Jing Jian saluted his cigarette, and when he saw Miller waving his hand, he took out one and lit it himself: "Although we are ready to sell Wang An's laboratory, our own laboratory still needs to be retained, the existing research projects need to be strengthened, and important researchers cannot give up either." The disadvantage of Wang An's laboratory before was that it was large and complete, and he studied everything, but he was not good at anything, which caused considerable waste, and even dragged the company to the brink of bankruptcy, which must not be the case in the future. ”

Miller frowned slightly, everyone understands this truth, but the key is to find the right direction: "Bramble, then what field do you think our research should focus on?"

"Two directions. Jing Jian stretched out two fingers, "The game entertainment industry, and mobile phones!"

Coupled with PC direct sales, Jing Jian has determined three strategic directions for Yikai, hoping that Yikai can be reborn and brilliant in the future.

The first is PC dropshipping. At this point, few people can see the advantages of PC dropshipping. In the previous life, when everyone suddenly realized, Dell computers had already launched the brand, occupied almost all the direct sales market, and became the leading player in the field of PC sales.

And now Yikai is ready to break into this territory. Speaking of the reputation of the industry, the skinny camel is bigger than the horse, and the original Wang An computer, which is as famous as IBM, is also more famous than the Dell computer that has just been listed, right?

When it comes to technology, it's not verbose, it's pure bullying. Speaking of cost, the original Wang An computer has its own factory, its own patent or patent authorization, and almost all spare parts can be produced by itself. Speaking of logistics and sales network, the original Wang An computer has its own network in more than 100 countries and regions in the world.

It is no exaggeration to say that if you do not pursue absolute technological leadership, you can only follow the trend of general products, Yikai can complete the design within a week, produce samples within two weeks, and launch new products within a month.

In fact, why did Yuan Wang An's computer fail before? It's not that he didn't think about developing a PC, but it's a common problem in the technology flow -- to study a PC product that is far ahead in technology. Then the research cost a lot of money, and the difficulties led to a particularly long research cycle, and finally it was finally researched, and immediately a mouthful of bad blood, the rapid emergence of new technologies, made the original Wang An computer products actually outdated?

Therefore, Jing Jian went the opposite way, not pursuing, only pursuing speed, not pursuing high profits, and implementing the simplest small profits to fight costs.

And PC direct sales for Yikai, almost no time, no investment. Coupled with the fact that Miller is an expert in controlling costs, it is a good fit to play to his strengths.

As for the game entertainment industry and the mobile phone industry, this is a hot industry carefully selected by Jing Jian, focusing on the future of Yikai.

Of course, there are many popular industries during this period, but they are either popular or very suitable. For example, in the Intel Alliance, Jing Jian has no intention of challenging at all.

So why pick these two industries?

Let's start with the gaming and entertainment industry. At this time, there is also a Big Mac, and that is the famous - Nintendo!

At this time, Nintendo can be said to be dominant, unlimited, and invincible all over the world! For example, Nintendo never participated in the world's major game exhibitions, and it only held its own company exhibitions. That's it!

However, Jing Jian knew that there was an opportunity to challenge Nintendo at this time. And this opportunity will become a famous business case in the future - how to blind the wolf into the house!

At that time, Nintendo's red and white machines were popular all over the world, and a series of best-selling games brought many childhood memories, such as Super Mario.

However, in 1989, Nintendo began to look for a strong partner to develop a follow-on console, and Sony took advantage of Nintendo's urgency to raise the price during the cooperation negotiations, asking for the release of CD-ROM game consoles that were swapped with Nintendo's new console SFC. And Sony has poured extraordinary enthusiasm into it.

It turned out to be a well-thought-out business conspiracy by Sony. The contract maintained the usual ambiguity of Japanese commercial contracts, in which Sony stated that it could develop a specification that would allow the CD-ROM console to be interchangeable with SFC, but once Sony opened up the situation with Nintendo's influence, it was entirely possible to exploit the loopholes in the provisions to develop a console that was compatible with the original game specifications, and SFC was not compatible with this new format, in which case Nintendo's market dominance would unwittingly transition into Sony's hands.

ALTHOUGH NINTENDO ALSO TOOK ADVANTAGE OF THE CONTRACT LOOPHOLE TO SHELVE THE SO-CALLED "PSX" PLAN, IT WAS TOO LATE, AND SONY HAD GRADUALLY MASTERED THE HARDWARE CHARACTERISTICS OF GAME CONSOLES AND THE WAY THE MARKET WORKED IN COOPERATION WITH NINTENDO, AND EVEN DEVELOPED CD-ROM CONSOLES AND MADE CLOSE CONTACTS WITH SOME GAME SOFTWARE DEVELOPERS SUCH AS SQUARE.

The subsequent ending should be known, Sony launched a series of game consoles such as PS1 and PS2 that caused a sensation around the world. It wasn't until Microsoft launched Xbox in the new century that the game market gradually evolved into a three-way world.

It can be seen that if Yikai enters this field at this time, it can be said that it is just right. It is when the snipe and clam compete with each other, and the fisherman understands. It's not even technically possible. In the field of optical disc storage devices, Sony and Phillips are the two companies that set the standard. At that time, it will be nothing more than using Yikai's patent to exchange with Philip, or even cooperate in development, and other technical difficulties are not very big.

In addition, because Nintendo is the only one, its exploitation of game companies is quite strong, not only to demand a high share of profits, but also to stipulate the number of game projects developed each year. It's just that you don't let a certain game company become bigger, let them become a piece of loose sand, and you can only rely on Nintendo to make money.

This is why Sony's PS series sold so well in the previous life, because a large number of small game companies could not bear the oppression of Nintendo and threw themselves into Sony's arms.

At this time, Yi Kai's chaotic entry will also be supported by a large number of game companies. Moreover, Iceberg Network also has its own game subsidiary, no matter how you say it, there will be no embarrassing situation of organic no games.

Another important point is that in the previous life, in order to break the monopoly of Nintendo and Sony, Microsoft's first generation of Xbox used to burn more than a billion dollars a year. It was not until the second generation that profitability was gradually realized.

Yikai, of course, does not have the same deep pockets as Microsoft. So you can only choose to be one step ahead. Compensate for marketing costs with excess profits from new products. You know, whether it is Nintendo or Sony, it was not until 93 or 94 that this new product was launched. Jing Jian is ready to take advantage of their opportunity to develop equipment and seize this rapidly developing emerging market!