"Do you have any good ideas about the star wedding plan proposed by Mr. Li, speak freely, and come and listen!" Hou Zhengyu said at a marketing meeting on the Love Nest Resort.

At present, the marketing department of the brand center has begun to carry out multi-channel publicity for the Love Nest Resort in Bali, but because the hotel has not yet completed the transfer of all assets, the early publicity is mainly in the vertical media and the new media of the industry, and do some publicity about the news and information of the founder of the Youshandu B&B Resort Hotel and several investors to invest in the acquisition of the Bali Aisenel Resort.

And in order to stir up hot spots, he also deliberately borrowed the news that the rich man surnamed Li, who had been popular for a while, bought the Four Seasons Resort Hotel in Tahiti.

If it weren't for Li Yang's blocking, he would almost have directly bought the water army to guide the topic, and deliberately linked the two together to hype up the topic.

But despite this, there are also people on the Internet who have linked the two together, which has caused a wave of heated discussions, but after all, the audience of the topic is not wide, so it did not cause too many waves.

"This is the celebrity couple we recently listed, the top of these are the more well-known stars who have announced their relationship, and they already have plans to get married, like this couple, they just got their license half a month ago, they are the most suitable candidates, both of them used to be traffic stars, and they are still popular stars!" said the marketing manager with a PPT on the big screen.

"But the question is, how can we better work with these celebrities so that they happily choose to have their wedding at our Love Nest resort?

In fact, if it is some second- and third-tier stars, they may consider choosing to cooperate with us for money, and they can get paid for getting married for free.

However, the wedding influence of these celebrities is limited, and the publicity effect of our resort will certainly not be very good.

Unless we use their wedding to create an event marketing, but this is not very easy to operate, and it will cause fire if we don't do it!

But if you choose to be a popular star and get married, I am afraid that you will not change your choice because of money, unless we are fortunate enough to choose the place of marriage in their hearts is ours, but we will not consider this probability for the time being!

We need to come up with a more secure solution, so I hope you can use your brains, speak freely, and talk about ideas, which is the main difficulty we are facing at the moment!"

The crowd was lost in thought, and this was indeed a tricky question.

If you talk about business cooperation with celebrities, but the wedding is a private matter and a major life event, and an overly commercial cooperation is estimated to not impress the stars, especially the popular stars.

And they also have to consider the cost and effect of this marketing, and they can't throw a bunch of money and get the effect.

"I don't think we can follow the current conventional thinking, we have to jump out, because I think according to this line of thinking, no matter how you talk about it, it feels a bit stiff!" Hou Zhengyu said.

If this is the case, Li Yang can also think of it, and the reason why he handed it over to them is definitely to hope that they can come up with a better way.

"Should we ask them first, or one of them to help shoot our hotel advertisement, etc., so that we have a reasonable opportunity to get to know them, so that we can ask or propose that they come to our hotel to marry in informal negotiations!" said a young man.

Hearing his words, many people nodded their heads, thinking that this method was better.

"Well, this method is better, but it's not better!" Hou Zhengyu still felt that this plan was not good enough.

Everyone fell into contemplation again, and suddenly Li Siqi raised his hand and said, "I have a good solution!"

After Li Siqi was transferred from Youshan to the brand center, he has been engaged in his old profession and does copywriting planning in the marketing department, but it is only one of many copywriting projects.

Everyone looked at Li Siqi in unison.

"Say it!" Hou Zhengyu said as he looked at Li Siqi.

......

In the office, Li Yang has just finished reading the schedule of the construction of the Youmao Inn branch, and the second branch has officially opened for business, and the third and fourth branches are also under construction.

"It's time to transfer Jigu Ayi to the brand center to be the first person in charge of this Youshan business department!" Li Yang put down the document and said in his stomach.

There is no one who is more familiar with the operation of the cat inn than Jigu Ayi, after more than a year of grinding, Jigu Ayi has also grown up, and her performance has also made Li Yang very satisfied.

Li Yang took out his mobile phone and called Ji Gu Ayi: "Xiaoyi, I have time to come over today, I have something to talk to you about!"

"Okay, Brother Yang!" replied Jiguayi.

