marriage in the show will be presented in the show by simulating marriage and experiencing marriage.

The whole project went very smoothly, and soon the celebrity guests were confirmed.

The Essel Resort has also completed the transfer of assets and officially changed its name to Nest of love. Li Yang led the design team to the Love Nest Resort Hotel to upgrade the hotel as a whole.

The design team quickly developed a design plan and designed a total of five fixed wedding venues, including two church-style wedding venues, a lover's cliff landscape lawn wedding venue, a terraced flower sea wedding venue, and a studio-style custom interior scene wedding venue.

In addition to the previous cliffside bird's nest wedding venue, there are a total of six unique wedding venues.

In addition, the hotel's private beach and several beautiful lawns can be transformed into wedding venues at any time, and the design team has even designed a variety of set renderings based on several scenes.

In this way, the hotel can have nearly ten wedding venues and more than 10 different styles of weddings, and can also be directly customized according to the needs of users.

With the determination of the design plan, the renovation of the hotel has also begun, and the construction site of the suite hotel has also been planned, and Li Yang handed over the system for upgrading and construction.

The plan is to build a five-storey, 120-suite hotel building.

The construction of various projects began in a closed environment, and Li Yang also finalized the shareholding with AYANA, Four Seasons, and Sky Garden, each of which plans to invest 100 million yuan.

When Li Yang returned to China, all the product designs for the Love Nest Resort had been completed, including wedding packages and fees, as well as honeymoon packages and fees, as well as the fees after different products and packages were combined.

In addition, all service processes and standards, including new products, have been formulated, the new team has been expanded, various operations have been carried out, and the marketing work has entered the second stage.

"Mr. Li, these are the cooperation prices given to us by various aviation companies!" Sun Rui, the manager in charge of tourism product design, handed Li Yang a cooperation quotation from the aviation company.

According to the previous wedding package design, the product can include round-trip air tickets, and even some luxury packages will give away guest tickets directly, of course, the wool is also out of the sheep.

This kind of ticket can be purchased from the airline company according to the group ticket, and even establish long-term cooperation to get a very preferential ticket.

The prices of each airline naturally vary, and when they make a choice, they should not just look at the price, but consider it comprehensively.

Li Yang looked at it, Tong Shuya's Air China is among them, and the company's flights to Bali have the most domestic flights, the cooperation price is also acceptable, and the company's main customers are also very compatible with their future customer base.

"The first choice is Huaxia International Airlines, these two alternatives!" Li Yang said, and a thought came to mind.

In the future, he will inevitably become a big customer of Huaxia International Airlines, and even in the future, out of strategic considerations, he may take a stake in the company, and then he can help Tong Shuya get more special treatment and make her less hard.

Of course, in Li Yang's planning, it is the best result for Tong Shuya to voluntarily return to the field of pianist one day.

Just after meeting Sun Rui and others about tourism products, Hou Zhengyu came to Li Yang's office: "Mr. Li, the chief director of the "Let's Get Married" program team wants to talk to us in detail about the content presented in the program, and he came up with a detailed plan, want to discuss with us, do you want to go over?"

"Okay, it just so happens that I don't have anything to do tomorrow, let's go together!" Li Yang still attaches great importance to this show, if the show effect is good enough, his resort hotel can be an instant hit, so there is hope to directly complete the task requirements of the system.

The next day, Li Yang flew to Hangzhou with Hou Zhengyu and several main persons in charge of the project team, and arrived at Zhejiang TV in the afternoon to meet with the planning and chief director of "Let's Get Married", as well as several directors.

At present, the planning of the entire program has been completed, the relevant planning work in the early stage has been basically completed, and the star guest lineup has also been determined.

The show signed a total of five pairs of celebrity couple guests, of which three couples are regular guests, and the other two couples and amateur couples are alternately presented guests.

"Theoretically, four pairs of guests will be observed at the same time in each episode!" said Ma Zhijiang, the chief director of the show.

Li Yang nodded, and then carefully looked at the distribution of several pairs of celebrity guests, the popular star couple is among the regular guests, and the other two pairs of fixed guests are also famous and characterful, these three pairs have film and television stars, music stars, and even pianists.

Among the non-regular guests, there is a pair of women who are super Internet celebrities, and the men who are also e-sports players, and the other pair covers the sports world, and the traffic and audience of these two pairs are very good.

