Xu Wangqiu smiled faintly: "There are two main points, first, if the film factory itself distributes, it needs to set up a special distribution team, and the film factory needs to negotiate with the film companies in various provinces, which costs a lot of money; The most important thing is that since it is a free distribution, the price is bargained between the two parties.

Take my "Hoe Rape" as an example, it is 900,000 yuan to be sold directly to China Film Company, and if it is released independently, it will increase the cost of publicity and distribution, and the cost will increase greatly. At the same time, we need to talk to the film companies in each province, and there is only one film company in each province, and it is up to them to decide how much they sell. In the Beiping market, if the Beiping Film Company offers 50,000 yuan to sell it, will it sell it?

As a traveler, Xu Wangqiu knows very well that an important reason for the collapse of Chinese films in the 90s is that the supporting reform measures have not kept up after the unified purchase and sales were broken. The film company is desperately trying to lower the price, whether you like to sell or not, and you are the one who does not lose money. Some people call it "one mother-in-law falls, 30 mothers-in-law stand up". In addition, film studios have to bear their own publicity and distribution fees, and the cost has further increased, and one film is made at a loss; and some films are even afraid to be released after they are made, because they lose even more money from distribution.

The directors of the film studios present were shocked, they didn't think about this problem at all. Now after listening to Xu Wangqiu's words, I realized that the price of unified purchase and sales is fixed, and although it can't make money, it can at least make money; but if the film distribution is really released, the price will be completely decided by the film company, and others can desperately lower the price.

Wang Yang thought for a while and retorted: "If the price is too low and we don't sell it to them, then the film company will have no movies to release." ”

Xu Wangqiu chuckled and said: "You forget about foreign films, China Film Company can introduce foreign films." Our films are not distributed to China Film, and China Film also has to eat, so we can only distribute foreign films in large quantities. Cinemas don't run out of movies. Why can it be freely distributed abroad? Because others practice the theatrical system. Take Los Angeles as an example, there are many movie theaters in Los Angeles, and these movie theaters belong to different theater companies, and most of the movie theaters in the whole United States are concentrated in the hands of five or six theater chains. To put it simply, our cinemas are in the hands of China Film, while the cinemas in the United States are in the hands of five or six companies similar to China Film. The studio is talking to these companies, who gives the price high, and whoever opens the conditions well, will give the film to whom. We now have only one company in a province and only one company in a city, and we are completely in a state of monopoly, and we are not qualified to negotiate terms with others. It is right to break the unified purchase and sales, but at the same time as breaking the unified purchase and sales, the cinema system must be released, otherwise there will be big problems. ”

Several factory directors understood and realized the problem. They originally thought that Xu Wangqiu was a little doll, but they just watched a little film theory and didn't understand film distribution, but they didn't expect that people not only understood film distribution, but also had a very in-depth study of film distribution.

Zhang Xiaoping frowned and said: "If you don't break the unified purchase and sales, the film studio's profits are meager, and there is no way to invest more money and shoot better movies; and the good and bad ones are 900,000 yuan, which is definitely unfair to people who make movies with their hearts." If that's the case, then who cares to make a movie?"

Xu Wangqiu nodded slightly and said: "We are all clear about the problem of unified purchase and sales, but it is unrealistic to break the unified purchase and sales in the short term, China Film Company will definitely not do it, and the country will not agree." I think it's better to let China Film give up part of the profits to our film studio. If possible, it would be advisable for countries to implement a tiered box office share calculated on a copy-by-copy basis. ”

Zhang Xiaoping heard this term for the first time, and couldn't help asking: "What is a tiered box office share calculated by copy?"

Everyone else present stared at Xu Wangqiu curiously, wanting to hear what a stepped box office share calculated by copy was.

Xu Wangqiu explained: "As far as the information in my opinion is concerned, there are three main ways to share the box office of foreign films, one is to buy out directly, just like we are now; the second is to divide the accounts according to a fixed proportion, such as 50% in American cinemas, and the remaining 50% for production and distribution; and the third is the stepped account sharing, which is also the most important way to share the accounts. The tiered account splitting is like this, in the first week of a movie's release, the producer can take an 80% share of the box office, while the theater can only charge 20%. As the film gets longer, the studio will get less and less box office. The second and third weeks are around 60%. By the fourth week, it might be just 20%. But overall, the studio can get more than 60%. ”

When several directors of film studios heard that foreign studios could get 60%, they were so envious that their saliva was about to flow out. If this method of account sharing is also implemented in China, each film studio can make tens of millions of profits every year, or even more. But they know that it is capitalism, which is completely different from the situation in China, and they can only think about it.

