Chapter 5 Business Origins

The herbal tea was successfully made and the most important part was completed.

How to sell the product effectively?

Guo Liyun asked: "Brother, how can we sell herbal tea!

Careful planning and careful planning are the basic elements of doing business, and Guo Wendong, who has been trained for many years in his previous life, has done it in advance.

He wanted to be considerate of his sister, and specially asked: "After you came to Nanzhou, did you notice where herbal tea is sold?"

After thinking for a while, Guo Liyun said: "When I was in the car, I saw a 'Huang Zhenlong' herbal tea shop, and near Dafu Plaza, I saw a 'Zhang Ji Herbal Tea', which was packed in a teapot, and someone wanted to buy herbal tea and pour it into a cup. Brother, you still have to pay the tuition in a few days, we can't rent a shop!"

Guo Wendong said again: "You can set up a stall! What do you think?"

Guo Liyun said: "Some herbal teas can indeed reduce fire and prevent fire, but the taste is bitter. Our herbal tea has this function, but the taste is very good, it has an advantage over other herbal teas, if you set up a stall, wouldn't it lower the grade! Renting a shop is definitely more expensive than renting a residential house, and you also need a deposit, we can't afford to rent it now, it's really hard to do!"

Her brow furrowed, and she became a little anxious.

She just knew that renting a shop required a deposit and rent, but she didn't know that in addition, there were unreasonable expenses such as transfer fees and admission fees.

"Things can be changed!" Guo Wendong smiled: "I want to sell herbal tea in the store, and I don't have to rent the whole shop myself." ”

Guo Liyun was overjoyed when she heard this, and asked, "Brother, what can you do?"

Guo Wendong said: "In the existing shop, you can find someone suitable for selling herbal tea, and persuade the boss to let him subrent with us." ”

"Hey, this is a good solution!" Guo Liyun was pleasantly surprised, then complained and sighed: "Why can't I think of it!"

Guo Wendong said with a smile: "Follow your brother and learn how to do business!"

Guo Liyun nodded.

It was now evening, and the two of them came out of the urban village and walked down the street leading to Dafu Square, which was called Yonghu Road.

When night falls, the lights are on, and the people who go to work have already gotten off work, and there are people coming and going, which is quite lively.

There are a variety of shops here, such as clothing stores, hair salons, cosmetics stores, jewelry stores, etc., and a considerable proportion of them are food and beverages.

There is an herbal tea shop on this street called "Zhang Kee Herbal Tea", and you can sometimes see people buying herbal tea there to drink.

The brother and sister walked and watched, carefully surveying the shops on both sides of the road.

Guo Liyun asked, "Brother, what kind of store is most suitable for you to share with?"

Guo Wendong stopped and asked rhetorically: "Under what circumstances are people more likely to buy drinks?"

Guo Liyun used her brain to think, she saw a nearby restaurant, some people drink when eating.

"That's right, it's good in a restaurant! If it's in a restaurant that also sells drinks, we sublease and sell herbal tea, this is robbing the boss's business, and the boss will definitely not agree to sublet, let's find a restaurant that doesn't also sell drinks, and some bosses will definitely be willing." ”

"Not bad, yes, there is progress!" Guo Wendong praised, and then said: "Have you forgotten the important function of our herbal tea?"

"Lower the fire, prevent the fire!" Guo Liyun responded.

"What is easy to eat to get angry?" asked Guo Wendong again.

The elder brother threw out the question, and the younger sister thought again.

The beautiful sister is her own family and a trustworthy person, Guo Wendong hopes that she can grow up as soon as possible, and he will try his best to guide her.

"Frying, grilling is easy to get on fire. Soon, Guo Liyun thought of it.

"That's right!" Guo Wendong nodded, and then said: "Any kind of product, must have an accurate market positioning, our herbal tea is suitable for everyone to drink, can be developed into a popular drink, however, because of its unique function, our products need to be targeted to find the most likely consumer groups, as a breakthrough in the early stage." So, we try to choose a place close to the barbecue stalls. ”

Guo Liyun listened carefully to her brother's business experience. My brother is only more than a year older than her, and it is also the first time to come to a big city, how can he know so much?

In the past month, the huge changes that have taken place in her brother have puzzled her. Anyway, the more capable her brother is, the happier she is.

The two continued walking, looking for a suitable place, and finally found it.

In a slightly dark place, someone has placed barbecue tools here, and the stall owner is a fat middle-aged man, who is lighting a charcoal fire and preparing to open a stall.

Next to it is a restaurant, the signboard is "Chen Ji Restaurant", mainly fried fast food, the restaurant business is not bad, and there are many tables outside the store.

After 2015, most restaurants and fast food restaurants will have refrigerators and sell drinks.

In the early nineties, most fast food restaurants didn't sell drinks at the same time.

It was already past eight o'clock, and both siblings were hungry.

My sister said: "Brother, Chen Ji Hotel is very suitable." ”

Guo Wendong said: "I have to eat anyway, go first and eat before I tell the boss." ”

It will be much easier to talk about becoming a consumer first and then talking to the boss.

The two walked inside, found a vacant seat and sat down, flipping through the menu.

Stir-fried vegetables with garlic are 1 yuan, fried vegetables with sliced meat are 1.2 yuan, and white-cut chicken and radish beef brisket are all 1.5 yuan.

"Pretty boy, what do you want to eat?"

The proprietress came over with a teapot and a cup and poured tea for the two.

The boss cooks in the kitchen, and the hostess is outside, which is usually the case in many fast food restaurants.

If the business is better, hire one or two more, either cooks or dishwashers.

Guo Wendong ordered a fried vegetables with sliced meat and a white cut chicken.

The dishes were served quickly, and after eating enough, I still didn't see the boss come out.

Guo Wendong got up, paid the proprietress and praised by the way: "The food is well done! I will often come to eat it in the future." ”

The proprietress immediately smiled and said, "Thank you!

Guo Wendong didn't mean to leave, and then said: "There is a lot of traffic here, the rent is quite expensive, and the pressure of doing business is quite high, it's not easy!"

The proprietress complained: "Yes, more than 200 a month, hard work, not a part-time job for the landlord!"

Whether it is making money or losing money, no matter how much money is earned, no businessman will feel that his business is easy to do.

Guo Wendong got to the point and said: "If someone wants to sublet with you, but just use a small place in the store and it doesn't affect the business, what do you think?" ”

The proprietress said: "If it doesn't affect the business, this can be considered." ”

Guo Wendong said: "I want to rent a small place of yours, only a space for a dinner table, to sell herbal tea, what do you think?"

As he spoke, he pointed to the right corner of the shop's roller shutter.

It doesn't take up much space, and selling herbal tea does not conflict with catering, and the proprietress responded: "I'll talk to my husband." ”

She walked into the kitchen.

Soon, Boss Zhang came out.

He said to Guo Wendong: "Sixty, sixty yuan a month's rent." ”

The business of this restaurant is not very good or bad, there is almost no situation where all the tables are full, and subleasing a small space does not affect the business and can reduce the cost of rent, which he is happy to do.

"OK!" Guo Wendong replied briskly.

After the brother and sister walked out of the hotel, they clapped their palms at each other to show their victory.

A few years after this time and space, when a media told Guo Wendong's family history, it specifically said that the corner of Chen Ji Hotel was the starting place of Guo Wendong's business.