After hanging up the phone, Li Yang took his mobile phone and looked at Douyin, and accidentally saw a video about the program clip of "Daughters' Love 3".

When he saw this video, Li Yang's eyes suddenly lit up, and his face also showed excitement.

"Why don't I do a variety show to promote the resort hotel!" Li Yang said with some excitement, recalling that his RV campground project cooperated with Tencent to produce a reality show variety show, which received very good results.

The show has captured a large number of fans who love self-driving and travel, and has also brought about the trend of self-driving, which can't help but make his Ranwu Lake RV campsite popular, and even more so the entire RV campground industry.

Not long ago, Li Yang learned from the industry association that Li Yang's name was on the list of this year's national tourism industry summit, and Li Yang would represent Sichuan Province at the summit and give a speech on RV campsites.

Dangdang——

There was a knock on the door.

"Come in!" Li Yang responded, looked up, and saw Hou Zhengyu walking in with an excited face, and couldn't wait to say: "Mr. Li, about the celebrity wedding, we just had a meeting, and we collided with a new idea, which is very good!"

"You didn't think of variety shows too, did you?" asked Li Yang with a smile.

Hou Zhengyu was stunned, could it be that Li Yang had thought of it before, so was he not satisfied with this plan.

"Yes, how do you know?" Hou Zhengyu said with a wry smile.

"Really, hahaha, when I was looking at my phone just now, I suddenly thought of the now popular live-action observation variety show!" Li Yang said with a smile, but he didn't expect them to think of a piece.

"Yes, yes, yes, real-life observation variety shows, that's what Li Siqi's little girl said!" Hou Zhengyu laughed, he didn't expect such a coincidence.

"Come on, let's talk about your specific plan!" Li Yang beckoned to sit on the sofa with Hou Zhengyu, and asked the secretary to bring them coffee.

"We can imitate a series of observational variety shows such as "Daughter's Love", "The Man Who Does Housework" and so on, and do an observational variety show with the theme of love and marriage, such as "Daughters' Wedding" or "Let's Get Married", etc., we can choose the filming venue in our hotel, and even directly present a celebrity's wedding in the show, comprehensively show our service process of customizing different weddings for stars, and show our service concept and characteristics.

And with this as a starting point, we can invite some well-known celebrity couples, after all, being able to record their wedding in this way is also a very unique memory!"

"Okay!" Li Yang said happily, the shooting cycle of variety shows is far smaller than that of film and television dramas, and the publicity effect and influence are very good, and even more successful film and television dramas than one step.

The most important variety shows can have more shots and time for them to show the scenery of the hotel and their own services, and will not make the audience rush to disgust.

"Immediately refine the plan according to this idea and start implementing it, the sooner the better!" Li Yang said.

"Okay, let's do it!" Hou Zhengyu said.

After leaving Li Yang's office, Hou Zhengyu immediately called Li Siqi and others to his office and set up a small project team to be responsible for the plan and follow-up work of the variety show.

Not long after, Jigu Ayi also came to Li Yang's office, and Li Yang really hadn't seen Jigu Ayi for a while, and she had basically been working with Hou Zhengyu about some things before.

"Brother Yang!"

"Xiaoyi, you're here, sit down!" Li Yang motioned for Jigu Ayi to sit down on the sofa, although the current Jigu Ayi still looks so young, but the spirit of the whole person has completely faded from the previous immaturity, and he looks capable and mature.

"Brother Yang, is there anything important to call me over?" Ji Gu Ayi asked with a serious expression, she knew that Li Yang was very busy now, and if it was a trivial matter, she would usually say it on the phone.

"It's a very important thing!" Li Yang quipped, "What to drink?"

"Plain water!" said Jiguayi.

Li Yang asked the secretary to pour water for Jigu Ayi, and then chatted with her about some things in the inn recently, as well as some ideas about the operation of the new store.

Ji Gu Ayi talked a lot to Li Yang.

"Brother Yang, are you planning to transfer me to a new store?" Ji Gu Ayi said with a smile, she actually guessed a long time ago that Li Yang would definitely transfer her to a new store, after all, the old store is currently operating very stable, and she doesn't need to continue to stare at it, just find a store manager who can manage it.

