Chapter 748 Three Strategic Directions (II)

When it comes to mobile phones, it is definitely impossible to avoid another giant at this time - Motorola. As long as it is Chinese, there should be no one who does not know Big Brother, right?

At this time, in the analog mobile phone market, Motorola can be said to be a bucket of paste. However, we should all know that in the future into the era of digital mobile phones, there will be a Nordic company that beats Motorola to the ground, and that company is Nokia.

After World War II, AT&T has been the king of wired communications, RCA is the leader of wireless one-way communication, and Motorola is the overlord of wireless two-way communication (walkie-talkies, mobile phones and other analog communication equipment).

By the early nineties, Motorola was the world's most technologically advanced player in the three fields of mobile communications, digital signal processing and computer processors. And first invented the practical analog mobile phone, that is, the brick-like big brother, and monopolized the first generation of mobile communication market.

The first generation of mobile communication is based on analog signals, and the level of antenna technology and analog signal processing technology determines the quality of products. And the appearance of the product does not need to be considered at all. And in terms of technology, there is simply no company that can challenge Motorola. Therefore, although Motorola's mobile phones were expensive to sell (at that time, a good mobile phone in China cost 20,000 yuan, and the number selection fee was 10,000 yuan, and if you added a few 8s, then add tens of thousands, and the average person's salary at that time was about 2 or 300), it still occupied more than 70 percent of the world's market.

Seeing that Motorola is making a sea of gold and silver, other people's eyes are red and drooling. So at the beginning of the second generation of mobile communications, Europe united and proposed a new generation of digital mobile communication standards, referred to as GSM. And the standard was submitted to the European Telecommunications Standards Agency, becoming the world's second-generation mobile communication standard. And more than 40 countries, including China, have all adopted the GSM standard, and in the end, GSM accounts for 80% of the world's mobile phone users, or a claimed 2 billion users.

Of course, while the Europeans are acting, the Americans are not idle, they seem to have taken a shot in the needle, and they have actually come up with three standards at once? God, Europe has been united, but the United States has begun to tear it apart?

There is no doubt that the United States is losing the battle for standards. However, the failure of the standard competition does not necessarily mean the failure of the mobile phone market. After all, Motorola has a deep heritage, so it should also get a big piece of the cake, right?

But no one expected that Motorola would begin to die on its own. In fact, Motorola is not unaware of the fact that digital mobile phones will replace analog mobile phones in the future, but it is very reluctant to see this happen. As the biggest beneficiary of the first generation of mobile communications, Motorola wants to extend the life of analog phones as much as possible and delay the adoption of digital phones, because it does not want to dig its own grave. If you give up on analog phones too early, you will be giving up the gold mine that has already been mined, and starting from scratch with Nokia.

And another important reason is that technology occupies a crucial position in the analog communication equipment market, and other aspects, such as convenience, are not important. Moreover, analog electronic technology largely depends on accumulation, and it is difficult for companies that enter the market later to catch up in a year or two. So within Motorola, technological determinism has been the mainstream.

However, in today's dominance of digital electronic technology, the technical differences between various manufacturers are actually very small, and this little difference is far from enough for users to choose or not choose a certain brand of products. On the contrary, non-technical factors such as function, operability, and appearance are more important than technology. In these respects, Motorola is far behind its rivals in Nokia and Asia.

In fact, this is the sadness of technology nerds, absolutely superstitious technology, not knowing that all kinds of electronic products have quickly changed from high-end professional equipment in pursuit of performance to civilian consumer goods.

Just like the original Wang An computer, superstitious about its own technology, when the PC era came, it immediately fell into disarray; Motorola was the same, it was defeated by Nokia and other companies; and even the future Nokia fell into such a strange circle, lost in the era of smart phones, making Apple create a new miracle.

Anyway, no matter what the future holds, it is the eve of the era of digital mobile phones, and almost all companies are on the same starting line. Just like Nokia at this time, the loss didn't even know the mother, and their chairman committed suicide in despair, begging to sell to Ericsson, Ericsson was not a bird, and then didn't it rise in the same way? No matter from which point of view, Yikai at this time will not be worse than Nokia, right?

Speaking of this, I can't help but sigh at how rich the legacy left by Mr. Wang An is. If we only look at the technical level, we can fully support the all-round attack of these three cutting-edge high-tech fields. It's just that if they are left in the hands of the incompetent, these things are useless, but once they are used in the right direction, they can exert great power.

And Jing Jian's character can also be seen here, he doesn't like to take a ride to buy any big bull stocks, and he relies on others to become a rich man. He chose to challenge the three giants at the same time, and what he liked was to compete with them.

Of course, whether it is Dell computers, Nintendo, or Motorola or Nokia, the reason why they can become giants is that their entire team must have super-first-class competitiveness. Jing Jian can't guarantee that he will definitely win, but isn't this kind of unknown the joy of life?

And Jing Jian also has a bottom line, even if he can't defeat the other party, at least he has to get a piece of the pie, right?

If you take another 10,000 steps back, even if you fail in the field of game entertainment or mobile phones, it will not be too difficult to sell PC directly, right? As long as you can grab one-third of Dell's market share, this acquisition will be worth the price.

So after in-depth communication with Miller, Jing Jian finally instructed: "I need efficiency, samples within half a year, and products on the market within nine months." Remember, our products don't pursue the most technologically advanced, but they must be beautiful, cool, and fun!

Miller's eyes lit up: "Good play!"

"Yes. Jing Jian smiled slightly, "To establish a product appearance design team, it is best to hire a few more fashion trend experts." This team is just as important as the technical team. ”

Miller smiled and nodded, he was relieved all of a sudden. Because he was not familiar with the high-tech field, Miller was actually quite distressed, and he seemed to be like a headless fly when running the company. And now that Jing Jian has made a decision, he immediately has a goal.

"Bramble, there's something you need to work out. Now that the company is short of funds and the financing channels are not smooth, if you want to achieve your strategic goals, you had better solve a working capital. ”

"The money from the sale of Wang An's laboratory will be given to you, and I will give you another $500 million. Money has never been a problem for me!"