The five pairs of celebrity guests cover almost all audiences in most fields, and their reputation in the circle is very good.

"In addition to the star's home, the main shooting location of our season is your company's Youmao Inn No. 2 store, and of course, other local tourist attractions in the city will also be included during the period.

In addition, there is a mountain homestay resort hotel, and Ranwu Lake International RV self-driving campground.

Last but not least, the Love Nest Resort Bali. Ma Zhijiang said.

"According to our plan, in addition to the content of family life, three groups of regular guests will stay at Youmao Inn, Youshan B&B Resort Hotel, and Ranwu Lake International RV Self-driving Campground, and the three venues will be filmed at the same time to record the life of couples there.

After that, the three groups of guests will have a venue exchange according to their needs.

If there is a schedule problem during the period, it will be made up by the program of non-regular guests.

The specific shooting schedule will be formulated according to the star schedule and sent to you!"

"Hmm!" Li Yang nodded.

Ma Zhijiang continued: "The content of the first three venues and celebrity family scenes will be broadcast as the first eight episodes of the program, and the content of the last four episodes will all be the content of the Love Nest Resort as the background, two of which are the life records of the guests in the hotel, and the last two episodes are wedding content.

Among them, the vacation and simulated wedding parts can be filmed at the same time, and the real wedding of the amateur and the pair of Internet celebrities can be recorded separately and then edited together. ”

"Hmm!" Li Yang nodded, at present, it can be determined that only the Internet celebrity couple can get married directly in the hotel, and the other four groups of stars are only participating in the simulated wedding experience.

In fact, among these groups of guests, Li Yang still hopes that the pair of popular stars can really choose to get married in their hotel, but the wedding involves people's private lives, and some people have their own ideas, and they can't control other people's choices, and there is no way for people to confuse weddings and shows.

The only thing I can do may be to use the simulated experience of this show to make the pair of stars really like their hotels and wedding planning services, and change their choices.

Ma Zhijiang talked in detail about the content and direction of each venue, which is similar to a script.

Although it is a live-action observation show, in order to present more interesting content to the audience, in fact, the show still has a certain script, this script is not a script like a film and television drama, except for the specific description of some filming locations, there are no restrictions on the content and lines to be presented by the guests.

In the script, some activities are set in advance for each couple, such as when they are at home, in addition to their daily routines, guests may be asked to deliberately show daily content requirements such as doing housework together, cooking together, going shopping together, making travel plans together, or preparing surprises for each other.

During the trip, some designated activities will be designed, and even some interesting and meaningful projects will be added temporarily according to the communication of the guests, and even a marriage proposal will be designed to increase the effect.

In fact, these contents are designed by the program team according to the estimation of the audience's preferences and the control of the program effect, and Li Yang and them do not need to participate in the discussion.

However, as for the content that you want to present in the program in places such as Youmao Inn, Youshan B&B Resort Hotel, and Ranwu Lake RV Camp, it needs to be discussed and determined by both parties.

Li Yang belongs to the investor, and the program team naturally needs to understand and meet Li Yang's requirements, listen to their opinions, and better show Li Yang's hotels and products in the program.

"These are some of the frameworks we have designed in advance, and we need to listen to your opinions!" Ma Zhijiang said.

"Well, the design in your plan is not bad, and the advertising content is naturally integrated into the program, which is very good, we just want soft implantation, so I hope you will abide by this in the later presentation!" Li Yang said.

immediately looked at Hou Zhengyu: "Tell Director Ma about the content that each of our hotels wants to focus on, and send them a copy of our copywriting content later!"

"Okay, Mr. Li!" Hou Zhengyu nodded, and immediately connected his computer to the big screen, put the copywriting content PPT on the big screen, and began to give the program team a detailed introduction to the content to be presented in each store.

Listening to Hou Zhengyu's narration, Ma Zhijiang secretly breathed a sigh of relief in his heart, fortunately, Party A this time is a sensible person, who understands TV programs and marketing.

Otherwise, like some Party A, they insist on saying the name of the product several times in the show, and they can't wait to say all the selling points and advantages of the product in each episode of the program, and they want to say everything, but the audience doesn't remember anything, but the audience is disgusted by the audience, which is counterproductive.

And the program team is also very distressed when balancing the audience and sponsors.

……