Chapter 11 Unspoken Rules of Sales
Xu Yingchun took Zhang Kuan to register at the door, and walked to the office building familiarly, after all, it is a military enterprise, and the office building is extremely magnificent.
Similarly, the front desk lady in the office building is comparable to the front desk of Wanyuan Garment Factory, which makes Zhang Kuan very surprised, why are the front desk of the company all young and beautiful girls, are they hinting at something to the guests?
Xu Yingchun was looking for the head of the procurement department, an elderly man of medium height, with a general's belly that the leaders of government agencies and units have, and the baby's fat face and neck were connected, and even the Adam's apple was hidden.
With Xu Yingchun's affectionate greeting, "Hello Minister Chen!" Zhang Kuan saw that the name on the old man's badge was Chen Wei.
"Minister Chen, I'm going to come and see you if I'm okay today, I haven't been here for a long time. Xu Yingchun's smile was like a flower, and she was as affectionate as seeing a lover she hadn't seen for a long time, which made Zhang Kuan behind her stunned.
"Well, Xiao Xu, you're here. The fat body slowly moved a little on the office chair, changed to a comfortable sitting position, Minister Chen first took out a small box from his pocket, opened it, and inside was a folding glasses, put it on, and then carefully glanced at Xu Yingchun, and said with a smile: "Xiao Xu is getting more and more beautiful." ”
"Oh, I'm dying of worry every day, I'm already several years old. Xu Yingchun said this, and his voice was so sweet that Zhang Kuan had goosebumps.
This Nima is here to talk about business? This is here to show off.
Zhang Kuan took a closer look at Minister Chen's appearance, he didn't even need to wear makeup to play a traitor, I really don't know how Xu Yingchun could pretend to be that kind of affectionate taste for this kind of man.
The two of them were tired of a few more words, and Xu Yingchun threw out the main purpose of her visit this time, "Minister Chen must have a meal together today, I haven't listened to your teachings for a long time, and I won't be able to work anymore." ”
Minister Chen shirked and said, "It's not good, I've been very busy lately, and I can't spare time." ”
Xu Yingchun said again: "Then what time do you get off work today?"
Minister Chen pondered for a while, and then took the desk calendar on the table and looked at it a few times, "I'm afraid I won't be able to leave until five or six o'clock today." ”
"That's not the right time to eat, don't shirk it, just say it, I'll wait for you. ”
After Xu Yingchun finished speaking, without waiting for Minister Chen to refuse, he retreated with a smile and turned around to leave.
Zhang Kuan also smiled at Minister Chen stupidly and walked out quickly.
The two of them found a Shaxian snack bar outside and sat down, each ordered a bowl of wontons, and waited while eating.
Xu Yingchun asked, "Did you see anything wrong just now?"
Zhang Kuan shook his head, thinking in his heart, I can't see that you are quite sassy sister, but how dare you say this.
But Xu Yingchun himself said: "Do you think I'm a wave?"
This sentence squirted out Zhang Kuan's startled mouthful of wontons, and he hurriedly wiped it with a tissue, coughing and saying sorry.
Xu Yingchun did not blame Zhang Kuan, and continued: "This is to talk about business, if you want to sell your products, you must first attract the attention of the other party to you, and you must use it if you have your own conditions, figure out the customer's mind, do what they like, in order to get the order, some small sacrifices can be paid." ”
Zhang Kuan calmed down and asked in a low voice, "Manager Xu, what kind of sacrifice is considered a small sacrifice?"
"For example, being verbally molested by the other party, or being rubbed with oil on some parts of the body, it counts. ”
As soon as Xu Yingchun said this, Zhang Kuan understood, this is the legendary sexuality, bribery, bribery?
"As for how much sacrifice you have to make, it's up to you. ”
Take it for yourself. Zhang Kuan pondered these words carefully, and glanced at Xu Yingchun with a refreshing face with his eyes, there is a question that has been lingering in his mind, if the other party proposes to sleep with Xu Yingchun, how will she respond?
Xu Yingchun saw Zhang Kuan's doubts, and took the initiative to say: "If the other party is a young and handsome young man, I will also pay for some bottom-line sacrifices, but for people like Minister Chen, I will have to rely on you later." ”
Rely on me?
No way!
Zhang Kuan's face changed instantly, "I don't do that, if you want me to pick up soap, how can it be? ”
"What do you want?" Xu Yingchun reprimanded with a serious face, "Whoever wants you to pick up soap, I want you to take him to take a bath." ”
"Take a bath?"
"Yes, it's the sauna that your man said, if you don't take him to this thing, will the old lady take him there?"
In this way, Zhang Kuan understood, Xu Yingchun deliberately seduced and teased Minister Chen's fire, and then let himself take him to put out the fire, so that the sex and bribery were completed.
I see.
Zhang Kuan thought for a while and asked, "In this way, it should be considered a crime, right?"
