Jessica was a little excited at the moment.

Even if she hadn't eaten pork, she had seen pigs run. Although she had not been directly involved in the development of a film promotion strategy in the past, she had worked as a director before, so she immediately figured it out:

Kang Hui said that he would release "I'mYours" as soon as possible, and then use this song to arouse netizens' expectations and discussions about "Love Before Dawn", and the final effect is much more effective than the plan to trigger discussions after his movie is launched.

But her brows furrowed again, this method is useless!

After all, you have a limited budget and no money, how can you buy the right to use this song!

Since you can't buy the right to use this song, what plan is there to talk about?

Jessica was silent for a few seconds and said, "The method you said is really great, but I don't have the money to buy the rights to use this song." ”

Kang Hui smiled and said, "Are you stupid?"

Jessica was slightly stunned, she was a little unconvinced, Kang Hui was scolding herself: "What?"

Kang Hui said with a smile: "Even if the crew of "Love In" doesn't have the money to buy the right to use "I'mYours", it can be promoted in this way." After Chen Minhao released this new song, you went to the marketing team and said that this song was inspired by Chen Minhao during the filming of "Love Before Dawn", and we naturally will not refute you. ”

Jessica's eyes widened and she said, "Oh, it's still like this, such a simple way, why didn't I think of it!"

The corners of Kang Hui's mouth rose and said, "This is a specialization in the art industry." Make movies, write scripts, you're an expert. But when it comes to publicity, I'm not targeting anyone, that is, most of the publicity and distribution companies have a relatively large room for improvement compared with me. ”

Jessica said happily: "Then after Chen Minhao releases a new song, I will immediately find someone to promote it according to the plan you said." ”

Kang Hui smiled and said, "This plan can only solve your propaganda demands, don't you want to use "I'mYours" in the movie?"

Jessica hesitated for a moment and said, "Of course I want to, but Chen Minhao's use fee for a song is millions, and there is no money in the crew anymore." ”

Kang replied, "How much budget did the crew set aside?"

Jessica said, "Excluding production costs and labor costs, the reserved publicity budget is $800,000. ”

Kang Hui's voice was slightly serious, and he said, "To be honest, this amount of money is too little. Even if you don't buy the right to use "I'mYours", the $800,000 publicity fee is difficult to make a splash. ”

Kang Hui didn't lie.

There is a common sense in the film industry that it is not enough to make a good movie, you also need to do publicity and planning.

A few years ago, a movie with an investment of more than 100 million yuan would have made people marvel at the "big production"!

But now, the cost of blockbuster publicity is at least tens of millions.

The promotion phase of a film has always been the top priority at the box office. Some films spend more than half of their total investment on film promotion.

For example, Chen Minhao once starred in "Chinatown Detective", and the publicity cost was hundreds of millions.

At that time, the promotion cost of the movie "Monster Hunt" in the same period was twice as high as that of "Chinatown Detective".

Jessica exhaled softly and said, "I also know the importance of publicity, but it's true that there is only this money, and I can't help it." ”

Kang Hui said in a hearty voice with a smile: "I have a way to not only make "I'mYours" free to use during the filming of "Love In", but also solve your concerns about publicity costs. ”

Jessica frowned slightly. There is a saying in China that pie does not fall from the sky, in fact, there is a similar saying in the United States: "Forgetit, it'sapieinthesky."

Jessica calmly asked, "What do I need to give?"

Jessica's sanity made Kang Hui a little impressed, and Kang Hui said with a smile:

"Sign a VAM agreement with my company. Our company bears the royalties for the use of "I'mYours" in your filming, and our company is fully responsible for the promotion and distribution of "Love In", and the cost is fully borne by our company. We will use all kinds of means to promote it, and invest more resources than you can imagine in pursuit of higher box office. So you need to sign a VAM agreement with us. ”

Kang Hui paused, allowing Jessica to digest what she had said, and then said in a coherent manner:

"The previous investment in the film was $5 million, and if we want to recoup our cost, we need to have at least $10 million at the box office.

"Previously, our contract was that you had a 65 percent share and our company had a 35 percent share. But now our company is in charge of the promotion of the film. Therefore, the proportion of sharing should be changed. How it changes depends on the final box office of the movie.

"If the box office is $10 million or less, we don't change the percentage. We take it for ourselves.

"But if the box office of the movie exceeds $15 million, in order to make up for the cost we put in, the share ratio is adjusted to 50% for us and 50% for you, and more than $30 million, then we are 65% and you are 35%. More than $5,000, then we 75%, you 25%. ”

Jessica thought for a moment and said, "If the box office of the movie exceeds $50 million, then your proportion is too much." ”

Kang replied without changing his face and said: "Whether to sign a gambling agreement or not, you are a choice, it depends on you." Similar operations are very common in Huaxia, in fact, for you, it is actually a reduction in risk, and of course, the proportion of your income will be reduced accordingly. ”

Jessica was silent.

"Are VAM agreements common in the film industry in Huaxia?" Jessica hesitated for a moment and said, "I want to ask my friend's opinion and give you feedback." ”

Kang Hui said casually: "Okay, wait for your good news." So that's all for today?"

Jessica said, "But thank you very much, for the promotional film. I'll try to give you feedback tomorrow. Good bye. ”

After saying that, the two hung up the phone.

.......

Hotel, gym.

Chen Minhao is working out at the gym.

Suddenly, his cell phone rang, and the caller ID was Kang Hui.

"Hey, Sister Kang. Chen Minhao wiped his sweat and picked up the phone.

"What about fitness?" Kang asked.

Chen Minhao was stunned for a moment and said, "How do you know?"

Kang Hui rolled his eyes and said, "At 7 o'clock in the morning Austrian time, you are not exercising at this time, what else can you do." ”

“.......”

Kang Hui continued: "By the way, is Caroline, the actress of your crew, also working out next to you?"

Chen Minhao turned his head to look at Caroline, who was jogging on the treadmill, and whispered "um".

Kang Hui said: "You keep a moderate distance from her outside the play, let alone fake it." After all, you have already been rumored to have a scandal last time. ”

Chen Minhao said nonchalantly: "Sister Kang, you think too much. ”

Kang Hui smiled and said: "If you don't care, in addition to Xu Jingshu, if there is another rumored girlfriend, in fact, I don't care." ”

Chen Minhao thought of Xu Jingshu, smiled awkwardly and said, "Okay, I'll pay attention to keeping my distance." ”

Kang Hui smiled and said, "According to the negotiation strategy you gave me before, I told Jessica about the gambling agreement. She said he would think about it, ask a friend, and give me an answer tomorrow. ”

Chen Minhao said: "Okay, hard work. ”

He felt that the possibility of Jessica agreeing to the problem was relatively high, after all, the conditions they gave were not harsh.

Of course, if Jessica "lacks a sense of win-win", then she can only find a way to do some guidance.

After Chen Minhao finished his workout, he went to the hotel's restaurant for breakfast.

The restaurant is a buffet mode, and after Chen Minhao took the meal, he found a corner of the restaurant and sat down.

Chen Minhao was about to eat when director Jessica walked straight to him.

Jessica put her hands on the table casually and whispered, "Chen, I have a question about the VAM agreement for film investment, and I want to ask you. ”

Chen Minhao was stunned for a moment, he never arrived, and what Jessica said about asking a friend turned out to be asking for advice.