Chapter 55 Advertising Negotiations
In the morning, the inn café has not yet started to open, and the grand occasion at the door is already comparable to the National Day, except for some of the people who planned to come over today to pet the cat, the rest are all because of Liu Yifei's patronage, to follow the trend to check in.
Almost in the morning, the consumption of the day and even the next day has been fully booked, so the customers who came to the inn after scanning the code and queuing up almost all saw such a scene.
Dear customers, there are 362 people in front of you! It is recommended that you come to the queue the day after tomorrow or pay online to make a reservation.
“???”
"My God, what's going on?" A few girls who scanned the code and received the number looked at their mobile phones with a confused face, and there were more than 300 people queuing up in front of them?
The sisters are very Internet thinking, and they can't come in vain to run all the way, such a bullish queue situation, it is natural to post a circle of friends, post a Douyin Shenma, and have fun.
As a result, a wave of videos about the number of the queue number of the cat inn appeared on Douyin and Weibo, and even some boring people began to compare whose number was bigger.
And a saying has also become popular on Weibo: The farthest distance in the world is not life and death, but I am standing at the door of the cat inn, but there are hundreds of people queuing in front of me.
In the afternoon, Li Yang suddenly received a phone call, the other party claimed to be a media reporter and wanted to interview Li Yang.
Li Yang was a little surprised, he had really seen him for a long time, and there were even media people interviewing him, shouldn't this be the treatment only those business tycoons, what is there to interview with the owner of his own small inn.
Li Yang did not refuse, since he wanted an interview, he would interview him, and he would not get pregnant.
About an hour later, the reporter came to the inn, her name was Xue Wenjing, as her name suggested, she looked quite quiet.
Xue Wenjing introduced herself, she is actually the editor of a WeChat public account in the tourism industry, belonging to a media company.
She also showed Li Yang their public account, which is full of articles about the tourism industry, except for some news trends, basically industry analysis and some opinion articles, the amount of article reading is okay, it looks quite formal and professional.
Li Yang also worked as an editor, so he knew that Xue Wenjing was also here to rub off on Liu Yifei's popularity yesterday.
Xue Wenjing prepared the interview script in advance, which was actually the outline of her article, and she asked one by one according to what she wanted to know.
Li Yang answered all her questions in a foolish manner, and the whole interview process was perfect, at least Li Yang himself thought so.
"Thank you Mr. Li for your cooperation, I should be able to write the article tonight, and I will send it to you to read it when the time comes!" Xue Wenjing shook hands with Li Yang.
"Okay!"
Not long after Li Yang sent Xue Wenjing away, the front desk phone rang again.
In fact, since this morning, the phone has basically been ringing non-stop, and most of them are asking if there are still rooms, whether there is still a location in the café, etc.
Ji Gu Ayi answered the phone, and after chatting with the other party for a few words, he hurriedly said to Li Yang: "Brother Yang, the other party said it was an advertising company?"
Li Yang frowned, after it was really popular, all the bulls, ghosts, snakes and gods came to the door, this just sent away a reporter, and an advertising company?
"Tell him we don't need advertising!" Mr. Li said.
"No, they want to advertise with you, saying they want to cooperate with our Douyin account, and ask if you are interested?" Ji Gu Ayi explained.
"Oh?" Li Yang raised his eyebrows, and suddenly became interested.
He is no stranger to Douyin receiving advertisements, this is the best way for self-media people to monetize, self-media people work hard all day to attract fans and attract attention, isn't it just to be able to take an advertisement to monetize?
"Give me the phone!" Li Yang hurriedly ran to answer the call.
The other party is an advertising company, their customer is a well-known foreign brand cat food distribution company, the company has just entered the domestic market not long ago, and hopes to pay to advertise in Li Yang's Douyin, of course, the form of advertising is to shoot a video with the inn's cat, and then publish it in the account.
Li Yang was happy when he heard this, this is the God of Wealth who came to give him money, so of course we can talk about it.
The other party asked Li Yang for his offer, but Li Yang really didn't know anything about the charging standard for Douyin advertising, so he didn't reply immediately, but asked the other party to add his own WeChat, and now sent him a copy of the various introductions and qualifications of the cat supplies company, he needed to understand, and then give them a quote.
Li Yang also knows that he is not a simple self-media person after all, and he does have a lot of fans on his account at present, and his influence should not be underestimated, so he must not accept advertisements casually, otherwise if there is any problem with the other company's products, it may not only affect the fans of his Douyin account, but also affect the reputation of the inn, which is not a joke.
After hanging up the phone, Li Yang immediately contacted his colleagues from the new media company where he had worked before, and also checked on the Internet to find out how to price the ads on his current Douyin account, and he had a rough idea of how to price the advertisement.
The other party quickly added Li Yang's WeChat friend, and then sent a lot of information to Li Yang, Li Yang took a closer look, it is indeed a regular company, and it also has an official flagship store on Tmall, and the sales and evaluation are good.
Li Yang also checked this brand, it is really a foreign brand, although it has been sold abroad for six or seven years, but it has just entered the Chinese market half a year ago.
Li Yang also knows that although the brands are foreign, they are actually produced by domestic foundries.
However, it can be regarded as a brand that has been around for some years, and the quality and reputation should still be guaranteed.
Li Yang quoted 300,000 yuan to the other party, and his asking price was not low, after all, he had to give the other party room to bargain.
The advertising company did say that it was expensive, and after some bargaining with Li Yang, the price was finally finalized at 250,000, and Li Yang also knew that the budget of the cat food company was definitely more than 250,000.
But other advertising companies still have to make some money, and the price of 250,000 is basically the market price.
Since the other party is also a regular company, and this is not a small amount of advertising costs, the two parties need to sign a contract, go through some formal processes, and negotiate some cooperation details in person.
Li Yang naturally didn't have time to negotiate with the other party's company, so he asked the other party to send someone to negotiate in person, and the last time agreed between the two parties was the afternoon of the day after tomorrow.
After ending the communication with the advertising company, Li Yang was in a good mood, if the final advertising cooperation was negotiated, he would be able to earn 250,000 yuan at once.
The self-media is really making money, an advertisement of 250,000 yuan, catching up with the turnover of his inn for several days, and this is a pure profit, basically no cost.
I don't know if this part of the money counts as the inn's revenue, if it does, then I will be able to complete the task soon after receiving a few advertisements!
But if you don't count, then this is your extra income, and you can easily earn 250,000 yuan, tsk...... Cool crooked!
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[Thank you Pudong Taotao and Silent Yun for each rewarding 500 starting coins, thank you for whether the lie has good intentions to reward 100 starting coins, thank you brothers for your support and encouragement!]