"Strictly speaking, count. But everyone does it, and no one will pursue it. After a pause, Xu Yingchun said again: "As long as we can get the order, we have to do it, and this is a necessary means to pull the relationship in the early stage." In other words, even if you do, you may not get the order, at most you will make a friend. What really works is the commission when the order is traded. ”
"Commission?"
"Yes, it's kickbacks. Seeing that Zhang Kuan was still puzzled, Xu Yingchun continued to explain, "Just like our Wanyuan, every time we sell a labor protection suit to Chenguang, we will give Minister Chen a 1% rebate, in other words, for every million transaction amount, we will give him a rebate of 10,000 yuan." ”
"I understand, that is, he and our salesman get the same commission ratio. ”
"Yes. ”
"However, after our salesman ran before and after, he had to invite him to eat and bathe, and he didn't do anything, so he had to take the same amount of kickbacks as the salesman?"
"Yes, but one thing you said is wrong, the other party didn't do nothing, they signed your order, so that you can make money. ”
Hearing this, Zhang Kuan pondered it again and asked: "Then we will give them the rebate of 10% directly to their boss, and their boss will contact us directly, so that their boss will save some money, and we still have orders, wouldn't it be better?"
Hearing Zhang Kuan say this, Xu Yingchun smiled, his heart was really a newcomer, and his mind was as simple as a blank piece of paper.
"If you do that, then no one will do your business in the future. Think about it, everyone is making money, and if you let him not get oil and water, he will make you feel better? The boss will buy it directly? First of all, the boss has the boss's business, and he can't keep busy, and besides, these things are ultimately for the employees, so the boss doesn't know, once someone tells the boss that the quality of this batch of goods is not good, what do you say the boss will do?"
"Cancel a follow-up order. ”
"Yes, the boss will cancel the follow-up order, is it good for us? No, so, in order to maintain a long-term relationship, you must take care of the person in charge of the project, as long as he is satisfied, you don't have to worry about the order. Why is the sales of Manager Tang's group high? It is because their customer relationship is very stable, and other suppliers can't take it, and our sales volume is low, because our relationship is not strong enough, so we let customers transfer to other suppliers. ”
After Xu Yingchun's explanation, Zhang Kuan fully understood the relationship between sales and purchases, and at the same time understood why Xu Yingchun wanted to be coquettish to Minister Chen, in the final analysis, he still wanted to tempt him so that he could get the order. At the same time, Zhang Kuan thought of another question, so he asked, "How did the Lily of the Valley Garment Factory snatch the Chenguang Machinery Factory from us?"
Regarding this question, Xu Yingchun shook his head, "It's nothing more than two means, women and money, I think the main thing is money, maybe Lily of the Valley's commission to Minister Chen is relatively high." ”
"How much commission will the general sales business give to customers?"
"By industry, our garment industry is generally one percent, for large customers may be high, if the monthly sales can reach more than one million, will give three percent. ”
Zhang Kuan carefully calculated, the order of Chenguang Machinery Factory is actually not large, Minister Chen has a rebate of five or six thousand at most per month, and five or six thousand is not high now, so he also agreed with Xu Yingchun's judgment and asked: "Manager Xu, then you plan to give Minister Chen a few points of rebate this time?"
Seeing Zhang Kuan throw this question all of a sudden, Xu Yingchun's eyes lit up and said, "I can't see that you are very good, that's right, this time the boss gave me a five-point bottom line, and I have to take him down no matter what." In addition, since you follow me, I will teach you some bottom line of the box, the bottom line given to me by the boss is not the bottom line I gave to Minister Chen, for example, the boss gave me five points, I only want to give Minister Chen three points, and the remaining two points ......"
"I see, the remaining two points go into your own pocket. ”
Xu Yingchun smiled when he heard this: "Smart!"
If you can get two or three points of income, there will be an income of twenty or thirty thousand yuan for every million, which is not a big profit! Zhang Kuan thought about it, looked at the white Audi A6 outside, and knew in his heart. No wonder she is so rich at such a young age.
Suddenly thinking of Manager Tang, that disgusting guy, Zhang Kuan asked, "Then Manager Tang's monthly income is very high?"
Hearing Manager Tang, a trace of disgust flashed on Xu Yingchun's face, "That's right, he has an income of four or five hundred thousand yuan every month, but you'd better not learn from him, we make a lot of money that should be earned, don't touch what shouldn't be earned, don't ask me why, you will understand later." I'll just tell you that he sells much more than what is recorded in the statements. ”
"What's going on?"
"That's his means, we sell a set of labor protection clothes for 100 yuan, he sells it to customers for 110 yuan, and the extra 10 yuan, he and the boss share 55 yuan, and the rest of the business shares, not a penny. ”
"So powerful!!" Zhang Kuan suddenly had a great interest in Manager Tang, who could sell low-value things at a high price, which was the real sales business elite.
Seeing Zhang Kuan's surprise, Xu Yingchun snorted contemptuously, "What's the fuss, I have done this kind of thing, the key is to grasp it yourself." There are some reasons why our group has low sales that you don't know, and you will learn more about it later. ”