Xu Wangqiu continued: "The situation in our country is different from that of foreign countries, our film release cycle is particularly long, and a film will be released for 2 or 3 years. It is impossible to wait for the movie to be released and then divide the account like in foreign countries. I think this is better, after the film factory sells the copy of the film to China Film, it will first use the copy to settle the settlement, and the local company will order the copy from China Film and settle the settlement according to the number of copies ordered, and one copy is counted as 10,000 yuan. If the final box office income reaches 20 million, China Film Company will pay an additional 1 million, the box office will reach 30 million, and the film studio will pay 1 million for every 10 million additional box office in the future. This is fair and reasonable, the higher the box office of the movie, the higher the income of the film studio. ”

The factory directors present listened with their eyes lit up, and they all felt that Xu Wangqiu's idea was excellent. Nowadays, the film studio has about 100 copies, and the quality of the film can reach 200 copies. In other words, an average of one film in the studio can get one million. If the film performs particularly well, not only can you get more copy fees, but you can also get more money.

Wang Yang slapped his leg heavily and praised loudly: "I didn't expect you kid to be so proficient in film distribution, this idea is simply great!"

Su Yun also said sincerely: "Xiao Xu, I can't believe that you are so young and have such a deep study of film distribution." People of your level, I can't find a few people in the entire film system. No wonder so many experts can be refuted speechless, and they are so angry that they are hospitalized, there is really a level!"

Several other factory directors also said, "This is a brilliant idea!" and "When we have a meeting tomorrow, we will come up with this idea." ”

Xu Shangchu saw that everyone was convinced, thinking that you haven't seen Wangqiu's real power, after he reported the film and television park plan he wrote to our Magic Shadow Studio, many economic experts thought it was a very forward-looking, and at the same time feasible good plan, and chuckled: "When Wangqiu first came, you all thought he was young, and now you know that he is powerful, right?"

Su Bai heard the factory director present praise Wangqiu, and smiled very brightly, even happier than listening to others praise himself.

However, Wang Yang quickly pointed out the shortcomings: "Your idea is very good, but there is a problem, if the film company does not like it or thinks that the movie is not good, the number of copies ordered is very small, or even not ordered at all, then our film studio will lose a lot." ”

Xu Wangqiu laughed when he heard this, thinking that this is the effect I want, otherwise let those guys who claim to be artists fool around, and they will kill Chinese movies. However, he certainly could not say this, and he made the appearance of worrying about the country and the people: "Isn't this what it should be? If a movie is made, no audience wants to watch it, and it can only be thrown away in the warehouse, and this is a waste of the country's money and the people's blood and sweat! If the audience of the film director and actor is unwilling to watch it, and the China Film Company still pays him hundreds of thousands of yuan to let the film return to its original cost, then he will not understand that he is wrong, and the film studio will not feel that there is anything wrong. Then he will make this next film, and the film studio will let him continue to make it; in this way, they will waste more money! Our country is still very poor, and there are many places to spend money, so how can these people be allowed to do it indiscriminately?"

Several factory directors are old revolutionaries, all from the revolutionary era, heard this quite moved, I thought I didn't expect this child to be young, but he actually had the country and the people in mind, it was really amazing!

Xu Wangqiu continued: "I think that in addition to asking for a change in the distribution of distribution income, the copyright must be taken back, and the film copyright must go to the studio. In the past two years, many old movies from the past have been re-screened, and the audience is very enthusiastic, and the cinema and China Film Company have made a lot of money, but the film studio can't get a penny, do you think it's fair?"

Of course, the directors present felt that it was unfair, but they didn't think there was any problem: "We sold the movie to China Film Company, and we can't find a reason to share the money!"

Xu Wangqiu chuckled: "This is what I said about copyright issues. In foreign countries, the copyright of the film belongs to the studio, and the distribution right of the film is only sold to the distribution company, which is responsible for distribution. The issuance company is given an issuance period for a specified period of time, such as five or ten years. If the distribution company wants to re-release the film after the release period, it must sign a new distribution contract with the production company. We should do the same, if China Film wants to show our film in five or ten years, it must give us money. ”

Wang Yang directly entered the state of petrification, no wonder Lao Xu wanted to invite this kid over, what a powerful character!

Xu Shangchu slapped the table: "Yes, if the film copyright is in our hands, then China Film must give us money now when we release our old films, but now the money has been earned by China Film, and we can't get a cent." At this meeting, we must have a good talk about the issue of copyright, and we must get the copyright back. ”

Su Yun was also very excited, in the past year, there have been many re-screenings of films in Dongying Studio, but Dongying Studio has not been able to get a penny. Now Xu Wangqiu's suggestion has made him see the light.

Xu Wangqiu looked at the excited factory directors and smiled lightly: "In fact, getting the copyright of the film in your hands is not only good. According to what I've seen, in the U.S., movies account for only half of the box office revenues. The rest of the income is mainly based on television and videotapes. The film company sells the movie to the TV station, and the TV station stipulates that you can show the movie five times, and if you want to show it again after five times, you must pay money. Videotapes are also an important income, and they sell the rights to the videotapes to the videotape companies, which also give them money.

Our country is very poor now, there are very few families with televisions, and even fewer have video recorders, but in the future, there will definitely be more and more television sets, and there will definitely be more and more video recorders. That's a lot of income. If the film copyright is in the hands of China Film Company, then the money will go to China Film, and we won't get any of it. ”

Hearing Xu Wangqiu's words, several factory directors present couldn't help nodding their heads, and they all realized the value of copyright.