Chapter Fifty-Six: Kachai Is Not Famous!
In the evening, Xue Wenjing sent a copy of the manuscript she had written to Li Yang, the title of the article: [Analysis of Success Model] An inn that sells cuteness and popularity all over the Internet, Liu Yifei has clocked in, and his monthly income is hundreds of thousands.
Li Yang roughly browsed the content of Yixi, and wrote it very well, all kinds of professional terms and reasoned and well-founded analysis, what eyeball effect, cute economy, broken window theory, consumption upgrading, etc., Li Yang was stunned, he didn't know that he was so powerful, and he unconsciously used so many marketing theories of Niu Cha.
Li Yang almost thought that he was a wealthy student who graduated from Alliston Business School.
But fortunately, this is a new media article, not an academic paper, so listing some professional terms just adds some persuasiveness, and most of the articles are easy to understand, so Li Yang can still understand it.
For example, it analyzes the impact of pets on consumer psychology, in fact, Li Yang has seen similar analysis before, foreign research on pets is far more than domestic, and the pet economy has also been developed to the extreme.
The cuteness of pets is like a Trojan virus to a computer, which can instantly paralyze people's minds, unconsciously produce feelings of affection in their hearts, unconsciously smile on their faces, and minimize their defensive psychology instantly.
Therefore, by binding cute pets to products, you can easily establish trust and emotion between customers and products, which is the most effective way to influence consumers.
Therefore, there have been advertising companies abroad that have long used pets as the most effective link between products and customers, and have been very successful.
In Hijima, the cat economy is also extremely prosperous, and the reason why cats are regarded as a symbol of fortune is not superstition.
There used to be a lot of small shops that did not do well, occasionally there would often be a stray cat at the door, or the store had a cat, the cat lay at the door, or on the windowsill, it would attract some passers-by to come and pet the cat, come and go, these people also began to notice the store, there will also be some people converted into consumers, and slowly the business has become better, so it is regarded by many people as a symbol of fortune.
And this is also the cuteness of cats, the impact on the hearts of consumers, after all, when the homogenization is serious and the user chooses more, how to effectively influence the user's choice direction becomes extremely important.
Of course, in addition to talking about the impact of pets on consumers, this article also analyzes how Li Yang made his own characteristics of cat café, how to use new media platforms to build Internet celebrity inns, etc., which are very reasonable.
After reading the article, you will feel that what you said makes sense, but it doesn't seem to be useful.
Of course, if it doesn't work at all, it's not.
Some of the contents can still allow some people who are willing to think to see some things, such as a change in the way of thinking, or thinking in the direction of business, etc.
This is the value of the existence of these public platforms, and it is also the point where they can attract fans.
Li Yang naturally has no opinion on the content of the manuscript, and saying that he is so professional will also have a positive impact on the inn, so he replied to Xue Wenjing with a thumbs-up expression in WeChat.
The next morning, after breakfast, Li Yang walked out of the kitchen with a water glass, and just took a sip, he saw a transparent jar floating behind the sofa......
I'm rubbing, jar essence!
Li Yang was a little surprised, and thought that he had seen it wrong, so he looked at it and saw that the young man Chai had a big transparent jar on his head, and he ran out of the sofa with a fart, strolling leisurely, calmly, as if the jar itself was growing on its head, and it didn't affect his mood at all.
As if sensing Li Yang, the dog's head turned around with the transparent jar
Poof-
Li Yang squirted out a mouthful of water directly.
"Kachai" is really not in vain!
Early in the morning, where did these two goods get a jar stuck on their heads?
Is this to prove that you are pure???
Today's guy Chai has already been familiar with the cats, so he sleeps with the cats in the hall on the first floor at night, and after Jigu Ayi arrives at the store in the morning, he will put it in the courtyard outside to consume some excess energy and draw a circle of territory.
Wait until the café is about to open before you bolt it to the outside to prevent it from being too enthusiastic and scaring customers, or accidentally running outside and getting lost.
Seeing that Li Yang was smiling so happily, Silly Chai immediately rushed over excitedly, wanting to kiss Li Yang passionately, but the thing completely forgot that there was still a jar on his head, and with a bang, it hit Li Yang's leg, and then looked confused.
Huh?
Why can't I get close to the owner?
Why can't I touch him?
Why can't I move?
Why, why???
Looking at the stupid firewood that was separated by a big jar and tried his best to stick out his tongue to lick himself but couldn't lick it, Li Yang really couldn't cry or laugh.
This IQ should really make a "two fools" combination debut with Erha, there is definitely a place for you in the comedy world!
"I just wanted to ask you, how did you get stuck in it?" Li Yang squatted down and tried to remove the jar.
"Oh, why did this jar put on its head?" Jigu Ayi, who had cleaned up the kitchen, also saw this scene and immediately ran over with a surprised face.
From Ji Gu Ayi's reaction, Li Yang could see that she seemed to know the origin of the jar.
"I guess I can't take these two goods out if I stick my head in them!, but where did this jar come from?" asked Li Yang.
"Poof!" Looking at the silly chai with a jar on his head, Ji Gu Ayi couldn't help but want to laugh, "Before, the cat food was in the bag, which was inconvenient to take, and it was easy to get wet, I happened to be in the kitchen cabinet of the rental house, and I found this big jar with a lid, I took it and washed it in the morning, put it at the door to dry, and prepared to use it for cat food, but I didn't expect ......"
"Haha, did I say that!" Li Yang knew that Jigu Ayi was really a careful girl.
"Can you take it down?"
"Yes!" Li Yang held down the dishonest guy Chai, and then took off the jar on its head, the guy Chai suddenly happily turned his back ears, and his face showed that smirk again, his tail kept shaking, and he stuck out his tongue to lick Li Yang, which was really enthusiastic and unbearable.
……
Today's inn is still in full swing, the heat brought by Liu Yifei has not faded, and the guests who follow the trend are wave after wave, but because the positions of the whole day are booked today, everyone is basically empty, and they can only book the location tomorrow and the day after tomorrow.
At about ten o'clock, Xue Wenjing sent Li Yang another link to the WeChat article, which was the article she wrote yesterday, which had been published on the official account at nine o'clock this morning.
Li Yang looked at the reading volume, and he really didn't rub Liu Yifei's popularity in vain, the reading volume in an hour was almost 30,000, and there were a lot of comments below, saying everything, and the discussion was still very intense.
Some people said that they had opened a cat café and knew the hardships, and admired Li Yang's ability to make characteristics.
Someone seems to have been inspired to write an impassioned long post-reading review.
Some people also say that Li Yang's successful model is difficult to replicate, it is an accident, and it is created by the right time, place and people.
Li Yang almost did not hesitate to forward this article to the circle of friends.
Do you think Li Yang is here to show off?
In fact......
He......
It's just to show off!
……
[Thank you Afrashui for rewarding 100 starting coins, continue to ask for recommendation tickets, ask for collection!]