"No, the new store must be handed over to you, but our next two new stores will also open one after another, and it will definitely not work on you, so I decided to transfer you to the brand center, and be fully responsible for the operation of the cat inn chain, that is to say, you are not just a single store manager, but the general manager of the entire chain brand, you are responsible for managing all store managers and managing the operation of all stores!"

Hearing Li Yang's words, Jigu Ayi was stunned again, as if Li Yang was going to promote her to be the store manager, so suddenly, and so much so that her blood boiled.

She remembered Li Yang's words again, and remembered the day that almost changed her life.

Li Yang is her Bole, without Li Yang, she doesn't even dare to imagine that she can become who she is today, but she still can't imagine that Li Yang will promote her to be the general manager of the cat inn chain brand again.

"Brother Yang, I, I will definitely not live up to your expectations!" Ji Gu Ayi's expression became firm again, although she was also a little worried that she was not highly educated, and she would not be able to do well and live up to Li Yang's expectations.

After all, there are many highly educated people in the entire brand center, and there are many people who are more capable than her, and she will feel a little inferior and bottomless in her heart.

But after thinking about it, she felt that since Li Yang trusted her, she couldn't postpone it, and she would study if she wasn't capable enough.

"Very good, you have to rely on this bone strength!" Li Yang actually knew Ji Gu Ayi's thoughts, "Don't care about academic qualifications, everything in my company speaks with ability, as long as you make achievements, all doubts will be self-defeating!"

Li Yang also knows that the pressure and challenges she has to face when Jigu Ayi is brought up are unprecedented, but every leap and breakthrough in life needs to go through all this?

Even though Li Yang has a system, he has also paid a lot, to try, to learn, to make himself a novice, to become a real industry insider.

"Well, Brother Yang, I know, I will definitely live up to your expectations!" Ji Gu Ayi said with a firm gaze.

......

Hou Zhengyu knew that Li Yang attached great importance to the live-action observation variety show project, so he asked the staff of the group to work together to formulate a complete plan as quickly as possible.

Everyone lived up to expectations, worked overtime, formed the first set of plans at noon the next day, discussed it after the meeting, and then re-improved and optimized, and completed it at about 11 o'clock in the evening of the same day.

"It's hard work for everyone today, I invite everyone to have a supper, and everyone can go to work an hour late tomorrow morning!" Hou Zhengyu clapped his hands and said.

"Thank you, Mr. Hou!" Everyone was very happy, although the past two days were very hard, but everyone was high-spirited, and now they have completed all the plans, and they have a sense of achievement.

Li Yang didn't expect Hou Zhengyu and them to move so quickly, and in less than two days after the plan was proposed, Hou Zhengyu's team had already formulated the final plan.

The name of the variety show in the plan is tentatively set as "Let's Get Married", and the cooperative media has preliminarily proposed two companies, namely Mango Satellite TV, Zhejiang Satellite TV and Pearl Satellite TV, and the specific choice will be determined according to the follow-up negotiations.

The plan also lists the candidate celebrity guests, as well as the reasons for choosing these guests, and there is a detailed analysis in the plan, including the celebrity's traffic, word-of-mouth, fan audience, recent news trends, and currently filming film and television works, etc.

Of course, the final candidate can only be decided based on actual communication and negotiation.

"By the way, Mr. Li, there will be a group of amateur guests among the guests, and our project team agrees that you and your girlfriend are particularly suitable.

In this way, you will get higher exposure in the program, which can further promote the publicity effect of our brand, and can also increase the influence of our brand through your personality.

You should be clear that brands are cold, especially in this era, this is the importance of spokespeople, binding the originally abstract brand to human beings, you can instantly shorten the distance between the brand and the user.

And if you win the audience's love through the shaping and presentation of the program, then as the founder of our brand, the influence of our brand will definitely be improved by a leap!" Hou Zhengyu asked with a smile.

Hearing Hou Zhengyu's words, Li Yang raised his eyebrows, and really felt that this was a good proposal in his heart.

But when I think about it, it seems inappropriate......

......

[Thank you for the 5,000 starting coins for the feather tip, thank you very much for the monthly passes!]